MUSEUMS FOR TOMORROW a new era a new vision a new approach
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Transcript of MUSEUMS FOR TOMORROW a new era a new vision a new approach
MUSEUMS FOR TOMORROWa new era
a new vision a new approach
November 2005
•Canada is the second-largest country in the world
•10 provinces and 3 territories
•Population - over 32 million
•Multi-cultural country
•Languages - English, French and 53 native languages
Ontario
Canada has a diverse museum community
Alberta
Yukon
Ontario
Quebec
British Columbia
Québec
SaskatchewanPEI
New Brunswick
Nova Scotia
Newfoundland
NunavutNWT
Manitoba
Canada’s MuseumsCanada’s Museums
2,500 museums
employ 24,000 Canadians
have 55,000 volunteers, 300,000 friends
over 58 million visits per year
Financial support for Canada’s Financial support for Canada’s museumsmuseums
Federal government
Provincial government
Other government
Admission revenues
Donations
Earned revenue (shops, rentals, etc.)
other
Current SituationCurrent Situation
Chronic funding problems
Museum closures / sell collections
Funding frozen at 1970’s levels
Attendance decline / more museums
Demographic changes
Old policy out of date
Canadian Museums AssociationCanadian Museums Association
Exploited political opportunity
Created pressure for action
Obtained “political will”
Advisor in policy development
Lobbyist for new funding
Canada’s MuseumsCanada’s Museums
Have A Positive Social, Cultural And Economic Impact
•Generate $17 Billion in tourism revenue
•contribute more than $650 million in salaries and wages that are invested in people and local communities
•contribute positively to quality of life of Canadians
•provide a strong contribution to our social economy
•help shape our thinking, our values, our Canadian society
Canada’s MuseumsCanada’s Museums
Provide A Unique Perspective On Canada
•enable Canadians in every region to:
•connect with each other & understand the realities of Canada
•access life long learning
•enjoy greater access to heritage activities and products
•transmit a legacy to future generations
•build a more understanding and tolerant society
MUSEUMS for TOMORROWa new era
a new vision a new approach
For all Canadians:
DYNAMIC CENTRES OF
LEARNING AND CONNECTION
- sources of inspiration
and knowledge creation,
expanding our awareness
of the world
•Increased engagement of citizens
•Better preservation of collections and knowledge
•Stabilization of museums
.
MUSEUMS for TOMORROW
Relationship – strengthening relationshipwith community
Dissemination - creation & dissemination of knowledge
Quality Products - dynamic centers providing quality products &services to Canadians
Preservation - preservation of our collective memory
MUSEUMS for TOMORROWFour interdependent strategic themes
Goals stimulate public interest in museum products, increase attendance and market
share increase investment in the creation and production of exhibitions and education
and cultural activities
Proposals renew and revitalize exhibits and displays to:
– provide meaningful learning experiences – build membership and audiences – stimulate public interest and increase cultural tourism
build creative public programs that:– respond to community needs and expectations– result in collaborative projects – support exhibition exchange
assist with programs and activities aimed at specific groups – school groups and the young public– cultural communities and new Canadians– disabled persons– seniors– disadvantaged citizens
support marketing strategies at all levels encourage collaborative initiatives that promote heritage tourism facilitate export of museum products and expertise internationally
QualityQualityDynamic centres providing quality products and services to Canadians
Goals
solidify relationship between museums and communities strengthen overall performance in meeting community expectations encourage external focus, social responsibility, and open communication
Proposals assist museums in developing long-term strategies for responding to community
needs support initiatives aimed at gaining better understanding of audiences, their
expectations, levels of satisfaction enable communities to use assets in museums assist with initiatives that build capacity, sustainability
– hiring skilled professionals to provide quality programs and ensure succession
– building strong membership and maintaining support of volunteers help museums establish closer relationships with community groups support communities to preserve and promote expressions of intangible
heritage
RelationshipRelationshipRevitalization of Relationship with Community: Participation and Inclusion
Goals create knowledge ensure Canadians have access to knowledge about significant aspects of their
cultural heritage stimulate lifelong learning and knowledge exchange
Proposals support museums as major centres of research:
– object related research (key collections)– thematic research– community oriented research
assist museums in reaching new audiences in disseminating the knowledge created
encourage museums in articulating collection policies, rationalizing existing collections
ensure funding councils (NSERC, SSHRC, CFI) recognize and support research in museums
DisseminationDisseminationCentres of learning and knowledge
Goals provide Canadians with greater access to their cultural heritage by conserving key
collections in museums ensure a legacy for future generations Proposal develop and implement a common strategy that addresses conservation issues
–establishes a conservation network across Canada–increases capacity of major museums to conserve key collections –provides conservation services to other museums–provides financial support for:
professional conservationconservation equipment and materialsspecial costs related to provision of service
–assists smaller and medium size museums in securing professional conservation services for specific items or collections
PreservationPreservationA strategy to care for collections and to ensurea legacy for future generations
MUSEUMSCORNERSTONES
PROGRAMMEEndowment Incentives Program
Developmental Capacity BuildingConservation Centres
Research Granting Councils
MUSEUM PROGRAMMES
Travelling Exhibition AssistanceProfessional Development
International ProjectsAboriginal Museums Projects
Museum of Tomorrow Program
MUSEUMS IN COMMUNITIES
Multi-year, multi-dimensional funding ranging from $25,000 to $400,000
per year
MUSEUMS for TOMORROWNew Funding Models
CMA in Action
Spearheading and campaigning for a new Canadian Museums Policy
Lobbying government officials
Advising government on policy & priorities for the sector
Support from provinces and cities
Engaging our members in advocacy
Raising public awareness / media
Mobilizing Boards, Friends and Members
All political party support
CMA ADVOCACY
Bata Shoe Museum, ON
Jardins de Métis, Grand-Métis
Vancouve, BC