Music Video Purposes Analysis

Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience

Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist)

Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience

Promotional In order to advertise and promote the artist several of promotional videos, teasers, advertisements etc. Teasers tend to be a short clip of a video to advertise the artist and the song. Aphex Twin has a very big fan base throughout the world. People tend to recognise him straight away when he makes any promotional videos. People can access his latest news by accessing his website, Facebook account and his twitter account. With Aphex Twin having a really big fan base when it comes to selling his albums and CD’s it tends to do very well, at times he sells out most of his products.

The use of advertisement, videos, and teasers and so on are one of the ways to promote an artist. The use of teasers tends to be short video clip that would make the audience and fans excited and wanting more. Aphex Twin is well known worldwide for their random videos and catchy music. People instantly recognise his music, especially if the band would make a promotional video. The bands fans and audiences can access Aphex Twins latest news by simply accessing their website, Facebook and Twitter account. This will keep the fans and audiences updated from the latest events,

From this image we can see that Aphex twin use twitter to promote some of their upcoming events.https://twitter.com/AphexTwin

Music Video Purposes Analysis

concerts and other sort of news in relation to the band.

Extension of income With Aphex twin having a really big fan base throughout the world. The internet is the number one source where they would see his videos. The main website would be YouTube. Aphex Twin doesn’t struggle when it comes to audience views, millions of people view their videos, and this is why they’re is so popular throughout the media industry. From having millions of views in YouTube will eventually lead to it coming on music video TV channels. Like MTV, VIVA, 4music etc. It will eventually become popular in the radio industry, so radio channels like Radio 1, Radio 2, Capital FM etc. This will lead to their merchandise being sold because of their popularity.

The internet is one of the most popular sources where Aphex Twins’ fans and audiences could view and watch their videos. From what I have already mentioned in my previous work sheet, YouTube is the most popular source of outlet when it comes to viewing videos. With millions and millions accessing it every day. Aphex Twins are a very popular band worldwide and from their YouTube account you can see that their videos have more than 1 million views. Their use of quiet disturbing videos and catchy up to beat music is what makes them so famous in the music industry. Having millions of views on YouTube will eventually lead to it to come on

http://www.redbubble.com/shop/aphex+twin+t-shirtsFrom this we can see the merchandise being sold.

Music Video Purposes Analysis

music TV channels. Popular music TV channels such as MTV, 4Music, VIVA and so on. From that it will eventually become popular in the radio industry, especially in commercial radio stations such as Capital FM, Radio 1, and Key 103 and so on. Also the actions of Aphex Twins’ popularity will also lead to their merchandise and albums being sold.

Extension of outlets From what I have already talked about, YouTube is one of the most popular outlets on the internet and where people go to watch the latest music videos. YouTube has gotten so popular that even bands such as Aphex Twin have their own accounts. There’s other outlets such as merchandise which is produced from the band and the songs, this is caused by the popularity of Aphex Twin themselves. Aphex Twin makes millions and millions of money due to her merchandise business. As mentioned earlier, Aphex Twim has twitter and Facebook as sources of outlets. This will benefit the band because Twitter and Facebook are socially popular worldwide this would mean that Aphex Twin would gather more fans and audiences through those social websites.

As I keep mentioning, YouTube is one of the most popular outlet on the internet where people can access watching the latest music videos out there in the music industry. The band, Aphex Twin has their own YouTube account where they can publish their latest music videos to keep their fans and viewers

From this we can see that aphex twin have their own youtube accounts.http://www.youtube.com/watch?v=2fmo1Sjn7dg

Music Video Purposes Analysis

updated. One of other sources of outlets is merchandise selling which is produced by the band itself. This can be from clothes to mugs etc. This is caused by the popularity of the band. Aphex Twin make millions of money due to their merchandise business.

Synergy Aphex Twin is very famous for their dance like catchy beats and tunes. People that post videos on Youtube sometimes tend to use his soundtrack. This will benefit the band because people that have never heard their music would get a chance to hear their music.

Aphex Twin is very well known for their up to beat deep house theme of music. Not only are they known for their music, they’re known for their weird and unusual videos. People that post videos on YouTube like for gaming for example sometimes tend to use the music of Aphex Twin as a soundtrack. I think they do this so the video blends in with the pace of the music. This will benefit the band because people that have never heard of Aphex Twin will get a chance to hear their music through videos on YouTube

http://www.youtube.com/watch?v=qDqeNx-NPbkHere we can see a YouTube user is using one of the tracks of Aphex Twin in there video. The video is a video game gameplay.

Producers strategies The producers promote and advertise the artist in order for the artist to gain fame and popularity worldwide.

Music Video Purposes Analysis

The producers of Aphex Twin promote and advertise the artist as much as possible. Getting more fans will lead to being popular worldwide. This will lead to Aphex Twin producing more money through their merchandise selling and their music selling such as albums etc.

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