My Muse List Top10 2009
Transcript of My Muse List Top10 2009
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My Muse List Top 10 2009
guyhaim.com @guyhaimdelicious.com/guy_haim
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2009 Was An Inspiring Year
• Only a few of my del.icio.us bookmarks get the tag INSPIRATION
• I picked 10 of them from 2009
• Ten projects that made me realize the unlimited opportunities in today's marketing.
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1Citizen Ecological Watch
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Citizen launches the Eco-Drive watch,
which can be charged by any light source.
The ‘Light Forever’ video and its music are breathtaking,
and make me want to visit Tokyo in 2010
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2Crowdsourcing a Pitching Process
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The Mayor of London has issued a public brief for re-branding
the chaotic identity of London and its extensions.
MovingBrands agency decided to open the pitching process
to the public. Crowdsourcing at its best.
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3Draw me 10,000 Sheep
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Aaron Koblin, an artist specializing in data visualization, asked
workers on Amazon’s Mechanical Turk to draw him a sheep.
Workers were paid 2 cents per sheep. The stunning sheep
collage was presented worldwide and on the project’s website .
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424 Hour Startup
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Digital agency Nonsence gave themselves a mission :
to conceive, design, build and promote a web-based business
within 24 hours. The team broadcast the experiment live
and offered their as yet not born idea for sale on ebay .
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5The Fun Theory
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VW campaign “is dedicated to the thought that something
as simple as fun is the easiest way to
change people’s behaviors for the better”.
This idea is expressed by a series of fun experiments .
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6Real-Time BBQ
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This year I got turned on by many new location based services
but the korean-twitterish-meaty version of a retro ice-cream
truck made my mouth water .
Kogi BBQ travels around LA, twitters its location, plugs
its essence and today has tens of thousands of followers.
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7Kickstarter Ideas
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They say:
“Kickstarter is a new way to fund creative ideas and ambitious
endeavors……Project creators inspire people to open their
wallets by offering smart, fun and tangible rewards.”
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8The Generation M Manifesto
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Umair Haque describes tectonic changes in economic and
social reality. M generation is a generation of passion,
authenticity, and responsibility. Unlike other generational
models, M generation is not defined by age, but by ambition -
to make a difference, to change .
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9A Transparent Bank
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First Direct Bank posts both positive and negative feedback
from its clients, live on its website - we can read
what they say and how content they are.
Radical transparency indeed .
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10Welcome to Now
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2009 was the year of real-time, in which new standards
of service, communication and the processing of information
picked. Sprint launched its 4G network with a cool website,
a simulation of real-time NOW.
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Here’s to a happy inspiring 2010
guyhaim.com @guyhaimdelicious.com/guy_haim