our face book · 2016-10-24 · Let’s get to the UX Navigate to the “our face book” builder...
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our face book bridging together product goals, current trends, & rapid monetization By Hailey Spelman [email protected]
Transcript of our face book · 2016-10-24 · Let’s get to the UX Navigate to the “our face book” builder...
our face book
bridging together product goals, current trends, & rapid monetization
By Hailey [email protected]
Ads are a lazy way tomonetize your product
The success of Facebook ads depends on personalization
But I believe
How else can Facebook use personalization to monetize?
First, we look to within-Facebook product trends
1 2Focus onrediscovery
Encourage memory sharing
3 Manage &store photos
Combined with the trending success of digital → physical products
Fujifilm Instax Mini Cameras & Film
Of the top 20 Amazon’s Best Sellers in Camera & Photo
1, 2, # 3
1020out of
Read more here
In a class at Stanford called “Good Products, Bad Products” I did a
needfinding study on the Instax Mini and nearly all participants expressed that
they enjoy this product because
having the physical photo made it more meaningful in our digital aiming world
++ Facebook’s value proposition to connect you to the people in your life
Leads me to propose
our face bookA collaborative, template-basedphoto bookfeature
That can beshared digitallyor sold & printed in-house
To easily, quickly, and constantly sharememorieson Facebookand beyond
Why let websites like Shutterfly profit by sourcing Facebook’s content?
When Facebook has the capacity to provide the same product.
How scalable is newsfeed advertising?It isn’t. Our face book is. More ads → more user frustration.
How can Facebook expand at virtually no cost?By selling its own content & having a product that pays for itself.
ThreeSizes,ThreeWaysToShare
Mini. is. In. This little book can include up to 50 photos printed in full on A7 size paper, a square book < 7” x 7”, or similar.
Photobook
Mini Photobook
Memory book
Competitor Prices
2 for $15
$14.99+
$21.99+
$6.99
This 2-3 photos per page + grid system book can include up to 100 photos printed in full on A5 size paper, a 8” x 8” square book, or similar.
Glue boundGloss paper
No cover
On FacebookBy EmailBuy & Ship
This is the cornerstone. Templates for photos & text allow groups to store detailed memories on A4 size paper.
$19.99
$15.00
$29.99
These can be done or
outsourced cheaper
$19.99
2.9” x 4.1”or similar
5.8” x 8.3”or similar
8.3” x “11.7”
Let’s get to the UX
❖ Navigate to the “our face book” builder❖ Start building by selecting the type of face book❖ Choose a color theme, the byline, and a title❖ Set a maximum number of pages per contributor❖ Then add contributors to the book❖ Contributors will get a notification to choose & fill
templates for their pages❖ The creator will then choose & fill the templates for
their pages❖ Completed pages will be compiled automatically❖ The “face book” creator can then edit the book❖ Get ready to share!
Here are the steps
Now let’s walk through what this might look like
Users click on “Get Started” to first choose the face book type
Users must select a book type, then a color theme & cover details
The “byline” of book authors should be limited to 30 chars to accommodate all formats
Users can easilycollaborate bysetting restrictions & guidelines
If developed further, user research would
be done to determine which guidelines and
restrictions are the most user-friendly &
effective at promoting collaboration
Add Facebookfriends, email or phone contacts to the face book
The Contributors would then receive a notification or a link to
direct them to the face book builder. For each of their pages,
they choose & fill out a template.
Question Types could include:List QuestionLong-Answer QuestionShort-Answer Question
This is my sample “profile” page
This is my sample photo page
Those are based on these templates
And filled by the user with suggested photos based on the book’s contributors & the user’s most popular photos
Once all Contributors have completed their pages,{ this can be facilitated through deadlines, reminders, “Do it for me” options & contributor opt-outs }
The pages will be automatically compiled into a book format
Hailey Spelman’s Pages
Lori Michael
AlphabeticallyBy completion timeCustom order, etc.
& the creator can edit and review the book content / page order
Once the book is ready to go, the creator & contributors canShare it or Buy it
which promotes more shareable content & clear, self-sufficient profits
Why this? Why Now?
As more and more companies push for the VR experience, Facebook can diversify and stand out by bringing users and customers back to a physical product that can actually help build relationships in the real world rather than just feed back into the digital world.
Content Content Content. Facebook’s most basic objective is to get users to post content to fill other users’ feeds. This product fills feeds: the book itself provides content, users (especially new ones) are encouraged to post more photos to fill these books, and I believe that it would promote the uploading of older photos in addition to current ones.
Positivity! My peers commonly claim that the negative content on their feed makes them use Facebook less. By sharing digital books that celebrate human connections every day, Facebook can naturally promote more positive content on the News Feed & more positivity among users.
This can be done, easily. Development would be fast because the product is based on pre-existing functionality such as invite forms, smart photo suggestions based on tags, and Layout (for Instagram). Printing can be outsourced or done in-house - either way, profitable price points can cover the costs of production.
Thank you for reading.
Sincerely,
An Avid Facebook Fan & User
AKA
Hailey SpelmanUX Designer
[email protected]@alumni.stanford.edu
