Presented By:

Parakramesh Jaroli

Faculty of Management Studies

Subject :

BUSINESS PRACTICE – I (MBA-108)

Firstly we will discuss about

What is

Business Communication..

Business Communication..?Business communication is communication that promotes a product, service,

marketing, or organization; relays information within a business; or functions as an

official statement from a company.

Communication is the flow of information and understanding from one person to

another at the same level or at different levels. It is a process which enables

management to allocate and supervise the work of the employees.

Two-way process of reaching mutual understanding, in which participants not only

exchange (encode-decode) information but also create and share meaning.

Now we will show you it’s Process..

And then it’s Nature..

Process

Nature of Business CommunicationIt is a process.

It is inevitable.

Meaning based.

Communication could be intentional and unintentional.

Communication is systematic.

A two-way traffic.

Communication is a social process.

A dynamic process.

Continuous process.

Communication involves interaction and transaction.

It is spiraling process.

Nature of Business Communication

It is contextual.

Needs proper understanding.

Leads achievement of the organizational objective.

Dispels misunderstanding.

It shares thoughts and ideas, which produce response.

It is the life blood of the business.

(Contd.)

Now we will show you it’s Scope..

And then it’s Importance..

Scope of Business CommunicationThe scope of communication includes:

Information Sharing :

To transmit information from a source to target individuals or groups.

Information can be:

- policies and rules

Changes and development in the organization.

Special rewards and awards.

Settlements with the union.

Major changes in the organization.

Feedback :

Give feedback to employees on their achievements

To the departments on their performance.

Higher management on the fulfillment of goals.

Scope of Business CommunicationControl :

Information is transmitted to ensure that plans are being carried out according to the original

design. Communication helps to ensuring such control.

Influence :

Information is power. One purpose of communication is to influence people.

Problem-Solving :

In many cases communication helps to solving problems.

Many meetings are held between the management and the unions on some issues to find

solution.

Alternative solutions may be held to solve a problem and evolve a consensus.

Decision-Making :

For arriving at a decision several kinds of communication are needed.

(Contd.)

Scope of Business Communication

Facilitating Change :

Change can be brought about effectively by communication.

Group Building :

Communication helps in building relationships. If communication breaks down the group may

breakdown.

Gate Keeping :

Communication helps to build linkages of the organization with the outside world.

(Contd.)

Importance of Business Communication

It brings people closer.

It saves time in any formal set up.

It breaks the barrier between individuals / groups.

It results in common understanding of any idea/ thought.

It adds to the knowledge base.

It removes many misunderstanding & misconceptions.

It can act as a means of entertainment (through Audio-visual means).

It can influence the actions of people.

It can change the attitude of people.

Thank You