Wirral Homes Property - West Wirral Edition - 29th February 2012
Wirral Mums Guide: Social Media for Business
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Transcript of Wirral Mums Guide: Social Media for Business
![Page 1: Wirral Mums Guide: Social Media for Business](https://reader030.fdocuments.us/reader030/viewer/2022020420/568bdcde1a28ab2034b3be4e/html5/thumbnails/1.jpg)
B Y W I R R A L M U M S O N L I N E M A G A Z I N E
Introduction to Social Media for Business
Wirral Mums Guide
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Why Social Media
Existing
Audience of
Millions
Brand
Awareness
Reputation
Management
Target Market
Research
Increased Web
Traffic
More
Meaningful
Connections
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Is Social Media Right for Your business?
“Just remember, social media is a complement to your marketing. It doesn’t replace it.”
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Why acebook
845 Million Active Users
Available in 70 Languages
Wide Demographic, with ages
20-29 best represented
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acebook Approach
Page
Interact &
Share
Drive
Traffic
Advertising
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Why witter
300 Million Users
Very Open Platform
Wide Demographic, with ages
25-44 best represented
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witter Approach
Profile
Interact &
Share
Follow &
Connect Drive Traffic
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Why Linked
150 Million Users
Professional Network
Wide Adult Demographic, with
ages 25-54 best represented
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Linked Approach
Profile
Share &
Connect Recruitment
Events Advertise
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Why oogle+
90 Million Users
Search Engine Traffic
Implications
Largely Male Demographic
(71%), aged 25-34
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oogle+ Approach
Google+
Brand Page
Interact &
Share
Drive
Traffic Hangouts
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Where to Start
Where is
your
target
market?
Where is
your
existing
audience?
Follow
Them!
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Where to Start
Building an
Audience from
Scratch?
Try an Open
Network Like
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Where to Start
Facebook &
Google+ are
Multimedia
Friendly
Sharing
Videos?
Sharing
Pictures?
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Where to Start
Need
More
Business
Contacts?
is Your
Best Bet
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Remember This…
“You can’t be everywhere all the time. Grow your social media efforts slowly and
strategically.”
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Tips for Getting Started
Have a Plan. Know why your participating and make a plan to get there.
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Tips for Getting Started
Realize that it can take time to produce results.
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Tips for Getting Started
Analyze the competition. What are they doing successfully?
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Tips for Getting Started
Consider working with a team, but make sure you’re all on the same page.
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Tips for Getting Started
Profiles are important. They’re how people find you and decide if they want to follow you. Make sure they can do that.
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Tips for Getting Started
Social media is social, so be social. Blatant self-promotion rarely get followed for long. Interact with your followers…don’t just broadcast.
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Tips for Getting Started
Advertising on social networks can produce quick results, is measurable and
easy to improve upon.
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Learn More & Get Started
For more information on using social media for business please visit our website http://wirralmums.com