Mygoodness brand guide lines

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BRAND GUIDE LINES

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CONTENTS 4 INTRODUCTION 7 THE BEGINNING 8 TIMELINE 11 A SIMPLE DREAM 15 RAW MATERIELS 17 MYSMOOTHIE 19 SWEDEN 20 LOGO 21 COLORS 22 PAY OFF 24 TYPOGRAPHY 26 PACKSHOTS 28 PACKAGING 29 FRUIT 31 AD ON 33 TRAYS 34 BRAND PHOTO

38 MYCOCO40 BRAZIL43 HEALTH44 LOGO45 COLORS47 TYPOGRAPHY48 PACKSHOTS50 PACKAGING51 AD ON53 BRAND PHOTO54 MYFROOTHIE56 1000 KIDS59 AUSTRIA62 LOGO63 COLORS64 PRODUCT CLAIM65 LETTERING66 TYPOGRAPHY69 PACKSHOT70 PACKAGING71 ILLUSTRATIONS

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mySmoothie is more than a drink, it’s a healthy snack, ready to drink whenever you need it. mySmoothie is tasty and nu-tritious and you can share it with anyone. Since it’s free from additives, preservatives, wheat, dairy and added sugar, you can enjoy mySmoothie with your loved one, your kids, your vegan friends and anyone else you like.

It is made in Sweden, from 100% fresh fruit, roots and ber-ries. The drinks are packed in our smoothie factory, using the most advanced technique available, giving them a lon-ger shelf life without preservatives.

INTRODUCTION

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In my childhood, ready-to-drink smoothies did not yet exist, but my Grandmother had the best old recipe for health and happiness - fresh berries picked in the wild mixed with juice. Her recipe combinations always kept us intrigued and definitely gave an energy boost.

Healthy natural products have ever since been a part of my diet and eating health philosophy. I love food.

Remembering these wonderful drinks from my childhood, I decided to create my own pre-packed version to take with me on the go.

mySmoothie was launched at the Sial tradeshow in 2004 in Paris, where I signed up for a little stand to present my own home-made smoothie recipes. People loved it and from these humble origins, the company has grown into a international brand represented in more than 25 worldwide markets - though its Swedish roots can still be tasted in every sip.

Domenique Forsberg

Founder / Co-owner

THE BEGINNING

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2012

2006

2004

2009

2013

mySmoothie is at this time the only brand in myGood-ness and is all ready sold in +25 countries within the first 2 years in the market

In 2012 the new coconut water brand myCoco is introduced to the market

In 2013 the first kids products is being introduced. myFroothie is brought to life being organic and with strong ties to the original Philosophy: No added sugar, No additives, No preservatives.

in 2009 myGoodness in Swiss is being moved to Copenhagen getting nearer to the original core in the product.

myGoodness was founded in 2004 by former Miss Sweden, Domenique Forsberg

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We want to create a recognisable brand, built by dedicated people. We’re not inter-ested in generic marketing strategies. Sure, we like great looking products and have our own tastes but our vision is to build and learn from mySmoothie and continue to develop healthy lifestyle products. Products we believe in and would want for our selves.If we succeed in this, we are convinced that others will want them too.

You can’t go wrong with healthy options, it can simply never be bad for you.

Is there a hidden agenda? Kind of. We wanted to work for our selves, creating our own company with flexible schedules and our own kind of work environment. Mod-ern, innovative and international.

A SIMPLE DREAM

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WE LOVE NATURE

It is a fact that we blessed with the nature and its natural ingredients. Berries, fruits, vegetables and much more. So delicious and yet so precious. We care about it and have made arrangements with Tetra Pak and FSC making it possible to interact with nature and at the same time care about its future existence. Nature is more than the treasure within the nature´s pantry… We like the long walks, biking, hiking, sailing, running and all the good experiences being possible in it.

Strong and powerful with a beauty beyond anything else!

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The Wild Blueberries we use grow wild in the forests and ripen slowly, handpicked especially for you. Treat yourself to a Wild Blueberries mySmoothie, packed with the goodness of the original forest berry snack.

RAW MATERIELS

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mySmoothie was founded by Swedes and we’re proud to think of mySmoothie as an international company with a Swedish core. Swedes have a reputation for being healthy, sporty and gorgeous. While we can’t promise that you’ll be all those things by drinking mySmoothie, we can promise you that the drink itself is a true Swede: healthy, sporty, gor-geous and available in more than 25 countries worldwide.

SWEDEN

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The space around the logo should be clear to maximize visual effectivenes. Nothing should intrude into this speci-fied clear space.

LOGO

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Blueberry Hex:#211545

Mango Hex: #FFDD00

Rapsberry Hex: #ED193A

Strawberry Hex: #4B9D45 Pomegranate

Hex: #C9242B

Pineapple Hex: #FFCB04

Hex: #4E2551

These colors are used in the various illustrations on the custom edition smoothie-packaging.The colors used for the logo are green and black, very simple. The color palette relates to the variant of each smoothie.

COLORS

Beetroot Hex: #B43752

KaleHex: #4F6C39

LeafHex: #89C764

FontHex: #000000

™

100% fruit inside

™

™

VEGGIE

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Every logo is communicating a unique simple statement. Keeping it simple and at the same time telling what to expect. Use them when you need to specify a product or communi-cate more directly about a category.

PAY OFF

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ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789



Primary font Van Rounded Light

Web font Varela Round (Google Fonts)

Primary font Van Rounded Bold

The primary font is the Vag Rounded typeface. It comes from the mySmoothie brand and is used to connect the two brands.

TYPOGRAPHY

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These are the packshoots for the classic range, and the central objects in the mySmoothie brandworld. Therefore often the first thing people will meet.

PACKSHOTS

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250ml =

Please replace with correct barcode

From Swedenwith Love112 Wild Blueberries,

handpicked especially for you.

214kJ/51kcal

0,2 g

0,0 g

11,2 g

10,0 g

0,0 g

0,4 g0,0 g

Energy/energie/Energie/energia/energiFat/graisses/Fett/grassi/grasas/lípidos/vetten/fedt of which/don’t/davon/di cui/de los/dos quais/ waarvan/heraf/hvorav/varav:saturates/saturés/gesättigte Fettsäuren/acidi grassi saturi/cuales saturados/verzadigd vet/mættede fedtsyrer/mättat fettCarbohydrates/glucides/Kohlenhydrate/carboidrati/hidratos de carbono/koolhydraten/kulhydrat/karbohydratof which sugars/dont sucres/davon Zucker/di cui zuccheri/de los cuales azúcares/dos quais açúcares/ waarvan suikers/heraf sukkerarter/varav sockerarterFibre/fibres alimentaires/Ballaststoffe/fibre/fibra alimentaria/fibras/voedingsvezels/kostfibreProtein/protéines/Eiweiss/proteine/proteínas/eiwittenSalt/sel/Salz/sale/sal/zout

Nutritional information per/nutrition par/Nährwert pro/va-lori nutrizionali medi per/Declaração nutricional por/voedingswaarden per/næringsindhold pr/Näringsvärde per 100 ml

UK Blueberry smoothie. Ingredients: apple juice* 47%, blueberries18%, banana puree 16.5%, grape juice* 10%, raspberry puree 8.5%.*From concentrate. After opening, max. 3 days storage life at +7°CF Smoothie myrtille. Boisson à base de jus concentrés et de purées de fruits. Ingrédients: jus* de pomme 47%, myrtilles 18%, purée de banane 16.5%, jus* de raisin 10%, purée de framboise 8.5%. *A base de concentré. A consommer de préférence avant le: voir dessus. Conservation après ouverture max. 3 jours à +7°C.D Fruchtpüree- und Saft-Mix. Zutaten: Apfelsaft* 47%, Heidel- beeren 18%, Bananenpüree 16.5%, Traubensaft* 10%, Himbeer- püree 8.5%. *Aus Konzentrat. Geöffnet, max. 3 Tage haltbar bei +7°C.I Purea e succo di più frutti a base di succo concentrato, 250 ml. Ingredienti: succo* di mela 47%, mirtillo 18%, purea di banana 16.5%, succo* d’uva 10%, purea di lampone 8.5%. *A base di concentrato. Da consumarsi preferibilmente entro: vedi lato superiore. Conservazione dopo l’apertura: max. 3 giorni a +7°C.E Puré y zumos de frutas. Ingredientes: zumo* de manzana 47%, arándanos 18%, puré de platano 16.5%, zumo* de uva 10%, puré de frambuesas 8.5%. *A partir de concentrado. Después de abierto, conservar max. 3 dias a +7°C.P Sumo de frutos proveniente de concentrados e de polpa de frutos. Pasteurizado. Ingredientes: sumo* de maçã 47%, mirtilos 18%, polpa de banana 16,5%, sumo* de uva 10%, polpa de framboesa 8,5%. *proveniente de concentrado. Consumir de preferência antes de e lote nº: ver topo. Conservação após abertura: até 3 dias a 7°C. Agitar e servir fresco. Peso líquido: 250mlNL Bosbessen smoothie. Ingrediënten: appelsap* 47%, bosbessen 18%, bananenpuree 16.5%, druivensap* 10%, frambozenpuree 8.5%. *Uit concentraat. Ten minste houdbaar tot: zie boven. Na openen max. 3 dagen houdbaar bij +7°C.DK/S/N Frugtsmoothie: Drik/dryck/drikk med frugt/frukt-puré og/och frugt/frukt-juice, mild pasteuriseret. Ingredienser: æble/äppel juice (47%)*, blåbær (18%), bananpuré (16.5%), drue juice* (10%), hindbær/hallon/bringebær-puré (8.5%). *Fra/från/ framstilt av koncentrat.

Shake and serve chilled! 250 ml.

www.my-smoothie.com

Produced with lovein Sweden by:myGoodness A/S Karakåsvägen 26SE-277 35 Kivik, Sweden+ 45 70 26 07 01

™ ™25

0ml

best before/meilleur avant:mindestens haltbar bis:da consumare entro:consumir antes de:ten minste houdbaar tot: mindst holdbar til:bäst före/best før:

100% fruit inside 100% fruit inside100% fruit inside

100%fruit inside

The share of renewable content of this carton package helps lower the carbon footprint.

Visit us at:www.tetrapak.com

1/21/2

1111

1111

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OUR SKUS (DESIGNS) contains all the information brand managers and sales force need. We encoruage to use the packaging continuously, and implement it in related situations.

- Number of fruits inside - Logo - Pay off - Ingredients list

PACKAGING/SKU

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Here is a spectrum of little pictures of fruit used on the package design to illustrate the number of fruit pieces in each carton.

They are therefor used as an icon for the fruit they represent.

FRUIT AND GREEN BAND

From Swedenwith Love112 Wild Blueberries,

handpicked especially for you.

1

11

11

½

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No additives,preservatives,

or sugar

Made in Sweden

+40%Vitamin E *

Identity is a key word when working with brand building, awareness, and to bring the product into life. Our brands speak their own language individually and at the same time they relate to the myGoodness mother brand. Color, Logo, Brand photos, Payoff are unique and related to the specific brand and product lines. See more in the brand guides: myS-moothie, myCoco, myFroothie

Brand Identity

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Keep it simple and smart? We strive to get the most of our packaging… Just tip the tray and you have a big scale smoothie to support your promotion or in-store pos.

TRAYS

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Here is a range of photos that can be used, when making marketing material for the mySmoothie brand. In the myS-moothie environment we have attached a photo portfolio that speaks in a certain tone. This tone should be used throughout the various material assioated with the mySmoothie brand.

BRAND PHOTOS

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As part of our social awareness, we feel it is important to let you know about our packaging and why we have made the choice using a carton from Tetra Pak. They have taken several steps towards improving the environment. On their website you can read about their carbon dioxide footprint, their partnership with WWF, the FSC and more. Did you know that at present it is possible to recycle 74% together and aiming for more… By working with Tetra pak we contribute towards similar goals to help save forests and rebuild areas around the world.

FSC

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What is myCoco? a Natural healthy Coconut water from young green coconuts, very low in calories - That is myCoco in a nutshell. Keeping it simple as the water it self!

Produced in brazil, but conceived in denmark. Therefor we have a unique connection between the samba rythims of Brazil mixed with the nordic simplisity! Together they form myCoco!

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How do we awake your inner samba? It is all about the fresh coconuts, it is as simple as that! myCoco is Natural, healthy and tasty. We are so lucky to work with very dedi-cated colleagues in Brazil, and together we bring myCoco to life. The dedicated colleagues and the perfect conditions in Brazil are our keys to create quality coconut water. They tend the coconuts, test them carefully and with that they secure a high quality drink, and most importantly help our customers having the best possible taste experience.

BRAZIL

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myCoco is based on fresh young coconuts, and naturally low in calories. Good after fitness/yoga activities as coconut water is packed with electrolytes, minerals and natural vitamins. Enjoy a cold myCoco and compensate the body’s fluid balance with the natural Brazilian coconut water post work out!

HEALTH

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The preferred way to use the myCoco logo is over a white/light back-ground. The space around the logo should be clear to maximize visual effectivenes. Nothing should intrude into this specified clear space. The logo is build with the companionship with the mySmoothie logo in mind. It comes from the same root and family!

LOGO

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The colors used for the logo are green and black, very sim-ple. The color palette are inspired from the beach, and col-ors with a clean feeling to them. The greens comes from fresh coconuts!

COLORS

LeafHex: #89C764myCoco

Hex: #D4EDF9

myCoco TopHex: #089c765

myCoco TopHex: #FFEC64

myCoco MixHex: #FAF4B8

FontHex: #000000

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ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789


Secondary font - Savu Condensed

Handdrawn font pieces:

Primary font Van Rounded Bold

The primary font is the Vag Rounded typeface. It comes from the mySmoothie brand and is used to connect the two brands.The secondary font, is a free more playing font, wich goes good together with the primary font. In the world of myCoco we have also used some handwritten letters, to make the look more organic then the primary and secondary font types. These handwritten sequences has a fuller feel to them.

TYPOGRAPHY

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These are the packshoots, and the central objects in the myCoco brand-world. Therefore often the first thing people will meet. They are created to have a cleanness about them, as are the beverage within them. The colors used are therefore pale, but the same time fresh. The series look is also inspired by nordic pottery tradition, and together with the brasil-ian origin, they form the design.

PACKSHOTS

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N AT U R A L N OT - F R OM - CO N C E N T R ATEN AT U R A L N OT - F R OM - CO N C E N T R ATE N AT U R A L N OT - F R OM - CO N C E N T R ATE

™™ ™

The share of renewable content of this carton package helps lower the carbon footprint.

Visit us at:www.tetrapak.com

100% Natural

UK Coconut water. Ingredients: 100% coconut water. After opening, max. 3 days storage life at +7°C. F Boisson à l’eau de noix de coco. Ingrédients: eau de noix de coco (100%). Conservation après ouverture max. 3 jours à +7°C. D Kokosnusswasser. Zutaten: Reines, natürliches Kokosnusswasser (100%). Geöffnet, max. 3 Tage haltbar bei +7°C. I Acqua di cocco, 330 ml. Ingredienti: Acqua di cocco naturale (100%). Da consumarsi preferibilmente entro: ved lato superiore. Conservazione dopo l’apertura: max. 3 giorni a +7°C. P Água de Coco. Ingredientes: Água de coco natural 100%. Conservação após abertura: máx. 3 dias a 7ºC. Consumir de preferência antes de e lote nº: ver topo. Agitar e servir fresco. Peso líquido: 330mlNL Kokoswater. Ingrediënten: Natuurlijk Kokos- water (100%). Ten minste houdbaar tot: zie boven. Na openen, max. 3 dagen houdbaar bij +7°C. FI Kookosvesi. Ainesosat: Kookosvesi 100 %. Avat- tuna säilytettävä jääkaapissa ja käytettävä 3 päivän kuluessa.DK/S/N Kokosvand. Ingredienser: 100% naturlig kokos-vand/vatten. Holdbarhed efter åbning: max. 3 dage ved +7°C.

79kJ/19kcal0 g

0 g

4,5 g

4,5 g

0 g

0 g0 g

Energy/energie/Energie/energia/energiaa/energiFat/graisses/Fett/grassi/grasas/vetten/rasvaa/fedt of which/don’t/davon/di cui/dos quais/waarvan/josta/heraf:saturates/saturés/davon gesättigte Fettsäuren/acidi grassi saturi/verzadigd vet/tyydyttyneitä rasvahappoja/ mættet fedtCarbohydrates/glucides/Kohlenhydrate/carboidrati/ koolhydraten/hiilihydraattia/kulhydratof which sugars/dont sucres/davon Zucker/di cui zuccheri/dos quais açúcares/waarvan suikers/josta sokereita/heraf sukkerFibre/fibres alimentaires/Ballaststoffe/fibre/fibra alimentaria/ fibras/voedingsvezels/ravintokuitua/kostfibreProtein/protéines/Eiweiss/proteine/proteínas/proteiinia/eiwittenSalt/sel/Salz/sal/sale/suolaa/zout

Nutritional information per/nutrition par/Nährwert pro/valori nutrizionali medi per/voedings waarden per/næringsindhold pr/ravintoarvot per/Näringsvärde per 100 ml

www.my-smoothie.com/mycoco

Produced with love in Brazil by:myGoodness A/S, FCE Nº 20342

Rod PB 25, Km 18, Zona Rural Lucena, Paraíba, Brazil

+ 45 70 26 07 0111.2 FL OZ. 330 ml.

We have chosen to fill the coconut water in a

74% reusable Tetra Pak as a vital part of our environmental company policy.

By using young green Brazilian coconuts and

tapping them at source, we secure a unique quality and a

refreshing taste.

Tapped at Source!

Farmer, Coco do Vale plantation, Brazil

natura l coconut waternatura l coconut water

330m

l

best before:meilleur avant:mindestens haltbar bis:da consumare entro:ten minste houdbaar tot: mindst holdbar til:Parasta ennen:bäst före/best før:

Vitamin A 0 %Vitamin C 170 %Calcium 5 %Iron 0 %

Phosphorous 2 %Magnesium 6 %Potassium 13%

* Daily Values are based on a 2.000 calorie diet.

% Daily Value*

REV-02TPA 330Square - PLH25 HOE - 1134517-1_AB - 98,2661%

PACKAGING/SKUOUR SKUS (DESIGNS) contains all the information brand managers and sales force need. We encoruage to use the packaging continuously, and implement it in related situations.


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Here are a spectrum of the central elements that occur throughout the branding of myCoco. Common for these el-ements are that they all have a “drawn” and illustrated feel to them. They visualize the spirit from both Scandinavia and Brazil.

Brand Identity

O R DE M E PROGES SO

natural & good!

O R DE M E PROGES SO

FRESH & HEALTHY

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A selection of photos telling the story about Brazil. I might be a kliché, but we still think it makes sense… A good photo tells more than a words. Use the photos to compliment the story you communicate.

BRANDPHOTO

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myFroothie came to life a year ago, and at that time we felt there was a need of quality products for kids. (We have kids our self and had a hard time to locate natural drinks without added sugar for them). One thing led to another and we knew in fact, that the end consumer had to play a great role in this journey!

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1000 end consumer “bosses” made the decision and working with that many kids actually gave us so many new and interesting perspectives working in this project. They had the final call towards taste, ingredients and design... making them our “advi-sors” in how to create a product decided by them and not “grownups”!

What did they decide?We are launching two organic juice-drinks, with a base of Bio Cloudy Apples and have added nothing else. The two variants introduced: Cloudy Apples & Cloudy Apples with raspberry.The name “Cloudy” refers to the apple-juice not being filtered, which we think is more natural and closer to origin.

1000 KIDS

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Skiing, Bells and Winter – that is what most people relate to when asked to let us know what they think of Austria.

It offers a lot more, and the climate is close to the Nordics, the mountains and the fresh air gives wonderful conditions for agriculture… We get our apples from this region and we must admit that it is worth to walk the extra mile to taste those!

AUSTRIA

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Because we believe in the futuremyFroothie cloudy (unfiltered) BIO apple juice.No added sugar, no preservatives, no E-codes anf NOT from concentrate…We have strived to make a recipe with children as our advi-sors, and that aimed to present a Bio juice with a great taste. Not to sour not to sweet!

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The space around the logo should be clear to maximize visual effectivenes. Nothing should intrude into this speci-fied clear space.

LOGO

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Sediscid que plaborit as sit, coreped moluptatur, quissunt aspis aut que niat ariant et aut rerestrunt volut labo. Et re nimuscimus rest ommodiatem. Ut a voloren iscias d

COLORS

Leaf and LetterHex: #95C153

myFroothie backgroundHex: #E4C7AA

myFroothie LetterHex: #008A34

myFroothie LetterHex: #8B0825

myFroothie LetterHex: #0B99CC

myFroothie Raspberry TopHex: #E1003B

myFroothie TopHex: #8DBD48

FontHex: #000000

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The first series under the brand that is myFroothie, is a range of two variants called Cloudy Apples. The first variant is nothing but pure apple juice, just added some water. The second one Apple juice addad a bit of raspberry juice. Therefor there are two variants of the “Logo-type“ for Cloudy Apples. The upper one is used for the variant with just apple juice, the second one for the variant with raspberry added.

PRODUCT CLAIM

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These are the handwritten elements used on the unit itself, and in the brand elements throughout the myF-roothie world.They have a playfull feeling about them, as do the illustrations.

LETTERING

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Secondary font - Vag Rounded Light

Primary font - Bokka Solid

These are the font types that is used in the myFroothie brand world. Some are playing, some are olso used in the mySmoothie brand, and some are handdrawn.This is a product aming children, and therefor the typeface are somewhat playfull.

TYPOGRAPHY

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These are the packshoots for the classic range, and the central objects in the mySmoothie brandworld. Therefore often the first thing people will meet.

PACKSHOTS

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PACKAGING/SKU

154kJ/36kcal

0,1 g

< 0,1 g

8,3 g

7,9 g

0,1 g<0,01 g

Nutritional information per/nutrition par/Nährwert pro/valori nutrizionali medi per/voedingswaarden per/næringsindhold pr/Ravintoarvot per/Näringsvärde per 100 ml

Energy/energie/Energie/energia/energiaa/energiFat/graisses/Fett/grassi/grasas/vetten/rasvaa/fedt of which/don’t/davon/di cui/dos quais/ waarvan/josta/heraf:saturates/saturés/davon gesättigte Fettsäuren/acidi grassi saturi/verzadigd vet/tyydyttyneitä rasvahappoja/mættet fedtCarbohydrates/glucides/Kohlenhydrate/carboidrati/koolhydraten/hiilihydraattia/kulhydratof which sugars/dont sucres/davon Zucker/di cui zuccheri/dos quais açúcares/waarvan suikers/josta sokereita/heraf sukkerProtein/protéines/Eiweiss/proteine/proteínas/proteiinia/eiwittenSalt/sel/Salz/sal/sale/suolaa/zout

UK Organic Apple Juice drink Ingredients: Organic apple juice 75%, Water 25%. After opening, max. 3 days storage life at +7°C.F Boisson au jus de pomme bio. Ingrédients : 75 % de jus de pomme bio, 25 % d’eau. Le produit peut être conservé à +7° C pendant 3 jours au maximum après ouverture.D Apfelsaftgetränk aus kontrolliert ökologischem Landbau. Fruchtgehalt: 75%. Zutaten: Apfelsaft (75%), Wasser (25%) Nach dem Öffnen im Kühlschrank lagern und innerhalb von 3 Tagen aufbrauchen.I Nettare biologico di Mela, 200 ml. Ingredienti: Succo biologico di mela 70%, Acqua 25%. Dopo l’apertura, conservare al massimo per 3 giorni a +7°C.P Bebida à base de sumo de maçã biológica. Ingredientes: sumo de maçã biológico (75%), água (25%). Peso líquido: 200ml. Consumir de preferência antes de: ver topo. Após aberto, conservar a +7ºC no máximo 3 dias.NL Biologische appelsap. Ingrediënten: Biologische appelsap 75%, Water 25%. Na openen 3 dagen houdbaar bij +7°C.FI Luomu omenamehujuoma. Ainesosat: Luomu omename hu 70 %, vesi 25 %. Avattuna säilytettävä jääkaapissa ja käytettävä 3 päivän kuluessa.DK/S/NO Økologisk/Organisk Æble/Äppel/Eplemost. Ingredienser: Ufiltreret økologisk/organisk æble/eple/äppe- most 75%, vand/vatten/vann 25%. Holdbarhed efter åbning: Max. 3 dage i køleskab ved +7C. Shake and serve chilled!

best before/meilleur avant:mindestens haltbar bis:da consumare entro:ten minste houdbaar tot: Parasta ennen:mindst holdbar til:bäst före/best før:

www.my-smoothie.com

Produced with lovein Austria by:myGoodness A/S C/O Hermann Pfanner Getränke GmbH,A-6923 Lauterach, Austria

+ 45 70 26 07 01AT-BIO-301EU Agriculture

OUR SKUS (DESIGNS) contains all the information brand managers and sales force need. We encoruage to use the packaging continuously, and implement it in related situations.


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These are the handwritten elements used on the unit itself, and in the brand elements throughout the myFroothie world. These are also the only ingredients, and therefor very central figures.

CENTRAL FRUIT ILLUSTRATIONS

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This is the environment in wich myFroothie comes from. This is the nature in the country.

MYFROOTHIE UNIVERSE

Mygoodness brand guide lines

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