MyGalp Internal Communication_EACD_Rita Macedo

MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEMCOMMUNICATION SYSTEM

1. INTERNAL COMMUNICATION

2. GALP ENERGIA UNIVERSE

3. PROJECT MYGALP3. PROJECT MYGALP

4. INTERNAL COMMUNICATION MEDIA

5. NEXT STEPS

INTERNAL COMMUNICATION

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INTERNAL COMMUNICATION

Vision To be the reference group in the energy sector in markets where it operates

Mission Create value for clients, employees and shareholders, performing in theenergy markets with ambition, innovation and competitiveness, promotingthe respect for the principles of ethics and sustainability

GALP ENERGIA

4 MYGALP: AN INTEGRATED INTERNAL COMMUNICATION SYSTEM

Values• Client-focused• Teamwork• Entrepreneurship and result orientated• Individual Development• Innovation and continuous improvement• Safety and environment• Integrity and transparency

Establish an organizational culture to create a belonging feeling towards the group

GOALS TO ACHIEVE


To increase “positive energies” (motivation and satisfaction)

Increasing Productivity

That´s the slogan that summarizes our philosophy.

When we speak in positive energy the association with Galp Energia isimmediate. This is the slogan that from an external perspective “is perceived” asthe organizational culture of the company.

ORGANIZATIONAL CULTURE

POSITIVE ENERGY


Our aim is to create an organizational culture based in the concept of positive energy.

All actions that we develop reinforce the existing culture!

The Galp Energia Universe vs Project mygalp

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The Galp Energia Universe vs Project mygalp

The Galp Energia Universe

• Today we are Portugal’s leading integrated oil and gas group, with a growing presence in Spain and in many countries of Africa, South America and Asia;

• This context demands a coordinated andmulticultural internal communication strategy


multicultural internal communication strategythat can engage employees throughout the world;

• In order to respond to different cultures and think globally, we created an Internal Brand – mygalp –that aggregates all employees around the globe and approaches them to the Galp Energia universe.

• To conciliate the internal competitiveness with the group unity;

• To reinforce the cohesion between employees, companies and business in ascenario with some difficulties and geographical dispersion.

Our Challenge


� Construction of a strong new internal culture, aggregating and motivating;

� Creation of a new communication internal brand, using the normal procedures in marketing and branding;

Our answer


� An innovating concept.

An Internal Communication Brand

• 8.000 employees

• Effective presence in more than fifteen countries

• Presence in four continents

•

How to create a common identity at Galp

Our reality


• Several lines of business

• Strong and winning cultures in business

identity at Galp Energia ?

� Assume the internal communication as a management tool in order to create value

� Communication Engagement – “one voice”

� To develop the teamwork concept

The communication objectives were redefined


�

� To develop internal communication tools that “ cross over the group”

� To build an internal communication team

• How to find a common denominator in the group?

• What links an employee of Galp Energia that can be in Madrid, Luanda, Recife or Lisbon?

• How to transform the eight thousand employees in positive agents

The common denominator


• How to transform the eight thousand employees in positive agents engaged in their group activity?

The objectives were defined, we needed a strategy

A new internal brand was born - mygalp

A true internal communication

• Positive

• Affirmative

• Direct

•


• It has internal notoriety• Easily recognizable• We can easily memorize it

communication brand

• Usefull

• Simple

• Informed

• Participated

� Magazine: “mygalp magazine”

� Intranet: “mygalp”

� Weekly newsletter: “mygalp energia da semana”

A brand that aggregates the new tools of the Group´s Internal Communication


More than a brand, an instrument of change!

INTERNAL COMMUNICATION MEDIA

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• Common initial page to all employees

• Ensures access to news about

intranet ‘mygalp’employee intranet


• Ensures access to news about the Group's activity and online collaboration capabilities

• Provides information efficiently

• new highlights every 3 days

Two years

10 editionsQuarterly

9000 copies2 supplements



2 supplements5 booklets

Simple page

Double page

Interviews

Companies

Leisure Zone



Magazine: “mygalp magazine” Newsletter: “mygalp energia da semana” and “mygalp energia extra”

INTERNAL COMMUNICATION MEDIA - INTERNAL CLIENT

The retail business area publication was redesigned


Other internal publications

INTERNAL COMMUNICATION MEDIA - INTERNAL CLIENT


NEXT STEPS

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NEXT STEPS

NEXT STEPS

� Two years next December

� Listen to our internal customer

�


� Integrate, align and unite employees from all over the world

NEXT STEPS

DIAGNOSIS

• Reviewing mygalp concept and launching a new contest (with special focus onmygalp Magazine);

• Listening to our client - focus groups, inquiries, workshops

• New network of information providers


• New network of information providers

• Better communication with simpler contents, ensuring an active liaison with allgeographies

• New internal communication media (SMS, internal social networks,…)

• Stronger Intranet promotion, as a fundamental tool for internal communication(Academy, profiles, Trainees,…)

• Monitor and validate all internal newsletters and in different areas/groupcompanies

Thank You

MyGalp Internal Communication_EACD_Rita Macedo

Business

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