MWC 2014 showcasing the future of video · 2016. 7. 20. · Report to cover 90% of the world's...

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MWC 2014 showcasing the future of video

Transcript of MWC 2014 showcasing the future of video · 2016. 7. 20. · Report to cover 90% of the world's...

Page 1: MWC 2014 showcasing the future of video · 2016. 7. 20. · Report to cover 90% of the world's population by 2019 with almost two-thirds (65%) of the world's population covered by

MWC 2014showcasing

the futureof video

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MWC 2014: showcasing the future of videoAfter many false starts, and indeed false dawns, mobile networks around the world are about to deliver on

their promises for TV and video.

Driven by the rollout of 4G LTE telecoms infrastructures and the almost pervasive availability of Wi-Fi networks, true mobile

TV and video services worthy of the name are now available. Advances in mobile networks, mobile devices, social networks

and apps have given rise to new ways to consume, create, share, participate with and experience video and broadcast

content.

Yet the onset of near-ubiquitously connected, video-enabled devices also brings about significant challenges for

broadcasting, digital media and entertainment — especially when it comes to efficiency in content collaboration, investment

requirements, personalising and managing the user experience and ensuring content security. But with those pain points

also come opportunities through evolving business models and enhanced business initiatives.

For Rapid TV News, Mobile World Congress offers an unparalleled opportunity to take a strategic look at how the latest

mobile industry developments affect business opportunities and shape future consumer expectations for video.

In this special round-up we will aim to show why mobile is so fundamental to a broadcast business that is increasingly

shaped by digital distribution and multiscreen strategies. We'll look at the development of the smartphones, tablets and

other second-screen device industries and second-screen applications including OTT/TV everywhere. We'll also take a look

at mobile TV and video business models and what will be the likely business enablers with ten commensurate market

development trends and challenges.

In short we hope to offer you an insight into what is needed to make key decisions to position your businesses for the future

of video.

Across the ever-expanding universe of mobile video devices

The trials and tribulations of LTE and DTT

Smart devices: the gateway to personalised TV, beyond video

At last mobile sport becomes live and kicking

Securing Multiscreen Content Services

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Across the ever-expanding universeof mobile video devicesThe beginning of the year is traditionally the time when it's tempting to make predictions for the coming

12 months. Anyone looking to hazard a guess on the mobile market's winners for 2014 will almost

certainly be including TV and video in their bets.

It's certainly been a long haul for mobile TV and video. In Europe, the dreams of viable businesses were first mooted around

the turn of the millennium with the arrival of 3G networks. For a variety of reasons — technologically and commercially —

3G never delivered; almost literally. Built in virtually all of the major markets, 4G, hand in hand with almost pervasive Wi-Fi,

has arrived to change the game.

The rise and rise of smartphones and an attendant spike in mobile video usage was pointed out very clearly in November

2013 by the annual Ericsson Mobility Report. The survey made the prediction that between 2013 and 2019, mobile data

traffic would likely grow at a CAGR of around 45%, mainly driven by video as a result of the rising number of smartphone

subscriptions.

The survey found that in 2013 video accounted for just over a third

(35%) of mobile data traffic and by 2019 will likely account for more

than 50%, growing 55% annually. Ericsson's research shows that

online video is the biggest contributor to mobile traffic volumes,

constituting 25% of total smartphone traffic and 40% of total tablet

traffic. This, says Ericsson, puts new requirements on networks to

cater for quality anywhere and anytime.

Ericsson said that the trend to increasingly to watch video over mobile

networks and mobile devices is fundamentally being facilitated by the

better network speeds that come with HSPA and LTE development.

Furthermore, this burgeoning mobile video market was no longer characterised by early adopters using services such as

YouTube; instead it was driven by paid-for services such as Netix, HBO and Vimeo in key markets. The data revealed that

as many as 41% of people aged 65-69 stream video content over mobile and fixed networks on at least a weekly basis.

Mobile subscriptions are expected to reach 9.3 billion by 2019, and more than 60% of these, some 5.6 billion, will be for

smartphones. To support the smartphone user experience, WCDMA/HSPA networks are predicted in the Ericsson Mobility

Report to cover 90% of the world's population by 2019 with almost two-thirds (65%) of the world's population covered by

4G/LTE networks.

For the last three or four years, tablets have cemented themselves into the TV landscape. Driven by increasing innovation by

the tablet vendors — in particular Apple with the iPad and the Samsung Galaxy — not only have device sales rocketed,

whole strategies for TV viewing by pay-TV providers have been transformed. Data released by leading market research firm

IDC at the end of January 2014 perhaps gives a hint as to why. The analyst calculated that worldwide tablet shipments grew

to 76.9 million units in the fourth calendar quarter of 2013. This represents 62.4% growth over the previous quarter and

28.2% growth over the same period a year ago. For the full calendar year 2013, worldwide tablet shipments totalled 217.1

million units, which is up from 144.2 million units for the full year 2012 and represents a year-over-year growth rate of

50.6%.

IDC found that Apple's worldwide tablet market share for the quarter grew to 33.8%, up from 29.7% in the third quarter but

down from its 38.2% share in the fourth quarter of 2012. The iPad maker was being challenged by Samsung who claimed

the second-place spot thanks to its portfolio of products and increased carrier support in markets like the US, grabbing an

18.8% share worldwide, up measurably from 13% in 2013. Rounding out the top five were Amazon (7.6%), ASUS (5.1%)

and Lenovo (4.4%).

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Looking at what this explosion in table and mobile units could do in terms of content consumption, US analyst Frank N

Magid Associates found in its study, that nearly three-The Heartbeat of Connected Culture: Smartphones and Tablets

quarters (74%) of American mobile consumers now use a smartphone, and just over half (52%) of mobile consumers now

use a tablet. What is more, the survey found that double-digit percentage gains in device adoption along with more

compelling content are fundamentally changing the way Americans consume media.

This, says Magid, is driving triple-digit gains in a smartphone

and tablet content activities, including video. For example,

Magid describes mobile as the new TV with mobile video

establishing itself this year as a mainstream activity, with 44%

of smartphone users and 61% of tablet users regularly

watching video on their devices. The analyst stresses that this

is not just for short clips and YouTube: the study revealed that

45% of smartphone viewers and 71% tablet viewers now

watch long-form TV, movie, and sports content on those

devices.

“Consumers have made the clear leap into mobile long-form,”

explained Andrew Hare, Magid research director. “Beyond just

TV and traditional video consumption, however, the visual

culture has taken over with the growth of Instagram, Tumblr,

Pinterest, Snapchat, and Vine showing consumers increasingly prefer to communicate through images and video.”

They clearly have. Perhaps one of the most striking examples of how this has happened can be seen in the UK in the form of

the latest performance statistics for the BBC iPlayer. The hugely popular live online video and catch-up service saw a record

three billion programme requests in the whole of 2013 – up 33% year-on-year, with 2.2 billion requests for BBC TV shows.

Among the key dynamics for the year was rapid growth in mobile and tablet viewing with a staggering 104% increase year-

on-year in BBC iPlayer requests from the latter platform over the 12 months. iPlayer viewing on mobiles and tablets has

actually rocketed over the last three years, and in September 2013 a record 70 million TV requests came from mobiles and

tablets, compared with just five million in September 2010. TV requests from mobile devices now make up 41% all iPlayer

access, compared with just 6% three years ago. By the end of year, the BBC also saw over 20 million downloads of the BBC

iPlayer mobile app, with 942,000 downloads over the festive period alone.

“With three billion programme requests across over 1,000

devices, 2013 was another record-breaking year for BBC

iPlayer,” commented Dan Taylor, head of BBC iPlayer for BBC

Future Media. “We're delighted that iPlayer is enabling more

and more people to enjoy the fantastic shows we create when

and where they want.”

A similar trend was also revealed by growing UK online vide

business blinkbox for whom tablet viewing was the driver to a

record-breaking Christmas. In all, blinkbox mobile sales

rocketed 674% year-on-year aided no doubt by sales of parent

company Tesco's own Hudl tablet which was heavily

discounted in its stores, pre-loaded with video.

The key question is will this trend continue into 2014? Research released at CES 2014 by the US Consumer Electronics

Association (CEA) and National Association of Television Program Executives (NATPE) suggests that there was tremendous

potential in content designed for second-screen viewing and the simultaneous usage of both a primary screen and second

device. Indeed there is a general consensus that the second screen is an inevitable part of the future. Most study participants

said they were excited about the opportunities second-screen content will provide creators, from building and sustaining a

brand to providing a more meaningful connection between viewers and content.

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The trials and tribulations of mobile TVIt's funny how things that once seemed so important can slip out of sight and out of mind. It's also funny

how they can return to bite. Perhaps not surprisingly given that they were of importance in the first place.

Mobile TV has just thrown up its own case of an out of sight, out of mind and now out of the wilderness to

be a problem.

Back in the early days of mobile TV a lot of the discourse, too much according to many in the industry, concerned the thorny

issues of spectrum allocation and mobile TV standards. The latter captured a lot of attention with an almost constant stream

of white papers and positioning papers advancing the superiority of one standard — DVB-H, FLO, ISDB-T DAB, etc — over

another. The discussion included the associated matter of spectrum allocation and how best to use valuable frequency

resources. As mobile TV itself faded — thanks mainly to more business-critical matters such as the failure of 3G networks to

support broadcast-quality and commercially viable services — so did the standards battle and the spectrum issue.

Fast forward to 2013 and the arrival of 4G LTE networks, and the issue is back in UK at least in the form of potential

interference between the telecoms signals and that of the country's Freeview digital terrestrial TV (DTT) service. The

800MHz frequencies used by some 4G services are next to the frequencies used for Freeview and TVs, and set-top boxes

that receive the free-to-air DTT

signals in some regions have

been in danger of service

disruption. Typical issues include

loss of sound, blocky images or

loss of some or all Freeview

channels. Other 4G mobile

services operating at 1800MHz

do not disrupt television

reception.

After a series of tests, at800, the

body responsible for protecting

quality of Freeview DTT services

when 4G at 800MHz is rolled

out across the UK, found that the

around 90,000 homes would

suffer interference. at800 is an independent organisation created to ensure that all UK viewers continue to receive Freeview,

or are offered a suitable alterative, when 4G at 800MHz is activated in their area. at800 is funded by the UK mobile

operators licensed to offer 4G mobile services at 800MHz: EE, Telefónica UK (O2), Three and Vodafone.

Five months after the launch of mobile services using 4G at 800MHz, at800 is confident that disruption to Freeview will be

less widespread than initially estimated. Yet to show just how seriously it is taking the issue, at800 has had to review its

approach to improving support. It says that it is committing to quicker response and resolution times, aerial installer home

visits for affected viewers and additional support for properties using a communal aerial (such as ats). These changes are

expected to help at800 better meet its objective of ensuring people can still watch Freeview when 4G mobile services at

800MHz are activated in their area.

In the UK, 4G is being sold aggressively as being able to allow mobile devices such as smartphones, laptops and tablet PCs

to access the Internet at super-fast speeds and bringing innovations in entertainment. What was not expected was that the

new networks would run into interference issues on this scale. at800 should be congratulated for its approach. That said, it

goes to show that successful deployment means operators seeing the bigger picture of the TV industry.

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Smart devices: the gatewayto personalised TV, beyond videoThe rise of smart devices is creating an opportunity for pay-TV service providers to expand their revenue

generation opportunities with multiscreen services, video-on-demand (VOD) and second-screen

strategies — all of which are fundamentally altering the entertainment landscape and the consumption

habits of consumers. But this television reality is also evolving into a beyond-video experience, and

according to CE execs speaking at last month's International CES, the operators that will be most

competitive in the future will focus on positioning the TV as the central anchor for an entire connected

home ecosystem.

“Up until now, the TV has existed as a technical island,” said Michael Collette, CEO at Cognitive Networks, which offers

automatic content recognition (ACR) for smart TVs. “The ow of content and activities has been limited. But the goal is to

have people interact with first screen and transition to second screens, joining the other connected devices together, to

benefit the consumer hugely.”

Operators have long talked about providing a bubble of connectivity and a central repository of personalised experiences that

follow consumers around. But how can consumers get their arms around everything in their lives potentially having a

connection to the Internet? There's a very real danger of service models simply existing in siloes. Perhaps the best place to

start enabling that is with the most central (largest) screen available in the home: the television.

“The evolution of the TV will be towards all-purpose

connectivity, with the ability to extend or push services

to tablets and smartphones and soon other appliances,

even cars,” said Stephen White, president at

Gracenote, the TV and music metadata company. “The

TV offers video but can be so much more.”

Finding a way to unite subscribers' experiences across

different platforms and screens is especially crucial

considering that we're bracing for an explosion of

connected devices, from washing machines to garage

doors. There are about 1.9 billion connected devices

today, but there will be a staggering nine billion by

2018, according to BI Intelligence. All of those are

creating the so-called 'Internet of Things,' or IoT, in which billions of devices will be connected to the Web — and to each

other.

“In the consumer space, many products and services have already crossed over into the [Internet of Things], including

kitchen and home appliances, lighting and heating products and insurance company-issued car monitoring devices that

allow motorists to pay insurance only for the amount of driving they do,” the firm noted.

This is being fomented of course with the deployment of ultra-broadband, with more and more LTE being built out, 1Gbps

links into the home becoming possible and, in the core, a bump to 400GB capacity being pencilled into the roadmaps of

every major operator. And so now attention moves to the enablement of that personalised experience — which of course

comes down to devices and business models.

Connected TVs and next-generation set-top boxes (STBs) have opened the door to TV models in which the TV gateway

becomes a Trojan horse for additional services beyond video. For instance, Samsung is working on presence for televisions,

so that the TV can acknowledge your activities throughout the day.

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For example, take a consumer that went for a run wearing a smart watch or other wearable tech option, like a Fitbit. Upon

his or her return, the television could sense the proximity of the watch and correlate that with the user's online calendar to

determine that they are returning from a run. Then, it could download the route taken — recorded by the watch's GPS

system — and present it on the screen with a host of interactive, searchable information, including calories burned, pace

and points of interest along the route.

“The largest and most expensive consumer electronics device n your house is the TV. Imagine that device being aware,

though —not just of who you are, but when you're near it,” explained Richard Bullwinkle, head of TV innovation for the US

at Samsung. “It might tell you the name of that cool monument you've always wondered about that you pass every day, or

tell you where to get water.”

ABI Research points out that a technology shift is already beginning on the operator front that could enable some of these

models: DirecTV's Genie, Liberty Global's Horizon, DISH's Hopper and the boxes that power Comcast's X1 service all support

IP-based, cloud-enabled architectures with better processing power than their antecedents. The horsepower in these

gateways improves responsiveness, and most importantly will support the addition of managed applications that operators

can use to personalise new entertainment experiences and add apps with new functionality like the aforementioned

presence, as well as support things like home automation and energy management services, which can boost ARPU.

“Operators have made decisions to move to gateway

boxes for economic reasons, but more and more they

are leveraging the power of those boxes to improve the

quality and consistency of the experience they offer to

consumers,” said ABI practice director Sam Rosen.

Last year North American and Western European

operators shipped 4.5 million of these advanced units,

in a market which is conservatively estimated to grow

84% to 8.5 million by 2018.

It's doubtful that subscription revenue will get a bump

from most multiscreen services — at least, it hasn't so

far. But, hyper-personalisation opens the door to new

advertising models that rely on targeting across a variety of screens. Consider, for instance, today's version of telescoping. A

consumer watching a live TV channel can click a button at relevant moments to go deeper into a content area or brand

offering within an on-demand environment. Expanding that idea to function across a greater number of screens, making use

of persistent applications that follow users from TV to fridge to tablet to car, allows there to be an almost concierge-like

approach to marketing.

In many cases this will be informational. But one requirement for operators to be able to make use of this kind of

personalisation is to better enable profile-building. “Is the man between the ages of 25-54 who likes sports actually

watching the TV at that moment? Right now we just don't know,” pointed out Adam Lowy, general manager for interactive

and advanced TV at DISH, speaking at a second-screen summit in Las Vegas in January.

TVs that have on-board 'personae' — enabled by, you guessed it, the STB or gateway interface — are one way to overcome

that challenge. “We once lived in the world of one-size-fits-all, where everyone was watching one of four channels,” said

Bullwinkle. “But it hasn't been that way in a very long time. Every consumer in the house does something different with their

viewing now, so the connected designers of the future need to develop a hybrid approach: starting with a shared experience

so everyone on the couch can be included, but if only mom or dad or whoever is in the room, that person gets a more

personalised experience.”

Connected home gateways and STBs within the operator ecosystem are in many ways the linchpin for that model, providing

the ability to talk to — and ultimately control — other screens.

“Right now, we get household-level information via the TV,” said Lowy. “Being able to pinpoint viewing down to a device is

different — it becomes one-to-one and therefore addressable that way. So as we start to move to melt together the digital

ecosystem inside the home, we can improve targeting and capture a wonderful opportunity.”

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At last mobile sport becomes live and kickingFor those with long memories of the mobile video and mobile TV industry, 2006 will always be a key year.

It's funny to think now that eight years ago Nokia ruled the roost in smartphones despite the recent arrival

of Apple's iPhone. The iPad was nearly four years away from changing the mobile landscape forever;

Android was just a glimmer in the eye of Google developers. RIM had yet to figure out how to make the

BlackBerry tap into video (maybe some things don't change).

But 2006 was heralded as the year when mobile TV would finally take off. Content owners, device manufacturers and

network operator alike all believed that the industry would put its sectarian battle regarding broadcast standards behind it

and converge for commercial success. The place at which this epiphany would occur was the football World Cup held in

Germany. As everyone knows now, it didn't.

A key reason as to why was inadvertently

demonstrated the night before the Germany vs.

Italy semi-final by the aforementioned then

giant Finnish phone company in a joint

demonstration with Texas Instruments as to the

potency and potential of its latest and greatest

device, the N92. Featuring no less than five

radio receivers, the N92 was actually quite

something, being a dedicated mobile TV phone.

It was truly state-of-the-art and offered a great

viewing experience — once pictures arrived.

Displaying the device's capability at the home of

legendary German football team Bayern

Munich, the companies laid out various

screenings of the game: one on a TV connected

via DTH satellite; one free-to-air TV; another

cable TV; and the last an N92 using the best

DVB-H mobile TV network in Bavaria. The rather apparent problem was plain to see: the N92's screen was as much as 30

seconds behind the free-to-air TV coverage; at best. Who'd pay for that? The answer in 2006 was a crashing nein.

Fast forward to 2014 and the eve of the Sochi 2014 Olympic Winter Games, and it is a totally different picture.

Indeed such is the extent of mobile development that everything has been ipped: mobile video is a key element in making

sports viewing a driver of video growth across all screens. According to the latest benchmark report from the Adobe Digital

Index (ADI), sports streaming accounts for nearly two-fifths (37%) of TV everywhere viewing with the majority of such

content consumed on mobile devices, 42% of which is on tablets. In addition, more than a quarter of video streams on large

annual and biannual sporting events were found to come from mobile devices. Nearly half of all these TV everywhere

streams are running on Apple devices, and the number of Android devices accessing such content has doubled over the last

year. Adobe also found that when it came to unrestricted online video consumption, smartphones' video usage was up 86%

year-on-year compared with tablets' 23%.

So where did it all go so right for mobile video in sports? Thanks to advances across the mobility ecosystem — including

device content encoding, optimisation and processing, in addition to a step change in network performance — mobile video

for sporting events is no longer a case of today's N92 equivalent being all dressed up with nowhere to show.

In the UK, lading pay-TV operator Sky has benefited from its big investment in innovation and has reaped great success for

its TV everywhere and mobile TV offers in the realm of sport. Most of its success has to date been Wi-Fi rather than telco-

based but this could change as 4G LTE networks roll out.

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In January 2014, Korea Telecom launched the very first commercial LTE network in its home territory, allowing owners of

Samsung Galaxy Note 3 devices in select areas of Korea to now have the ability to watch HDTV programmes using the new

Olleh LTE Play application from the operator and device firm. The service platform is based on Qualcomm Technologies' LTE

Broadcast Solution, which includes optimised broadcast middleware, a software development kit (SDK) and the eMBMS-

enabled Qualcomm LTE Advanced chipset.

The solution has really stood out in recent sporting events. Again in

January 2014, Australian telco Telstra completed a live

demonstration of Ericsson's LTE Broadcast solution in a stadium

environment. Three dedicated streams of content – live coverage,

highlights and statistics – of the Australia vs. England T20 cricket

match were broadcast to participants. By using a specially designed

application and an LTE Broadcast-enabled device, participants were

able to select the content of the most interest to them.

It's fair to say that without LTE Broadcast, each user would receive an

individual data stream for the content, and the quality would be

dependent on the number of users in the cell area – bringing back bad

memories of 2006. By transmitting a single stream, LTE Broadcast

allows an unlimited number of enabled users in the broadcast areas to

receive popular content, ensuring a high quality user experience while making the most efficient use of spectrum.

Putting into clear perspective what the commercial ramifications of the trial could bring, Mike Wright, Telstra executive

director for networks, said: "Instead of requiring around 2GB of data per user to stream one content channel of the game, we

were able to serve all LTE Broadcast users, with three concurrent streams requiring a total of around 6GB for the entire

broadcast, which clearly demonstrates an efficient use of spectrum … This outcome has great potential to provide new

services to attendees at sporting or other entertainment events and to lift the user experience to a new level."

Håkan Eriksson, head of Ericsson Australia and New Zealand, added: "LTE Broadcast provides a great opportunity for

mobile operators to drive new revenue streams for premium entertainment video services over LTE and meet increasing

consumer demand for exceptional quality video experience."

And an increasing number of people will likely be equipped with more

devices capable of satisfying this quality criterion. According to the

latest NPD DisplaySearch Smartphone Quarterly research report, in

2015 – the first year that 4K×2K UltraHD definition smartphones

will become available to consumers – global shipments are forecast to

reach 23 million. The analyst predicts that 4K×2K displays will

account for more than 5% of smartphone shipments in North

America and Japan in 2015, and just less than this figure in Western

Europe.

“Market growth for smartphones with high-definition screens is being

fuelled by increasingly affordable application processors, which along

with increased production of high resolution smartphone displays are enabling brands to provide greater resolution and

lower power consumption at lower prices,” said senior analyst for smartphones at NPD DisplaySearch. “In the Tina Teng,

maturing smartphone ecosystem consumers can expect far better visual performance and improved … experience.”

It may not be too long before these experiences are delivered on wholly news platforms. Looking to the near future, the

Adobe research concluded with the suggestion that as devices such as Google Glass grow their sales, they will have an

impact on online video viewing. It foresees a situation where broadcasters will bring TV everywhere to these devices and

create new cross-broadcast, augmented reality ad formats. The report said: “It's not impossible to imagine that by the 2016

Rio Olympics, your office mates will be walking around wearing a device watching streaming video while you think they are

working.” It's not beyond the realms of possibility that this will be the case, delivering the expected mobile video epiphany

exactly ten years later than expected.

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Securing Multiscreen Content ServicesDavid Leporini, EVP Marketing, Products and Security, Viaccess-Orca

Consumer demand for multiscreen content services is steadily increasing around the world, thanks in part

to the ubiquity of mobile devices, unprecedented access to the Internet from any location, and the

growing wealth of mobile applications. Today's consumers spend an average of a day 72 minutes

browsing the Web, content services, and social media applications on their mobile devices, and research

shows that this number will continue to rise.

While multiscreen content services have many benefits, they also create a new realm

of risks and vulnerabilities for content owners and services providers. This article

explores security threats on mobile platforms and offers a strategy for securely

delivering multiscreen services.

The Threat on Mobile Platforms

The popularity of mobile platforms — Android devices, in particular — makes them a

prime target for cybercriminals. A January 2014 report from Kaspersky Lab detected

approximately 10 million malicious Android apps. Apps and bring your own device

(BYOD) environments are among the top areas threatened by cybercriminals.

More than 50 billion apps were downloaded from the Google Play Store in 2013,

according to Google reports. Given the large number of apps on mobile devices, they

are a major source of security breaches. Consumers use apps for a wide range of

reasons, from entertainment to banking. A recent Federal Reserve Board report, “Consumers and Mobile Financial Services

2013,” indicated that as many as 48% of smartphone owners in the United States have used mobile banking in the past 12

months, up from 42% in December 2011. By installing malware on the phones of people who conduct banking over the

Internet, attackers can steal significant sums of money in a single transaction. Criminals have also created malicious apps

that tap into a device's text messenger to rack up costs for premium rate services.

In addition, social networking apps, which allow users to sync various social networking accounts, have come under attack.

Attackers can take advantage of the synchronizing feature of social media apps and simultaneously post mobile malware

links to different social networks. Nearly half of the world's social network users visit social media sites via their phones,

making this a significant threat.

With the rise of TV Everywhere services and shift toward video consumption on mobile devices, such services are likely to

become a target for piracy and mobile malware.

The Solution

Securing multiscreen services is a major challenge in the world of connected entertainment. To protect premium content on

secondary screens likes tablets and smartphones, content service providers must adopt end-to-end (E2E) solutions that

cater toward the heterogeneity of front-end devices, hardware and software environments, content delivery protocols, and

content owners' complex requirements for multiscreen content services (e.g., device registration management, concurrent

streams limitation, etc.). Piracy management and security renewability are also important.

The requirements for mobile device security are similar to those for set-top boxes (STBs). A hardware-based security solution

and trusted video path management are needed, especially when dealing with HD content. Leveraging technologies like

Trusted Execution Environments (TEE), which protect the application processor of an electronic device, content service

providers can securely deliver premium HD content on connected devices.

Viaccess-Orca recently partnered with Trustonic to optimise the security of multiscreen content services. Our Connected

Sentinel end-to-end DRM solution provides content service providers with comprehensive security management that can be

achieved over the air through renewal of key security components running on Trustonic TEE without requiring a full firmware

upgrade. Through this content service providers can protect live TV, VOD, and catch-up TV services on any device, including

STBs, smartphones, and tablet. It is one of the most secure approaches to delivering multiscreen content in today's

connected world.

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