My Online ImageMy Online ImageWhat Does Your Online Image Tell the World?What Does Your Online Image Tell the World?

Guide to Social NetworkingGuide to Social Networking

Social Networking Siteshttp://traffikd.com/social-media-websites/

Image ManagementImage Management

Stephanie Rosenbloom

Putting Your Best Cyberface Forward

The New York Times

“We post information online in an attempt tocontrol how others perceive us”

Image ManagementImage Management

How do you market yourself to the world?Online identity management or “personal branding” is a method used to generate a positive personal web presence on the Internet to influence what others think of you or how they choose to interact with you.

What is Personal Branding?What is Personal Branding?

o Personal Branding is a way of clarifying and communicating what makes you different and special.

o It’s about understanding your unique attributes and using them to separate yourself from your competitors.

o Personal branding is how you market yourself to the world.

o Online identity management or “personal branding” is a method used to generate a positive personal web presence on the Internet to influence what others think of you or how they choose to interact with you.

All of the above

Who is Your Audience?Who is Your Audience?

• Friends

• Dating

• Networking

• Jobs

• Entertainment

Why do you have an online profile?

High School Student ProfilesHigh School Student Profiles

Party Animal Glamorous Rave Queen

Multiple AudiencesMultiple Audiences

Does the e-version of you appeal to multiple audiences…friends, co-workers, family members, future employers?

Online Profile and Job SearchingOnline Profile and Job Searching

• Would you let yourgrandmother see youronline profile?

• If not, you don’t wanta potential employerto see it, either.

Impression ManagementImpression Management

• Social networking and dating sites are “like impression management on steroids”

• They are new forms of communication “people don’t have a very strong sense yet of what they’re doing or what the best practices are”

Joseph B. WaltherProfessor of CommunicationMichigan State University

Why does it matter?Why does it matter?

• Employers regularly check online sources before hiring new employees

• Law enforcement checks cyberspace

• Schools and colleges monitor social networking sites

Check Your Cyber ImageCheck Your Cyber Image

dmoz.org

OnlineLinks

Dmoz.org is an open directory which enables you to search many online search engines at one time.

Additional Search EnginesAdditional Search Engines

CVGadget.com - Person Search Engine

Free People Search - Find People – Wink

Pipl - People Search

Peek You

Monitor Your ImageMonitor Your Image

Create a Google Alert of your name.

Provides email updates of the latest Google results based on your choice of query.

Google Alertswww.google.com/alerts

Online TipsOnline Tips

• Derogatory comments• Revealing or risqué photos• Fowl language or lewd jokes

Nothing is private…avoid the following

Use the “block comments” feature on your site – That way others can’t post inappropriate comments on your page

What’s on the Web Stays on the WebWhat’s on the Web Stays on the Web

An Internet archive

Where old web pages

are stored.

WayBack Machinewww.archive.org

CAUTIONCAUTION

Don’t be a victim of identity theftMake your information "Cyber Safe”

Minimal contact information makes it harder

for your identity to be stolen

How Much Info is Safe?How Much Info is Safe?

• Remove your standard "contact information" Your name, address, phone numbers, unless you have an unlisted phone number like most cell phone numbers

• Replace the contact information with an e-mail address that is harder to trace to you personally, like one of the Web-based e-mail addresses

What About Personal Safety?What About Personal Safety?

Don’t provide potential predators

with too much information

Click the linkfor a safety quiz

Reporting online predatorsNational Center for Missing & Exploited Childrenwww.secure.missingkids.com/missingkids/servlet/CybertipServlet?LanguageCountry=en_US

www.komando.com/myspace/index.asp

Location ApplicationsLocation Applications

Location PrivacyLocation Privacy

Location privacy is the ability of an individual to move in public space with the expectation that under normal circumstances their location will not be systematically and secretly recorded for later use.

• Did you go to an anti-war rally on Tuesday?

• Are you at a local bar frequently?

• Have you been checking into a motel at lunchtime?

• Does your auto insurance company know you drive in the metroplex on a daily basis?

Drawbacks of location applications • You give your location to strangers

• Potential employers know the locations you visit

• Criminals can target your home while you’re out

All of the above

How Safe is a Private Profile?How Safe is a Private Profile?

• IT’S NOT… Anyone -- even those without a Facebook account can plug the

target's public account number, called a "Friend ID," into a specially constructed URL that grants access to private profiles.

• Facebook Private Profile Viewer

Life in a Fishbowl?Life in a Fishbowl?

You can’t control what your friends post on their sites.

Be aware of your actions in public and at parties.

The Dark Side of Social NetworkingThe Dark Side of Social Networking

Don’t use social networking sites like this

if you are trying to get a job or into select

Colleges

• Hatebook – Welcome to Hatebook

What About Pictures and Groups?

What About Pictures and Groups?

• Do you want a potential employer to see the pictures you post online?

• What about your friend’s profiles? Are you tagged or identified on their sites?

• What groups have you joined?

Could it Happen to You?Could it Happen to You?

Television weatherman fired after friend plays a prank and posts an inappropriate picture online.

Social Networking and Job SearchingSocial Networking and Job Searching

Facebook Job Search Groups

My ImageMy Image

Your online image is unique…be creative

Don’t post inappropriate pictures

Use caution in posting too much information

Have fun but be safe!