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Resultsfromapan-CanadianSurveyofCareerCentresonResources,Services

andMetricsChris:neSjolander

Director,GraduateCareerServicesandEmployerEngagement

andEdDcandidate(Educa:onalLeadership)

Overview

•  Surveydatacollec:onperiodSept–Dec2016•  170+ques:onsurvey;about2hourstocomplete

•  63completerespondentsrepresen:ngvarietyofins:tu:onaltypes,geographicregionsandcareercentretypes

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Surveydesign

•  Ini:alsurveydesignedbaseduponliteraturereviewandinformedbypastsurveys(Brainstorm,NACE,etc.)

•  Na:onwidepanelofexpertsreviewedthesurveyques:onsandanswered(Delphimethod)

•  Pilotsurveypar:cipantsfollowedbyfocusgroup

Fewoverallthoughts

•  Ins:tu:ontypeandgeographicregionmaXeralotlessthanwethinktheydo

•  CareercentretypedoesmaXer–some:mes•  There’snoone“right”wayofdoingwhatwedo

•  There’sno“magicbullet”tosolveresourcing(orother)issues

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Today’sresults

•  Philosophicalorienta:onsofcareercentres•  Currentand“hot”studentservices•  Currentand“hot”employerservices•  Employerengagementoncampus•  Overallmetricscollec:onandrepor:ng•  Overallcareerservicestrends,hottopicsandan:cipatedchanges

PhilosophicalOrienta:ons

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Theoryreview(Nealt,2014)•  Careermatchingtheories:Focusonplacingindividualsinjobs

•  Careerdevelopmenttheories:Alignwithhumandevelopmentstagesrecognizingdifferencesincareerissuesandneedsateachstage

•  Careerresponsivenesstheories:Recognizetheinterac:onbetweentheindividualseekingworkandtheglobaleconomy

CareerMatchingTheory

•  Parsons–Trait-Factorwhichlaidfounda:onforNOCcodes(1909)

•  Holland–personalitytypeswhichledtoStrongInterestInventory,CHOICESandCareerCruising(1950’s)

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PlacementOrienta:on

•  Definedas“helpingthestudentfindrelevantopenings,conduc:nganeffec:vejobsearchandpresen:ngthemselveseffec:velytoemployers”

Lent&Brown,2013

CareerDevelopmentTheory

•  “Acareerisdefinedasthecombina:onandsequenceofrolesplayedbyapersonduringthecourseofalife:me.”

Super,1980

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PlannedHappenstance

“Careercounselorsshouldteachtheirclientstheimportanceofengaginginavarietyofinteres:ngandbeneficialac:vi:es,ascertainingtheirreac:ons,remainingalerttoalterna:veopportuni:es,andlearningskillsforsucceedingineachnewac:vity.” Krumboltz,2009

ChaosTheoryofCareers

“Anindividual’scareerdevelopmentistheinterac:onofonecomplexdynamicalsystem(theperson)withaseriesofmoreorlessgeneralizedothercomplexdynamicalsystemsincludingotherindividuals,organisa:ons,cultures,legisla:onsandsocialcontexts”PryorandBright,2014

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Construc:vistTheory

•  Evolvedfromtheno:onthatyoungpeoplewerenotlackinginforma:onaboutcareersbutthattheydidn’tfeelempoweredormo:vatedtoputthatknowledgetowork

•  Designedtohelpclientstakeaproac:ve,mindfulapproachtotheircareer

Hoskins,1995

PhilosophicalOrienta:ons

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Discussionques7on:

Whatistheprimarytheore:calorienta:on(s)ofyouroffice?

Student/AlumniServices:What’shot?

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MostCommonStudentServicesServices for students Percentage Trend

Resume/CoverLeXerCri:ques 98% Same

InterviewPrepara:on 98% Same

Counseling/Advising–inperson 97% Same

MockInterviewswithStaff 97% Up

OnlineResources 95% Up

JobBoard 94% Up

Counseling/Advising–Drop-in 92% Up

WorkshopsonCareerTopics 84% Up

NetworkingEvents 83% Up

LinkedInProfileReviews 78% Up

GuestSpeakers 76% Up

CareerFair–General 73% Down

Careerworkshopsbyins:tu:ontype

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Guestspeakersbyins:tu:onaltype

LeastCommonStudentServicesService Percentage Trend

CareerFairs–virtual 5% Up

Academicadvisement 11% Same

Informa:onalinterviewreferrals 13% Up

Careerlibrary(physical) 13% Down

Peermentoringprograms 15% Up

Externship/JobShadowingprograms 17% Up

Caseinterviewprepara:onprograms 20% Up

Co-curricularrecordusage 20% Up

Mentorprograms 21% Up

JobClubs 26% Up

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Mentorprogramsbycareercentretype

Groupadvisementbycareercentretype

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Fastgrowingstudentservices Currently%Offering

overall %whoplanto

add

Counseling/Advising-Online 65% 16% JobShadowProgram 11% 17% MentoringProgram 37% 21% MockInterviews-Peers 35% 14% StudentNewsleIer 48% 16% ServicesforInterna7onalStudents 57% 14% ServicesforStudentswithDisabili7es

41% 14%

Discussionques7on:

• Whatstudentservicesdoyouofferthatalignwiththatphilosophicalorienta:on?

• Whatservicesdoyouofferthatdon’talignwiththatorienta:on?

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EmployerServices:What’scurrent?What’shot?

MostCommonEmployerServicesEmployerservices Percentageof

centresoffering CompanyInforma7onSessions 90% OnCampusInterviews 87% Jobpos7ngs-full-7me/postgraduate 84% Part-7mejobpos7ngs 85% Promo7onofemployereventsoffcampus 73% Volunteerpos7ngs(withnon-profitorganiza7ons) 73% Hallwaytables 69% Careerfair(alljobtypes) 68% Introduc7onstofaculty 68% Internshippos7ngs-paid 64% Careerfair-faculty/majorspecific 51% Introduc7onstostudentclubs 51%

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LeastcommonemployerservicesService Percentage

EmployernewsleXers 8%

Virtualcareerfairs 10%

Corporatepartnersprograms 13%

Alumnionlyjobboard 15%

Ar:clesaboutcompanyinnewsleXers 15%

Paperbasedjobboard/bulle:nboard 16%

Online/banneradver:sing 19%

Videoconferencingcompanyinforma:onsessions 19%

Ins:tu:onaldifferencesinemployerservicesColleges Polytechnics Universi7es

Pre-screencandidates 75% 0% 25%Postpaidinternshipopportuni:es

50% 0% 73%

Introduc:onstostudentclubs 0% 0% 68%Paper-basedjobboard 50% 0% 10%Promo:onofoffcampusevents

12% 50% 83%

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Employerservices:Businessschoolvs.Non-businessschool

Businessschool

Non-businessschool

Employerofficehours 71% <36%Resumebooksforemployers 67% <20%Video-streamedinforma:onsessions

43% <20%

Reduc:onsinemployerservices

•  Only10%reportedcurngANYemployerservicesatall

•  30%ofcareercentresreportedplanningtoaddnewemployerservicesinthenext2years

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EmployerservicestobeaddedService %

Resumebooks 40%

Virtualcareerfairs 28%

Consulta:ononrecrui:ngprac:ces 22%

Ar:clesaboutcompaniesinnewsleXers 17%

EmployerengagementEngagementac7vi7es Percent

Careerpanelists 75%Mockinterviewers 59%Guestlecturersinclass 51%Provideresumecri:ques 40%Takestudentsoncompanytours 38%Mentorsforstudents 35%Provideskillsdevelopmentworkshops 24%Takecareercentrestaffoncompanytours 24%Capstoneprojectsponsors/judges 24%Casecompe::oncoaches/judges 24%Appliedresearchprojects 22%Providecareeradvisingappointments 17%Dininge:queXeworkshopguests 14%Corporate/programadvisoryboards 14%Recruiters/employersinresidence 10%

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Discussionques7on:•  Whatotheremployerservices/engagementopportuni:esdoyouoffer?

•  Whatemployerservices/engagementopportuni:esdoyouthinkyourcareercentreshouldadd?

•  Whatemployerservices/engagementopportuni:esdoyouthinkyourcareercentreshouldcut?

Metricsandrepor:ng

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Stakeholderinterestinmetrics

Typesofmetricscollected

0%

20%

40%

60%

80%

100%

120%

Usagemetrics Sa:sfac:onsurveys Learningoutcomes

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OfficemetricsMetric Percentageofcareer

centrescollec7ng Totalworkshopsoffered 97% Totalappointmentsprovided 95% TotaleventaIendance 95% Totalstudentswhoaccesscentre 93% Totaljobsposted 89% Totalemployercontacts 84% Totalalumniwhoaccesscentre 62% Totalaccessingonlineresources 44% Post-graduateemploymentrate 43% Co-opplacementrate 41% TotalstudentswhodoNOTaccesscentre 26% Internshipemploymentrate 25% Graduate/professionalschoolaIendance 20%

Studentpar:cipa:onmetricsStudentusagemetrics Percentageofcareer

centrescollec7ng Counseling/advisingappointments–inperson 92% Resume/coverleIercri7ques 84% Counseling/advisementdropins 79% CareertopicworkshopaIendance 79% CareerpanelsaIendance 70% GeneralcareerfairaIendance 69% Mockinterviewswithstaff 69% GuestspeakersaIendance 66% Jobboardviews 52% Usageofonlineresources 52% Usageofsocialmedia 51%

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Serviceswithsa:sfac:onsurveysStudentservices

Percentageofcareercentreswhoconductsa7sfac7onsurveys

Careeradvisementappointments 72% Careertopicworkshops 65% Resume/coverleIercri7ques 57% Careeradvisement-dropin 52% Careerfair-general 50% Careerpanels 48% Careertopicguestspeakers 43% MockInterviewswithstaff 35% Specializedservicesforinterna7onalstudents 33% Careerfair-faculty/majorspecific 33% Mocknetworkingopportuni7es 30%

Serviceswithmostcommonlymeasuredlearningoutcomes

Service Percentagemeasuringlearningoutcomes

Careertopicworkshops 13%Careeradvisementappointments 11%Resume/coverleXercri:ques 11%Jobclubs/smallgroupjobsearchsessions 8%CareerFairs 6%Specializedservicesforinterna:onalstudents 6%Peeradvisingprograms 6%

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EmployermetricscollectedMetric Percentofcarer

centrescollec7ng JobPos7ngs–full7me 76% Oncampusinterviews-companies 73% Oncampusinterviews–numberofinterviews 71% Companyinforma7onsessions–studentaIendance 69% CompaniesaIendinggeneralcareerfair 65% Companyinforma7onsessions–numberofcompanies 63% Jobpos7ngs–part-7me 61% Companieshos7nghallwaytables 45% Jobpos7ngs–paidinternships 45% Jobpos7ngs-volunteer 43% CompaniesaIendingmajorspecificcareerfair 41%

Rela7onshipsbetween:-  Servicesandresources-  Resourcesandmetrics- Metricsandservices

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Considera:onswhenaddingstudentservices

Factor MostimportantConsidera7on

ImportantConsidera7on

Considera7on NotaConsidera7on

Addressagapinstudentcareerreadiness

50%

38%

10%

2%

Studentinterestinservice

30% 50% 16% 4%

Staffincreases/changes 2% 34% 30% 34% Similartopriorservicebuthigherquality

10%

50%

14%

24%

Employerinterestinservices

14% 34% 28% 24%

Desiretobeinnova7veinfield

22%

54%

18%

8%

Raisemoney/increaserevenue

10%

4%

18%

68%

Considera:onswhencurngstudentservicesFactor Most

importantConsidera7on

ImportantConsidera7on

Considera7on NotaConsidera7on

Nolongernecessary/studentsnolongerneedit

24%

33%

24%

17%

Studentpar7cipa7onwaslow

31% 40% 17% 7%

Staffreduc7ons/changes

14% 24% 36% 24%

Implementedsimilarnewserviceofhigherquality

14%

43%

14%

26%

Implementedsimilarnewservicewithmoreefficiencies

21%

38%

12%

26%

Savemoney/cutcosts 17% 19% 38% 24%

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Considera:onswhenaddingemployerservicesFactor Most

importantConsidera7on

ImportantConsidera7on

Considera7on NotaConsidera7on

Createopportuni7esforstudents

53%

41%

6%

0%

Employerrequestsforservices

19% 47% 25% 9%

Staffincreases/changes 3% 28% 34% 34% Similartopriorservicebuthigherquality

3%

50%

22%

25%

Student/alumniinterestinservices

16% 52% 16% 16%

Desiretobeinnova7veinfield

19% 40% 22% 19%

Raisemoney/increaserevenue

9% 16% 25% 50%

Considera:onswhencurngemployerservicesFactor Most

importantConsidera7on

ImportantConsidera7on

Considera7on NotaConsidera7on

Studentinterestdeclined 18% 43% 25% 14% Employerpar7cipa7on 21% 25% 43% 11% Staffreduc7ons/changes

21% 25% 29% 25%

Implementedsimilarnewserviceofhigherquality

21%

21%

14%

43%

Implementedsimilarnewservicewithmoreefficiencies

36%

7%

14%

43%

Savemoney/cutcosts 25% 14% 32% 29%

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Rela:onshipbetweennumberofservicesandnumberofstaff

Changestocareercentrebudgetsoverlast3years

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Whichmetricsshowedrela:onshiptocareercentreresourceschanges?

•  Numberofstudentmetricscollected•  Numberofemployermetricscollected•  Stakeholderinterestinmetrics•  Careercentrehasstrategicplan•  Careercentredidinternal/externalassessment•  Careercentredidneedsassessmentwithstudents•  Careercentrecollectspost-graduateemploymentmetrics•  Careercentremeasureslearningoutcomes•  Careercentrecollectssa:sfac:onsurveys•  Careercentreprovidesdataforna:onal/interna:onalrankings

Par:cipa:oninna:onalrankings

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Importanceofconsideringstaffreduc:onswhenelimina:ngservices

Importanceofcrea:ngnewopportuni:esforstudentsonemployerservicecrea:onbystrategicplanstatus

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Statusofcareercentrestrategicplan

Importanceofservicenecessitywhencurngstudentservicesrelatedtostrategicplanstatus

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Importanceofbeinginnova:veinthecrea:onofemployerservicesbycareercentrestrategicplanstatus

Statusofinternal/externalassessment

Hadassessment-required,21%

Hadassessment-notrequired,22%Noassessment,41%

Idon'tknow,16%

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Importanceofstudentpar:cipa:onwhencurngstudentservicesbyinternal/externalcareercentre

assessment

Mandatechanges

•  Increasingexperien:allearningopportuni:es/WIL

•  Servicesexpansiontoserveuniquestudentpopula:ons

•  Increasingcollabora:onswithacademicunits

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Overallcareerservicestrends,hottopicsandan:cipatedchanges

Overallcareerservicetrends

•  WhatchangeshavecareercentresinCanadaexperiencedinthelast5years?

•  Whatcareerservicesissuesareyoureadingaboutortalkingaboutwithyourcolleagues?

•  Doyouforeseeanychangestoyourcareercentremandateinthenextfewyears?

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Changesoverlast5years•  Useoftechnology•  Changestostudentpopula:on/demand•  Increasedexpecta:onsfromins:tu:onalleaders,provincialgovernments,studentsandparents

•  Budget/resourceconstraints•  Philosophicalchangesincareercentreorienta:on•  Changestoemployerexpecta:ons/recrui:ngpaXerns•  Experien:allearning/Workintegratedlearning•  Emergingcareersandemploymenttypes

Currentissues•  Reachingandservicingdifferentstudentpopula:ons•  Internalissuessuchasserviceimprovement,staffdevelopment,

accountability•  Studentpar:cipa:on/awareness•  Labourmarket•  Useoftechnology•  Studentcharacteris:cs•  Budget/resourceconstraints•  Workintegratedlearning•  Emergingcareersandemploymenttypesandemployerexpecta:ons•  Integra:ngcareerandacademics•  Philosophicalchangesincareercentreorienta:on•  Mentalhealthissues

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Mandatechanges

•  Increasingexperien:allearningopportuni:es/WIL

•  Servicesexpansiontoserveuniquestudentpopula:ons

•  Increasingcollabora:onswithacademicunits

Discussionques7ons:

•  Giventhepropensityofcareercentrestokeepaddingtothescope,howwillyourcareercentreadapttothefuture?

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References•  Hoskins,M.(1995).Construc:vistApproachesForCareerCounselors.ERICDigest.Retrievedfrom

hXp://www.counseling.org/resources/library/ERICDigests/95-062.pdf•  Krumboltz,J.D.(2009).TheHappenstanceLearningTheory,JournalofCareerAssessment.

(December2008).hXp://doi.org/10.1177/1069072708328861•  Lent,R.W.&Brown,S.D.(2013).UnderstandingandFacilita:ngCareerDevelopmentinthe21st

Century.InS.D.Brown&R.W.Lent(Eds.),CareerandDevelopmentCounseling:Pu8ngtheoryandresearchtowork(2nded.,pp.1–26).Hoboken,NJ:JohnWiley&Sons.

•  Nealt,R.A.(2014).Theorec:calFounda:onsofCareerDevelopment.InB.C.Shepard&P.A.Mani(Eds.),CareerDevelopmentPrac>ceinCanada:Perspec>ves,PrinciplesandProfessionalism(1sted.,pp.129–150).Toronto,ON:CERIC:CanadianEduca:onandResearchIns:tuteforCounseling.

•  Pryor,R.G&Bright,J.E.(2014).TheChaosTheoryofCareers(CTC):Tenyearsonandonlyjustbegun.AustralianJournalofCareerDevelopment,(43)1,4-12.hXp://10.1177/1038416213518506

•  Super,D.E.(1980).Alife-span,life-spaceapproachtocareerdevelopment.JournalofVoca>onalBehavior,16(3),282–298.hXp://doi.org/10.1016/0001-8791(80)90056-1