Multichannel Marketing - Connecting with your physicians
39
Print Face-to-face Digital Multi-Channel Marketing – Connecting with Your Physicians
-
Upload
jaslyn-tan -
Category
Healthcare
-
view
333 -
download
0
Transcript of Multichannel Marketing - Connecting with your physicians
Print Face-to-face
Digital
Multi-Channel Marketing – Connecting with Your Physicians
What are your marketing channels?
Website EmailAdvertising Conferences
PrintRSS
FeedMobile Apps
Reprints and Digital
Publication
Are you maximizing your reach?
Physicians get medical information via multiple channels
How can you integrate across different channels to start a meaningful conversation
with your target audience?
How can you amplify your message beyond a single
channel?
Consolidate the trusted content and innovative
learning tools intomicrosite.
Systematically track users’
behavior and gain customer’s
insight.
Microsite
Expand from Reprints to E-Reprints and use them for eLearning Transit from selling to learning
Transit from meeting highlights bulletins to citable supplementsExpand from physical conference to online events and digital formats
Transition valued content in books and guidelines to point of care
Source: BCG, “Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World”, 2014
From print to E- reprints
Enable conversations with your physicians
PrintDigital
Print Face-to-face
Digital
MEDICAL CONFERENCES
Face-to-faceMEDICAL
CONFERENCES
Time and budget limits more physicians from attending
Publish conference proceedings as a
supplemental issue of a peer-reviewed
international journal and reach a larger
target audience
Supplements Spotlight
Rapid publication times ensure speed to market, with high ethical standards and transparent publication practices
Enhance your reputation as a trusted resource by publishing with Wiley and our society partners
16
Wiley Journal Highlights
1,600 Journals
244 JournalsRanked in
Top 10
6.2 MillionArticles on
Wiley Online Library
Over 850 Societies Partnerships
More than 460 Nobel
Laureates & KOLs publish with Wiley
Reach 12.2 Million
Unique Visitors
Do you know that online journals and publications are an effective channels for engagement?
Source: Cegedim Strategic Data, “Healthcare professionals’ use of digital channels has positive impact on prescription intention”, 2014Manhattan Research, “Taking the Pulse® Global 2013”
Extend the value of peer-reviewed content
Develop e-learning programs
To educate your targeted audience on a specific topic, based on journal articles, supplement, video or journal podcast
E-learning improves clinical practice.
50% of doctors use the internet for continuing medical education
Source: Manhattan Research - Google Physicians Channel Adoption Study
Leverage Wiley’s reach and experience to develop eLearning programs
You can track the result of eLearning programs via digital analytics
Meaningful Engagement
Source: Cegedim, “Multichannel: Remote Interactions – A Value Channel that Makes You Time Rich”, 2014Manhattan Research, “Taking the Pulse® Global 2014”
Webinars with real-time KOL interaction
Engage your target audience in real-time and showcase your brand and thought leadership through learning and interaction.
Create a seamless experience with a Wiley microsite
Go-to site for physicians to easily access content
Some healthcare professionals prefer to receive information in mobile apps than on websites
Source: Google Manhattan Study, “The Doctor’s Digital Path to Treatment”, 2012
84% of physicians look up information on smart mobile devices to make clinical decisions
Source: Google Manhattan Study, “The Doctor’s Digital Path to Treatment”, 2012
Reach physicians on-the-go with mobile apps
Create a guideline app to support medical practice
Advertise and reach your target market in one of over 200 journal apps
39 of our Journal Apps rank in the Top 100 apps on Apple’s Newsstand’s Science category
Understand where to connect
Connect through Content
Integrate Wiley’s trusted content with innovative learning tools to engage with your physicians on their preferred channels
Website EmailAdvertisingConferences Mobile Apps
Reprints and Digital
Publication
What’s your physician’s preferred channel?
PrintFace-to-
faceDigital
Communicating your message
on their preferred channels
Increase your reach
and impact
Learn how Wiley can support you in championing your products to your target
audience across multiple channels
Find out more at:www.interface.wiley.com
Download your free e-book and apply multichannel marketing now.
bit.ly/interfacemcm15
Talk to us today [email protected]
for free consultation
