My Ingredients~Van Shea Sedita~

UX Design & Creative Direction

@vanshea #myingredients

Since 1999, I've worked with some very thorough, very creative and highly skilled

programmers

Sometimes we've seen things differently

In the past..I've focused too often on making beautiful things

In my experience, developers seem to focus on making interesting things

beautiful vs. interesting?

Memorable and delightful experiences are both beautiful & interesting

"The practice of creating engaging, efficient user experiences is called

user centered design."~Jesse James Garrett,

"The Elements of User Experience Design"

$I am always trying to save businesses

and myself..

The 4 "ingredients" I use to design:

1. Sketching

Newsprint and marker sketch

2. Photoshop

Using Layer Comps

Establish the design

Very Very.. VeryBasic Style Guide

3. Markup (Espresso)

CSS

Style Reminders

4. Chrome's Inspect Element tool

In Browser Design

Team Collaboration: Responsive Decisions

99% of the beautiful & interesting things I've helped design have not been

concepted by me alone

Many times, a developer has succeeded in advancing the UX through

suggesting improvements to user flows, copywriting or visual design

Team Collaboration: SignUp Process

"Usually my input comes in normalization and dealing with dynamic content.

So consistent headers/footers/nav, regular placement of buttons, etc.

Stuff that becomes obvious when you're coding something but might not be so clear in pure design.

The dynamic content thing is something every designer seems to struggle with..."

Justin Fargione, CTO Get Maid

As the user advocate, my work can't be precious and should always stay open

to discussion and change.

~ Thank You ~