Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics Johnny...

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Myth of the Dying Mouse : Why There is No Such Thing as Convergence in Consumer Electronics Johnny Chung Lee Google

Transcript of Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics Johnny...

Page 1: Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics Johnny Chung Lee Google.

Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics

Johnny Chung Lee Google

Page 2: Myth of the Dying Mouse: Why There is No Such Thing as Convergence in Consumer Electronics Johnny Chung Lee Google.

“no such thing as convergence?”

heresy

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no convergence here

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no convergence here

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no convergence there either

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the darwinism of free market competition

drives diversificationamong device species

not convergence

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Mouse+KeyboardTouch Motion / Remotes

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Productivity Consumption

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Mouse &Keyboard

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capture intent

does not come for free

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= PSuccess*BenefitUX - PFailure*Cost

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All Possible User Scenarios

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good experience design

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broad reaching new interface technology is a myth

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< 2% of mobile phones< 0.1% of computing devices

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era of specialization

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era of divergence

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good hw/sw/ux design

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thank you

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PhD, Human-Computer Interaction