Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
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Transcript of Nat'l Family Engagement Conference #FCEconf14 - Cincinnati, OH
Using Social Media to Provide a Menu of Communication Offerings
Dr. Joe Mazza!leadlearner.com!April 9, 2014 at 2:15-3:30PM!Duke Convention - Room 200!
Today’s Resource Links
• On Twitter? Use #FCEconf14 to share your learning today
• My website: Leadlearner.com
• Visit slideshare.net (search “fceconf14” or “Joe Mazza”) to find all slides & links shared in today’s session.
Other Resources:
• Knapp Elementary School Wiki - knappwiki.wikispaces.com
• Knapp Elementary App (Apple/Android)
My work
• Father to Mark, Husband to Lauren • K-12 Director for Connected Teaching, Learning &
Leadership (NPSD) Follow #nped • Former Lead Learner at Knapp Elementary School (NPSD) • “Principals’ Use of Social Media To Communicate Between
Home & School” University of Pennsylvania, May 2013 • Blogger: Edutopia, Connected Principals, Parent
Involvement Matters, Smartblogs, LeadLearner.com • National Family Engagement Consultant • PennGSE Innovation Coach for Ed.D. / M.Ed. Programs • Weekly Lead #PTchat Moderator on Twitter • Weekly #PTchat Radio Host (iTunes)
3 COMMON THEMES THAT RUN THROUGHOUT
4
NO WHERE ELSE I’D RATHER BE
Creating partnerships we’d want for our own kids
7
Commodore 64 kid
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Connecting Schools in a Digital Age
#FCEconf14
#FCEconf14
Hubbard Woods School (K-4)!Winnetka, Illinois
Supporting Post: 3 investment good leaders make in creating other leaders
#fceconf14
Community-building through technology
WGST - Hubbard Woods Supporting Publication: Methods That Matter II (2005) #fceconf14
COMMUNITY - BUILDINGCollaborative!Transparent!
Relationship-driven!Builds trust!
Implemented with (not to)!Partnership and shared
#fceconf14
COMMUNITY - BUILDING
Collaborative!Transparent!
Relationship-driven!Builds trust!
Implemented with (not to)!Partnership and shared
!
8
Partners in Education: A Dual Capacity-Building Framework for Family–School Partnerships
Figure 2: The Dual Capacity-Building Framework for Family–School Partnerships
THE CHALLENGE
FAMILY AND STAFF CAPACITY OUTCOMES
Lack of opportunities for School/Program Staff to build the capacity for partnerships
School and Program Staff who can• Honor and recognize
families’ funds of knowledge
• Connect family engagement to student learning
• Create welcoming, inviting cultures
Families who can negotiate multiple roles• Supporters• Encouragers• Monitors• Advocates• Decision Makers• Collaborators
Lack of opportunities for Families to build the capacity for partnerships
Effective Family–School Partnerships
Supporting Student Achievement
& School Improvement
OPPORTUNITY CONDITIONS
POLICY AND PROGRAM
GOALS
Process Conditions• Linked to learning• Relational• Development vs. service orientation• Collaborative• Interactive
To build and enhance the capacity of staff/families in the “4 C” areas:• Capabilities (skills and knowledge)• Connections (networks)• Cognition (beliefs, values)• Confidence (self-efficacy)
Organizational Conditions• Systemic: across the organization• Integrated: embedded in all
programs• Sustained: with resources and
infrastructure
Ineffective Family–School Partnerships
!
8
Partners in Education: A Dual Capacity-Building Framework for Family–School Partnerships
Figure 2: The Dual Capacity-Building Framework for Family–School Partnerships
THE CHALLENGE
FAMILY AND STAFF CAPACITY OUTCOMES
Lack of opportunities for School/Program Staff to build the capacity for partnerships
School and Program Staff who can• Honor and recognize
families’ funds of knowledge
• Connect family engagement to student learning
• Create welcoming, inviting cultures
Families who can negotiate multiple roles• Supporters• Encouragers• Monitors• Advocates• Decision Makers• Collaborators
Lack of opportunities for Families to build the capacity for partnerships
Effective Family–School Partnerships
Supporting Student Achievement
& School Improvement
OPPORTUNITY CONDITIONS
POLICY AND PROGRAM
GOALS
Process Conditions• Linked to learning• Relational• Development vs. service orientation• Collaborative• Interactive
To build and enhance the capacity of staff/families in the “4 C” areas:• Capabilities (skills and knowledge)• Connections (networks)• Cognition (beliefs, values)• Confidence (self-efficacy)
Organizational Conditions• Systemic: across the organization• Integrated: embedded in all
programs• Sustained: with resources and
infrastructure
Ineffective Family–School Partnerships
Collaborate by default
Shared problem !Shared action plan!Shared research !Shared actions!Shared next steps!Shared parents’ perspectives!
#fceconf14
Image credit: http://www.secularstudents.org
Family engagement insanity = continuing to expect parents to come to us...
#fceconf14
Schools Must Meet Parents Where They Are If They Are Committed to Building & Maintaining Home-School Partnerships
• 180,000 people sign up for Twitter accounts each day. 70% of these sign-ups are aged 18-35. (Pew Internet Study, 2012)
Supporting Post - Case for eFACE #fceconf14
Where to begin?
Invest in Communication Without Technology
Beyond the Bakesale (2007) - Four Core Beliefs
#fceconf14
FACE Family And Community Engagement
Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino
The research is robust. #fceconf14
Welcome. Honor. Respect.
#FCEconf14
TABLE TALK In 2 minutes, share 1 (bad) to 5 (good) on the level of buy-in, capacity for FCE currently at your school and/or district.
Why?
Get Connected...See through the lens of those already using these tools!
#fceconf14
Joined Twitter in 2011 !as @Joe_Mazza
10 Family Engagement Rock Stars to Follow TODAY
@LarryFerlazzo – ESL teacher @gpescatore25 – Parent @FCEnetwork via IEL @Cybraryman1 – Retired educator @TonySinanis – Lead Learner @sirotiak02 - Teacher @ptaswilson - PTA @DrJoeClark - Supt @DrSteveConstantino – Supt @7MrsJames – Teacher in AU
Image credit: coroflot.com Supporting Post - Parents’ Guide to Twitter
Social media based professional development is now available where teacher preparation and educational leadership programs miss the mark. !
#fceconf14
Family engagement +!Technology integration =!
Collaborative transparency
#fceconf14
If we’re serious about collaborating we’re using collaborative tools by default.
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Weekly Hashtag Chats
#fceconf14
#PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST
#PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST
Inside a “ptchat”
#fceconf14
#PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST
Impact
#PTchat (Parent-Teacher Chats) Wednesdays at 6PM PST
Reach
*Not pictured Australia, India, UK, France, Germany, Finland, Turkey, Spain, China, Netherlands
The official state hashtag map #ohedchat
Meets virtually every Monday night at 9PM CST
Supporting Post: The origin of #ohedchat by Jeremy Evans
#fceconf14
LIVE to the field…
Listen as school leaders share their social media use using
TABLE TALK In 2 minutes, share how you
might leverage social media to learn from each other, “move
the needle” for yourself & others.
Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2008)
Email Distribution List Family Engagement Wiki
Home & School 2.0 Twitter
Text Alerts
“Mobile App” ?
PollEverywhere Skype Parent-Teacher Conferences
Remind 101 - Text Alerts
A “MENU” of communications grown over time
Google Voice/Text line
Shared eFACE !Efforts Implemented @KnappElementary
#fceconf14
• Supporting Post - Home & School 2.0
• Average parent-teacher-community attendance = 43 (pre live feed option = 13) for monthly home and school meetings
anymeeting.com
• “Meet Families Where They Are”
• What does that mean for your school?
• Plant the seeds. Provide ongoing training for parents & teachers.
Overlay Tool: Twitterfall
Supporting Post - 12 Reasons to Get your School Tweeting
“@KnappElementary: @MissMorrison’s students read their newly published eBooks to 2nd grade buddies today & will share them with their family tonight!”
dinner table
Tell me about this book you published.
Supporting Post - 5 Ways Being Connected Helps My Students
Supporting Post: #EdCamp Comes to @KnappElementary
#EdCamp style PD comes to @KnappElementary
2013 Keynote!Dr. Adam Berman!
2012 Keynote !Melissa Bilash (@MomCongressPA)"
VISIT PARENTCAMP.ORG!
TABLE TALK In 2 minutes, which ideas will
you bring back to your school? What capacities need to be
built with staff/ families?
• How Do You Know What Forms of Communication YOUR Parents Are Using For Work & Home?
#fceconf14
• ASK THEM in multiple ways
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
Welcoming-Honoring-Respecting"Main Lobby Components • Welcoming front office staff
• Clocks relating to timezones of our families
• Parent Resource Center
• Parent Computer Kiosk
• Signage in top 5 languages
• Student work
• Sitting Area
• Principal’s Office
How do liability concerns impact family engagement?
December 21, 2013 Winter Sing-A-Long
Gym Capacity: 626
Face to face two-way communication - A foundation or “home button” for home-
school partnerships
Image credit: inspiredmamadesigns.blogspot.com
Supporting Post: Leadership “Home Button”
Getting Started With Social Media Checklist
1. Identify and invest in family engagement core values.
2. Become a connected educator.
3. Understand the distinct communication needs of your school families.
4. Understand the parameters.
5. Share decision-making.
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
Getting Started With Social Media Checklist
6. Build capacity.
7. Technology is not the answer to solving conflict.
8. Introduce new tools.
9. Offer a menu of offerings.
10. Ongoing fidelity checks are necessary.
Mazza, J. (2013). The Use of Social Media By School Principals To Communicate Between Home and School.
Ongoing Face to Face Two-Way Communications Four Core Beliefs (Henderson & Mapp, 2007)
Email Distribution List Family Engagement Wiki
Home & School 2.0 Twitter
Text Alerts
“Mobile App” ?
PollEverywhere Skype Parent-Teacher Conferences
Remind 101 - Text Alerts
Offer A “Menu” of Communications (Restaurant-Style)
Google Voice/Text line
How will you communicate this to families?
#fceconf14
“Menu” of Communications ✏ Face to Face ✏ Phone ✏ Send a note ✏ Zippslip ✏ Skype ✏ E-mail ✏ Google Text ✏ Twitter
✏ Knapp App (Apple/Android) ✏ Edmodo ✏ Home & School 2.0 Mtg ✏ H&S Facebook Page
Supporting Post - “I’m Overwhelmed with all the technology here.”
[Back to School Night Slide]
pennfinn13.wordpress.comfacebook.com/pennfinn13
Inside Finland’s Education System!3/23/13 - 3/30/13!
in education March 25-29
TEACHERS - ADMIN - PARENTS - STUDENTS Connected Learning Community
Family Engagement Wiki knappwiki.wikispaces.com
Parent Perspectives
Image credit: akademifantasia.org
What Do Knapp Parents have to say about eFACE efforts?
(Video Link)
How Will You Move Forward?
PLAY CLIP
Using Social Media to Provide a Menu of Communication Offerings
Dr. Joe Mazza!leadlearner.com!April 9, 2014 at 2:15-3:30PM!Duke Convention - Room 200!
(12-13 family/staff bumper sticker)
@Joe_Mazza – LeadLearner.com Using Social Media to Maximize Family And Community Engagement
What is the impact of social media tools like Facebook, Blogs, Instagram, Youtube, Wikis &
Twitter on home-school partnerships?
#fceconf14
Pre-Dissertation
Is there any research out there re: the use of social media to connect home & school?
#nvsummit2014
Dissertation Debrief
Use of Social Media Tools By School Principals to Communicate Between Home & School
Joe Mazza, University of Pennsylvania
#fceconf14
★ Qualitative Case Study Analysis
-> 3 Principals!-> 3 Parent leadership groups!
-> Actual social media evidence!
What works? What doesn’t? Next steps?
#fceconf14
FACE Family And Community Engagement
Dr. Joyce Epstein Dr. Karen Mapp Dr. Anne Henderson Dr. Steve Constantino
The research is robust.
eFACE electronic Family And Community Engagement
voicemail
fax machine
P.A. system
460,000 per day (Pew Internet Survey)
#fceconf14
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#fceconf14
Epstein’s 6 Types of Involvement
Image credit: http://www.csos.jhu.edu/p2000/nnps_model/school/sixtypes.htm
#fceconf14
Family Engagement Core Values 1) All parents have dreams for their children and want
the best for them.
2) All parents have the capacity to support their
children's learning.
3) Parents and school staff should be equal partners.
4) The responsibility for building partnerships
between school and home rests primarily with
school staff, especially school leaders.
(Henderson & Mapp, 2007) Image credit: http://www.howstuffworks.com
#fceconf14
Findings
" School principals are responsible " Limited leadership preparation for using social media tools " Tools offer two-way communication by default " Tools offer direct and immediate access to principal " Educational “branding” occurs
Findings (cont.)
" Learning community can communicate in the same conversation without being in the same room " A true depth of how many parents utilized social media tools to support teaching and learning is unclear " One size does not fit all. There is a single “one tool” that all parents use. Various “preferences” came from parents at each of the schools studied.
Findings (cont.)
" Schools used social media tools to recognize, announce, solicit feedback, remind, build relationships and engage learning community directly and indirectly connected to school. " Above all, parents seek face to face, two-way communications with respect to eye contact, tone, empathy, respect " Social media tools aimed to complement family engagement efforts already in place by three schools, not replace them.
Implications for Practice
It’s not about the technology
" Focus on embedding core beliefs of school, family and community partnerships before engaging social media tools. " How school and parent leaders can go about entering the world of social media to engage families and the community.
It’s not about the tools, but the relationships
“Technology should be like oxygen; ubiquitous, necessary, and invisible.” @ChrisLehmann
#fceconf14
Implications for Practice (cont.)
Capacity Building
" Need for University and school-based professional development for school leaders on school, family and community partnerships. " Need for professional development for school leaders, educators, parents and other learning community members on use of social media tools
Implications for Practice (cont.)
One Size Does Not Fit All
" Access, home use and training needs should be identified consistently; Per district, per school, per class. " Schools must identify which tools work best, and which tools parents already depend on in their personal lives. Build a “menu of communication offerings” to “meet parents where they are.”