Red & Yellow has been teaching business leaders to think creatively since 1994.

CAREER BOOSTING 1-YEAR PROGRAMME

Get an accredited endorsement of these critical, in-demand skills through the convenience of online learning

NATIONAL CERTIFICATE IN ADVERTISING specialising in

DIGITAL MARKETING

Marketing is a dynamic, unpredictable discipline right now. Hugely exciting for those with the skills and

knowledge for this constantly changing digital landscape. But daunting for those that have been in the

field for a while, or are new to the game.

Digital has shifted the power balance between brands and consumers, upending conventional

marketing tactics that worked in the past, and demanding a very different approach and new skill-set.

Alignment with the real world: this programme has

been developed in response to market needs and

skills gaps brought on by this rapidly-changing world.

Relevance: we collaborate with industry experts

to ensure the content is relevant, value-adding and

delivers real-life learnings and practical applications.

We develop online learning opportunities that guarantee:

A great learning experience: programme material is

enriched with exclusive videos, live tutorial sessions

with knowledgeable humans, and interesting case

studies that bring the theory to life.

Real humans who have your back: there is a

team committed to supporting you throughout,

and providing deeper subject-matter expertise

when you need it.

Duration: 12 months

Time commitment: 1-3 hours / day

A highly respected Red & Yellow Certificate

Cost: R49 500 R9 500 - application acceptance fee*

THE PROGRAMME DETAILS

This fully accredited deep-dive into Digital Marketing

will give students industry-relevant knowledge, expose

them to international best practice (in the South African

context), and teach them theoretical foundations and

practical techniques and skills relevant to the digital reality.

There is an increasing demand for specialists who:• Understand digital marketing strategy know and are familiar with the

range of digital tactics available for marketers and advertisers

• Can schedule and manage workflow for integrated campaigns andprojects

• Can optimise digital marketing initiatives using analytics and conversion

optimisation.

CAREER BOOSTING 1 YEAR PROGRAMME

-This course is perfect for:

• Experienced marketers: needing to add ‘digital expertise’ to theirportfolio of skills

• Future marketers: keen to ‘get into the game’, but lackingexperience or accredited proof of their competence due tocircumstance or inability to meet NQF-level requirements.

This is the programme for getting a recognised, accredited qualification that will put you on the fast-track.

You’ll have all the digital marketing skills needed for this fast-paced environment, whether you’re looking to work for an agency, in-house brand team or run your own business.

Our programmes and courses are not easy - but that’s intentional. Industry knows that a Red & Yellow certification proves you’ve earned the right to deliver what you say you can.

NATIONAL CERTIFICATE IN ADVERTISING specialising in

DIGITAL MARKETING

*application acceptance fee to paid on acceptance to secure your spot

The Learning Journey:Settle in: Familiarise yourself with the online learning platform and how it works. Followed by an introduction to Marketing Fundamentals to provide context for the meatier details that follow.

Find your stride: Critical learnings and skills have been distilled into 4 modules that roll out every 3 months. We’ve included monthly 3-hour workshops with content experts, and weekly live tutorial sessions and chats to enrich your learning experience. You will be supported all the way with regular updates as to your progress.

Module 1: Introduction to the current marketing environment and today’s consumer

• Marketing strategy• Establishing customer needs• Presenting ideas and concepts

Module 2: Marketing communicationsMarketing communicationsOnline revolutionContent MarketingDirect Marketing Social Media Marketing

Module 3: Client Service• Building ad campaigns• Client and Agency relationships• Contracting suppliers• Contracting suppliers

• Project management• Financial management• Optimising campaigns

This can be done as an accredited programme, or an unaccredited course. You’ll need to select upfront, and do a little more work to qualify. Here’s an overview, but don’t stress - we will take you through the process.

Accreditation is based on submitting a Portfolio of Evidence substantiating 870 notional hours of workplace learning . This is not as scary as it seems, trust us.

• The majority of these hours have been factored into theassignments and practical tasks during the year.

• You’ll need around 160 hours of actual workplace learning,which can be considered as ‘actual time in the field’. If you areemployed, you can do this in the course of your normal work.If not, you could consider an internship, or offering yourservices to an NGO/NPO or a friend’s small business. Theywill benefit from your new skills; you will benefit from theexperience gained.

ACCREDITED OR UNACCREDITED?

Module 4: Planning and Control

The reality is that AI and robots will replace many of the jobs we know

today. The likes of NASA and Google are already ahead of the game in

their early recognition of the importance of ‘soft’ skills.

Our courses and programmes are designed to prepare humans for this

unknown world, by combining topic-specific knowledge and know-how,

as well as a selection of the 10 uniquely human skills we’ve identified

that will set us apart from ‘robots’:

Learning you won’t get anywhere else!

*UNIQUELY HUMAN SKILLS

Leadership

Empathy

Conflict resolution

Critical thinking

Adaptability

Creative thinking

Social intelligence

Persuasion

Negotiation

Mindfulness

A dedicated team available on email, phone and online

forum to support, encourage and assist you.

The first week is dedicated to orientation. You’ll get to

familiarise yourself with the online learning platform

(virtual classroom), understand how everything works,

meet the humans that’ll support you during this upskilling

process, and be introduced to the uniquely human skills that

are so essential for career success in the 21st Century.

OUR HUMAN TOUCH

I enrolled in the Digital Marketing course with the intention of pursuing creative opportunities online. I knew that upskilling myself would prove to be more beneficial than hiring someone else to execute my vision. I didn’t expect to land a position as a Digital Marketing Manager so soon after completing my course. I feel this is a testimony to the material and the amount of confidence I gained from the course. The course content is thorough, easily digestible and challenging at times. The course covered UX design to social media and everything in between. Thank you Red & Yellow for unlocking a hidden passion within me, and for equipping me with the skills I need to face the world of digital marketing and content creation.

Sean Loots | Radio show host, Digital Content Creator & Digital Marketing Manager, Magic 828 Music Radio

SarahSuTracey

Robyn Megan Natalie

Shannon

6THE RED & YELLOW DIFFERENCE

Get in touch 0872 CREATE

redandyellow.co.za

Follow us: @redandyellowed

welcome@redandyellow.co.za Our promiseAn incredible, different-from-the-norm learning experience that combines the best of ‘online’

with the best of ‘real world to ensure you have industry-relevant knowledge, the practical

know-how to implement, and the human skills essential for the future.

The leading benefits of online learning are time-flexibility, convenience and the ability

to study anywhere in the world. To offer the best of both worlds, we’ve transformed our

online platform into a ‘virtual classroom’ learning experience you won’t get anywhere

else - combining human interactions, input from our academic staff and industry gurus,

with all the convenience you need.

Video Lectures + Live sessions with subject matter expertsWe’ve dialed up the blended learning aspect so that you have an even more rewarding learning experience. Attend our

weekly lectures at our beautiful campus, live stream or watch later when convenient to you.

Real humans have your backThere is a team of real, live people (not bots) dedicated to getting students over the finish-line, and ensuring they have the

best, most value-adding learning experience. Our Course Coordination team are your motivational cheerleaders and there

to assist with any admin related queries. And our knowledgeable team of Instructional Designers and subject matter experts

are always available for more course specific questions.

Original, carefully-curated and relevant contentRather than opting for the easy option of “reselling” content created by others, we create our own course content to ensure

it delivers on the expectation that a Red & Yellow certificate is the mark of a genuinely competent, capable graduate who is

able to add value from day one.

ONLINE LEARNING + the ‘human touch’ you’ll only get from us

SarahSuTracey

Robyn Megan Natalie

Shannon

A dedicated team available on email, phone and online

forum to support, encourage and assist you.

The first week is dedicated to orientation. You’ll get to

familiarise yourself with the online learning platform

(virtual classroom), understand how everything works,

meet the humans that’ll support you during this upskilling

process, and be introduced to the uniquely human skills that

are so essential for career success in the 21st Century.

Each week: Quick quizzes, practical

assignments & live chat sessions to

help you along the way

There’s unfathomable

human talent out there and

most of it will not come

knocking. The digital age

is more than ever a human

age, where creativity is a

superpower. Those who

see around corners, who

imagine and shape a future,

are our superheroes.

Craig FentonChief Strategy Officer, Google UK

HOW IT WORKS

01. TRUST: ACCREDITED SCHOOL WITH 25+ YEAR TRACK RECORD

There are many online course providers, but we are one of the few

that also offer fulltime on-campus education and corporate training.

Which means we have to comply with formal regulatory education

bodies, and would never risk our official accreditation by making

misleading promises

02. CONVENIENCE: LEARNING TO FIT YOUR LIFESTYLE

Get an accredited NQF5 qualification without drastic lifestyle

changes. You get to decide how best to fit learning in with your

current life demands.

Also, while ‘asynchronous learning’ (start when you feel like it,

take as long as you want) might sound appealing - we know

from many years’ experience it isn’t optimal. It lacks the immense

benefits derived from a structured learning experience, and regular

touchpoints with fellow students and content experts. As a result,

students tend to feel disconnected and more often than not,

abandon their studies.

03. HIGH RELEVANCE: BUILT ON MARKET DEMAND

We’ve built it based on a programme we’re currently running

successfully for global corporates like Ogilvy, Publicis and Revlon; so

that individuals can gain the skills industry is so desperate for.

04. WORLD-CLASS LEARNING EXPERIENCE: WE MAKE ‘ONLINE’ IMMERSIVE ENJOYABLE AND HUMAN.

• Enriched with: Bi-monthly chats and tutorial sessions (via

Zoom), where you get to meet your peers and learn from

subject-matter experts

• Access to industry leaders: exclusive video interviews with

specialists are followed by live interaction sessions, so you can

pick their brains and learn from the best.

• A dedicated Course Coordinator that will have your back

throughout the entire process.

LEARNING BENEFITS THAT YOU’LL ONLY GET WITH US

Get in touch 0861 878 258

redandyellow.co.za

Follow us: @redandyellowed

info@redandyellow.co.za