My firefighting mum - Local Government Association Wright … · My firefighting mum Best Creative...
Transcript of My firefighting mum - Local Government Association Wright … · My firefighting mum Best Creative...
![Page 1: My firefighting mum - Local Government Association Wright … · My firefighting mum Best Creative Comms | Unawards 2018. Objective. Audience and insight. Strategy and ideas. Implementation.](https://reader036.fdocuments.us/reader036/viewer/2022062921/5f039daf7e708231d409ee02/html5/thumbnails/1.jpg)
My firefighting mum
Best Creative Comms | Unawards 2018
![Page 2: My firefighting mum - Local Government Association Wright … · My firefighting mum Best Creative Comms | Unawards 2018. Objective. Audience and insight. Strategy and ideas. Implementation.](https://reader036.fdocuments.us/reader036/viewer/2022062921/5f039daf7e708231d409ee02/html5/thumbnails/2.jpg)
Objective
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Audience and insight
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Strategy and ideas
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Implementation
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Scoring and evaluation
Outputs
• 40,000 views across all channels
• Tonnes of likes, shares and comments
• Double page spread in local paper
• Primetime slot on BBC radio
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Scoring and evaluation
Outcomes
• 59 women registered their interest in a career as a firefighter
• That’s almost four times the number of registrations received prior to the video launch
• It’s also a 37% increase on the number of registrations received during the whole of the month of February
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Stuff we swear by
Insert quote / testimonial • Upload direct to the channel
• Keep your vid to no more than 2’ 20”
• Time your drop carefully
• Line up your carrier pigeons
• Subtitle everything
• A video is not a campaign