Five SparrowsMulti-Channel Marketing

Five SparrowsYour Website Should Be:

Your Website

• Custom only – no template sites

• Standards-based CSS code

• Compatible with today’s web technology

• Fully owned with access to all files and content

• Avoid free or proprietary platforms – don’t get boxed in!

Five SparrowsSearch Engine Optimization

SEO

• Keyword research matters

• Optimize each web page

• Content “freshness” is a new ranking signal

• Inbound links still important

• Local search

• Paid ads

Five SparrowsYour Social Presence

• Facebook

• Twitter

• LinkedIn

• YouTube

• Google Plus

• Blog

SocialMedia

Five SparrowsOnline Marketing

• Article syndication

• Video marketing

• Directory submissions

• Press releases

• Optimized landing pages

• QR codes

OnlineMarketing

Five SparrowsEmail Marketing

• E-newsletters

• Email campaigns

• Opt-in only

• Multi-media links (podcast, video, social...)

• Consistent sending schedule

• Use a professional listserv service

EmailMarketing

Five SparrowsTrack & Measure

• Web analytics

• SEO ranking reports

• Social measurement reports

• Email campaign results

• Google Alerts

Track &Measure

Five SparrowsMobile Website

• Mobile “friendly” is not enough

• Regular websites are difficult on mobile devices

• 50% of people in the U.S. today have smart phones

• Mobile will be consumers’ “first screen” by 2013

MobileWebsite

Five SparrowsHow to Manage ALL Channels

• Set up and configure channels to work with each other

• Build a Content Pipeline to plan and schedule marketing activities

• Send updates to channels with one action

• Pre-schedule automatic marketingactivities

• Use Content Manager to make content updates

Integrated Marketing

Management