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NOLCHA FASHION WEEK NEW YORK 2015
7th *Year
2015/16Partner kit September 10-14
February 11-15
N O L C H AS H O W SN E W
Y O R K
F A S H I O N
W E E K
NOLCHA FASHION WEEK NEW YORK 2015
"The Nolcha Shows have become a hot incubator of new fashion design talent.”
Prestige of property For the past 6 years the Nolcha Shows have been held simultaneously with New York Fashion Week and have established itself as the leading award winning fashion week platform of discovery and promotion of innovative independent fashion designers through runway shows and exhibition.
Consistent celebrity attendance and media coverage Christina Milian, Bella Thorne, Christy Turlington, Coco Rocha, Mel B, Kat Graham, Zendaya Coleman, Kelly Rutherford, Carrie Keagan and prominent media attend to view the latest trends within the fashion industry.
About Established 2007
As seen in
New York City recognition The Nolcha Shows are an officially sanctioned fashion week Event by
“The Indie Fashion Market Meant Business at Nolcha”
“Similar to how the Sundance Film Festval showcases independent films the Nolcha Shows capitalizes on indie designers and their contribution to the fashion community.”
“New York Fashion Week is a Big Deal for Emerging Designers,
NOLCHA FASHION WEEK NEW YORK 2015
Partnership Opportunities Branding activation strategies are integrated in each of our partnership levels over 4 days of events.
PRESENTING PARTNER• Full Naming Rights: Nolcha Fashion Week New York
Presented by Your Company
• Category Exclusivity
• Product Station at Runway Shows & Media Fashion Lounge
• Viral Dedicated Product Video
• Logo Inclusion on Step & Repeat, Invites, Web RSVPs,
Credentials and Event Website
• Inclusion in PR Campaign + Media outreach
• Social Media Campaign Support
• Assets: +2,500 images & Videos
• (Eighty) Event Passes / (Twenty) VIP Runway Seats
OFFICIAL PARTNER• Category Exclusivity
• Product Station at Runway Shows & Media Fashion Lounge
• Viral Dedicated Product Video
• Logo Inclusion on Step & Repeat, Invites, Web RSVPs,
Credentials and Event Website
• Inclusion in PR Campaign + Media outreach
• Social Media Campaign Support
• Assets: +2,500 images & Videos
• (Fourty) Event Passes / (Ten) VIP Runway Seats
SUPPORTING PARTNER• Product Station at Media & Blogger Fashion Lounge
• Social Media Campaign Support
• Onsite sampling
YOUR BUDGET ( A LA CARTE )Communicate your goals and budget to us and we'll taylor an ideal activation that best shares your brand experience, fostering long-term connections through engagement of ourindustry influencer guestsand global audience
OUTREACH 4 DAY S OF EVENTS
• Social Media: + 5 Million
• Attendance: +2,100 Influencers
• noillim 51 + :sserP
• Hashtags: +5,000 tags
.
• Logo Inclusion on Invite, Event Website and Web RSVP
• On-site brand ambassadors
• On-site brand ambassadors
NOLCHA FASHION WEEK NEW YORK 2015
Robust Event Schedule
Day 1 Collective and individual runway shows 1pm - 3pm Designer Runway (400 guests) 4pm - 6pm Designer Runway (400 guests) 7pm - 9 pm Designer Runway (400 guests)
Day 2 Fashion Industry Dinner Party8pm to 1am (300 Guests)
Day 3 Media and Blogger Fashion Lounge 12pm - 5pm (400 Guests)
Day 4 Fashion Week Official Closing Party10pm to 2am (+500 Guests)
NOLCHA FASHION WEEK NEW YORK 2015
On-Site Branding Activations
MARKETING/EVENTS/ONSITE
• Branded product station
• Logo on’ (Step & Repeat)
• Branded sponsor after-party
• Literature at registration area
• Real time social media coverage
PRODUCT PLACEMENT • Images/video of product with models &
guests
• Onsite sampling/distribution
• VIP goodie bags
• Interact directly with guests
HOSPITALITY• VIP seats to entertain clients
• Backstage access/meet the designers
NOLCHA FASHION WEEK NEW YORK 2015
MARKETING/ADVERTISING MATERIALS• Use of Official Naming Rights
• Logo on event website
• Email newsletters
• Media partnerships (ex. fashionmonitor.
com, MFDB.COM, NY POST 2.1MM+)
• Social media campaig reach 1MM+
PR OPPORTUNITIES• VIP Fashion Week giveaways
• Dedicated press releases about
partnership
• TV features (ex. NBC, CBS, Wpix 11,
VH1, NY1, Bravo TV and Telemundo)
PROMOTIONS• Front row seats / Backstage Access /
VIP
• Promotional discounts
• Product giveaways through social
media contests
• Events leading to fashion week
• Use of images
Off-Site + Additional Exposure
Bravo TV “Million Dollar Listing” otterbox on fashion news live
NOLCHA FASHION WEEK NEW YORK 2015
Trendsetting Demographic Build brand awareness with an exclusive and sought-after demographic of influencer pioneers.
• Trendsetters• Industry influencers• Media/Bloggers
• Celebrities• 70% Female• Age 23-44
Zendeya Prince & JacobSophie Simmons
Coco Rocha Mel B Soledad O’Brien Shaun Ross Jennifer Williams
Zendeya Prince & JacobSophie Simmons
NOLCHA FASHION WEEK NEW YORK 2015
Celebrity-Brand Engagement
3.4 Million followers
Actress Bella Thorne takes an instagram selfie for her 3.6 million followers from front row at Nolcha Fashion Week with NBA Star Russell Westbrook, celebrity stylist Johnny Wujek and Olympic Champion Nastia Liukin
1.9 Million followers
Kat Graham
Bella Thorne
28k followers
Jessica Pimentel
1.8 Million followers
Russell Westbrook
Rocsi Diaz
535k followers
Trendsetting celebrities interacted with brands and tagged them on social media at the Nolcha Shows
NOLCHA FASHION WEEK NEW YORK 2015
Real Time Social MediaBuild upon your community and engage with your current fans by keeping them up to date with photos, videos, celebrities, news and cool updates your brand is doing during New York Fashion Week.
1. Leverage offline event investment for online
content
2. Amplify your brand message reach
3. Increase and extend engagement with yourfollowers/fans and new followers
Coco RochaSo touching to see #DaniloGabrielli and a young designer from @MakeAWish walk the runway @nolchafashionwk
FOLLOWERS793k
947k
FOLLOWERS
1.2mfashionclimaxx2 LOVEE @rajestylesone accessories you guys must check him out BEYOND!! at @leka_nyc show!
NancyODell Some of my favorite designers are showing today @NolchaFashionWk presented by RUSK! @ruskhaircare for live coverage of the shows
FOLLOWERS
271kJennie Garthvery excited to be walking the catwalk today for @INTREPIDbyAOC and the gorgeous Epiphany collection
FOLLOWERS
Zendaya @NolchaFashionWk @ruskhaircare @gabriellearruda Thank you for having me!
4.8mFOLLOWERS
Fun today @NolchaFashionWk @SkinnygirlSpark @Bethenny these are so yummy! #RHONY
45kKristen Taekman
FOLLOWERS
NOLCHA FASHION WEEK NEW YORK 2015
Click to viewImages
Snapshot of past event success
Click to view Video
View video and images
NOLCHA FASHION WEEK NEW YORK 2015
“RUSK has always represented unparalleled creative artistry and individuality in the professional haircare world. We thought it would be a perfect fit to be Presenting Sponsor for the Nolcha Shows, because Nolcha provides that platform for independent artists/designers from around the world to showcase their talent.”
RUSK
“Thank you for making Fuze and Coca-Cola part of the Nolcha Shows. The opportunity was great. We were able to get the product in the hands of the right consumers.”
Coca-Cola, Fuze
“Nolcha Shows was a fantastic showcase for talented British designers. I’m sure those involved will leave their mark and do a lot of business in the future with New York.”
British Deputy Consul General / London Development Agency
“For the past 6 years this partnership has been a great success introducing Don Q Rums to New York in front of our ideal demographic. I look forward to continuing our Support in 2015.”
Don Q Rums
Distinctive Partners
NOLCHA FASHION WEEK NEW YORK 2015
Pioneers of Fashion Design
Katty Xiomara
Dany Tabet
LekaBolongaro Trevor
Over 230 designers have showcased their collections at Nolcha from around the world. They include Italy, Australia, Moscow, Israel, Nigeria, USA, England, Mexico, Peru, Beirut, Turkey, Iceland, Nigeria, Poland, Russia, Spain, Canada, Brazil, South Korea, Puerto Rico, Colombia and China.
NOLCHA FASHION WEEK NEW YORK 2015
Studio 6th Sense Samantha Cole London Andressa Leao Firetrap PrettyGreen Michael Fenici
Adolfo Sanchez Danilo Gabrielli Mimi Tran Charles & Ron YB CoutureChristian Benner
NOLCHA FASHION WEEK NEW YORK 2015
Media & Blogger Fashion Lounge
Fashion Lounge + Bloggers Brunch
The Fashion Lounge is a unique event opportunity to showcase your product to media, bloggers and industry in a relaxed enviroment during New York Fashion Week.
NOLCHA FASHION WEEK NEW YORK 2015
Press From Top Publishers
“The Nolcha Shows: The Trendy Younger Sister Of Mercedes-Benz Fashion Week.”
“6 Fashion Week Trends You Can Actually Wear at the Office”
“Capitalizing on Fashion Week”“The Nolcha Shows give independent designers a share of the spotlight during a week dominated by Oscar de la Renta, Ralph Lauren, Marc Jacobs and other powerhouse brands.”
"The Nolcha Shows: the platform for independent designers"
“While the fanfare is centered around Mercedes Benz Fashion Week, it’s far from the only glamour game in town.”
NOLCHA FASHION WEEK NEW YORK 2015
Click to view footage on NY1
Click to viewfootage on Vh1
Click to view Footage on Fox News
Outstanding Press: TV
Click to viewNDTV China
Click to viewfootage on Bravo
Click to viewNTN24
NTN24
Bravo VH1 Fox News
NY 1 NDTV China
NOLCHA FASHION WEEK NEW YORK 2015
Outstanding Press
“New Generation of Latina Designers at New York Fashion Week”
NBC
Joonbug
ADWEEK
new york gossip girl
NOLCHA FASHION WEEK NEW YORK 2015
Outstanding Press US Weekly VOGUE Women’s Health
CBS NYPOST
NOLCHA FASHION WEEK NEW YORK 2015
Seasoned Management
KERRY BANNIGAN / Co-Founder• 12+ years Events/Marketing/Media• Board G8 Young Summit• Fashion Chair of PVBLIC Foundation• Creator Independent Retailer Month
ARTHUR MANDEL / Co-Founder• 12+ years business Development/
Entertainment /Events • Holds JD St. Thomas University School
Law, licensed to practice Supreme CourtFlorida Patent/Trademark Office.
• Board St. Judes Cancer Research
Greg Bloom / Sponsorships • 20+ years in Advertising, Marketing, Events,
Publishing
Alyson Roy / Public Relations Director • 12+ years in lifestyle PR focused in the
Fashion, Arts & Entertainment industries• Advisory Board for Fashion Advance and
Blazetrak.com• Founding Junior Board member for
Rosie’s Theater Kids
NOLCHA FASHION WEEK NEW YORK 2015
Seasoned Crew“The Muscle” Our experienced group of 40+ team members in lighting,production, staging, security, hair stylists, makeup artists, socialmedia, marketing, backstage, dressers, front of house and PR bring a wealth of expertise and exceptional work ethic.
As a partner of the Nolcha Shows you work with a dedicated team from creative to execution.
We work with you on a first name basis and understand the goals of a brand reaching a trendsetting industry.
NOLCHA FASHION WEEK NEW YORK 2015
Contact
Arthur MandelNOLCHA 350 Fifth Ave. 59th FLNew York NY 10118
[email protected] www.nolchashows.com