Multimodal transport systems Objectives – strategies – projects

Ruth Schawohl

SWM/MVG, Strategic Planning

Munich, Germany

IRBC conference „Smart Cities“/ November 5th 2014

Presentation Overview

Münchner Verkehrsgesellschaft

(MVG)

Changes and challenges in the

areas of transport and mobility

Adapting to a changing world

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Germany’s second-largest municipal transport company

Full subsidiary of Stadtwerke München (public utility company): water, electricity, natural gas, (district) heating and telecommunications, public transport

Provides infrastructure planning + building and operating services (underground, bus and tram)

Approximately 3,000 employees

Münchner Verkehrsgesellschaft (MVG)

MVG – Facts and figures

Size of transport region 436 sq km

No. of underground lines 7

No. of tram lines 13

No. of bus lines 69

Rolling stock

Underground

Tram

Bus

564

108

275

Passengers (2013) 544 M

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Only 4% of the citizens of Munich never use public transport

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Customer-oriented projects

Welcome pack for new residents

Project

Interactive dialogue marketing process

Send out welcome packs to new residents plus follow up calls

Goals

Increase knowledge and awareness of existing mobility services

More environmentally friendly trips (PT, walking, cycling, sharing systems)

2013/ 2014

Households

contacted

41,400

Response rate 20 %

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Modal Split Shift

Public Transport + 7.6 %

Cars - 3.3 %

Independent impact evaluation by Dr. Sebastian

Bamberg of Justus-Liebig-University Gießen and

stadt + plan München during the pilot project in

2005.

Project

Interactive classes for 10-12 year-olds

3 school days; public transport rally on final day

Goals

Support independent use of public transport

Teach safe and considerate traffic behavior

Increase affinity towards environmentally friendly transport

School children project

“Mobi Race”

I feel much more

confident using public

transport now. Mobi-

Race is fun!

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Senior citizen project

Project

Senior citizens make up approx. 30% of MVG customers

Public transport training in small groups for senior citizens in Munich

Trained staff and extra bus on location

Goals

Increase confidence to make independent use of public transport

Enhance sense of security (e.g. teach how to prevent falls on buses, practice entering and alighting,…)

Thank you for taking

such good care of

your customers!

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Changes and challenges in the areas of

transport and mobility -

facing a rapidly increasing need for mobility

and a new culture of mobility

Changes and challenges

High space consumption

Noise and air pollution

Growing population growing number of passengers

Constantly increasing and at the same time changing demand for mobility:

Costumers looking for a seamless door to door mobility, depending on specific needs offerings should be simple, fast and flexible

“Sharing“ is booming – in terms of ecological as well as financial aspects

Sharing economy on the rise

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Current trend

Sharing of goods rather than ownership

Increased use of bike and car sharing

Why is car sharing popular?

More people now live in cities than in the countryside – less dependent on constant access to a car

Car became less of a status symbol; owning a car is not sustainable and therefore not “in vogue”

Car in the city is a hassle: little parking space, busy roads

All the benefits of a car without costs of maintenance

Adapting to a changing world –

taking account of increasing mobility

requirements and supply

future-proofed mobility

Information, routing, registration,

booking and billing

Large and confusing diversity of supply…

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Information, routing,

registration, booking

and billing

Objective of the MVG: „Mobility from a

single source“

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Becoming a multimodal transport

and service provider

Goal

Solve traffic-related problems

by increasing the

attractiveness of the public

transport system trough better

multimodal connections – and

costumer service

Project

MVG as the overall service provider for multimodal transport

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MVG bike sharing: to be

introduced in 2015

“Mobility station“ connect different modes

of transport: public transport, bike & (e-) car

sharing, cabs

Car sharing: cooperations

with different providers

E-Mobility: Testing hybrid and electric buses; providing

charging infrastructure with green electricity

Web-App „MVG multimobil“: displays (now)

both public transport stops and current

locations of various car sharing cars

E-Mobility: testing hybrid and electric buses; providing

charging infrastructure with green electricity

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Many thanks for your

attention!

Ruth Schawohl

schawohl.ruth@swm.de

www.mvg.de

„The element of innovation lies in taking what is

there and making something new of it.“ Roland Berger Strategy consultants, 2014

Mobility Station

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Münchner Freiheit

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Thinking integrated – improve the quality

of life in districts through integrated

concepts

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Objectives of a model neighbourhood

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Improving life quality for the citizens in a neighbourhood

Improving the mobility of citizens

Reducing pressure on parking space

Source: BMW AG

Measures – some examples

Improving mobility – getting multimodal:

Fast and safe cycle paths including appropriate traffic light settings

Mobility stations, improving sharing offers (car sharing, bike sharing,…)

Simplified access to apps for routing and buying tickets

Quality of life in home environments:

Design of a square

Seating accommodation

Temporary conversion of parking space

23 Source: BMW AG

The world of the shared economy

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Key segment: Mobility

Source: 2014 ROLAND BERGER STRATEGY CONSULTANTS GMBH.