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NBA App Creates Fun Photos for FansA new iPhone App now allows you to support your favorite NBA team through your photos.

The NBA FanCam app lets you fill your photos with NBA team apparel.

All you do is snap a picture and then you can decorate it with an NBA team’s gear.

You can add your team’s headbands, hats, a basketball, foam

finger, a trophy, or other paraphernalia to the photo.

You can even insert your favorite player into the pic.

Once you have decorated your photo, you can post it on your facebook page or even on the official NBA facebook fan page.

This is another way the NBA is trying to get fans invested in their favorite teams.

Activity – Sport Marketing Promotional Plan

The goal of a sports team’s promotions department is to get fans invested in their team. Two of their biggest priorities are to create team awareness and increase sales.

For this activity, you will create a promotional plan for your favorite sports team. Below are 3 different types of promotions with a brief description and example of each. You must create your own plan for each type of promotion. Be creative!

1. Advertising- Communication that spread awareness of a product, service or idea. Example: TV commercial, YouTube video, billboardIn at least one paragraph, describe an idea for your advertising campaign. Include the medium (tv, radio, internet, etc) and concept for the ad.

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2. Sales Promotion- Promotions set for a limited time designed to drive sales. Example: Contest, Giveaway, Two-for-one saleCreate a contest for your fans. In at least one paragraph, give a description of the contest. Make sure to explain how to enter, the rules and the prize. Be creative and make it interactive!

3. Social Media Promotion - Efforts to reaches fans through social media tools. Example: Facebook pages or apps, team/player twitter accountsBrainstorm fun ways you can get fans to “like” or follow social media pages for your team and interact with other fans through social media. List 3 different ways you could entice fans to visit your social media pages.

Lesson idea contributed by Marcia Daubenmire.