MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May...
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MTR Advertising Outstanding Campaigns Showcase
<Jan to Jun 2005>
JCDecaux Pearl & Dean Ltd.
American ExpressPlatinum Card
Creative Agency / Company : Ogilvy & Mather
Media Agency / Company : MindShareCampaign Period : 14 Jan – 17 Feb 2005
Advertising Formats : Zone Domination, Pillars & Bunting
Sony Corporation of Hong Kong
Creative Agency / Company : Euro RSCG
Media Agency / Company : OptimediaCampaign Period : 25 Feb – 17 Mar 2005
Advertising Formats : Escalator Crown with Extension, Poster on wall & Concourse 12-sheet Zone
Tourism AustraliaNew Brand Campaign
Creative Agency / Company : TBWA
Media Agency / Company : OMD Campaign Period : 9 Mar – 5 Apr 2005
Advertising Formats : Zone Domination
Apple ComputeriPod Shuffle
Creative Agency / Company : TBWA
Media Agency / Company : OMD Campaign Period : 23 Mar – 5 April 2005
Advertising Formats : Zone Domination
MLCMaster Key Investment Plan Promotion
Creative Agency / Company : DM Plus
Media Agency / Company : MAXUS Campaign Period : 22 April – 12 May 2005
Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall Around 4-sheet Bank
NokiaNokia 3230 Launch Campaign
Creative Agency / Company : BatesAsia
Media Agency / Company : ZenithOptimediaCampaign Period : 20 April – 10 May 2005
Advertising Formats : Wrap Around Saloon Window, Saloon Window & Wrap Around Elevator
UPSDeliver More
Creative Agency / Company : McCann-Erickson‧Guangming
Media Agency / Company : Universal McCannCampaign Period : 14 May – 24 Jun 2005
Advertising Formats : In-train Campaign, Pillars & Trackside 12-sheet with Platform Screen Door
Microsoft HK LtdMicrosoft Office Perception Change
Creative Agency / Company : McCann-Erickson‧Guangming
Media Agency / Company : Universal McCannCampaign Period : 27 May – 30 Jun 2005
Advertising Formats : Escalator Crown Bank & Staircases
Sony CorporationCyber Shot T7
Creative Agency / Company : TBWA
Media Agency / Company : OptimediaCampaign Period : 21 May – 10 Jun 2005
Advertising Formats : Zone Domination with Audio Enhancement
eBayThematic Campaign
Creative Agency / Company : M & C Saatchi
Media Agency / Company : OMD Campaign Period : 25 May – 21 Jun 2005
Advertising Formats : Poster On Wall & Poster On Wall Around Concourse 12-sheet with Projection
Apple ComputeriPod
Creative Agency / Company : TBWA
Media Agency / Company : OMD Campaign Period : 1 – 24 Jun 2005
Advertising Formats : Poster On Wall & Solus Wall
