Multimedia Storytelling Lexicon
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Transcript of Multimedia Storytelling Lexicon
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Developing a Multimedia Storytelling Lexicon
2012 NSC Visual Educator Teach-a-Thon
Mark Berkey-GerardRowan University
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“Most newsrooms lack a storytelling lexicon. We call everything a story whether or not it contains any true storytelling elements.” - Jack Hart, Telling True Stories
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Multimedia Storytelling Lexicon
30 narrative structures, devices and techniques
Definitions
Examples from multimedia news packages
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AnecdoteA personal account of a series of actions.
Julio Diaz shares his experience of being robbed in a surprising, two-minute anecdote. (StoryCorps.org)
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CharacterIndividual who undergoes transition.
Photographer Luis Sinco explores a soldier's emotional and psychological struggles. (MediaStorm.com)
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ComplicationAn event or development that forces a character to respond or react.
When the Gulf Oil spill hits a small town in Louisiana, the residents must decide whether to stay or leave. (News21.com)
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ContiguityHow all of the media elements work together in a create a cohesive and meaningful presentation.
The Highrise Project integrates text, images, video, design and animation in an interactive documentary. (National Film Board of Canada)
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DetailDistinct observations, facts or moments included for the purpose of conveying character or plot.
The world’s third largest religious festival is told through intimate snapshots of pilgrims. (Bombay Flying Club)
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Dramatic QuestionAn overarching question posed at the beginning of a story; audience wonders how it will end.
“If the world’s great violinist performed incognito in a Metro station, would anyone stop and listen?” (Washington Post)
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Linear StoryA narrative with a distinct beginning, middle and end.
This web video chronicles how one Illinois farm became a suburban housing development. (Media Storm)
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Non-Linear StoryPresentation that allows the audience to decide the story structure.
This interactive documentary about the Great Lakes has no distinct beginning, middle or end. (Waterlife.ca)
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Moment of ReflectionA clear statement of what the story is about, often following an anecdote.
Nine reporters spent two days at a rest stop. They structured an hour long radio show around anecdotes and reflections on travel. (This American Life)
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Multimedia Storytelling Lexicon Payoff / Impact
1. Great examples of multimedia storytelling.
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Multimedia Storytelling Lexicon Payoff / Impact
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Multimedia Storytelling Lexicon Payoff / Impact
2. Range of storytelling formats.
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Multimedia Storytelling Lexicon Payoff / Impact
social mediasingle imagephoto essayaudio slide showweb videomap
timelinerole-playing gamedatagraphicsdocumentaryuser-generated
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Multimedia Storytelling Lexicon Payoff / Impact
3. Shared vocabulary for instructor and student.
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Multimedia Storytelling Lexicon Payoff / Impact
“Nice audio. Strong images. But you need a ‘moment of reflection’ that clearly states the point of the story.”
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Multimedia Storytelling Lexicon Payoff / Impact
4. How presentation and platform affect storytelling.
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Multimedia Storytelling Lexicon Payoff / Impact
Does the story work across platforms?
Is the story platform specific?
What is the user experience?
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Multimedia Storytelling Lexicon Payoff / Impact
5. Articulate how and why a particular story might be best told in a particular way.
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Complete list atmarkberkeygerard.com
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Twitter: @mabege #nsc12