The Holy Prophet [s] said: "Verily, what will continue to reach a believer, after his death, from amongst his actions and good deeds are: the knowledge which he taught and spread, the righteous child whom he left

behind, and the Holy script which he delivered as heritage (transcribed, and made available)”

" SUNAN-I-IBN-MAJEH, VOL. 1, P. 88”.

GROUP MEMBERS

ADEEL HABIB BHATTIUSMAN AZIZKHAWAR AZIZ (GL)WAQAS AHMEDRABIA MANZOOR

EXAGERATORS

ORGANIZATION

BACKGROUND

NATIONAL FOODS WAS ESTABLISHED IN 1970

WITH A REVOLUTIONARY PRODUCT

POPULARIZED CONCEPT OF HAVING CLEAN, HEALTHY FOOD

BACKGROUND

TO MAKE FOOD HYGIENIC

REDUCE TIME SPENT IN KITCHEN BY WOMEN

FOSTER HEALTH AND CONTRIBUTE TOWARDS PERSONAL ATTRACTIVENESS

PLANING AND GOAL

PLANNING, ANALYSIS AND STRATEGY DEVELOPMENTS ARE NOW ALL DEPENDENT ON THE PLETHORA OF INFORMATION AVAILABLE

NATIONAL FOODS JOURNEY IS TO BECOME A LEADER IN THE FOOD BUSINESS IN PAKISTAN, AND A MAJOR PLAYER IN THE INTERNATIONAL MARKET WITH THE USE OF LASTEST TECHNOLOGY

TARGET MARKET

FALLS IN THE CATEGORY OF CONVENIENCE GOODS

INCLUDES THE GOODS FOR WHICH CUSTOMERS DOESN’T HAVE TO PUT A LOT EFFORTS

PRODUCTS LIKE SHAVING CREAMS, TOOTHPASTES  & FOOD ITEMS FALL IN THE CATEGORY OF  CONVENIENCE GOODS

SWOT ANALYSIS

STRENGHT

BROAD PRODUCT LINE  BROAD MARKET COVERAGE

MANUFACTURING COMPETENCE  GOOD MARKETING SKILLS

ENHANCED RESEARCH AND DEVELOPMENT

BRAND NAME REPUTATION  APPROPRIATE ORGANIZATIONAL STRUCTURE  GOOD FINANCE MANAGEMENT

WEAKNESSES

CURRENTLY NATIONAL FOOD IS OPERATING WITH ITS FULL CAPABILITIES 

COMPANY’S SALES MANAGER DOES NOT THINK THAT THERE IS ANY INTERNAL WEAKNESS IN THE ORGANIZATION

COMPANY HAS A GOOD REPUTE IN MARKET AND WORKING WITH FULL CONCENTRATION TO IMPROVE ITS IMAGE IN THE MINDS OF PEOPLE

OPPORTUNITIES

EXPANDING INTO FOREIGN MARKETS

EXPANSION OF CORE BUSINESS

ENTERING RELATED BUSINESS

THREATS

NEW ENTRANTS

NO BARRIERS ON ENTRY

NEW FORM OF INDUSTRY COMPETITION

GOVERNMENT LEGISLATION

PRODUCT LINE

PLAIN SPICE SALT RECIPE MASALA VINEGAR PICKLES KETCHUP JAM JELLIES AND MARMALADES    SNACKS DESSERTS READY TO EAT  RICE POWER DRINK

SLECTION OF BRAND

BRAND ANALYSIS

KETCHUP BRANDS VIA FOR SUPREMACY IN A VERY TOUGH BATTLEFIELD

KETCHUP IS ALSO MORE SEVERELY JUDGED THAN OTHER KINDS OF FOOD

IT IS EXCEEDINGLY POPULAR AMONG ADULTS, AND CHILDRENS

NATIONAL TOMATO KETCHUP STOOD 1ST AT THE BRAND ELECTIONS 2010

BRAND PRICE ANALYSIS

MOST OF THE PEOPLE IN OUR COUNTRY ADOPT OR BUY ANY PRODUCT BECAUSE OF ITS

LOW PRICE

HIGH QUALITY

BRAND PRICE ANALYSIS

DETERMINING DEMAND

ESTIMATING COST

PROMOTIONAL ANALYSIS

BOTH PULL STRATEGY AND PUSH STRATEGY IS

EXECUTED TO MAKE A GOOD IMAGE IN THE MINDS

OF CONSUMERS

PROMOTIONAL ANALYSIS

FOLLOWING CAMPAIGN ARE USED FOR THE PROMOTION OF NATIONAL PRODUCT

SALES PROMOTION NEWSPAPERS SEMINARS  TELEVISION (TELEMARKETING) PUBLIC RELATION AND PUBLICITY

TYPES OF DISTRIBUTIONCHANNAL

PRODUCER WHOLESALER RETAILERS CONSUMER 

THIS DISTRIBUTION CHAIN IS FOR KARACHI. IN

KARACHI THOSE WHOLESALERS ARE SELECTED WHO

DEAL WITH THE MAJOR MARKETS AND BIG STORES OF

ALL THE PARTS OF KARACHI.

TYPES OF DISTRIBUTIONCHANNAL

PRODUCER AGENTS WHOLESA

LER RETAILER

SCONSUME

R 

THIS DISTRIBUTION CHAIN ARE USED OUTSIDE

KARACHI FOR DIFFERENT OTHER CITIES. FROM

WHERE AGENTS ARE USED TO DISTRIBUTE OUR

PRODUCT IN DIFFERENT OTHER CITIES.

CONCLUSION

NATIONAL FOODS IS ALSO CARRYING OUT COMPETITOR'S ANALYSIS AND IN ORDER TO BE COMPETITIVE AND WIN THE COMPETITIVE VALUE EQUATION, NATIONAL FOODS IS FOCUSING ON TIGHT CONTROL OF:

CAPITAL SPENDING

IMPROVED INVENTORY CONTROL

LOWER PRODUCT AND MANUFACTURING COSTS

STANDARDIZED MANUFACTURING PLATFORMS ETC

ORGANIZATION