MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences
-
Upload
compuware-apm -
Category
Technology
-
view
2.374 -
download
0
description
Transcript of MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences
![Page 1: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/1.jpg)
An Inside Look at How MTV Delivers Rich and Compelling Delivers Rich and Compelling Web Experiences
Rob Roskin, Manager of Operations, MTV Networks
Imad Mouline, CTO, Gomez
![Page 2: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/2.jpg)
Today’s Web Teams Face Tough Challenges
High User Expectations
New Technology Requirements
Recession Realities
Performance Transparency
![Page 3: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/3.jpg)
Today’s Web Teams Face Tough Challenges
…so how can you succeed?
![Page 4: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/4.jpg)
An Inside Look at How MTV Delivers Rich and Compelling Web Rich and Compelling Web Experiences
Rob Roskin, Mgr. Operations, MTV Networks
![Page 5: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/5.jpg)
Who is MTV?
▪ MTV Networks is…
▪ MTVN Entertainment Group▪ Adult-focused programming and online content and
games for primarily male audiences, 18–34.
▪ MTVN Kids & Family Group▪ Educational and entertaining programs and websites
for kids, 2–17, and their families. for kids, 2 17, and their families.
▪ MTVN Music & Logo Group▪ Music and pop culture brands generally targeting Music and pop culture brands, generally targeting
men and women, 18–34.
▪ MTVN InternationalMTVN International▪ Multimedia entertainment brands seen in 160
countries and 33 languages around the world.
![Page 6: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/6.jpg)
MTV Operations Environment
▪ Team of 8 monitoring 865 tests across 150 websites, from 2 data centers, 24/7
▪ Flash, PHP, .NET Technologies
▪ Dozens of different 3rd Party Vendors (Ads, Analytics, Content, etc.)
▪ Ongoing measurements against external and internal SLAsinternal SLAs
![Page 7: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/7.jpg)
MTV Operations 2009 Goals
▪ Improve site availability to 99.7% as measured externally
▪ Continuously improve web page and application performance and application performance over base-lined response times
▪ Improve streaming Flash video performance for end-users
![Page 8: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/8.jpg)
MTV Operations’ Challenges
1 Keeping business & IT/operations aligned on web 1. Keeping business & IT/operations aligned on web performance
2. Making wise vendor and infrastructure ginvestments—especially in tough times
3. Enhancing the user experience with new h l h l ftechnologies while maintaining top performance
4. Always being ready for the next challenge—MTV’s users always expect the latest and MTV s users always expect the latest and greatest
… so how do we do it?
![Page 9: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/9.jpg)
MTV Operations’ Best Practices
1 Proactively communicate to stakeholders 1. Proactively communicate to stakeholders across the organization
![Page 10: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/10.jpg)
1. Proactively communicate to stakeholders in the organization
▪ ISSUE: The business, who often initiates site h d t b f f It i changes, needs to be aware of performance. It is
up to the Operations team to deliver information.
▪ What does MTV do?▪ Proactively works with business to define
metrics and goals▪ Customize reports to meet executive needs
Monitor competitors to understand industry ▪ Monitor competitors to understand industry position and share with business stakeholders▪ Report on performance regularly for both p p g y
major & minor changes
![Page 11: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/11.jpg)
Customize Reports to Meet Executives’ Needs
Hi h l l t High-level summary reports give the business the insight they require. More detailed reports are for operations & t h l technology managers.
![Page 12: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/12.jpg)
Watch the Competition & Share Rankings
I 2 8 d Is a 2.8 second response time good if competitors beat us by 1 second?... In light of our page sizes?
Benchmark reports show Executives how MTV performs relative to competitors & showcases IT service delivery quality.
![Page 13: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/13.jpg)
Monitor Performance When Changes Occur
New & heavier Shockwave.com released
New release with similar response times
Old Shockwave.com results
![Page 14: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/14.jpg)
Monitor Performance When Changes Occur
N & h i Larger page delivered at same or faster speed and with New & heavier
Shockwave.com released here.
or faster speed and with improved consistency highlights hardware efficiency.
![Page 15: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/15.jpg)
MTV Operations’ Best Practices
l1. Proactively communicate across stakeholders in the organization
2. Don’t waste a penny
![Page 16: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/16.jpg)
2. Don’t Waste a Penny
▪ ISSUE: Need to maximize performance, minimize bandwidth usage and get the most out of every bandwidth usage, and get the most out of every vendor dollar… all with shrinking budgets
▪ What does MTV do?▪ Routinely evaluate your investments in
vendors like CDNsvendors like CDNs
▪ Conduct ongoing capacity planning from the end-users’ perspectiveend-users perspective▪ Watch the small stuff (persistent connections,
first byte time)
▪ Cache what you can to keep the number of calls down
![Page 17: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/17.jpg)
Routinely Evaluate Vendor Investments
Ongoing tracking of CDN vendor performance lets vendor performance lets us track the quality of service that we originally contracted for.
![Page 18: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/18.jpg)
Conduct Ongoing Capacity Planning in Virtual Environments
MTV’s virtual environment allows First byte time are a key
health indicator Times shown us to add capacity quickly but requires constant monitoring.
health indicator. Times shown here are a warning that MTV servers are “underwater”.
First Byte Time Defined — The time between initial connection and receiving the First Packet (a.k.a. first byte) for an object, page, image
![Page 19: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/19.jpg)
Watch the Small Stuff
Sh t f fi t b t ti t Shoot for first byte times to be less than 0.10 seconds.
Use Persistent Connections to save time.
![Page 20: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/20.jpg)
Cache What You Can
100
C h 90% f t t90
Cache 90% of content f th i i
80
from the origin“Break apart” the page to
70Break apart the page to
identify what can be cached.60
50
![Page 21: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/21.jpg)
MTV Operations’ Best Practices
l k h ld1. Proactively communicate to stakeholders in the organization
2. Don’t waste a penny
3. Conquer new technologies intelligently
![Page 22: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/22.jpg)
3. Conquer New Technologies Intelligently
▪ ISSUE: User expectations have increased, and the b i t t h th i business wants to enhance the user experience with the latest and greatest technologies.
▪ What does MTV do?▪ Have a plan and monitor when possiblep p▪ Define new metrics as needed
▪ Balance cost vs. reward with new technologies▪ Keep end-user performance in mind from the
beginning
![Page 23: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/23.jpg)
Have a Plan & Monitor Where Possible
New technologies may require new metrics
New questions come up with streaming content like “Is a stream available if it q
such as “start-up time” and “rebuffer ratio” to evaluate performance.
takes too long to start-up for end-users?”
![Page 24: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/24.jpg)
Balance Performance & Costs vs. Technology Rewards
Faster, more consistent start-up times from Global CDN 1 vs. Global CDN 2 are expected based on the level of pinvestment made in each.
Gl b lGlobal CDN 2
Global CDN 1
![Page 25: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/25.jpg)
Keep End-User Performance in Mind From the Beginning
Measure end-user performance Measure end user performance with new technologies and vendors across geographies to identify issues & set Service Level Agreements.Level Agreements.
![Page 26: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/26.jpg)
Plan for Tomorrow, Today
▪ ISSUE: Monitoring and managing the convergence of page content plus video content requires tools of page content plus video content requires tools that are competent and flexible.
▪ MTV ChallengesBusiness Requires Deeper Video Monitoring
▪ Driving for new metric that combines ▪ Driving for new metric that combines page load time + start-up time ▪ Combines webpage and streaming monitoring
metrics taken from end-users point of view
![Page 27: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/27.jpg)
Plan for Tomorrow, Today
PLAN: Work with Gomez to d l d deploy end-user monitoring POC of MTV Flash Video Player of Actual Experience XF ( i it i )(passive monitoring).
![Page 28: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/28.jpg)
3 Hot Topics
1 Availability What does good Availability mean 1. Availability - What does good Availability mean today?
2. Virtualization - When getting started with virtual applications, what should Operations teams look out for?teams look out for?
3. Caching - What is the most effective caching 3. Caching What is the most effective caching technique out there for Web applications?
![Page 29: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/29.jpg)
Hot Topic - Availability
Does 99 999 still exist TODAY on the Web?▪ Does 99.999 still exist TODAY on the Web?
▪ Is the site available if it is accessible? ORIs the site available if it is accessible? ORDoes a visitor have to be able complete a task?
Key Takeaway – It matters where you measureKey Takeaway It matters where you measure availability from and what you set as success criteria.
![Page 30: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/30.jpg)
Hot Topic - Virtualization
When getting started with virtual applications ▪ When getting started with virtual applications, what should Operations teams look out for?
▪ What’s the best way to measure delivery quality of virtual services?
Key Takeaway – Virtualization can be great butKey Takeaway Virtualization can be great but companies need to be ready for:
• Increased management complexity Incident management improvements to see the• Incident management improvements to see the specific causes of failures for end-users
![Page 31: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/31.jpg)
Hot Topic - Caching
What is the most effective caching ▪ What is the most effective caching technique out there for Web applications?
▪ Does caching at the network’s edge vs. using the browser make a big difference?
Key Takeaway – Caching is a very effectiveKey Takeaway Caching is a very effective technique and caching at the browser is very cost effective.
![Page 32: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/32.jpg)
Gomez Offers Full Lifecycle Solutionsfor Web Application Management
“Gomez has made spectacular progress in the last 18 months…to become the leader in web experience management.” Jean-Pierre Garbani, Vice President, Principal Analyst, Forrester ResearchTech Horizons: Evaluating Gomez’s Web Experience Management Services, August 2008
![Page 33: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/33.jpg)
Thank You
QUESTIONS?
![Page 34: MTV & Gomez - An Inside Look At How MTV Delivers Rich And Compelling Web Experiences](https://reader033.fdocuments.us/reader033/viewer/2022051209/5487a4b6b4af9f820d8b54aa/html5/thumbnails/34.jpg)
Find Out How Gomez Can Help You
Gomez is here to help Some of Our Customers
http://www gomez com/instant testhttp://www.gomez.com/instant-test-pro/index.php
To receive a complimentary copy of the Aberdeen report entitled: “The Performance of Web Applications – Customers Are Won or Lost in One Second” please visithttp://www.gomez.com
Speak To A Gomez Solutions ExpertToll Free: 877.372.6732