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Navigate the Technology Landscape in One Day

IDG Enterprise’s It roadmap conference and Expo is a highly focused and content rich event designed by and for It professionals and Managers in a close-to-home location. Each city attracts 300+ hard-to-reach qualified IT buyers searching for technology solutions. It roadmap delivers an in-depth look at high-priority issues facing It today and presents leading technology solutions directly from the technology providers.

It roadmap offers general sessions and breakout sessions featuring top industry analysts, experienced end users, and leading It companies. An interactive expo floor gives attendees and sponsors the opportunity to network with one another and gain high quality contacts. sponsorship of It roadmap builds relationships and accelerates your sales pipeline.

As It roadmap attendees gain invaluable insights into the technology trends that matter most, you gain unparalleled face-to-face access to an audience that is actively searching for solutions that meet their most important needs.

2011 Event Calendar

February 8 ............. new york, ny

March 15 ............... chicago, IL

April 28 ................ Denver, co

June 7 .................. Boston, MA

W/o september 19 ... Dallas, tX

october ................ san Francisco, cA

november ............. Washington, Dc

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Join Us in 2011!It roadmap has evolved over the past six years as the premier regional It event. I’m thrilled to announce the re-branding of It roadmap in 2011 as an IDG Enterprise event, leveraging the collective brand strengths and editorial expertise of Network World, CIO, Computerworld, CSO, InfoWorld, and ITworld.

We invite you to participate and capitalize on greenfield opportunities while also deepening existing relationships with It decision makers. unique sessions and a thriving expo floor provide an interactive atmosphere for IT vendors to collaborate with the It Management audience.

A newly formed It roadmap content Advisory Board guarantees a compelling and topical agenda, as we consider the editorial expertise across all IDG Enterprise brands. your participation in that content—on the main stage, in breakout sessions, on the expo floor, and through one-on-one conversations—makes the day a valuable learning experience for all.

It roadmap provides the opportunity for dialogue with hundreds of It decision makers qualified to attend the event. Your sponsorship of the series allows you to create significant brand image and awareness for your company amongst buyers. By providing face-to-face networking time, this conference allows you to position your company as a technology leader, establish relationships with new companies and contacts, deepen current customer relationships, educate attendees about your solutions and learn about their challenges and priorities.

We look forward to your joining us for the 2011 It roadmap conference/Expo series, and helping you to meet your sales and marketing goals.

regards,

Andrea D’Amato vice president & publisher, network World

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A Strictly Qualified AudienceIT Roadmap has a stringent registration process to ensure a qualified audience.

Applicants answer detailed demographic questions in the areas of job • function, company size, budget and purchase involvement.

Average per city: registration 600+, attendees 300+ •

* Registration Information, IT Roadmap Conferences, January – July, 2010.

Company Size*

32%

30%

38%

More than 10,000

1,000 to 9,999

Less than 1,000

Average: 7,327

Qualification Criteria

registrants who meet the following qualification criteria are accepted:

Job Function: network/• Infrastructure/It Management title with It product/service purchase authority

company size: Minimum • of 100 employees in organization

Budget: spending of • $50,000+ in at least 2 technology categories offered during It roadmap

type of company: End-• user organizations

Industry

the following table shows It industry profile of conference participants:

Technology Related*Computer/Network Consultant 13%

Communication Carriers & Service Providers

10%

Education 9%

Finance/Banking/Accounting 8%

Healthcare/Medical/Pharmaceutical/Bio-Tech

7%

Government - State/Local 5%

Manufacturing - Hardware/Software 5%

Insurance/Real Estate/Legal 4%

Manufacturing & Process Industries 4%

Business Services/Consultant 3%

Government - Federal (including Military)

3%

Retailer/Distributor/Wholesaler (computer-related)

3%

Retailer/Wholesaler/Distributor (non-computer)

3%

Transportation/Utilities (Energy, Water, etc.)

3%

Advertising/Marketing/PR/Media 2%

E-Commerce/Internet 2%

Construction/Architecture/Engineering 1%

Travel/Hospitality/Entertainment/Recreation

1%

VAR/VAD/OEM 1%

Aerospace/Defense Contractor/Agricul-ture/Forestry/Fisheries

0%

Other 11%

Other industry responses include: Health and Fitness, Non-Profit, Public Housing and Security.

Top Three Areas of IT InvestmentAttendees selected the top 3 areas of It investment for the next 12 months:

IT Investment*

Virtualization 42%

Network/Infrastructure 35%

Security & Compliance 28%

Cloud Computing/SaaS/Managed Services 26%

Data Center 26%

Applications/Software 25%

Wireless & Mobility 17%

VoIP/UC/Collaboration 15%

WANs & LANs 10%

Average IT Budgets*

participants of It roadmap are employed at companies with an average overall budget for It products, systems, services and/or staff of $141 million.

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Content Focus

In its sixth year, It roadmap continues to evolve with the needs of It

professionals. these decision makers are keen to share their experiences with

their peers, to gain an understanding of how others have met and overcome

It challenges, and to learn more about new solutions from sponsors during the

program and on the expo floor.

Agenda content is planned by IDG Enterprise’s subject matter experts and

editorial staff, in collaboration with current information from IDG research to

cover all top-of-mind topics. the result: a mix of general sessions, technology

tracks, and afternoon breakout sessions in which attendees can select the

presentations that meet their most pressing needs.

there is ample time for sponsor interaction at breaks, the smaller breakout

sessions and on the expo floor, which is open the entire afternoon. As a part

of packages, you gain access to a pre-event meeting registration system (IDG

Enterprise’s econnect), allowing you to schedule meetings with attendees,

extending your company’s reach well beyond the conference agenda.

“The IT Roadmap presentations helped me to focus our efforts in server and desktop virtualization. I truly appreciated the time with the vendors and the opportunity to discuss mutual problems with other attendees.”

— Jeff WilliamsDirector of IT

Hospice of Saint John, Lakewood, Colorado(Denver, Colorado, April 6, 2010)

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8:15 It roadmap: Welcome and overview

8:30 Executive Keynote presentation with Q&A

9:15 underwriter 1: technology Keynote presentation

9:45 underwriter 2: technology Keynote presentation

10:15 networking Break

10:30 Morning technology tracks

Official Host 1 Official Host 2 Official Host 3 Official Host 4 Official Host 5

12:00 Business/Technology Briefings

12:30 Lunch and Expo (lunch served until 2:00, Expo open until 4:00)

2:10-4:00 Afternoon sessions

“Help Me Build My Business case”

Workshops

problem-solving technical tutorials

Implementation strategy sessions

roundtable Discussions

2:10-2:40 contributor 1 contributor 2 contributor 3 contributor 4

2:50-3:20 contributor 5 contributor 6 contributor 7 contributor 8

3:30-4:00 contributor 9 contributor 10 contributor 11 contributor 12

4:30 cocktail reception and passport Drawing in the Expo

2011 Conference Agenda Format

45 minute Industry Analyst presentation

30 minute Executive Interview with 1 user and 1 representative from the track’s Official Host sponsor

Underwriters and Official Hosts

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2010 Sample Title & Company Attendee List

senior Manager, Infrastructure Allstate

It operation Mgmt Arrowstreet capital

vice president, MIs BankFive

Director, It security & risk Management Biogen Idec

Director of computer security Boston college

Lead Data center Analyst cablevision

Manager technical services central steel and Wire co.

vice president, compliance citigroup

Manager of technical services city of Boston

It Manager Deloitte

cIo Denver Water

Manager, It operations DirectBuy

Director, technical relationship Manager Disney

It Director Ernst & young

It risk senior Manager Fidelity Investments

I/s Applications Manager Foremost Farms

Director of It GE capital Americas

Manager Information security Genzyme

network Administrator Granite state college

chief of Architecture Hartford Financial Services

Manager of networking Harvard University

Director, network communications Hasbro

system support tech Horseshoe Casino

network operations Manager iBasis

Chief Technology Officer Illinois Department of transportation

Director of It Illinois Institute of technology

sr. technical specialist Infor Global solutions

Global networking Manager Invensys

Chief Technology Officer Dept of transportation

vice president - Enterprise computing Iron Mountain Inc.

It specialist/project Manager Irs

It Architect John Deere

senior systems Analyst John Hancock

technology Director Kaplan

It Manager Kraft Foods

senior tech. security Analyst L.L. Bean, Inc.

Director of It Leapfrog online

MIs Manager Liberty Bank for savings

It sr Mgr, operations Lockheed Martin

senior Director computer technology Maine Medical center

It network Manager Marine credit union

us solutions Architect McDonald’s corporation

vp network Engineering MFs

Director of It Miller and company

network Manager Museum of Fine Arts, Boston

Director of It national Amusements, Inc.

cto new york city Law Department

vice president, cto newsday Media Group

sr. technical Infrastructure Engineer nike, Inc.

Manager, It & Engineering northrop Grumman

vice president It oceanFirst Bank

Enterprise Applications Manager Partners HealthCare system, Inc

senior Manager, network Engineering Pfizer

network Administrator portland Water District

senior vice president Quantronix, Inc.

It Manager rockwell Automation

network Infrastructure supervisor scott county of Iowa

Manager It systems operations sloan valve company

cIo south shore savings Bank

Director network services Starwood Hotels and resorts

It Manager state of colorado

vice president of It the Allied Group

senior Manager, technology systems The McGraw-Hill companies

Data storage project Manager the tJX companies, Inc.

It Director the yale club of nyc

sr. Manager network Engineering timberland

network Engineer united Airlines

Information systems Manager united Way of connecticut

Manager of It Architecture Welch Foods, Inc.

Director of MIs yWcA

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SPOnSORSHIP LeveL UndeRWRITeR HOST COnTRIBUTOR exHIBITOR

sponsorships available per city 2 5 12 25

registrations for executives/staff 6 4 3 2

Full page, 4 color ad in Network World** yes no no no

Logo and session description in It roadmap cover wrap (10,000 subscribers, cover 2) yes yes yes no

Logo displayed on co-branded event ads in Network World and IDGE publications yes yes yes yes

Logo and link to your site featured on It roadmap conference site yes yes yes yes

company description on event website 50-word 50-word 50-word 50-word

company urL link on the event website yes yes yes yes

speaker name and title of presentation yes + listed on agenda page on website passport agenda yes no no

opportunity to set meetings with attendees pre-event via IDG Enterprise econnect yes yes yes no

company logo displayed in on-site signage yes yes yes yes

Logo featured on Agenda + Guide yes yes no no

30 minute Keynote during general session yes no no no

30 minute panel participation in track of choice*** yes yes no no

30 minute Business Technology Briefing yes yes no no

custom on-demand webcast**** yes no no no

custom Quick pulse survey**** yes no no no

private moderated luncheon or dinner yes no no no

Afternoon breakout session no no yes no

Exhibit space with one 6’ tabletop display 10x20 10x10 10x10 10x10

registration list yes yes attendee- attendee- only only

Lead retrieval yes additional additional additional fee fee fee

custom question for post-event survey yes yes no no

content featured on Itr online resource center yes yes yes no

post conference Executive summary yes yes yes yes

Event SponsorshipAs a sponsor, you’ll receive branding and awareness among leading network and It decision makers, and new opportunities to initiate and build deeper customer relationships through tracks of dedicated content and breakout sessions.

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2010 Sample Sponsors

3com

3pAr

A10 networks

Access northeast

Advizex

Aerohive networks

Akamai

Alcatel Lucent

Anue systems

Apposite technologies

Arcsight

ArIn

Belkin

Big Band LLc

Bluecat networks

certeon

china telecom Americas

china unicom

cisco

colospace

Digital Edge

EMc

Entulty

EsEt

extraHop

Force10 networks

Fortinet

Fortrust

Global Knowledge

IBM

Infoblox

Internap

Iron Mountain Digital

KAcE

Lancope

Logicube

Logitech

McAfee

Meraki

Micro Works computer center

Microworks

Mimosa systems

netcordia, Inc.

netQos, a cA company

netreo

netscout

network Instruments

nss

paetec

palo Alto networks

pccW Global

pillar Data systems

Q1 Labs

Quality technology services

Qualys

riverbed

ruckus Wireless

silver peak systems, Inc.

softLayer

sonicWALL

sophos

telecity Group

tippingpoint

tower stream

trusted computing Group

veroxity

viridity software

Watchguard

Wave systems corp.

Wildpackets

Xirrus

Zenprise

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About the ProducerIDG Enterprise, an International Data Group (IDG) company, brings together unique editorial brands (cIo, computerworld, cso, DEMo, InfoWorld, Itworld and network World) to serve the information needs of our technology and security-focused audiences. As a digital-centric media company we serve our reader and advertiser audiences with award-winning content and community, driving conversation and conversion, across our entire portfolio of awarding-winning, websites, events, magazines, products and services. In addition, the cIo Executive council, a peer advisory service, brings together the nation’s top cIos, as well as provides community and leadership development tools for their staffs.

company information is available at www.idgenterprise.com.

Contact InformationFor more information about the It roadmap conference and Expo series reaching It professionals, please contact your network World sales executive or:

Mike McGoldrick Brian Klunk regional sales Director - East regional Account Manager - West mmcgoldrick@nww.com bklunk@nww.com 508.766.5459 415.267.4514

REV: 10/8/2010

2011 IT Roadmap Conference Calendar

February 8 ............. new york, ny ........ Javits convention center

March 15 ................ chicago, IL ........... Donald E. stephens convention center

April 28 ................. Denver, co ........... colorado convention center

June 7................... Boston, MA ........... Hynes Convention Center

W/o september 19 .... Dallas, tX ............ venue tBD

october ................. san Francisco, cA ... venue tBD

november .............. Washington, Dc...... venue tBD