FOMO + Food Slides

7/30/2019 FOMO + Food Slides

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LIVE A LITTLE (US by GENERATION)

98%

89%

88%

78%

60%

85%

89%

86%

77%

66%

87%

88%

80%

70%

52%

An indulgent snack/meal every oncein a while gives me a nice break from

the day-to-day grind

Life is too short not to have an

indulgent snack/meal every once in a

while

Even if money is tight, I deserve tosplurge on a nice meal every once ina

while

There is so much pressure to haveperfect nutrition habits that once in a

while I need to indulge myself and take

a break

I wish that I wasn't reminded of how I

should keep a healthy diet to improvemy lifestyle every time I turn around

Millenials Gen X Boomers



LIVE A LITTLE (UK by GENERATION)

93%

85%

85%

80%

69%

89%

89%

77%

76%

65%

89%

91%

84%

76%

61%





while


while



a break






LIVE A LITTLE (US+ UK by GENERATION)

96%

88%

87%

79%

64%

87%

89%

83%

77%

66%

88%

89%

82%

72%

56%





while


while



a break






LIVE A LITTLE (US by GENDER)

88%

89%

85%

72%

56%

92%

89%

84%

78%

60%





while


while



a break



Male Female



LIVE A LITTLE (UK by GENDER)

85%

87%

83%

74%

68%

92%

87%

80%

79%

59%





while


while



a break



Male Female



LIVE A LITTLE (US + UK by GENDER)

87%

88%

84%

73%

61%

92%

88%

82%

78%

60%





while


while



a break



Male Female



FOOD AS THE NEXT ECO-ISSUE (US by GENERATION)

86%

90%

79%

82%

85%

79%

82%

68%

79%

77%

73%

55%

Restuarants have a responsibility tohelp curb food waste

Brands and manufacturers have aresponsibility to help curb food waste

Grocery stores have a responsibility to

help curb food waste

The government has a responsibility tohelp curb food waste




FOOD AS THE NEXT ECO-ISSUE (UK by GENERATION)

88%

90%

91%

91%

86%

85%

87%

85%

88%

85%

84%

70%









FOOD AS THE NEXT ECO-ISSUE (US + UK by GENERATION)

87%

90%

84%

86%

86%

81%

84%

74%

83%

80%

78%

61%









FOOD AS THE NEXT ECO-ISSUE (US by GENDER)

81%

80%

75%

63%

85%

81%

79%

67%






Male Female



FOOD AS THE NEXT ECO-ISSUE (UK by GENDER)

84%

83%

85%

78%

92%

90%

90%

82%






Male Female



FOOD AS THE NEXT ECO-ISSUE (US + UK by GENDER)

82%

81%

79%

69%

88%

84%

83%

73%






Male Female



FOOD WASTE (US by GENERATION)

72%

90%

82%

73%

87%

72%

61%

87%

71%

I'm concerned about theenvironmental impacts of food waste

I would respect a grocery store or restaurant that made an effort to curb

food waste

I've tried to cut down on the amount offood waste I produce for the sake of

the environment




FOOD WASTE (UK by GENERATION)

77%

92%

87%

80%

89%

85%

73%

89%

82%



food waste


the environment




FOOD WASTE (US + UK by GENERATION)

66%

91%

84%

61%

88%

76%

64%

87%

76%



food waste


the environment




FOOD WASTE (US by GENDER)

64%

87%

72%

71%

89%

76%



food waste


the environment

Male Female



FOOD WASTE (UK by GENDER)

65%

85%

79%

82%

94%

91%



food waste


the environment

Male Female



FOOD WASTE (US + UK by GENDER)

65%

86%

75%

64%

91%

82%



food waste


the environment

Male Female



NAVIGATING THE NEW NORMAL (US by GENERATION)

65%

73%

74%

69%

55%

60%

I wish there were more low-priced

options for food packages, such asindividual teabags or single sticks of

gum

I find myself re-cooking more leftovers

than in the past




NAVIGATING THE NEW NORMAL (UK by GENERATION)

72%

72%

66%

63%

48%

55%



gum


than in the past




NAVIGATING THE NEW NORMAL (US + UK by GENERATION)

68%

72%

71%

67%

52%

58%



gum


than in the past




NAVIGATING THE NEW NORMAL (US by GENDER)

59%

66%

65%

65%



gum


than in the past

Male Female



NAVIGATING THE NEW NORMAL (UK by GENDER)

57%

56%

59%

65%



gum


than in the past

Male Female



NAVIGATING THE NEW NORMAL (US + UK by GENDER)

58%

62%

63%

65%



gum


than in the past

Male Female



NAVIGATING THE NEW NORMAL (US by INCOME)

69%

70%

60%

62%

53%

70%

68%

62%



gum


than in the past

Under $25K $25K - $59K $60K - $99K $100K+



NAVIGATING THE NEW NORMAL (US by INCOME)

64%

59%

61%

64%

50%

60%

60%

52%



gum


than in the past

Under £10K £10K - £29K £30K - £49K £50K+



MAXIMUM DISCLOSURE (US by GENERATION)

81%

83%

83%

76%

73%

63%

71%

69%

68%

I like when commercials show me the

"behind the scenes" story about thefood I consume

I wish I knew more about how the foodI eat is produced (how it is grown or

who is growing it)

Brands do not disclose enough

information about the environmentalimpact of their food products, how

their food is make or where the

ingredients come from




MAXIMUM DISCLOSURE (UK by GENERATION)

81%

76%

78%

67%

67%

72%

56%

55%

59%




who is growing it)








MAXIMUM DISCLOSURE (US + UK by GENERATION)

81%

80%

81%

73%

71%

66%

65%

63%

64%




who is growing it)








MAXIMUM DISCLOSURE (US by GENDER)

72%

72%

70%

78%

75%

73%




who is growing it)





Male Female



MAXIMUM DISCLOSURE (UK by GENDER)

64%

62%

67%

68%

65%

69%




who is growing it)





Male Female



MAXIMUM DISCLOSURE (US + UK by GENDER)

69%

68%

68%

74%

71%

71%




who is growing it)





Male Female



READING THE FINE PRINT (US by GENERATION)

81%

69%

58%

70%

69%

55%

66%

66%

44%

I find myself reading more ingredient

and nutrition labels now than I did ayear ago

There have been so many food safety

issues in recent years, I'm willing to doextra legwork to make sure the foods I

eat are safe

I often seek out information about theingredient sourcing and environmental

impacts of the foods I buy




READING THE FINE PRINT (UK by GENERATION)

76%

67%

63%

63%

60%

50%

55%

49%

39%





eat are safe






READING THE FINE PRINT (US + UK by GENERATION)

79%

68%

60%

68%

66%

53%

61%

59%

42%





eat are safe






READING THE FINE PRINT (US by GENDER)

70%

66%

50%

73%

72%

49%





eat are safe



Male Female



READING THE FINE PRINT (UK by GENDER)

57%

51%

46%

69%

61%

51%





eat are safe



Male Female



READING THE FINE PRINT (US + UK by GENDER)

65%

60%

49%

71%

68%

50%





eat are safe



Male Female



THE DEVIL WEARS PACKAGING (US by GENERATION)

88%

79%

74%

65%

71%

42%

80%

78%

65%

60%

61%

43%

82%

77%

67%

61%

58%

28%

Food manufacturers need to cut downon the amount of packaging they use

Most foods use too much packaging

I try to limit the amount of foodpackaging I waste each day

I like to buy foods in bulk to cut down

on the amount of packaging I use

I'm buying less bottled water becauseof the environmental impact of theplastic bottles

I make my food purchasing decisions

based on how much packaging isused




THE DEVIL WEARS PACKAGING (UK by GENERATION)

84%

87%

73%

74%

68%

56%

93%

89%

73%

69%

61%

41%

93%

90%

80%

65%

56%

31%












THE DEVIL WEARS PACKAGING (US + UK by GENERATION)

87%

82%

74%

69%

70%

48%

85%

81%

68%

63%

61%

42%

86%

82%

72%

63%

57%

30%












THE DEVIL WEARS PACKAGING (US by GENDER)

81%

74%

66%

58%

59%

38%

85%

82%

72%

63%

65%

32%









Male Female



THE DEVIL WEARS PACKAGING (UK by GENDER)

87%

86%

69%

62%

54%

41%

94%

92%

84%

72%

67%

40%









Male Female



THE DEVIL WEARS PACKAGING (US + UK by GENDER)

84%

79%

67%

60%

57%

39%

89%

86%

77%

67%

66%

35%









Male Female



SCREENED INTERACTIONS (US by GENERATION)

87%

76%

74%

69%

70%

80%

75%

64%

62%

63%

58%

55%

58%

43%

44%

Browsing an interactive menu on atabletor digital surface instead of a

paper menu

Paying for the meal with an

automated system

Using an automated system to get mywaiter's attention

Placing my order with an automated

system instead of the waiter/waitress

Using a self serve-kiosk to assign me a

table at a restaurant instead of thehost/hostess




SCREENED INTERACTIONS (UK by GENERATION)

86%

82%

74%

73%

69%

64%

59%

60%

52%

48%

51%

46%

34%

29%

28%


paper menu


automated system









SCREENED INTERACTIONS (US + UK by GENERATION)

87%

78%

74%

71%

69%

74%

70%

63%

59%

58%

55%

51%

48%

37%

37%


paper menu


automated system









SCREENED INTERACTIONS (US by GENDER)

73%

67%

66%

54%

60%

66%

60%

58%

51%

48%


paper menu


automated system






Male Female



SCREENED INTERACTIONS (UK by GENDER)

64%

62%

54%

48%

45%

59%

56%

48%

44%

40%


paper menu


automated system






Male Female

SCREENED INTERACTIONS (US UK b GENDER)



SCREENED INTERACTIONS (US + UK by GENDER)

70%

65%

62%

52%

54%

63%

59%

54%

48%

45%


paper menu


automated system






Male Female

RETAIL AS THE THIRD SPACE (US b GENERATION)



RETAIL AS THE THIRD SPACE (US by GENERATION)

77%

82%

56%

71%

66%

41%

53%

45%

27%

I would be interested in shopping at a

grocery store that offers something alittle extra that is different from their

day-to-day service, like a specialevent, speaker or class

If the restaurants I liked help special

events (classes, entertainment, aspeaker series, etc.), I would likely

check them out

I like the idea of communal tables atrestaurants and the ability to interact

with other diners


RETAIL AS THE THIRD SPACE (UK b GENERATION)



RETAIL AS THE THIRD SPACE (UK by GENERATION)

69%

58%

53%

57%

52%

45%

41%

40%

14%






check them out


with other diners


RETAIL AS THE THIRD SPACE (US UK b GENERATION)



RETAIL AS THE THIRD SPACE (US + UK by GENERATION)

74%

72%

55%

66%

61%

42%

48%

43%

22%






check them out


with other diners


THE RETAIL AS THE THIRD SPACE (US b GENDER)



THE RETAIL AS THE THIRD SPACE (US by GENDER)

64%

62%

41%

61%

56%

33%






check them out


with other diners

Male Female

RETAIL AS THE THIRD SPACE (UK by GENDER)



RETAIL AS THE THIRD SPACE (UK by GENDER)

50%

47%

36%

54%

46%

27%






check them out


with other diners

Male Female

RETAIL AS THE THIRD SPACE (US + UK by GENDER)



RETAIL AS THE THIRD SPACE (US + UK by GENDER)

59%

56%

39%

58%

52%

30%






check them out


with other diners

Male Female

GLOBAL LOCAL (US by GENERATION)



GLOBAL LOCAL (US by GENERATION)

87%

76%

72%

71%

74%

70%

I'm interested in learning more about

foods that are a part of my heritage

I usually eat foods that are part of myfamily's heritage


GLOBAL LOCAL (UK by GENERATION)



GLOBAL LOCAL (UK by GENERATION)

81%

80%

75%

75%

72%

68%





GLOBAL LOCAL (US + UK by GENERATION)



GLOBAL LOCAL (US + UK by GENERATION)

84%

78%

73%

72%

73%

69%





GLOBAL LOCAL (US by GENDER)



GLOBAL LOCAL (US by GENDER)

76%

72%

76%

71%




Male Female

GLOBAL LOCAL (UK by GENDER)



GLOBAL LOCAL (UK by GENDER)

72%

73%

77%

72%




Male Female

GLOBAL LOCAL (US + UK by GENDER)



GLOBAL LOCAL (US + UK by GENDER)

74%

72%

77%

72%




Male Female

HEALTH AND WELLNESS (US by GENERATION)




75%

88%

71%

77%

73%

88%

The government has a responsibility to

ensure ingredients are nutritionallysound

Brands have a responsibility to ensureingredients are nutritionally sound


HEALTH AND WELLNESS (UK by GENERATION)




81%

91%

82%

84%

72%

86%





HEALTH AND WELLNESS (US + UK by GENERATION)




78%

90%

75%

79%

73%

87%





HEALTH AND WELLNESS (US by GENDER)




68%

78%

79%

92%




Male Female

HEALTH AND WELLNESS (UK by GENDER)




74%

83%

81%

93%




Male Female

HEALTH AND WELLNESS (US +UK by GENDER)



HEALTH AND WELLNESS (US UK by GENDER)

70%

80%

80%

92%




Male Female





68%

61%

60%

59%

58%

55%

54%

48%

43%

43%

43%

39%

38%

35%

23%

21%

Fresh

No trans fats

Whole grain-whole wheat

Contains healthy ingredients

Natural

No preservatives-artificialingredients

Organic

Pesticide free

Low fat

Low sodium

Low calorie

Not genetically modified

Locally grown

Vitamin fortified-enhanced

Sustainably produced

Seasonal

57%

42%

57%

47%

42%

57%

42%

43%

43%

44%

46%

34%

27%

37%

23%

17%

82%

70%

68%

69%

60%

70%

44%

65%

58%

70%

44%

47%

43%

36%

24%

30%

Millenial Gen X Boomer

Orange indicates what MOST contributes to healthy foods




( y )

57%

40%

51%

54%

48%

48%

30%36%

53%

33%

48%

39%

20%

30%

16%

17%

Fresh

No trans fats



Natural


Organic

Pesticide free

Low fat

Low sodium

Low calorie


Locally grown



Seasonal



65%

50%

56%

47%

66%

54%

44%45%

62%

40%

46%

40%

29%

27%

19%

29%

74%

69%

67%

70%

65%

70%

32%63%

69%

62%

43%

46%

35%

25%

26%

46%




( y )

64%

52%

56%

57%

54%

52%

43%43%

47%

39%

45%

39%

30%

33%

20%

19%

Fresh

No trans fats



Natural


Organic

Pesticide free

Low fat

Low sodium

Low calorie


Locally grown



Seasonal



59%

45%

57%

47%

50%

56%

42%44%

49%

43%

46%

36%

28%

34%

21%

21%

79%

70%

68%

69%

62%

70%

39%64%

62%

67%

44%

47%

40%

31%

25%

37%




( y )

66%

54%

55%

52%

51%

56%

43%48%

42%

46%

40%

34%

31%

33%

21%

19%

Fresh

No trans fats



Natural


Organic

Pesticide free

Low fat

Low sodium

Low calorie


Locally grown



Seasonal

Male Female


77%

67%

72%

68%

57%

70%

49%62%

59%

68%

50%

49%

43%

40%

24%

31%




( y )

61%

51%

53%

53%

56%

53%

31%43%

64%

46%

48%

34%

29%

22%

19%

30%

Fresh

No trans fats



Natural


Organic

Pesticide free

Low fat

Low sodium

Low calorie


Locally grown



Seasonal

Male Female


73%

60%

68%

68%

66%

67%

37%59%

64%

53%

43%

52%

31%

31%

22%

38%

HEALTH AND WELLNESS (US + UK by GENDER)



( y )

64%

53%

54%

52%

53%

55%

38%46%

51%

46%

43%

34%

30%

29%

20%

23%

Fresh

No trans fats



Natural


Organic

Pesticide free

Low fat

Low sodium

Low calorie


Locally grown



Seasonal

Male Female

76%

64%

70%

68%

61%

69%

44%61%

61%

62%

47%

50%

39%

36%

23%

34%

FOMO + Food Slides

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Transcript of FOMO + Food Slides