ARMY INSTITUTE OF MANAGEMENT AND TECHNOLOGY

.

PROJECT

ON PRINT BRUSHSUBMITTED TO: Prof.SurabhiPandey SUBMITTED BY:Kusum Jyoti negi

Chandan.

CONTENTS: 1. Executive summary 2. Introduction 3. Objectives 4. Scope and importance 5. Value proposition of technology 6. Impact in any sector 7. Challenges Involved 8. Future Growth 9. Conclusion

EXECUTIVE SUMMARY

PrintDreams introduced its PrintBrush product concept as far back as 2003. The prototype was initially planned to be the first product to feature the companys revolutionary RMPTTM Full technology, paving the way to the worlds smallest letter-sized printers. Generating massive consumer interest worldwide and earning award-winning industry recognition, RMPTTM Full technology has now come of age. Following intensive research & development over the past six years and significant investment, the PrintBrush is finally set to reach the market. Endorsed by Gartner, Inc. which listed PrintDreams as Cool Vendor 2009, the company has recently signed several new contracts with major global corporations. The PrintBrush 4X6 features state-of-the art Ink Jet and Laser Doppler navigation technologies packed into a pocket-size format. Yet despite its diminutive size, it is able to print full size 4 x 6 photos and other content. Features include a color LCD 1.4 display, a SD memory card slot, a micro USB interface and a 5M pixel digital camera with auto focus and image processing. The introductory price tag will be just 99 Euros (US$139). Random Movement Printing Technology (RMPT) does away with the need for any paper feeding mechanism. Instead, thanks to Philips innovative Laser Doppler sensors, users can print directly onto most substrates, from different weights of plain and photo paper to cardboard, fabrics, plaster, wood and more.

To convenience, the PrintBrush 4X6 adds important environmental credentials. Essentially human-powered and software driven, RMPT printers have very few mechanical components and electric motors as compared to conventional printers. It is estimated that the global adoption of RMPT technology in other printer categories could represent an annual saving of 325,000 metric tons of raw materials. Running RMPT printers could also save 291 terawatt/hours of electricity each year. PrintBrush will tap right into the heart of the expanding digital imaging market segment, said Alex Breton, CEO of PrintDreams. We are more than confident that consumers will love this product. Its introduction is as significant as the advent of the Polaroid camera in its day. Think of it as an ultra-modern, faster digital version with the added freedom and choice of saving and printing out snapshots anywhere you like not just on photo paper, added Mr. Breton. PrintDreams has launched a worldwide Early Bird sales campaign that will last until the end of February: a special allocation of the first 5,000 PrintBrush 4X6 units can be purchased in advance with first deliveries scheduled for May 2010.

INTRODUCTION

A digital camera with a built-in printer or a printer with a built-in digital camera In 2000, one of Europes largest rubber-stamp companies approached Alex Breton, an engineer from Stockholm, Sweden, for product ideas. Instead of dreaming up a new stamp, he designed the PrintBrush, an 8.8ounce handheld gadget that uses inkjets, computer-mouse-like optics and navigation software to print uploaded images and text on any flat surface, including paper, plastic, wood and even fabric. Conventional printers move paper through the machine in large part because its the only way to accurately track the position of the page relative to the print head. With such constraints, Breton realized, a printer could never be narrower than its paperunless the inkjets had an entirely new way to navigate across the page. Thats the allure of the PrintBrush. The device operates more like a computer mouse than a printer. Laser sensors, originally developed by Philips, track the printers movement and pinpoint its position. The sensors continuously emit infrared laser beams toward the papers surface as the user moves the device over it. They then measure the scattering of the reflected beams, whichalong with the beams power fluctuationsdetermines the devices velocity and direction of motion. Even small amounts of reflected laser light are enough to track motion, so the lasers work on almost any type of surface.

PrintBrush 4X6 is the first of its kind pocket sized printer with a built-in camera. The PrintBrush is very easy and fun to you, it will print in color directly onto virtually any flat surface like paper, wood and fabrics. Hold it in your hand and sweep back and forth, just like a brush! PrintBrush camera has a resolution of 5 megapixels, and the printhead is capable of producing a 46-inch full color image at 600dpi.

How It WorksPrintBrush: As the user slides the printbrush across a sheet of paper, optical sensors track the velocity and direction of the printer relative to the page. a controller matches the location coordinates to a pixel map of the document or image and runs algorithms to predict which pixel to print next. It took less than two years to develop the first prototype but nearly a decade more to get it right. With each new version, Breton and the team of optics engineers and other experts he recruited refined the navigation system, most recently replacing LED-based sensors with the lasers. They also added color, which required writing a set of algorithms to quickly formulate the ink combinations needed to produce the appearance of 16 million different shades. By early next year, a PrintBrush with a built-in camera for instant photo printing will hit the market and officially claim the title of worlds smallest printer. Breton will release an even smaller model, the A4, shortly thereafter.

Name: PrintBrush Inventor: Alex Breton Time: 11 years

ACCORDING TO THE JONATHAN WORTH: To print, the user just moves the printbrush over a piece of paper or other surface. The device takes only 10 seconds to print a page.

Key Features: RMPT Full technology 5M pixel digital camera Lexmark ink jet print head 600 dpi Philips Laser Doppler Navigation Technology 6 x 4 full color printouts %SD Memory Card slot USB 2.0 Interface (Micro USB) Color LCD 1.4TFT display PRINTING SPEED & ERRORS: Maximum printing speed: 400mm/sec Optimal recommended printing speed: 100mm/sec Approx. printing time per imprint: ~4sec (@ max. speed)

Max.allowed device rotation: +/- 150 Maximum inherent RMPT error*: 0.4mm (average: 0.2mm) WARRANTY: 30 days full return right. 1 year product Warranty.

SUPPLIED SOFTWARE: PrintBrush 4X6 PrePare Native file formats supported: BMP, TIFF, JPEG, GIF OPTIONS/ACCESSORIES Lexmark print head No. 43 %SD Memory Card 2, 4, 8, 16 & 32GB OTHER: Imprints per cartridge: ~500 photos per low-yield ink cartridge. ~1200 photos per high-yield cartridge Imprints per fully charged battery: ~100 photos.

OBJECTIVES

1)Commercialization of technology:Objective is to commercialized a new and small technology .Devices of all types are diminishing in size day by day, phones, cameras, GPS and more are now combined into one small device and used in everyday life. It seems that the natural progression for most technology nowadays is to get smaller, and this is the case with printer too. 2)To provide small portable printer with the camera:The PrintBrush 4x6 isn't just a small portable printer though, it's also a camera. This combination in such a small package seems to be a perfect product.you can take a photo with your camera and then instantly swipe it over some paper to end up with a copy of your picture. 3) To provide instant print it whenever and wherever at lower cost:

One can take instant print just by cliking a photo and dragging it into a piece of paper whenever and wherever you want at just $10.The PrintBrush is very easy and fun to use, it will print in color directly onto virtually any flat surface like paper, wood and fabrics. Hold it in your hand and sweep back and forth, just like a brush.

4)To provide the good quality printouts with its RMPT technology: Print brush provide very good quality of printouts with its RMPT Techonology(Random movement printing techonology). The entire RMPT Technology can be divided into two separate categories depending on performance and functionality. One category is called RMPT Fulldescribed in this page and the other is RMPT Lite. RMPT Full enables the possibility to print larger printouts and is achieved by random movements with freedom of motion vertically, horisontally, diagonally and with rotation of the printing device without interference with the final result. 5)Helps in downloading: Internet content, SMS, pictures and other information is downloaded to the PrintBrush from PDAs, mobile phones and laptop computers via a Bluetooth wireless link. Then, by following the RMPT principle the device is hand operated by sweeping it across any type of print media, no matter what its shape, size or thickness. The printout will then start to appear right behind the sweeps. The device takes into account all the parameters of the hand movement, including rotation and sudden changes of speed and acceleration. The resulting image on the printed media is very much like its digital

SCOPE AND IMPORTANCE

Scope :Print dreams business model is to license RMPT technology to OEM(original equipment manufacture)that will develop,manufacture and distribute the final products.One can download internet content,sms,pictures and other information to the print brush from mobile phones,laptop and computers via Bluetooth wireless link. There is probability no other company on a global basis better positioned to handle optical navigation task than print dreams, particularly when there are strong requirement on high accuracy. Print dreams is known as the sister company MEEQ have accumulated dossins of man years of experience on this area. This technology has a wide scope like we can take the some example By the help of this instrument i,e printing brush we can click any picture in this instrument and by dragging into any surface area we can easily get hard copy of that picture.In this global world this technology increasing or widening its scope day by day.like the pictures captured by the print brush is stored in its memory which is unlimited so we can captured as much as picture we want to click,ithas become very convenient for us to carry unlimited pictures in a small instrument,and just by dragging it into the surface,we can easily get hard copy of unlimted pictures at any place and at any time.Quick Inking To print, the user just moves the printbrush over a piece of paper or other surface. The device takes only 10 seconds to print a page. with the help of this print brush,this technology saves a lots of time and efforts.now this technology has extending its bounderies gradually and it has become bounderyless

IMPORTANCE: In many emerging economies user are moving directlytowards mobile telephony and skipping landlines completely.in most of the countries around the world mobile subscribers have surpassed. There is noting saying that couldnt be the same case for printing devices userscouldmore directly mobile printers that can manage to print normal A4.through this case we get to know the change of time able to produce different product for the different customers. With cost effectiveness and eco friendliness and also how company able to manage the integration ang working functionally has more than zero mechanical part on the board.this technology usesPrintBrush, an 8.8-ounce handheld gadget that uses inkjets, computer-mouse-like optics and navigation software to print uploaded images and text on any flat surface, including paper, plastic, wood and even fabric. Conventional printers move paper through the machine in large part because its the only way to accurately track the position of the page relative to the print head. With such constraints, a printer could never be narrower than its paperunless the inkjets had an entirely new way to navigate across the page.Thats the allure of the PrintBrush. The device operates more like a computer mouse than a printer. Laser sensors, originally developed by Philips, track the printers movement and pinpoint its position. The sensors continuously emit infrared laser beams toward the papers surface as the user moves the device over it. They then measure the scattering of the reflected beams, whichalong with the beams power fluctuationsdetermines the devices velocity and direction of motion. Even small amounts of reflected laser light are enough to track motion, so the lasers work on almost any type of surface.

VALUE PROPOSITION OF TECHNOLOY

In the print brush,random movement printing technology is used. The entire RMPT Technology can be divided into two separate categories depending on performance and functionality. One category is called RMPT Fulland the other is RMPT LITE. 1) RMPT 2) RMPT LITE. 1) RMPT RMPT Full enables the possibility to print larger printouts and is achieved by random movements with freedom of motion vertically, horisontally, diagonally and with rotation of the printing device without interference with the final result. RMPT Full with its full freedom of movements requires an optical navigation sensor with very large positioning accuracy. RMPT Fullfull has also very high performance regarding speedacceleration and stability. These requirements are matched and fulfilled by the PrintDreamsOptoNav sensor. Watch here a movie of a fully functional prototype featuring the RMPT Full Technology

Examples of products where RMPT Full can be used: Mobile printers All-in-one mobile devices Printer accessories to mobile phones Large Format printers

2)RMPT LITE: The entire RMPT Technology can be divided into two separate categories depending on performance and functionality. One category is called RMPT Lite described in this page and the other is RMPT Full. Whilst RMPT Full allows all degrees of freedom of movement the RMPT Lite can only respond to one coordinate movement (either horizontal, diagonal or vertical movement) which is always perpendicular to the disposition of the inkjet nozzle array. RMPT Lite is intended for smaller and limited area printouts. RMPT Lite is suitable also for repetitive or very long printout sequences of the same pattern or image. The software needed to execute the RMPT Lite products is very simple and does not request significant requirements regarding computing power. It uses optical sensors or encoders already available in the market. Watch here a movie of a commercial product featuring the RMPT Lite Technology (Xyron Design Runner). Examples of products where RMPT Lite can be used: Digital stamp Toy printer Creativity printer Label printer

OPTONAV: OptoNav is a high accuracy 3DOF navigation and positioning sensor: .The OptoNav sensor has been developed by PrintDreams as an effort to achieve good quality printouts with its RMPT Technology. It consist of two optical submodules each one with its animaging channel and an illumination channel. OptoNav is a 3DOF (DegreedOf Freedom) optical navigation sensor. This means that it can measure its own position within a plane including rotation and displacement in x and y coordinates. The sensor system is a combination of absolute- and relative positioning measurements.

Application areas The OptoNav sensor has various application areas wherever high accuracy, real-time surface navigation is required. A concrete example would be navigation of free-roving objects or autonomous vehicles complementing DGPS and other navigation systems.

POSEEYE: PosEye is a high accuracy 6DOF navigation and positioning sensor:ThePosEye sensor has been developed by PrintDreams sister company MEEQ AB. There are several similarities between PosEye and PrintDreams own sensor OptoNav. Both of them consist of an optical channel with lenses that conduct light into a CMOS-sensor. Both run several algorithms on some sort of CPU and both output coordinates as a result of their measurements. Working principles of PosEye The PosEye sensor measures the direction of its lines of sight to visible pre-determined reference points. These points may be passive e.g. reflecting tape, or active e.g. diodes. If passive reflective tapereference points are used infrared light is emitted by the PosEye measurement unit. With knowledge of the position of the reference points, in an appropriate coordinate system, PosEye is able to calculate its own absolute position, in six degrees of freedom (6DOF) - x, y, z and three direction coordinates, to a very high accuracy.

Application examples handheld joystick, for example, in order to manually control a robot and move it to a particular spot. position sensor mounted on a robot in the vicinity of its work point. sensor for fixture control.

When the technology is used as joystick to control a robot; the robot performs movements identical in relation to the operator's hand movements. This gives a complete concomitance in a way that is intuitively correct for the operator. The system can operate wireless and can be designed to operate as a joystick withouta platform. When it is used as position sensor on a robot; it gives the robot's pose (position and orientation) in a desired coordinate system, e.g. the workshop coordinate system, independent of the robot. The robot mounted system looks like a small cupola and has the size of a small coffee-cup. The system used for quality assurance in a fixture control, provides a number of quantifiable advantages, like automatic control during production, control of distance, non contact control and dynamic eligible accuracy.

PosEye - Flexibility and possibilities The system measures its own absolute position in relation to a number of reference points, without drifting, and after the first, simple, commissioning, the system defines its exact position directly at power on. The PosEye reference points can be reflected, moved or be hidden without disturbing the result. The system knows its own and its references' correct position and thereby eliminates incorrect references and can alert the supervising system.

PosEye can use several groups of reference points concurrently, which is important for concurrent work against an AGV* duringmovement and against permanent pallets. PosEye can easily be given increased accuracy on a special place by placing the reference points closer to that place, and it is very easy to add or remove reference points.

PosEye can measure its position with an accuracy of 0,1 mm and measure its orientation with an accuracy of 0,1 millirad. PosEye can work with 100 Hz and a delay of 15 milliseconds or better. Electro-optical (IR) sensor system that measures its own absolute position and orientation in relation to one or more groups of active or passive references. Not sensitive to disturbances such as passing items, reflections, mirror references, etc. PosEye works in tough environments e.g. in workshops. PosEye calibrates itself by measuring the reference points' coordinates and directions.No drift, uses low cost references, and several PosEye systems can use the samereferences. High redundancy (the system alerts if some reference has been moved). The work area and the accuracy can easily be increased.

* Automatic Guided Vehicle, carrier, self moving (mounting-) platform.

PosEye is protected by a number of patents and a registered or applied for trademark in most leading markets.

IMPACT AND CHALLENGS IN DIFFERENT SECTORS

The speed of innovation has increased exponentially in our lifetimes. It takes place in an environment of not only exciting potentials for improving the quality of our lives, but also in the disturbing social and environmental trends we face: threatened ecosystems, a widening gap between rich and poor, lack of equal access to knowledge (even in our web-wired world), and a dramatic number of people without adequate shelter, nutrition or income.Impacts of two key trends in contemporary innovation and new technology: 1. Technological advances are increasingly frequently situated in the private sector; 2. Global civil society and local civil society in many parts of the world are beginning to influence technology acceptance and/or rejection. These trends are occurring within the context of a strong global desire for sustainable development. For the private sector this means a growing, albeit patchy, awareness that our strained ecosystems, rising inequality, and rapid expanding human population require a rethink of the manner in which business operates. However, the pressure of profitable returns together with the overarching intellectual property rights system influence which technologies are developed and how. Concurrently, global civil society has begun to organize and take action on some aspects of technology development. In the case of agrobiotechnology (GM crops), global civil society ha for the first time effectively halted a technology's dissemination in parts of the world. This paper takes examples from the agro-biotechnology and pharmaceutical industries. Many other science based sectors of the economy are following similar trends in their technological advances, for example advanced intermediate chemicals, fibres and optics, coatings, etc. However, there are some technology-based sectors, for example information technology, which are not.

PrintDreams history shows that there are no shortcuts for disruptive innovations to reach market acceptance and breakthrough. Highly promising technologies like RMPT don't sell themselves on its own merits just like that. Being more cost-effective, more eco-friendly, more flexible, more portable, etc. at equal quality and speed is not enough. It's all about hard work and no compromises on the way forward. PrintDreams history contains all the ingredients of a TV reality show. Tears and sweat. Burst of joy and anger. It has been a little bit like a roller coaster ride, most up but sometimes down. However, as a whole it has been nothing but a success story on great technology achievements and even commercial success. A day might come for when the whole thing is no longer just "Dreams" as in our name, but a hard piece of history and a new paradigm shift of an entire industry. PrintDreams history and milestones summarized in few bullet points: 2001 Company founded 2002 First public exposure of core technology during CeBIT 2002, Hannover, Germany - First major partnership (Olivetti) 2003 Prototype of worlds smallest mobile printer PrintBrush 2004 First $1MUSD revenues and profitability 2005 First Technology License deal signed with undisclosed global corporation - First commercial product announced (Xyron Design Runner) 2006 Second License deal signed (Esselte Inc.) - Second commercial product developed (Xyron Design Disc Maker) - Winner of the Innovation & Technology Award 2006 2007 Industrial design of OptoNav achieved 2008 PrintDreams Online Store launched

- First product with PC-Connectivity (XDR PC-Link) 2009 - Several contracts with global corporations signed - Displays Largest Image in the World during CeBIT 2009 - Listed by Gartner, Inc. as Cool Technology Vendor 2009

2010 - Launch of the PrintBrush 4X6 -world's first pocket-size ink jet printer/digital camera. It has impact and benefited to the sectors as it is providing such a wonderfull and easiest way of printing at such a lower cost. It saves the time also One can easily anywhere take pictures and make the print of that pic in a simple way jst by dragging it into the surface of the paper.

FUTURE GROWTH

June 25, 2003 A Swedish company, PrintDreams, the developer of Random Movement Printing Technology (RMPT), today has announced the release of PrintBrush, the world's smallest and only fully format-independent printer. The printer has the length of a normal ball-point pen while its width and height are more or less equivalent to the width of a modern mobile phone. The total volume is less than 300 c.c. and weights around 350 grams. This first version of PrintBrush was designed to fit into a shirt pocket. Internet content, SMS, pictures and other information is downloaded to the PrintBrush from PDAs, mobile phones and laptop computers via a Bluetooth wireless link. Then, by following the RMPT principle the device is hand operated by sweeping it across any type of print media, no matter what its shape, size or thickness. The printout will then start to appear right behind the sweeps. The device takes into account all the parameters of the hand movement, including rotation and sudden changes of speed and acceleration. The resulting image on the printed media is very much like its digital counterpart. Traditional printers are dependent on accurate linear movements and paper-feeding mechanisms. PrintDreams Random Movement Printing Technology (RMPT) translates random motion (hand movements) into high quality text or image print outs.

Potential RMPT applications include scheduling, bar codes, prescriptions and more. In fact it will print almost anything you can imagine on almost any printable surface.

Example of a calendar printout.

Example of a bar-code on cardboard. Since the first prototype was showed last year at the CeBIT in Hannover, Germany, PrintDreams has been developing the RMPT technology on fast forward. A great breakthrough came a few weeks ago when the company released its OptoNav sensor, which is an extremely accurate optical navigation sensor aimed to further push the RMPT technology to a higher level of print quality and performance. "PrintDreams business model is to license RMPT technology to OEM (Original Equipment Manufacturer) that will develop, manufacture and distribute the final products under their own brand name. We have during the last year established contacts with global manufacturers that recognize the potential in RMPT based printer products for various applications. The PrintBrush represents an essential step in [our plans to go to market] by demonstrating performance and functionality that meets user expectation for a truly mobile printer. We are expecting the first RMPT based printer products to be launched on the market early 2005" says Jan Erik Hedborg, CEO PrintDreams. There is a lots of chances of growth of this technology in future because it is the easiest and affordable printing machine ever with camera.

CONCLUSION

PrintBrushTM 4X6 is a printer and a camera all in one. Small enough to slip into your pocket, it glides over most surfaces printing as it sweeps, using its advanced Random Movement Printing Technology. Print content from your PC or images snapped with the built-in camera. Print onto photo paper, office paper, cardboard, fabric,even walls! Quick and easy, affordable, flexible and fun, its greener too thanks to fewer moving parts and minimal energy consumption. After six years in development, PrintBrush is the first of a whole new generation of printers built around PrintDreams revolutionary RMPT technology.PrintBrush. Click and Sweep. With cost effectiveness and eco friendliness and also how company able to manage the integration ang working functionally has more than zero mechanical part on the board.this technology usesPrintBrush, an 8.8-ounce handheld gadget that uses inkjets, computer-mouse-like optics and navigation software to print uploaded images and text on any flat surface, including paper, plastic, wood and even fabric.People are adopting this techonology as it very easy to use and it saves time and efforts.

THANK YOU

CONCLUSION