AN EVENT PRODUCED BY:

GLOBAL PARTNERS:

COCKTAILPARTNER:

On behalf of Luxury Society and Digital Luxury Group, I would like to thank you for joining us today in Paris to discuss digital disruption and the implications for luxury brands. As the world’s largest community of luxury professionals - digital from day one – this is a subject close to our heart.

New technologies have allowed Luxury Society to virtually connect over 32,000 luxury executives in 150 countries, and to discuss industry issues daily with more than 74,000 individuals on Twitter.

The digital revolution has made the world a truly global place, boosting consumer expectations in a time of constant connectivity. It has democratised access to information, forever changing the way that luxury brands interact with their audience.

In this time of unprecedented change, there is but one certainty. We, as the luxury industry, can no longer ignore the confronting tools and technologies that will bring our products and services into the future. The opportunities are far too great.

Today we invite you to connect, inform and inspire your industry colleagues and participate in the #luxdigital discussion.

Sophie DoranManaging Director

keynote

@luxurysociety #luxdigital website

Join the discussion

> AGENDA

12:45 - 13:15

14:50 - 15:20

18:05 - 19:15

13:15 - 13:30

13:30 - 13:50

Registration

Refreshments & Networking Break

Rooftop Cocktail by No More Penguins

Welcome Address

Sophie Doran, Managing Director, Luxury Society

Cédric Vandervynckt, Regional Managing Director France & Southern Europe, Criteo

The Role of Branded Content in Luxury’s Marketing Mix

Sarah Herz, Head of Digital, Condé Nast France

14:30 - 14:50

17:20 - 18:00

17:00 - 17:2013:50 - 14:30

15:20 - 15:50

15:50 - 16:30

How Can Luxury Brands Best Leverage Video?

Christophe Parcot, Chief Operating Officer, Teads

Can ‘Luxury’ Customer Experiences Be Created Online?

Christian Boyens, General Manager, Ritz Paris

Nathalie Remy, Principal, McKinsey & Company

Tatiana Ohnyeva, Head of Client Relations, Harrods

Moderated by: Andrew Roberts, Luxury Reporter, Bloomberg

How Has Search Changed Luxury Consumer Behaviour?

Bradley Fehler, Growth Analyst, Lyst

Is Digital The Future of Media for Luxury Brands?

Katie Allen, Regional Director France, Spain & Switzerland, The Wall Street Journal

Augustin Letellier, Innovation & Digital Director, Optimedia International

Moderated by: Sophie Doran, Managing Director, Luxury Society

What Are Chinese Luxury Consumers Searching For Online?

Charly Zhiyuan, Director of Luxury Industry, Baidu

Grace Zhang, General Manager of Eastern China, Baidu

Pablo Mauron, General Manager China, Digital Luxury Group

Are Influencers a Legitimate Marketing Channel for Luxury Brands?

Anish Bhatt, Founder, WatchAnish

Dave Murray, EVP International Operations, rewardStyle

Moderated by: David Sadigh, Founder & CEO, Digital Luxury Group

16:30 - 17:00 Refreshments & Networking Break

18:00 - 18:05 Closing Remarks

David Sadigh, Founder & CEO, Digital Luxury Group

> GENERAL INFORMATION

LOCATION

Our Keynote will take place at

Criteo’s Headquarters,

32 Rue Blanche, 75009 Paris,

France.

INTERNET ACCESS

The Internet is accessible

using CRITEO_Guest

wifi network.

REGISTRATION

Registration will be open from

12.45pm - 1.15pm, at which time

Keynote sessions begin.

TRANSPORT

The venue is a short walk

from Liège or Trinité -

d’Estienne d’Orves Stations.

SECURITY

For security purposes we

ask that you wear your

badge at all times.

PRESENTATIONS

Where we have copyright

permission, we will email you

today’s presentations to

download after the event.

REFRESHMENTS

Refreshment breaks take

place at 2.50pm and

4.30pm for 30 minutes.

QUESTIONS

We will be fielding audience

questions using social media.

Use #LuxDigital to submit your

questions for speakers.

PHOTO ID

Please ensure to bring valid

photo identification to enter

the Criteo building.

CLOAK ROOM

A complimentary cloak room

service is available for clothing

and baggage.

FEEDBACK

We welcome your feedback.

Feel free to email us:

keynote@luxurysociety.com with

any comments or suggestions.

COCKTAIL

All delegates are invited to gather

for a closing cocktail reception

from 6:05pm – 7.15pm.

Connecting, informing and inspiring the world’s leading luxury professionals

Luxury Society informs and connects CEOs, managers, journalists, consultants, designers and analysts from across the luxury sector, in industries as varied as fashion, design, art, jewelry and timepieces, beauty,

travel and hospitality, yachting, private aviation, automotive, private banking, real estate and personal services.

LUXURY SOCIETY:

A DIVIS ION OF DIGITAL LUXURY GROUP

W W W. L U X U RY S O C I E T Y. C O M

2 3 1 R U E S A I N T- H O N O R É

7 5 0 0 1 P A R I S , F R A N C E

C O N TA C T @ L U X U R Y S O C I E T Y. C O M

SOPHIE DORANManaging Director Luxury Society

Sophie Doran is the Paris-based Managing Director of Luxury Society, the world’s largest and most influential community of luxury professionals.

During her five-year tenure, Sophie has worked with the world’s leading luxury brands to create business insights and networking opportunities for the Luxury Society community. Since 2013, Sophie has overseen the development of members-only events in London, Paris, New York and Hong Kong, alongside Bloomberg, Google and KPMG.

An MBA graduate, Sophie has interviewed the leaders of Kering, Patek Philippe, Rolls Royce, Chopard, Salvatore Ferragamo, Bentley Motors, Chloé and many more.

www.luxurysociety.com

> HOSTS

DAVID SADIGHFounder & CEO Digital Luxury Group

David has advised over 100 multinational companies on business-building strategies over the last 10 years on projects ranging from digital strategy, eCommerce, online advertising, business intelligence, C.R.M. and social media across Europe, the U.S. and China.

Convinced that luxury brands required a completely different approach to digital marketing than consumer goods brands, David created Digital Luxury Group in 2011to better serve the luxury industry in the realm of strategy, business intelligence and digital communications.

www.digitalluxurygroup.com

With a history of fine paper making dating back to the 18th century, Arjowiggins Creative Papers is a well-known and established name in the paper industry. Its papers are available worldwide to respond the needs of demanding world-class companies looking for consistent high-end printed communications.

Arjowiggins provides its clients with pioneering solutions to their specific needs, and has developed a large portfolio including brands such as Conqueror for corporation communications and Curious Collection for exclusive and creative applications.

www.arjowigginscreativepapers.com

.Luxury is a new, generic top level domain (gTLD) whose sole purpose is to provide a dedicated digital platform for all things luxury. Designed to meet the distinct needs of the luxury industry, .Luxury offers product manufacturers, service providers, retailers and consumers a central place to engage, transact and celebrate.

Luxury showcases your brand like never before possible. Your new online presence helps to reach your target audience more meaningfully and better communicate your message. Participate in a community that is aligned with luxury brand values, while also offering enhanced search and preferred eCommerce platforms.

www.join.luxury

Teads is a video advertising technology platform specialising in digital branding for the world’s leading publishers and brands. Teads is revolutionising video advertising by creating unprecedented levels of new, premium, video inventory across multiscreens.

Teads also offers programmatic or managed services enabling clients to set campaign objectives and have the Teads team execute on their behalf. With 26 offices worldwide and over 350 employees, Teads can offer a truly global video solution.

www.teads.tv

> GLOBAL PARTNERS

> COCKTAIL PARTNER

32,000LS MEMBERS

74,000FOLLOWERS

8,500LIKES

DIGITAL LUXURY KEYNOTE DECEMBER 8TH 2015 - SHANGHAI

WELCOME ADDRESS(13:15 - 13:30)

CRITEO IS A GLOBAL TECHNOLOGY COMPANY SPECIALISED IN MARKETING PERFORMANCE ADVERTISING, WORKING WITH OVER 8500 ECOMMERCE PROVIDERS.

CÉDRIC VANDERVYNCKT Managing Director Southern Europe Criteo

Graduated from French Business School SKEMA, Cédric Vandervynckt began his career in 2002 as an Account Executive at Netbooster, before joining Overture (Yahoo ! Search).

After a short mission at Espotting, he worked at Microsoft for 5 years, notably on MSN, then joined Google to lead the Search & Display strategy for the SEEMEA region (Southern & Eastern Europe, Middle-East and Africa).

With almost fifteen years of experience in digital advertising, Cédric Vandervynckt joined Criteo in August 2015 as Managing Director for Southern Europe (France, Italy, Spain and Portugal).

www.criteo.fr

HALF THE WORLD’S POPULATION WILL BE ONLINE BY 2030

EUROMONITOR INTERNATIONAL

Global Internet Penetration in 2030DATAGRAPHIC TECHNOLOGY, COMMUNICATIONS AND MEDIA

© 2015 Euromonitor International

95.0+85.0–94.970.0–84.950.0–69.90.0–49.9Not Illustrated

Internet Penetration% of the population, 2030

Africa Tops Growth PaceInternet Users% growth, 2015–2030

Ethiopia

0% 600%

CameroonPakistan

GhanaTurkmenistan

Mobile Drives Web UptakeMobile Internet Subscriptions% of mobile subscribers, 2015–2030

2015 2030 15 30 15 3020%

90%

Western Europe

Eastern Europe

Middle Eastand Africa

75%OF LUXURY CONSUMERSARE USING SMARTPHONES AND TABLETS

30%OF LUXURY CONSUMERSACTIVELY POST CONTENT ABOUT BRANDS ON SOCIAL MEDIA

Source: http://blog.euromonitor.com/2015/04/half-the-worlds-population-will-be-online-by-2030.html

SOURCE: MCKINSEY & COMPANY - 2014

1 BILLIONVIRTUALLY UNIQUE I N T E R N E T U S E R SP E R M O N T H

8 out of 10INTERNET USERS INMOST KEY MARKETS

SHARE OF INTERNET USERS EXPOSED TO CRITEO ADS

IN SEPTEMBER 2014

THE ROLE OF BRANDED CONTENT IN LUXURY’S MARKETING MIX (13:30 - 13:50)

ENJOYABLE ENGAGEMENT WITH A BRAND FOR MANY CONSUMERS IMPLIES A TWO WAY CONVERSATION. THIS IS WHY WE SEE LUXURY ADVERTISERS TESTING BRANDED CONTENT AND NATIVE ADVERTISING SOLUTIONS.

SARAH HERZHead of Digital Condé Nast France

Sarah has always worked in the media and digital industries, starting her career in start-ups such as Mutimedia Press, auFeminin.com and Meetic. After working for media groups such as Lagardere and Mondadori, she is now in charge of Digital in Conde Nast, France.

Sarah develops numerous digital brand content platforms for luxury brands (including Lancome and Cartier); alongside her digital work for Vogue, Glamour, GQ, AD and Vanity Fair.

www.condenast.fr

IS DIGITAL THE FUTURE OF MEDIA FOR LUXURY BRANDS?(13:50 - 14:30)

DISPLAY ADVERTISING - INCLUDINGTRADITIONAL BANNERS, ONLINE VIDEOAND SOCIAL MEDIA - REMAINS THE FASTESTGROWING INTERNET SUBCATEGORY, WITH18% ANNUAL GROWTH FORECAST TO 2017.

KATIE ALLENRegional Director France, Spain & Switzerland, The Wall Street Journal

British-born Katie Allen has worked in media in Paris for over a decade, joining The Wall Street Journal in January 2015 as Regional Director. Katie is now responsible for sales in France, Switzerland, Spain and Portugal to all client sectors with a particular focus on Fashion & Luxury, Finance and Business.

Prior to joining Dow Jones, Katie developed Bloomberg Media sales in French and Swiss markets, whilst working for Intermedia. Katie was educated at Oriel College, University of Oxford.

www.wsj.com

AUGUSTIN LETELLIERInnovation & Digital Director Optimedia International

Augustin Letellier is Innovation & Digital Director at Optimedia International, part of Publicis Group, leading global digital marketing and business transformation network.

In this role, Augustin provides strategic digital guidance and innovative media strategies to its Premium portfolio of clients through a continuous collaboration with key International media partners. He likes to travel extensively and to be in constant contact with innovation.

www.zenithoptimedia.com

DISTRIBUTION OF GLOBAL ADVERTISING SPEND BY MEDIUM

STATISTA

Source: http://www.statista.com/statistics/265717/distribution-of-advertising-spending-worldwide-by-medium/

TELEVISION *

DIGITAL

NEWSPAPERS

RADIO

MAGAZINES

OUT-OF-HOME

OTHER

32%

31%

25%

33%

14%

6%

6%

6%

5%

4%

4%

10%

12%

10%

2013

2018

* EXCLUDING ONLINE AND

MOBILE

HOW CAN LUXURY BRANDS BEST LEVERAGE VIDEO?(14:30 - 14:50)

ONLINE VIDEO ADVERTISING IS NOW GROWING FASTER THAN ANY OTHER DIGITAL CATEGORY, UP 33% IN 2014.

+23.8%GROWTHTO 2018

$194.5(US) BILLION

FOR 2018

GLOBAL VIDEO INTERNET ADVERTISING REVENUE

TOTAL INTERNET ADVERTISING REVENUE

SOURCE: PWC

CHRISTOPHE PARCOTChief Operating Officer Teads

Christophe Parcot, Chief Operating Officer of Teads, runs all sales and publisher teams globally out of the company’s international headquarters in London.

Christophe Parcot joined Teads from Yahoo where he was Head of EMEA and spent eight years working with both advertisers and publishers.

Prior to this, he co-founded the Liberty Surf Group, launched Overture in Southern Europe and has also held senior positions at Lagardère, Bertelsmann and LVMH.

www.teads.tv

5 VIDEO MARKETING STATISTICS FOR 2015

ADELIE STUDIOS

Source: http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/

THE CLICK-THROUGH RATE INCREASED

BY 200-300%WHEN MARKETERS INCLUDED A VIDEO IN AN EMAIL

THE AVERAGE INTERNET USER SPENDS

88%MORE TIMEON A WEBSITE WITH VIDEO

70%OF MARKETING

PROFESSIONALSREPORT THAT VIDEO

CONVERTS BETTER THAN ANY OTHER

MEDIUM

64%OF CONSUMERSARE MORE LIKELY TO BUY A PRODUCT AFTER WATCHING A VIDEO ABOUT IT

ONLY

24%OF BRANDS ARE USING ONLINE VIDEO TO MARKET TO CONSUMERS

WHAT ARE CHINESE LUXURY CONSUMERS SEARCHING ONLINE?(15:20 - 15:50)

A STAGGERING 98% OF ALL CHINESE CONSUMERS HAVE SMARTPHONES, AND THEY ARE SEARCHING AND PURCHASING MORE ON THEIR SMARTPHONES THAN THEIR WESTERN PEERS.

PABLO MAURONGeneral Manager China Digital Luxury Group

Pablo Mauron is the General Manager of DLG China, based in Shanghai, where his team successfully manages 360° digital and consulting projects for major luxury brands.

Working with both international brand headquarters and local Chinese teams, DLG China has the constant objective of localizing the values of luxury brands to the specificities of the Chinese market.

www.digitalluxurygroup.com

CHARLY ZHIYUANDirector of Luxury Industry Baidu

Charly Zhiyuan serves as the key account director for fashion & luxury brands at Baidu, China’s leading search platform.

Charly has overseen the development of LVMH, Richemont and Kering brands during his tenure, alongside optimisation for CHANEL.

Prior to working at Baidu, Charly worked for Linksus PR communications firm in Shanhai as an Account Manager, building robust relationships with P&G and Unilever’s China divisions.

www.baidu.com

WEB PROPERTIES BLOCKED IN CHINA

GRACE ZHANGGeneral Manager of Eastern China Baidu

Grace Zhang has more than a decade’s experience in the Information Technology industry with a strong focus on digital marketing.

Grace joined Baidu in 2005 and has since been involved in research and marketing projects across varies industries.

Specifically, Grace has overseen sales development in the luxury, beauty, e-Commerce and gaming sectors, with a deep focus on luxury and beauty. Currently, sheis the East Area General Manager and in charge of thenational business of cosmetic & luxury industry in Baidu.

www.baidu.com

618MILLIONINTERNET U S E R SIN CHINA

45,8%INTERNE TPENETRATION

R A T E

SOURCE: CLICKZ

ARE INFLUENCERS A LEGITIMATE MARKETING CHANNEL FOR LUXURY BRANDS?(15:50 - 16:30)

WHEN IT COMES TO ADVERTISING, IT HAS BECOME EVIDENT THAT SUCCESSFUL BLOGS ARE JUST AS CAPABLE OF REACHING LARGE AUDIENCES AS TRADITIONAL GLOSSIES & MAJOR MEDIA GROUPS.

ANISH BHATTFounder WatchAnish

Founder and man behind the leading horological-lifestyle Instagram account and blog ‘WatchAnish’, an expert in mechanical watches and an influencer among collectors and watch enthusiasts around the world.

Started three years ago Anish and his team are now leading one of the most successful social media pages on watches and style with over a million followers. Known by many for the unique style of content where he combines high-end watchmaking with lavish lifestyle and fashion.

www.watch-anish.com

DAVE MURRAYEVP International Operations rewardStyle

Dave Murray comes from ten years experience in Digital Marketing, specialising in international expansion of online fashion retailers. As rewardStyle’s first international employee, joining the team in April 2012, Dave was responsible for developing rewardStyle’s international client portfolio and now spearheads rewardStyle Europe from the company’s international headquarters in London.

www.rewardstyle.com

PHOTO BY CHELSEA LAUREN/GETTY IMAGES

SEARCH VS. DISCOVERY

Are you working to help your clients, patrons, customers

and colleagues find what they already know what they

want? Or teaching and encouraging them to find

something they didn’t know they needed?SETH GOLDIN

Source: http://sethgodin.typepad.com/seths_blog/2014/04/search-vs-discovery.html

SEARCH

IS THE ACTION

OF KNOWING

WHAT YOU WANT

AND QUESTING

UNTIL YOU

ULTIMATELY

FIND IT.

DISCOVERY

HAPPENS WHEN

THE UNIVERSE HELPS YOU

ENCOUNTER SOMETHING

YOU DIDN’T EVEN KNOW

YOU WERE LOOKING FOR.

HOW HAS SEARCH CHANGED LUXURY CONSUMER BEHAVIOUR?(17:00 - 17:20)

THE WAY THAT LUXURY CONSUMERS SHOP HAS BEEN FUNDAMENTALLY ALTERED BY THE RISE OF SEARCH AND SMARTPHONES.

BRADLEY FEHLER Growth Analyst Lyst

Bradley Fehler is the Growth Analyst at Lyst, where he looks for innovative ways to expand Lyst’s acquisition activity. Brad has over 5 years experience in search related roles with a dedicated focus on luxury fashion brands and retailers, helping to augment their search presence globally including international multi lingual search markets. His previous clients include NET-A-PORTER, Saint Laurent and Alexander McQueen.

www.lyst.com

ON AVERAGE

CONSUMERS EXPERIENCE

9 TOUCHPOINTS

BEFORE PURCHASING A

LUXURY PRODUCT

MCKINSEY

MORE SEARCHES

ARE PERFORMED ON

MOBILE THAN DESKTOP

IN THE USA

GOOGLE

NATHALIE REMY Principal McKinsey & Company

Nathalie Remy co-leads McKinsey’s work for fashion and luxury-goods companies in Europe, the Middle East, and Africa, with a focus on brand and collections topics, as well as growth and international expansion.

Nathalie Remy focuses on growth strategy, international expansion, brand positioning, merchandising, and sales in the fashion and apparel industry. She has deep knowledge in the areas of product offerings and optimization of sales channels. She also develops commercial-transformation programs, retail modes, and formats.

www.mckinsey.com

ANDREW ROBERTSLuxury Reporter Bloomberg

Andrew Roberts is a reporter at Bloomberg News in Paris, where he leads coverage of European luxury-goods makers and French retailers. Since 2010, he has broken some of the biggest stories in fashion from Prada’s listing on the Hong Kong stock exchange to Natalie Massenet’s departure from Net-a-Porter Group.

He has also written for Bloomberg Businessweek, WWD, W magazine and the Associated Press. He was educated at the University of Oxford.

www.bloomberg.com

CAN ‘LUXURY’ CUSTOMER EXPERIENCES BE CREATED BY TECHNOLOGY?(17:20 - 18:00)

89% OF MARKETING BOSSES PREDICTED THAT CUSTOMER EXPERIENCE WOULD BE THEIR PRIMARY BASIS FOR COMPETITIVE DIFFERENTIATION BY 2017. (MY CUSTOMER)

CHRISTIAN BOYENS General Manager The Ritz Paris

Christian A. Boyens has served as the General Manager of the Ritz Paris since 2011. Previously he worked for internationally renowned hotels such as The Peninsula Beverly Hills, Hotel Casa Del Mar Santa Monica and the Kempinski Hotel Atlantic Hamburg. Mr. Boyens holds a Master’s Degree from Cornell University, Ithaca, New York.

www.ritzparis.com

TATIANA OHNYEVA Head of Client Relations Harrods

Having a strong admiration for luxury brands and fashion trends for many years, in 2007, Tatiana joined retail giant Harrods.

She is currently responsible for Portfolio Management and Development of the store’s top clients as well as overseeing Customer Communications and the Harrods Lifestyle Service, Beyond.

Her international background shaped her understanding of the global luxury retail market and helped to developed strategies that meet the customers’ high expectations.

www.harrods.com

Printed on Curious Matter Andina Grey 270g (cover) and Conqueror Wove Brilliant White 160g (inside pages) by:

www.arjowigginscreativepapers.com

thank you

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PRESENTATIONS

Where we have copyright

permission, we will email you

today’s presentations

to download after the event.

FEEDBACK

We welcome your feedback.

Feel free to email us:

keynote@luxurysociety.com

with any comments or suggestions.