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Page 1: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

MTR Advertising Outstanding Campaigns Showcase

<Jan to Jun 2005>

JCDecaux Pearl & Dean Ltd.

Page 2: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

American ExpressPlatinum Card

Creative Agency / Company : Ogilvy & Mather

Media Agency / Company : MindShareCampaign Period : 14 Jan – 17 Feb 2005

Advertising Formats : Zone Domination, Pillars & Bunting

Page 3: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

Sony Corporation of Hong Kong

Creative Agency / Company : Euro RSCG

Media Agency / Company : OptimediaCampaign Period : 25 Feb – 17 Mar 2005

Advertising Formats : Escalator Crown with Extension, Poster on wall & Concourse 12-sheet Zone

Page 4: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

Tourism AustraliaNew Brand Campaign

Creative Agency / Company : TBWA

Media Agency / Company : OMD Campaign Period : 9 Mar – 5 Apr 2005

Advertising Formats : Zone Domination

Page 5: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

Apple ComputeriPod Shuffle

Creative Agency / Company : TBWA

Media Agency / Company : OMD Campaign Period : 23 Mar – 5 April 2005

Advertising Formats : Zone Domination

Page 6: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

MLCMaster Key Investment Plan Promotion

Creative Agency / Company : DM Plus

Media Agency / Company : MAXUS Campaign Period : 22 April – 12 May 2005

Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall Around 4-sheet Bank

Page 7: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

NokiaNokia 3230 Launch Campaign

Creative Agency / Company : BatesAsia

Media Agency / Company : ZenithOptimediaCampaign Period : 20 April – 10 May 2005

Advertising Formats : Wrap Around Saloon Window, Saloon Window & Wrap Around Elevator

Page 8: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

UPSDeliver More

Creative Agency / Company : McCann-Erickson‧Guangming

Media Agency / Company : Universal McCannCampaign Period : 14 May – 24 Jun 2005

Advertising Formats : In-train Campaign, Pillars & Trackside 12-sheet with Platform Screen Door

Page 9: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

Microsoft HK LtdMicrosoft Office Perception Change

Creative Agency / Company : McCann-Erickson‧Guangming

Media Agency / Company : Universal McCannCampaign Period : 27 May – 30 Jun 2005

Advertising Formats : Escalator Crown Bank & Staircases

Page 10: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

Sony CorporationCyber Shot T7

Creative Agency / Company : TBWA

Media Agency / Company : OptimediaCampaign Period : 21 May – 10 Jun 2005

Advertising Formats : Zone Domination with Audio Enhancement

Page 11: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

eBayThematic Campaign

Creative Agency / Company : M & C Saatchi

Media Agency / Company : OMD Campaign Period : 25 May – 21 Jun 2005

Advertising Formats : Poster On Wall & Poster On Wall Around Concourse 12-sheet with Projection

Page 12: MTR Advertising Outstanding Campaigns · PDF fileMaster Key Investment Plan Promotion ... May 2005 Advertising Formats : Poster On Wall Around Escalator Crown Bank & Poster On Wall

Apple ComputeriPod

Creative Agency / Company : TBWA

Media Agency / Company : OMD Campaign Period : 1 – 24 Jun 2005

Advertising Formats : Poster On Wall & Solus Wall