NADAguides Marine Industry...

NADAguides Marine Industry UpdateNADAguides Marine Industry Update

May ‐ June 2013

1Copyright 2013, NADAguides, Inc.

Industry OverviewThe marine industry continues to see a strong growth in salesThe marine industry continues to see a strong growth in sales…


Industry Overview…

Due to the cold weather conditions in most parts of the U. S., the 2013 Spring selling and boating seasons got off to a late start. Dealers are reporting that they are seeing more foot traffic and an increase in sales as the weather continues to get warmer.

Figure 1.1 shows 40% of dealers reported, that their main source for obtaining used boat inventory is from consumer Auctions

9%

Other5%

Used Inventory Sources

ytrade‐ins. 30% reported their used boat inventory is from consignments. 9% of dealers report that inventory comes from auctions

9%

Brokerage16%

Consignments30%

from auctions.

16 % responding report that they are marine brokerages.

Trade‐Ins40%

Figure 1.1

Source: NADAguides, Inc.Percentages calculated by dividing the number of responses for each inventory source by total number of responses.



2%

7%

2002

Other

Best Selling Model YearLast 60 days

Over the last 60 days, 14% of dealers reported that the best selling model years are 2007 and 2013.

14%

9%

10%

8%

3%

2007

2006

2005

2004

2003

odel Year

86% of responses falling into the used model year category indicates that the used market continues to be

f h i

5%

2%

8%

11%

14%

2011

2010

2009

2008

2007Mo strong for the marine

industry. However, sources tell us that manufacturers are making it more and more appealing to purchase a new

14%

7%

2013

2012

Percentage of Respondents

pp g punit.

Figure 1.2

Source: NADAguides, Inc.Percentages calculated by dividing the number of responses for each model year by total number of responses from dealers.



3%

7%

25'‐26'

Other

Best Selling LengthLast 60 Days

Pontoons are still in high demand. 30% of dealers reported that pontoon boats are their best selling boat type in last 60 days. 20% reported that Outboard (fiberglass) boats were the best selling boat type on their lot within the last 60 days; as

22%

24%

25%

16%

16'‐18'

19'‐20'

21'‐22'

23'‐24'

Length of B

oats

Best Selling Boat Type

boat type on their lot within the last 60 days; as shown in Figure 1.3.

0%

1%

2%

7'‐9'

10'‐12'

13'‐15'

Percentage of Respondents

20%

25%

30%

35%

Respon

dents

Last 60 Days

Source: NADAguides, Inc.

Percentages calculated by dividing the number of responses for each boat length category by total number of responses from dealers.

Drive

oard

(AL)

(FG)

Boats

toon (AL)

(FG)

table

boats

thers

0%

5%

10%

15%

Percen

tage

of R

Figure 1.4

Smaller trailer‐able boats continue to peak i t t 25% f d l t d th t

Stern D

Inbo

Outbo

ard

Outbo

ard

V‐Drive B

Pont Jet

Jet

Infla

t

Sailb

All O

t

Source: NADAguides, Inc.

Percentages calculated by dividing the number of responses for each boat type by total number of responses from dealers.

consumer interest. 25% of dealers reported that 21’‐22’ boat lengths were the best selling units on their lot in the past 60 days. The total results offer that the best selling boat lengths are from 16’‐24’.

5

p

Figure 1.3

Copyright 2013, NADAguides, Inc.

NADAguides Data Overviewg


Data Overview…

Average Trade InAverage Trade‐InThe chart shown in Figure 1.5 reflects the Boat Type, based on if the trade‐in values were too low, about right, or too high as compared to their local market area.

NADAguides Marine Trade‐In Values

80%

100%

nts

NADAguides Marine Trade‐In Values

Too High About Right Too Low

%

40%

60%

ercentage of Respo

nden

0%

20%

Stern Drive

Inbo

ard

Outbo

ard (AL)

utbo

ard (FG)

V‐Drive

Pontoo

n

Jet (AL)

Jet (FG

)

Infla

table

Houseb

oats

PowerCat

Airboats

Sailboats

PWC

Pe

Figure 1.5

O O

Source: NADAguides, Inc.This chart reflects where responding members felt the guidebook values within each segment fell with respect to their local market areas.


Data Overview…

Average RetailThe chart shown in Figure 1.6 reflects, by Boat Type, where the average retail values were too low, about right, or too high as compared to their local market area.

80%

100%

nts

NADAguides Marine Average Retail Values


ses

40%

60%

80%

ercentage of Respo

nden

ntageof Respo

ns

0%

20%

Stern Drive

Inbo

ard

tboard (A

L)

tboard (FG)

V‐Drive

Pontoo

n

Jet (AL)

Jet (FG

)

Infla

table

Houseb

oats

PowerCat

Airboats

Sailboats

PWC

Pe

Figure 1.6

Perce Out

Out H



Data Overview…

High RetailThe chart shown in Figure 1.7 reflects, by Boat Type, where the high retail values were too low, about right, or too high as compared to their local market area.

80%

100%

nts

NADAguides Marine High Retail Values


20%

40%

60%

80%

ercentage of Respo

nden

0%

20%

Stern Drive

Inbo

ard

Outbo

ard (AL)

Outbo

ard (FG)

V‐Drive

Pontoo

n

Jet (AL)

Jet (FG

)

Infla

table

Houseb

oats

PowerCat

Airboats

Sailboats

P e

Figure 1.7

O O



Data Overview…

Outboard Motors by TypeThe chart shown in Figure 1.8 reflects, by fuel type, where the trade‐in, average and high retail values of outboard motors were too low, about right, or too high as compared to their local market area.

Outboard Motor by Fuel Type

70%

80%

90%

100%

nden

ts

Outboard Motor by Fuel Type

30%

40%

50%

60%

70%

Percen

tage

of R

espo

n

Gas Outboard

Electric Outboard

0%

10%

20%

Too High About Right Too Low Too High About Right Too Low Too High About Right Too Low

Trade‐In Values Average Retail High Retail

Figure 1.8

Trade In Values Average Retail High Retail

Source: NADAguides, Inc.This chart reflects where responding members felt the guidebook valuesfell with respect to their local market areas.


Data Overview…

Outboard Motor by Strokes

Outboard Motors by StrokeThe chart shown in Figure 1.9 reflects, by stroke, where the trade‐in, average and high retail values of outboard motors were too low, about right, or too high as compared to their local market area.

70%

80%

90%

100%

dents

Outboard Motor by Strokes

30%

40%

50%

60%

70%

Percen

tage

of R

espo

nd

2‐Stroke

4‐Stroke

0%

10%

20%

30%

Too High About Right Too Low Too High About Right Too Low Too High About Right Too Low

Figure 1.9

Trade‐In Values Average Retail High Retail

Source: NADAguides, Inc.This chart reflects where responding members felt the guidebook valuesfell with respect to their local market areas.

Copyright 2013, NADAguides, Inc.11

Outside Influences


Fuel Prices

A view of the national average gas price and regional YoY change over the last year, is supplied to provide support to longer‐term strategic planning.


Economic Drivers

Economic Factors: Two of the most important factors affecting the marine industry today are the unemployment rate and consumer confidence. These factors can be interpreted to represent the consumer’s ability and willingness to make a new or used boat purchase.


Contacts

PublisherDon Christy Jr.

[email protected]

Assistant PublisherRobin Rae Lewis

[email protected]

Editorial DirectorLen Sims

lsims@nadaguides [email protected]

Managing EditorSherrie Clevenger

[email protected]

Market Data AnalystKim Batson

[email protected]

Market Data AnalystSteve Ferguson

[email protected]

NADAguides makes no representations about future performance or results based on the data and the contents available in this report (“Guidelines”). Guidelines is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Guidelines via email or the NADAguides.com website, you agree not to reprint, reproduce, or distribute Guidelines without the express written permission of NADAguides.


NADAguides Marine Industry...

Documents

Transcript of NADAguides Marine Industry...