Must for Mums
description
Transcript of Must for Mums
Established as the premier resource for parents since 1998….
A one-stop shop for information for parents, the Guides are seen as an authority in the field of parenting.
The resounding success of the Guides, bears testimony to the fact that parents are yearning for this information.
They seek to remove unnecessary stress and to help parents experience the fun and fulfillment of bringing up children.
What do Mums’ think of these Guides?
We are pleased to claim today that there is rarely a mother in Mumbai, Delhi and Bangalore who hasn't bought, borrowed or been recommended a mums' guide!
The Scope
Best seller – Each Guide has sold over 15,000 copies Repeat sales - Research has shown that the guides enjoy a loyal following Recurring visibility - They stay on the shelves for at least a couple of years Indispensable possession - In fact, we have found that the book has
become a common gift to new mothers as an essential ‘must-have’. With 3 million babies born every year in the Indian upper middle class, the
increase in user base is a huge possibility.
Avenues unlimited…..
Corporate employee support – For companies who want to show they care
Promotional gifts offered along with child-related products
Focused & Frequent Visibility
The books address a very niche audience and targets specifically mothers of young children in each city
They also command repeated and regular viewership, given the very nature of a handbook
The books offer high visibility due to their presence at the traffic signals, bookshops, toy stores
Being a novel concept, the press too has patronized the book at all stages. The release functions have attracted much attention from the paparazzi as well as all those connected with children
The Content The content of the books pertain to all city-centric information that a parent requires. This includes crucial details and helpful hints about:
Classes•Art •Music & dance•Sports•Theatre & Speech•Educational•Vacation Camps•Creative Learning
Parties•Party Organisers•Party Entertainers•Party Food•Party Return gifts
Schools Around Town
Nurseries
•ICSE Schools•SSC Schools•IGCSE Schools•IB Schools•CBSE Schools
•Mother –toddler groups•Play Schools•Nursery Schools
•Emergency contacts•Pediatric assistance
Pediatric facilities
•Activities in the city•Libraries & Book Clubs
•Learning disabilities•IQ Testing
•Baby Shopping •Sports Stuff•Clothes & Shies•Maternity Wear•Children’s Furniture•Wheelies
Child counselors
Shopping for kids
The Content
Comprehensive, appropriate and in-depth details Wide coverage in terms of area of the city as well as
services Accurate and up to date information To ensure the above, the information is collected
through a wide network of mothers, research as well as personal interaction
The new book on the block
EDUCATION IN THE CITY A perspective on the educations boards including ICSE, CBSE, SSC and the new animal called IB and IGCSE
from experts and consultants Alternate educational systems including Steiner schools, Gurukul, etc. A perspective on early education and the school admission procedure
CONNECTING WITH OUR KIDS The importance of seeing a counsellor How easy is it to seek help? Kinds of Counselling Special Issues such as Learning Disability, etc. Parent Counselling
PURSUIT OF EXCELLENCE IN SPORTS & ARTSAll that parents need to know for kids to about activities as a passion or as a Profession
Gymnastics Music Drama Art
Sports Horse Riding Chess
The new book on the block
KEEPING KIDS SAFE & HEALTHY Paediatrician - Emergency Tips. How do you stay prepared? Medical kit for travelling Choosing a paediatrician. Which hospital attached to?
LET’S PARTY The birthday party guide according to
age Planning a Party
The new book on the block
Publishing
We have signed contracts with Oxford & IBH Publishing Co. Pvt. Ltd., New Delhi for the publishing of all books.
Delhi Mums’ Guide released by
Ms. Sheila Dixit
Mumbai Mums’ Guide released by Mr. Ronnie Mendonca
Introduced by Ms Gauri Khan