Mulchfest 2009Saturday and Sunday, January 10th and 11th, 2009

Highlights

• 17,083 trees mulched (a 30% increase from 2008)

• Total of 29 chipping sites and an additional 60 drop off sites across all five boroughs

• 10,000 Biodegradeable Mulchfest Plastic Bags provided by The Home Depot

• 25 media outlets covered Mulchfest, including coverage by NY1, WNBC, WCBS, and Fox

Mulchfest 2009 provided New Yorkers with a convenient and free

opportunity to recycle their Christmas trees into “mulch” for personal use.

8,377

4,593

8,853

11,526

13,137

17,083

0

5000

10000

15000

20000

2004 2005 2006 2007 2008 2009

Mulchfest Through the Years

17,803

13,137

11,526

8,853

4,593

8,377

20052004 2006 2007 2008 2009

Chipping SitesSaturday and Sunday, January 10th and 11th, 2009

Parks hosted 29 chipping sites throughout all 5 boroughs:

Bronx QueensBrook Park Cunningham ParkRiver Park Juniper Valley ParkBissell Gardens Forest Park BandshellVan Cortlandt Kissena Park

Astoria ParkBrooklyn Travers ParkMcCarren Park Roy Wilkins ParkFort Greene Park Cobble Hill Park ManhattanProspect Park Tompkins Square ParkProspect Park Circle Central Park (3 locations)Owls Head Park Stuyvesant TownMarine Park Washington Square ParkHattie Carthan Garden Carl Schurz Park

Bowling GreenStaten IslandClove Lakes ParkMidland Beach Parking LotConference House Parking LotHolzka Garden

City Hall Park Press ConferenceJanuary 10, 2009

Mayor Bloomberg kicks off Mulchfest with a press conference at City Hall Park. The Mayor is joined by Parks Commissioner Adrian Benepe and Sanitation Commissioner John Doherty.

Getting to Mulchfest 2009

Images of Mulchfest 2009

Images of Mulchfest 2009

Advertising & Marketing

• 30,000 Tree Hang Tags

• 5,000 Flyers

• 1,500 Posters

• Signage featured at all 89 Mulchfest

locations

• Press releases and announcements

• 10,000 Mulch Bags

• NYC Parks website (250,000 unique

visitors / month)

Advertising & Marketing

Department of Sanitation

• Inclusion in Recycle more, Waste

Less! December 2008 Newsletter

(11,000 subscribers)

• NYC WasteLe$$ website

(1,684,498 hits/month)

• NYC Compost Project website

Advertising & Marketing

Radio Partners

• 101.9 RXP, 98.7 Kiss & Hot 97

• Promotion reached total of 3

million listeners

• Total of 90 (:15 second) PSAs

• Featured on station websites (over

2 million unique visitors)

• Inclusion in station newsletters

(total circ. 272,000)

Print

• Time Out New York

• Washington Post

• New York Post

• Daily News

• amNY

• The Villager

• Associated Press Wire

Television

• Fox 5 News

• ABC News

• CBS 2

• NY1

• NBC 4

Mulchfest received over 25 media hits both

locally and across the nation. Highlights include:

Press

Press

Online Coverage

• Fox News

• NY1

• Daily News

• WNYC

• Time Out New York

• CBS 2

• WCBS Radio 880

• NBC 4

• amNY,

• 1010Wins

• Gothamist

• Treehugger.com

• YouTube

• Brooklyn Daily Eagle

• Plenty Magazine

• Epoch Times

• Staten Island Advance

• El Nuevo Diario

• Queens Gazette

• BrooklynAbout.com

• Riverdale Press

• The Villager

• About.com

As well as various local publication websites.

• Department of Sanitation –

provided free Polaroid photos with

Recycling Bin Characters

• Home Depot – Support for 10,000

biodegradeable bags

• Peanut Chews – 6,000 pieces of

candy

• Hot Tamales – 6,000 pieces of candy

• Green Mountain Coffee – coffee

donation

• Cabot Cheese – cheese donation

Sponsors

Thank you for making Mulchfest 2009 such a success!

Interested in getting involved next year?Please contact Christine Dabrow at:

212.360.8144 / Christine.Dabrow@parks.nyc.gov

To view this slideshow online, visit http://www.nycgovparks.org/services/mulchfest/mulchfest.html

Thank you very mulch!

Till next year…