Online image & networking PRE 575
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Transcript of Online image & networking PRE 575
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Online Image and NetworkingUniversity Career Center110 Burge Union785-864-3624KUCareerHawk.comM-F: 8am-5pmOpen Year-Round
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Today’s Agenda
Introduction to Networking Cleaning Up Your ImageBuilding Your BrandGetting ConnectedMaintaining Your Image
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What is networking?Connecting with others to gather information and build professional relationships
Effective job search strategy70-90% of jobs are never “posted”Survey of 48 large companies suggests that1…
Most positions are filled internally, but…Referrals are the #1 source of external hires
1Source: Crispin, G. & Mehler, M. (Feb 2010). CareerXroads 9th Annual Source of Hire Study: Meltdown in 2009 and What It Means for a 2010 Recovery. Accessed electronically May 10, 2010 at: http://www.careerxroads.com/news/SourcesOfHire10.pdf
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Online NetworkingSocial Networking in Plain EnglishBooming component of Web 2.0Increasingly popular job search tool
Connect with your network and to new contactsPersonal branding platformResearch & connect with employers
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Cleaning Up Your ImageNo longer uncommon for employers to screen internship/job candidates online
83% use search engines2 like Google45% use social networking sites3
11% plan to start using them soon35% reported not hiring a candidate based on negative
online content18% reported positive online content helped finalize a
hiring decision2Phaneuf, Ingrid (2009). Who’s Googling You? Job Postings, Spring Edition, 12-13.3CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi
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Cleaning Up Your ImageDelete unused or outdated accountsIf you aren’t using it or wont monitor it, get rid of it
Clean out your dirtAny photos, videos, text, etc. that could be “offensive”
Build a clean up crewTalk to friends about “keeping it clean”
Keep out pestsUse your privacy settings to limit access
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Building Your BrandDevelop your professional “brand”
Who are you as a professional? What can you contribute?
Post your brand onlineProfessional web “hang outs”Complete a LinkedIn profileCreate a professional blog
Promote your brandEmail SignaturesResumes, Cover Letters, Business CardsPersonal Website
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Getting ConnectedFinding Contacts
Who You KnowYour Extended NetworkRelevant Online Groups
Industry-specificFor job seekers (entry-level, recent grads, etc.)KU-affiliated
Company Social Networking SitesTargeted Online Search
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Getting ConnectedPrepare to Network…
Know your job target and networking purposeKnow your “talking points” – refer back to your
brandPrepare thoughtful questions – show you are
engaged and interestedHave a resume ready – you never know who will
want to read it!
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Getting ConnectedBuild Strong Connections
Communicate Like a ProUse proper punctuation and grammar (no emoticons, slang,
swearing, etc.)Write clear, concise messages to respect their timeMonitor when and how often you send messages
Ask for advice and information – not a job! Show gratitude – always send a formal thank you emailKeep the door open – ask if you can stay in touch (and
do)
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Maintaining Your ImageUpdate Often
Update your professional profiles frequently so that your online image is up-to-date and accurate
Google Your NameSearch for yourself at least once each month
Keep it CleanContinue to monitor what you and your friends
post – even after you’re hired or when you aren’t job searching – your image always matters!
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Next Steps
What is one small thing you can do to jumpstart your online
networking process this week?
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Thank You!University Career Center110 Burge Union785-864-3624M-F: 8am-5pmOpen Year-Round