Multimedia Storytelling by Alexandra Stark - Milan 2015
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Transcript of Multimedia Storytelling by Alexandra Stark - Milan 2015
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Beat Rüdt, [email protected] /Alexandra Stark, [email protected]
Multimedia Storytelling: how to find a form that fits the content
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Who are we?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Beat Rüdt @beatruedt
Alexandra Stark @alexandrastark
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
MAZ =
School
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Our teachers work in the industry
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
What did we do?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Why did we invent this chart?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Path dependence
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
ABC
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Form follows function
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
What do people want to - read? - hear? - see? - watch?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
convergence
Print Radio TV Online ... Text x (x) x ?
Photo x x x ? Charts /
Infographics x x x ?
Audio x x ? Video x x ?
Jour
nalis
tic «
Ato
ms»
analogue getting digital digital
mul
timed
ia
crossmedia
Eigene D
arstellung
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Eigene D
arstellung
Info
Info
Info
Info Info
Info
Info Info
Info
Info Info
Info Info
Info
Info
Info
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Eigene D
arstellung
ABC
ABC
ABC
ABC
ABC
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
When suits! better as "
Text Photo Diagram Video
Audio
Text
Photo
Diagram
Video
Audio
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
How does the chart work?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
PERSON
EVENT
SETTING"(Location)
EXPLANATION"(How it works)
BACKGROUND"(Archival material)
FIGURES"(Statistics)
yes no
WHAT IS THE STORY ABOUT?
DONE!
? ? ?
? ? ?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Do you have to use all of these elements?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
No!
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
1.) This chart is about not forgetting.
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
2.) Just because you can doesn‘t mean it makes
sense.
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
You are journalists.
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Focus.
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Select.
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
1.) Brand
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
2.) Usability
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
3.) Ressources
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Did we include everything?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Probably not ...
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Is the chart based on scientific research?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
No.
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Feel free ;-)
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Does the chart show me how to tell the story?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
No.
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Eigene D
arstellung
ABC
ABC
ABC
ABC
ABC
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Why is interaction not part of the chart?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
convergence
Print Radio TV Online ... Text x (x) x ?
Photo x x x ? Charts /
Infographics x x x ?
Audio x x ? Video x x ?
Jour
nalis
tic «
Ato
ms»
analogue getting digital digital
mul
timed
ia
crossmedia Q
uelle: aus diversen zusamm
engestellt E
igene Darstellung
![Page 40: Multimedia Storytelling by Alexandra Stark - Milan 2015](https://reader036.fdocuments.us/reader036/viewer/2022062412/58e5b3e41a28ab85798b532d/html5/thumbnails/40.jpg)
Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
What else are we developing?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
An interactive tool.
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Do you have suggestion for changes?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Do you want to translate the tool into your language?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Do you want to use the layout?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
Where do you always find the most recent version?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
www.maz.ch/storytelling-tool
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
?
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Multimedia Storytelling – How to find a form that fits the content | EJTA Milan 2015 [email protected] / [email protected]
!