KEYWORD DESCRIPTORS

CONSERVATIVE WHITE-COLLAR MONEY CONSCIOUS

INTERESTS & HOBBIES

SURFING NRL DIY PROJECTS THE GREAT OUTDOORS TAKING IT ALL IN

BEER MEAT AND THREE VEG WEEKENDS WITH FAMILY HOLDEN 6PM NEWS

Pete’s living the Australian dream, but he won’t tell you that. He’s too busy watching his savings, watching his super, and watching his two young sons. With only a high school certificate and a toolbox, he’s worked

his way up from tradie to corporate office and by buying only what they can afford, 41-year old Pete and

his wife pay off only a small mortgage and own an investment property up north. He’s not being stingy, but

smart. Pete hopes to one day take the whole family to New Zealand. Until then, the annual camping trip is where you’ll find them every Christmas.

ROUTES

The High Flyer

DEPOT ROUTE

Perth Bus 401

Sydney Bus 545, L90, 400

Melbourne Bus 901, 902

Brisbane Bus 333, 200, 130

PETE PERSONALITY

HOW THEY COMMUTE:

61.4 % DRIVING

11.9 % BUS/TRAM

9.6 % TRAIN

4 % WALKING

51% 70% 69% 84%

I get pleasure from gardening.

I like to be well insured.

Important to retire early in life.

I am very proud of my family.

Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.

WHO ELSE CAN YOU REACH WITH TRANSIT ?

CREATIVE