6/23/2010 6/21/101Naturally Pure ~ Anxiety Free

Melody Thacker, Independent Watkins Associate ID # 323239 To learn more, request a catalog or service or to place an order

Call Toll Free: 1-866-452-6948 Visit: http://www.watkinsonline.com/thacker

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Why is natural personal care

important?

� There is a concern for the environment

� We strive to use renewable ingredients with less impact on mother earth

� Natural products are equally as effective as non-natural products and can offer more benefits

� Utilizing natural ingredients allows for the elimination of ingredients that can potentially cause health risks. Most synthetic chemical ingredients are modeled after natural equivalents!

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How do I know if aproduct is truly

natural?

� Be label savvy!

� Be leery of labels that claim ‘made with natural’, ‘contains natural’, ‘all-natural’

� Steer clear of products that contain parabens, chemical sunscreens, petro chemicals, propylene glycol, DEA/TEA, phthalates and more

� Begin looking for the Natural Products Association (NPA) seal

� To gain certification, products must be formulated with at least 95% natural ingredients from renewable resources.

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We have made the commitment to be free of the following:

� Parabens (Methyl-, Propyl-, Ethyl-, Butyl-)

� Sodium Lauryl Sulfate

� Chemical Sunscreens (Oxybenzone/Avobenzone)

� Petro Chemicals (Petrolatum, Mineral Oil, Paraffin)

� Propylene Glycol

� Phthalates

� Diethanolamine (DEA) / Triethanolamine (TEA)

� Formaldehyde

� 1,4 Dioxane

� Acrylates Copolymer

� Carbomer

� PVP

� Chemical Preservatives

� Silicones

� Synthetic Dyes

� Quats

� Talc

Our Freedom Code

Detailed information of

each ingredient on the next pages!

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(Methyl-, Propyl-, Ethyl-, Butyl-)

Parabens

Purpose: Common chemical preservative used in the cosmetic industry to lengthen the shelf life of a product.

Problem: Studies suggest that this preservative may be a possible endocrine disrupter, potentially causing birth defects and certain types of cancer. Parabens may also cause allergic reactions and dermatitis in some individuals.

Our Alternative: We preserve our natural products with phenoxyethanol. This preservative is found in nature and can be extracted from essential sage oil.

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Sodium Lauryl Sulfate

Purpose: This detergent, degreaser and emulsifier is used in numerous personal care products and is considered one of the more dangerous. Used in strong concentration, SLS will degrease motors and clean garage floors.

Problem: SLS can react with DEA and TEA to form the carcinogen, nitrosamine. This harsh skin irritant strips skins natural moisture and can penetrate eyes and tissue, making it especially harmful to infants and children.

Our Alternative: We use natural glucosides derived from coconut and corn starch to act as mild surfactants, gentle enough for sensitive skin & hair.

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(Oxybenzone/Avobenzone)

Chemical Sunscreens

Purpose: Synthetic sunscreens absorb ultraviolet rays, making it effective in protecting against sunburn.

Problem: Because these sunscreens actually absorb UVA/UVB rays rather than physically blocking it out, they potentially disrupt hormone balance. Chemical sunscreens can also take up to 30 minutes to become effective.

Our Alternative: When a sunscreen or sun protection is needed we use titanium dioxide and zinc oxide. These naturally occurring minerals work to block ultraviolet rays and work immediately.

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(Petrolatum, Mineral oil, Paraffin)

Petro Chemicals

Purpose: Acts as an emollient to smooth skin.

Problem: These are non-renewable crude oil by-products with potentially dangerous impurities. They may also contain low levels of Polycyclic Aromatic Hyrdocarbons which are suspected carcinogens.

Our Alternative: We choose to replace these petro chemicals with numerous other oils and waxes. Derived from the honeycomb of bees, beeswax acts as an emulsifier and helps to prevent skin irritations and chapping. Apricot kernel oil and coconut oil also work as emulsifiers and will soften and condition skin.

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Propylene Glycol

Purpose: Used in personal care products as a humectant that absorbs water from the air.

Problem: This petroleum derived synthetic chemical increases skin absorption and acts as a penetration enhancer which alters skin structure and allows other chemicals to penetrate deeper into the skin. This ingredient is also a known skin and eye irritant that can cause allergic reactions and acne.

Our Alternative: We choose to use glycerin which is a natural humectant. This natural alternative keeps moisture in the skin and the chemicals out!

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Phthalates

Purpose: A carrier used to blend liquids and oils, commonly found in fragrances.

Problem: Known to be a skin and eye irritant and has been linked in studies as an endocrine disruptor and organ toxicity.

Our Alternative: We can assure that the fragrances used in any of our personal care items are free of phthalates.

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DEA/TEA (Diethanolamine/Triethanolamine)

Purpose: Neutralizes compounds and adjusts pH levels.

Problem: These compounds can react with nitrites during manufacturing or while sitting on the shelf. This reaction leads to the formation of nitrosamines, which are potential carcinogens. These ingredients are also sensitizers and can trigger immune system response that can cause irritation of skin.

Our Alternative: When a pH adjuster is necessary, we use sodium hydroxide in very small amounts to maintain a balanced pH level.

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Formaldehyde

Purpose: A preservative found in numerous personal care products.

Problem: Strong skin irritant that is known to cause eye, nose & throat irritation. The EPA* has also classified this ingredient as a probable human carcinogen (proven to be a carcinogen in animals).

Our Alternative: Our natural products contain preservatives that don’t release formaldehydes or any other harmful irritants. Among others, peppermint oil is used for its antibacterial properties.

*Environmental Protection Agency

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1,4 Dioxane

Purpose: This ingredient does not have a specific purpose, rather it’s a by-product of certain manufacturing procedures.

Problem: 1,4 dioxane can cause headaches, dizziness and nausea, and is a human immune system toxicant and carcinogen.

Our Alternative: We steer clear of any process that may produce 1,4 dioxane as a chemical by-product.

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Acrylates Copolymer

Purpose: A thickening agent that also reduces the tackiness and any feeling of greasiness.

Problem: Known to be a strong irritant.

Our Alternative: When a thickening agent is needed we use natural gums; for example guar gum and xanthangum.

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Carbomer

Purpose: Carbomers are used to control the consistency and flow of cosmetics and personal care products.

Problem: They are petroleum derived and can contain hazardous by-products, and are known to cause allergic reactions and irritation to the skin.

Our Alternative: When a thickening agent is needed we use natural gums; for example guar gum and xanthangum.

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PVP (Synthetic Polymers)

Purpose: PVP is a petroleum derived ingredient used as a binder, film former and emulsion stabilizer in the personal care industry.

Problem: Synthetic polymers can contain hazardous by-products.

Our Alternative: When a thickening agent is needed we use natural gums; for example guar gum and xanthangum.

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Chemical Preservatives

Purpose: Used in personal care products to kill any imposing bacteria.

Problem: These chemical preservatives can contain formaldehyde and some are known irritants.

Our Alternative: We choose to use natural and less irritating preservatives, for example vitamin E and some select essential oils.

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Silicones

Purpose: Protect against water evaporation from the skin and provide skin with improved softness.

Problem: The manufacturing of silicones can produce hazardous byproducts. Silicones are not biodegradable and concerns exist over bioaccumulation.

Our Alternative: There are numerous oils with the same quality. We use apricot kernel oil, avocado oil, coconut oil and jojoba oil (among others) to protect skin and provide softness.

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Synthetic Dyes

Purpose: To attribute a desired color to a product. Commonly used in cosmetics and personal care products.

Problem: The chemicals used to produce synthetic dyes are often highly toxic, carcinogenic, and sometimes explosive.

Our Alternative: When we want to achieve a specific color (for example – in a lip tint), we do so with naturally occurring dies such as carmine and mica.

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Quats

Purpose: Quats act as preservatives, and also add a bond within conditioners.

Problem: Manufacturing of certain quats can produce hazardous by-products and are also known to be skin irritants.

Our Alternative: Our natural products use specific quats that are proven to be safe and are not hard on the skin. We verify the manufacturing of any quat used in our products and can assure that none of them contain hazardous by-products.

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Talc

Purpose: Talc adds softness to cosmetic products and acts as an absorbent.

Problem: Talc is closely related to asbestos. Talc poses a health risk when exposed to the lungs and genital areas. Talc has been linked with lung and ovarian cancer.

Our Alternative: We use corn starch, which is 100% natural.

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Our Natural Line

What is in ournatural products?

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Hand & Body Lotions

� More than 10 oils and extracts, including coconut oil, avocado oil, jojoba oil, babassu oil and apricot kernel oil� Shea and cocoa butters, which are natural fats that work to soften and condition skin� All hand & body lotions are 97% natural and above� Works to relieve chapped and dry skin� Non-greasy formula is perfect for everyday use

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Body Creams

� Generous amounts of shea and cocoa butters provide the ultimate in skin protection and moisturizing� More than 10 oils and extracts, including coconut oil, avocado oil, jojoba oil, babassu oil and apricot kernel oil� All body creams are 96% natural and above� Ideal for rough areas including heels, knees and elbows� Rich, non-greasy formula is perfect for everyday use

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Body Oils

� Contains numerous beneficial oils, including grapeseed oil, macadamia nut oil, avocado oil and safflower oil� Perfect for massages and cuticle care� Use in a bath or as a total body oil� Leaves a soft, non-greasy feel� All body oils are 99% natural and above

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Hand & Cuticle Salves

� Formulated around a premium beeswax base� All essences include many oils such as canola oil, olive oil and sweet almond oil� Provides a protective barrier from nature’s harsh elements� Ideal for dry hands and cuticles� All hand & cuticle salves are 98% natural and above

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Foot Care

� JR Watkins Foot Care items are 98% natural and above� Contains pure peppermint oil for a tingle and aromatic burst of peppermint� Exfoliate and moisturize dry, rough skin in two easy steps� Both also contain shea butter to ensure your feet are as soft and conditioned as possible

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Lip Balm

� Our lip balms are 100% natural� Formulated around a premium beeswax base to help prevent chapping and cracking of lips� Weatherproofing Lip Balm contains titanium dioxide to help guard lips from nature’s harsh elements� Vitamin E soothes the skin and eliminates the need for a synthetic preservative

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Lip Tints

� 100% natural � Provides your lips with all the benefits of our Natural Beeswax Lip Balm, with a tint of color!� Each tint is formulated with pure peppermint oil, credited for it’s refreshing and cooling properties� Vitamin E soothes the skin and eliminates the need for a synthetic preservative

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Facial Care

� JR Watkins Facial Care line is 100% natural! � Divine Day Cream’s lightweight formula absorbs quickly, keeping skin hydrated all day. � Nourishing Night Cream contains Royal Jelly that helps reduce fine lines and blemishes.� Daily Cleansing Cream removes makeup and dirt while adding moisture.� Gentle Pore Scrub contains apricot seeds that gently exfoliate, revealing a radiant complexion.

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Specialty Bath

� All Aloe & Green Tea Bath items are at least 98% natural!� Daily Shampoo gently removes dirt & oil, bringing out hair’s natural beauty.� Daily Conditioner nourishes hair, leaving it shiny and tangle-free.� Body Wash gently cleanses without stripping away natural moisture.� Free of harsh detergents and dyes.

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Bath Soak

� 100% natural� Natural sea salts work to soften the skin� Vitamin E moisturizes while you bathe� Fragranced with essential lavender oil� Does not contain dye

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Sun Care

� Sun Care products are at least 95% natural � SPF 30 Sunscreen naturally protects against UV A, B & C rays with titanium dioxide� Soothing After Sun Gel rehydrates skin and soothes sunburn with moisturizing aloe vera and pain-relieving lidocaine� Eco-friendly formulas and packaging

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The End

The research and development of natural personal care products is on-going. With the continual research comes change, and Watkins is committed to providing products that are truly natural. Ultimately, we want our line to be

100% natural and that is the goal we strive towards everyday!

Thank You!