Musement short presentation
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Transcript of Musement short presentation
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Your access to arts. Made simple.
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But don’t museums already sell 0ckets online ?
So why do we need your service ?
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People already buy 5ckets online to try and skip lines, but…
Today
… 3 different websites/apps for 3 museums in the same city… … and some do not even sell online !
= One website/app for the top300 venues globally
Duplica-on of forms, credit card inputs, UI nightmare, par-al info, … And NOBODY downloads >2 museums apps !
Universal, one-‐stop service
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‘Search’ has obliterated ‘discovery’… which for arts is not a good thing
We help you find the
hidden gems
Planning a trip to Rome, people usually Google this…
… and this…
… and they might end up missing this!
Colosseum
Sis-ne Chapel – The Va-can
Musei Capitolini
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Fragmenta5on and confusion currently harm consumers
What has an official price of 6,50 € …
… is someFmes sold at 20 €… … and even at 69 € !
We are official, transparent, trusAul
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Arts & ‘foreign’ visitors are oKen neglected by 5cke5ng plaLorms
TickeFng plaKorms typically focus on sports and concerts…
… and even those who include arts focus on ‘locals’ as their primary target
We improve ‘foreign’ travellers’ experience of arts around the globe
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We fill in the need for a
trusted aggregator
for arts and culture
to provide ‘unified’ transac0ons,
informa0on and per0nent sugges0ons
to private travellers globally
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‘Musement’ in a nutshell
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Universal, verFcal
Target: private travelers, 30-‐50
Data analysis / CRM
SyndicaFon / affiliaFon
MulFple plaKorms Editorial +
VAS
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Our key promises to the consumer
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Your access to arts. Made simple.
Universal access
(sm)art discovery
Immediate confirma5on, immediate entrance
Transparent rates, official
5ckets
All info and Fckets in just one place
Not only the best-‐known sites, but suggesFons for the "hidden gems" known only by locals
No need to worry: we are trusted partners of
venues and cultural insFtuFons
Skip the line: the e-‐mail sent a_er purchase is all users need to get into their booked event(s)
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Web layout
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Event
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App and VAS “before” and “during” the visit
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§ App iOS / Android
§ Geo-‐localizaFon
§ Services “towards the museum” (direcFons, suggesFons, info, …)
§ 2014: services “inside the museum” (audio/video guide, maps …)
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Services “aKer” the visit (e-‐commerce) – 2014
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§ One-‐stop-‐shop for merchandise and catalogs offered by the individual museums
§ Post-‐visit purchase suggesFons with a personalized ‘push’ strategy
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Advantages for the Supply Chain
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§ AddiFonal e-‐commerce plaKorm
§ Integrated cart
§ ‘3rd Party vendor 2.0’ § TransacFon volume § Extra margins, no
cannibalizaFon § More control towards
reseller/aggregator
§ One-‐stop-‐source § Simple and
universal § User Experience § Personalized
RecommendaFon
§ Extra visibility for free § Data sharing § New revenue sources § Extra push for those
with less flow MUSEUMS VISITORS
‘STORES’ /MERCHANDISERS
TICKETING PLATFORMS
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Technology: a plaLorm with scalable, modular elements…
To do FABIO: Slide discussa ieri in cui indicare che la ns piattaforma disaccoppia frontend da backend permettendo interazioni diverse a monte… … e che usa elementi scalabili pro futuro (Adyen/eNett, Vivocha, Zendesk, Kissmetrics, …)
DATA TIER DATABASE AND STORAGE LAYER
LOGIC TIER BACK-‐END AND BUSINESS LAYER
PRESENTATION TIER WEB APP, WIDGET, API, APPS
§ LOW LEVEL API INTEGRATION: FNAC, VIVATICKET, TELEART § DB & STORAGE APP
§ INTERNAL API § PAYMENT INTEGRATION § BUSINESS RULES
§ WEB APP INTERFACE § MOBILE APPS § WIDGET / AFFILIATION § MUSEMENT API
LAYER INTERNAL ELEMENT EXTERNAL INTEGRATION
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… which can manage a variety of opera5onal models…
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CONTENTS BOOKING PAYMENT INVOICING
API connector
spider
API connector
bot voucher
VANs or virtual CC
DD payment
whole 5cket
separate service fee
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… ready to syndicate APIs/widgets to drive traffic
Affilia0on / cart integra0on with OTA + widget on travel guides, blogs, etc
API Widget
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Inbound marke5ng will be based on editorial + community building
Blog Own team +
guest bloggers
Reference tool for arts/
culture
Social Own page Pages of venues offered
Cultural tourism pages
Improve site ranking, drive traffic
Community of art-‐loving travelers
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Founders’ Team
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He coordinates operaFons, negoFates partners’ agreements and deals with investors. Founder of media consultancy firm ON CUBED, which he currently manages, he was the MD of IPTV-‐digital media unit at Fastweb, a company he joined at the startup. He started his career at Bain & Co, a_er graduaFng in Business AdmnistraFon at Bocconi University.
An expert on web analyFcs and markeFng, he also designed our technological plaKorm. As Chief Data & AnalyFcs Officer at iProspect (Aegis Media group) he works planning digital markeFng campaigns for several global clients. A Computer Science Engineer, his whole career has focused on data analysis, at PwC and ShinyStat.
Known and trusted by all key players in the “arts & culture” sector, he helps increase the number of venues and exhibiFons which sell their Fckets on Musement. He supports GiunF Arte ExhibiFons & Museums in organizing and markeFng art exhibiFons globally. The business side of arts has been his focus at previous employers ClassicaTV and SkiraClassica, a_er graduaFng in Economics and early experiences at Fastweb.
He coordinates the editorial team and strategy and liaise with the PR/markeFng of our partner venues. Partner at media consultancy firm ON CUBED, he has spent the past 13 years in the TV business at De AgosFni, Fastweb and Sitcom. A graduate in ComparaFve Literature, he has founded a publishing house, a restaurant guide and has writen for L’Espresso, IlFoglio and Enciclopedia Treccani.
Alessandro Petazzi
CEO
Fabio Zecchini
VP Technology & Digital MarkeFng
Paolo Giulini
VP Offer PorKolio Development
Claudio Bellinzona
VP Content
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Your access to arts. Made simple.