Mtic Project

7/29/2019 Mtic Project

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MANAGEMENT OF TECHNOLOGY, INNOVATION

AND CHANGEMS 102MBA 2

ndSemester (2012-13)

GROUP ASSIGNMENT

(Mini Project)

on

A comparative study of Technology Strategies of any two automobile giantsviz. Tata Motors and Hyundai

Submitted By:

Name: KRITI REHANI (Enrolment No :062)

Name: DEEPSHIKHA (Enrolment No : 063)

Name: SHIVANI SHARMA (Enrolment No : 064)

Name : SONAM DHAWAN (Enrolment No : 065)

Name : SUPRIYA SAROHA (Enrolment No : 066)

Name : RAHUL SARIN (Enrolment No : 067)

Submitted To:

Dr. Vijay Kr. Khurana

Maharaja Agrasen Institute of Technology

MAIT, Sector-22, Rohini, Delhi-110086

Affiliated to GGS IP University, Delhi


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INDEX

About the Automobile Industry

Objectives of the study

Tata Motors and its technological strategies

Hyundai and its technological strategies

Comparison of technologies of two Tata Motors and Hyundai

Conclusions

Recommendations

References


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AUTOMOBILE INDUSTRY

The automotive industry in India is one of the larger markets in the world and hadpreviously been one of the fastest growing globally, but is now seeing flat or negative growthrates. India's passenger car and commercial vehicle manufacturing industry is the sixth largest

in the world, with an annual production of more than 3.9 million units in 2011 According to recent reports, India overtook Brazil and became the sixth largest passenger

vehicle producer in the world (beating such old and new auto makers as Belgium, UnitedKingdom, Italy, Canada, Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sellaround three million units in the course of 2011-12

In 2009, India emerged as Asia's fourth largest exporter ofpassenger cars, behind Japan, SouthKorea, and Thailand

In 2010, India beat Thailand to become Asia's third largest exporter of passenger cars. As of2010, India is home to 40 million passenger vehicles. More than 3.7 million automotivevehicles were produced in India in 2010 (an increase of 33.9%), making the country the

second (after China) fastest growing automobile market in the world in that year. According to the Society of Indian Automobile Manufacturers, annual vehicle sales are

projected to increase to 4 million by 2015, no longer 5 million as previously projected.

The majority of India's car manufacturing industry is based around three clusters in the south,west and north.

The southern cluster consisting ofChennai is the biggest with 35% of the revenue share. Thewestern hub nearMumbai and Pune contributes to 33% of the market and the northern clusteraround the National Capital Region contributes 32% .

Chennai, with the India operations ofFord, Hyundai, Renault, Mitsubishi, Nissan, BMW,Hindustan Motors, Daimler, Caparo, and PSA Peugeot Citron is about to begin theiroperations by 2014. Chennai accounts for 60% of the country's automotive exports.

Gurgaon and Manesarin Haryana form the northern cluster where the country's largest carmanufacturer, Maruti Suzuki, is based .

The Chakan corridor nearPune, Maharashtra is the western cluster with companies likeGeneral Motors, Volkswagen, Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz,Land Rover, Jaguar Cars, Fiat and Force Motors having assembly plants in the area. Nashikhas a major base of Mahindra & Mahindra with a UV assembly unit and an Engine assemblyunit.

Aurangabad with Audi, Skoda and Volkswagen also forms part of the western cluster. Anotheremerging cluster is in the state ofGujarat with manufacturing facility ofGeneral Motors inHalol and further planned forTata Nano at their plant in Sanand. Ford, Maruti Suzuki andPeugeot-Citroenplants are also set to come up in Gujarat.

The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly, but invery small numbers. An embryonic automotive industry emerged in India in the 1940s.Mahindra & Mahindra was established by two brothers as a trading company in 1945, andbegan assembly ofJeep CJ-3A utility vehicles.

Following the independence, in 1947, the Government of India and the private sector launchedefforts to create an automotive component manufacturing industry to supply to the automobileindustry. However, the growth was relatively slow in the 1950s and 1960s due tonationalisation and the license raj which hampered the Indian private sector .
http://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/List_of_countries_by_motor_vehicle_productionhttp://en.wikipedia.org/wiki/List_of_countries_by_motor_vehicle_productionhttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/National_Capital_Regionhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Ford_India_Private_Limitedhttp://en.wikipedia.org/wiki/Hyundai_Motor_India_Limitedhttp://en.wikipedia.org/wiki/Renault_India_Private_Limitedhttp://en.wikipedia.org/wiki/Mitsubishihttp://en.wikipedia.org/wiki/Nissan_Motor_India_Private_Limitedhttp://en.wikipedia.org/wiki/BMW_Indiahttp://en.wikipedia.org/wiki/Hindustan_Motorshttp://en.wikipedia.org/wiki/Daimler_AGhttp://en.wikipedia.org/wiki/Caparohttp://en.wikipedia.org/wiki/PSA_Peugeot_Citro%C3%ABnhttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/Manesarhttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Chakan,_Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/General_Motors_India_Private_Limitedhttp://en.wikipedia.org/wiki/Volkswagen_Indiahttp://en.wikipedia.org/wiki/Skoda_Auto_India_Private_Limitedhttp://en.wikipedia.org/wiki/Mahindra_and_Mahindrahttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Mercedes-Benz_Indiahttp://en.wikipedia.org/wiki/Land_Roverhttp://en.wikipedia.org/wiki/Jaguarhttp://en.wikipedia.org/wiki/Fiat_Automobiles_India_Limitedhttp://en.wikipedia.org/wiki/Force_Motorshttp://en.wikipedia.org/wiki/Nashikhttp://en.wikipedia.org/wiki/Aurangabad,_Maharashtrahttp://en.wikipedia.org/wiki/Audi_Indiahttp://en.wikipedia.org/wiki/Skoda_Auto_India_Private_Limitedhttp://en.wikipedia.org/wiki/Volkswagen_Indiahttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/General_Motors_India_Private_Limitedhttp://en.wikipedia.org/wiki/Halolhttp://en.wikipedia.org/wiki/Tata_Nanohttp://en.wikipedia.org/wiki/Sanand_Plant_(Tata_Motors)http://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Peugeot-Citroenhttp://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limitedhttp://en.wikipedia.org/wiki/Jeep_CJhttp://en.wikipedia.org/wiki/Independence_of_Indiahttp://en.wikipedia.org/wiki/License_rajhttp://en.wikipedia.org/wiki/License_rajhttp://en.wikipedia.org/wiki/Independence_of_Indiahttp://en.wikipedia.org/wiki/Jeep_CJhttp://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limitedhttp://en.wikipedia.org/wiki/Peugeot-Citroenhttp://en.wikipedia.org/wiki/Sanandhttp://en.wikipedia.org/wiki/Sanand_Plant_(Tata_Motors)http://en.wikipedia.org/wiki/Tata_Nanohttp://en.wikipedia.org/wiki/Halolhttp://en.wikipedia.org/wiki/General_Motors_India_Private_Limitedhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Volkswagen_Indiahttp://en.wikipedia.org/wiki/Skoda_Auto_India_Private_Limitedhttp://en.wikipedia.org/wiki/Audi_Indiahttp://en.wikipedia.org/wiki/Aurangabad,_Maharashtrahttp://en.wikipedia.org/wiki/Nashikhttp://en.wikipedia.org/wiki/Force_Motorshttp://en.wikipedia.org/wiki/Fiat_Automobiles_India_Limitedhttp://en.wikipedia.org/wiki/Jaguarhttp://en.wikipedia.org/wiki/Land_Roverhttp://en.wikipedia.org/wiki/Mercedes-Benz_Indiahttp://en.wikipedia.org/wiki/Tata_Motorshttp://en.wikipedia.org/wiki/Mahindra_and_Mahindrahttp://en.wikipedia.org/wiki/Skoda_Auto_India_Private_Limitedhttp://en.wikipedia.org/wiki/Volkswagen_Indiahttp://en.wikipedia.org/wiki/General_Motors_India_Private_Limitedhttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Chakan,_Maharashtrahttp://en.wikipedia.org/wiki/Maruti_Suzukihttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Manesarhttp://en.wikipedia.org/wiki/Gurgaonhttp://en.wikipedia.org/wiki/PSA_Peugeot_Citro%C3%ABnhttp://en.wikipedia.org/wiki/Caparohttp://en.wikipedia.org/wiki/Daimler_AGhttp://en.wikipedia.org/wiki/Hindustan_Motorshttp://en.wikipedia.org/wiki/BMW_Indiahttp://en.wikipedia.org/wiki/Nissan_Motor_India_Private_Limitedhttp://en.wikipedia.org/wiki/Mitsubishihttp://en.wikipedia.org/wiki/Renault_India_Private_Limitedhttp://en.wikipedia.org/wiki/Hyundai_Motor_India_Limitedhttp://en.wikipedia.org/wiki/Ford_India_Private_Limitedhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/National_Capital_Regionhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/List_of_countries_by_motor_vehicle_productionhttp://en.wikipedia.org/wiki/List_of_countries_by_motor_vehicle_productionhttp://en.wikipedia.org/wiki/Automotive_industryhttp://en.wikipedia.org/wiki/Automotive_industry


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Cars were still a major luxury. Eventually multinational automakers, such as, though notlimited to, Suzuki and Toyota of Japan and Hyundai of South Korea, were allowed to invest inthe Indian market ultimately leading to the establishment of an automotive industry in India. Anumber of foreign firms also initiated joint ventures with Indian companies.

EMISSION NORMS IMPOSED ON THE INDUSTRY

In tune with international standards to reduce vehicular pollution, the central government unveiled thestandards titled 'India 2000' in 2000 with later upgraded guidelines as 'Bharat Stage'. These standards arequite similar to the more stringent European standards and have been traditionally implemented in aphased manner, with the latest upgrade getting implemented in 13 cities and later, in the rest of thenation. Delhi(NCR), Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Surat,Kanpur, Lucknow, Solapur, and Agra are the 13 cities where Bharat Stage IV has been imposed whilethe rest of the nation is still under Bharat Stage .

EXPORTS

India's automobile exports have grown consistently and reached $4.5 billion in 2009, withUnited Kingdom being India's largest export market followed by Italy, Germany, Netherlandsand South Africa. India's automobile exports are expected to cross $12 billion by 2014.

According toNew York Times, India's strong engineering base and expertise in themanufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturingfacilities of several automobile companies like Hyundai, Nissan, Toyota, Volkswagen andMaruti Suzuki .

In 2008, South Korean multinational Hyundai Motors alone exported 240,000 cars made inIndia. Nissan Motorsplans to export 250,000 vehicles manufactured in its India plant by 2011.

Similarly, US automobile company, General Motors announced its plans to export about50,000 cars manufactured in India by 2011 .

In September 2009, Ford Motors announced its plans to set up a plant in India with an annualcapacity of 250,000 cars for US$500 million. The cars will be manufactured both for theIndian market and for export. The company said that the plant was a part of its plan to makeIndia the hub for its global production business. Fiat Motors also announced that it wouldsource more than US$1 billion worth auto components from India .

In recent years, India has emerged as a leading center for the manufacture of small cars.Hyundai, the biggest exporter from the country, now ships more than 250,000 cars annually

from India.
http://en.wikipedia.org/wiki/Suzukihttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Hyderabad,_Indiahttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Surathttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Solapurhttp://en.wikipedia.org/wiki/Agrahttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/Hyundai_Motors_Indiahttp://en.wikipedia.org/wiki/Nissanhttp://en.wikipedia.org/wiki/Toyota_Kirloskarhttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Suzuki#Maruti_Suzukihttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Nissan_Motorshttp://en.wikipedia.org/wiki/UShttp://en.wikipedia.org/wiki/Automakerhttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Ford_Motorshttp://en.wikipedia.org/wiki/Fiathttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/Fiathttp://en.wikipedia.org/wiki/Ford_Motorshttp://en.wikipedia.org/wiki/General_Motorshttp://en.wikipedia.org/wiki/Automakerhttp://en.wikipedia.org/wiki/UShttp://en.wikipedia.org/wiki/Nissan_Motorshttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Suzuki#Maruti_Suzukihttp://en.wikipedia.org/wiki/Volkswagenhttp://en.wikipedia.org/wiki/Toyota_Kirloskarhttp://en.wikipedia.org/wiki/Nissanhttp://en.wikipedia.org/wiki/Hyundai_Motors_Indiahttp://en.wikipedia.org/wiki/New_York_Timeshttp://en.wikipedia.org/wiki/Agrahttp://en.wikipedia.org/wiki/Solapurhttp://en.wikipedia.org/wiki/Lucknowhttp://en.wikipedia.org/wiki/Kanpurhttp://en.wikipedia.org/wiki/Surathttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Hyderabad,_Indiahttp://en.wikipedia.org/wiki/Bangalorehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Delhihttp://en.wikipedia.org/wiki/Hyundaihttp://en.wikipedia.org/wiki/Toyotahttp://en.wikipedia.org/wiki/Suzuki


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Top 20 export destinations in 2007-2008 and growth from previous year

Rank Country

2007-2008 (in USD

Millions)

2008-2009 (in USD

Millions)

Percentage

Growth

1United States ofAmerica

593.64 525.24 -11.52

2 Italy 332.35 359.68 8.22

3 Sri Lanka 249.14 216.11 -13.26

4 South Africa 224.93 188.57 -15.79

5 United Kingdom 165.57 246.32 48.77

6 United Arab Emirates 164.44 192.74 17.21

7 Algeria 147.34 265.63 80.28

8 Bangladesh 137.26 164.86 20.119 Egypt 134.43 143.54 5.99

10 Germany 133.52 409.63 206.8

11 Colombia 118.88 120.71 1.54

12 Nepal 111.33 98.13 -11.86

13 Mexico 93.80 94.10 0.32

14 Turkey 83.53 73.82 -11.63

15 Spain 81.01 56.96 -29.69

16 France 76.77 134.21 74.83

17 Nigeria 66.01 148.74 125.0318 Greece 65.75 127.63 94.1

19 Netherland 65.19 163.66 151.05

20 Ghana 59.91 38.30 -36.07
http://en.wikipedia.org/wiki/Automotive_industry_in_the_UShttp://en.wikipedia.org/wiki/Automotive_industry_in_the_UShttp://en.wikipedia.org/wiki/Automotive_industry_in_the_UShttp://en.wikipedia.org/wiki/Automotive_industry_in_Italyhttp://en.wikipedia.org/wiki/Automotive_industry_in_Germanyhttp://en.wikipedia.org/wiki/Automotive_industry_in_Germanyhttp://en.wikipedia.org/wiki/Automotive_industry_in_Italyhttp://en.wikipedia.org/wiki/Automotive_industry_in_the_UShttp://en.wikipedia.org/wiki/Automotive_industry_in_the_US


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Electric vehicle and Hybrid vehicle (xEV) industry

During April 2012 Indian Government has planned to unveil the roadmap for thedevelopment of the domestic electric and hybrid vehicles (xEV) in the country .

A discussion between the various stakeholders including Government, industry and theacademia is expected to take place during 2324 February .

The final contours of the policy will be formed after this set of discussions. Ministriessuch as Petroleum, Finance, Road Transport and Power are involved in developing abroad framework for the sector. Along with these ministries big auto industry names suchas MrAnand Mahindra (Vice Chairman and Managing Director, Mahindra & Mahindra)and MrVikram Kirloskar(Vice-Chairman, Toyota Kirloskar) are also involved in thistask.

Government has also proposed to set up a Rs 740 crore R&D fund for the sector in the

12th five year plan during 2012-17.The idea is to reduce the high cost of key importedcomponents such as the battery and electric motor and develop such capabilities locally.
http://en.wikipedia.org/wiki/Anand_Mahindrahttp://en.wikipedia.org/w/index.php?title=Vikram_Kirloskar&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Vikram_Kirloskar&action=edit&redlink=1http://en.wikipedia.org/wiki/Anand_Mahindra


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OBJECTIVES OF STUDY

Our main objective of this study is to carry out a comparative

study of technological strategies of two automobile giants TATA

MOTORS and HYUNDAI .


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TATA MOTORS

AND

ITSTECHNOLOGICAL

STRATEGIES


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COMPANY PROFILETata Motors Limited is India's largest automobile company, with consolidated revenues of INR

1,65,654crores (USD 32.5 billion) in 2011-12. It is the leader in commercial vehicles in each segment,

and among the top three in passenger vehicles with winning products in the compact, midsize car andutility vehicle segments. It is the world's fourth largest truck and bus manufacturer.

The Tata Motors Groups over 55,000 employees are guided by the vision to be ''best in the manner in

which we operate, best in the products we deliver, and best in our value system and ethics.''

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 7.5

million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's

manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow

(Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a

strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles

at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company's

dealership, sales, services and spare parts network comprises over 3,500 touch points.

The Company was incorporated on 1st September 1945 at Mumbai to manufacture diesel vehicles for

commercial use, excavators, industrial shunter, dumpers, heavy forgings and machine tools. It

collaborated with M/s Hitachi Construction Machinery Co. Ltd., Japan, for manufacture of hydraulic

excavators in 1984. In 1985, many of the machine tools and production devices required for the new

`TATA 407' and `TATA 608' series were produced by the Company in Capital Goods Division. The

company started making CNC machines in Capital Goods Division and its engineers were receiving

know-how and training from Nachi-Fujikoshi and Niigata of Japan with whom the Company was

collaborating in these fields. A new electronics centers was also commissioned at Pune to support the

manufacture and maintenance of this new generation of CNC machines.


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In the year 1995, Tata Engineering and Locomotive Company (TELCO), acquired a second hand

paint shop, machine line and cylinders from the Australian unit of the Japanese auto giant, Nissan.

TELCO is believed to have picked up the unit for Rs. 70 crore. The total cost of import duty would be

Rs 100 crore. During the year a machine tool division was expanded so as to double its machine

building capacity and significantly reduce production times.

Automobile giant Telco installed an electronic data interchange (EDI) network that connected the Telco

plants, with its vendors. Telco showcased its sports car `Telsport' 4X4 for the first time at the fourth

Middle East International Show in Dubai on 10 November 1997. Telco is the second Indian four

wheel maker after Mahindra and Mahindra to participate in the show which has attracted 200 exhibitors

from 28 countries including world market leaders like BMW and Mercedes. Telco sport was TELCO's

first entrant in the passenger vehicle segment followed by a five-door SUV in the later part of next year.

In the year 1999, Telco became the first Indian manufacturer to offer commercial vehicles meeting euro-

emission norms, a year before they were due to be introduced in the country - It was proposed to make

TCECL a one-stop shop for construction equipment and earthmoving machinery.

In October, the Company won the National award for R&D Efforts in Development of Indigenous

Technology in the Mechanical Engineering Industries Sector instituted by Department of Scientific and

Industrial Research, Ministry of Science and Technology for the year 1999. The company also obtained

the shareholders' approval for hiving off the division into a 100 per cent subsidiary, Telco Construction

Equipment Company Ltd (TCECL), at an extra general body meeting (EGM) held in Mumbai.

By 2002, Indica sales had crossed two-lakh mark and the company collaborated with Nippon-Arcelor

for technical knowhow on CR steel. It also received Teri's (The Energy and Resources Institute)

CoRE-BCSD (Corporate roundtable on development of strategies for sustainable development and

environment-business council for sustainable development) corporate social responsibility (CSR)

awards for 2001-02. Tata Motors brought down the prices of passenger car following the excise duty

reduction in the Budget that very year.

The Company changed from 'TELCO' to 'TATAMOTORS' in December 24, 2003. In 2004, it launched

the new Indica V2 in Kerala. The auto giant appointed Cyrus P Mistry as the Deputy Chairman of the

company in 2012 and signed an agreement with US company to develop engine for commercial

vehicles. It also signed a partnership with J&K Bank for financing car loans.

India's leading automobile maker,Tata Motors Ltd launched its new Sports Utility Vehicle (SUV) Tata

Safari Storme at a starting price of Rs 9.95 lakh (ex-showroom Delhi). It has emerged as the most


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reputed Indian company in terms of service levels, product quality, financial performance and talent

pool, as put by a survey by global research firm Nielsen. The company won an order for 1,314 trucks

from Surat-based Siddhi Vinayak Logistics.

Tata Motors, the first company from India's engineering sector to be listed in the New York Stock

Exchange (September 2004), has also emerged as an international automobile company. Through

subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand,

Spain and South Africa. Among them is Jaguar Land Rover, a business comprising the two iconic

British brands that was acquired in 2008. JLR supports two state of the art engineering and design

facilities and three manufacturing plants (Solihull, Castle Bromwich &Halewood) in the UK. In 2004,

Tata Motors acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck

maker.

The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in

the Korean market, while also exporting these products to several international markets. Today two-

thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata

Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and

subsequently the remaining stake in 2009. Hispano's presence is being expanded in other markets. In

2006, Tata Motors formed a joint venture with the Brazil-based Marcopolo, a global leader in body-

building for buses and coaches to manufacture fully-built buses and coaches for India and select

international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive

Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in

Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck,

with the Xenon having been launched in Thailand in 2008. Tata Motors (SA) (Proprietary) Ltd., Tata

Motors' joint venture with Tata Africa Holding (Pty) Ltd., has its assembly plant in South Africa at

Rosslyn, north of Pretoria, in the Gauteng province of South Africa. The plant can assemble, from semi

knocked down (SKD) kits, light, medium and heavy commercial vehicles ranging from 4 - 50 tonnes.

Tata Motors is also expanding its international footprint, established through exports since 1961. The

company's commercial and passenger vehicles are already being marketed in several countries in

Europe, Africa, the Middle East, South East Asia, South Asia, CIS, Russia and South America. It

has franchisee/joint venture assembly operations in Bangladesh, Ukraine, and Senegal.

The foundation of the company's growth over the last 66 years is a deep understanding of economic

stimuli and customer needs, and the ability to translate them into customer-desired offerings through


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leading edge R&D. With over 4,500 engineers and scientists, the company's Engineering Research

Centre, established in 1966, has enabled pioneering technologies and products. The company today has

R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and the UK.

It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle,

India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous

passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment.

In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously

developed mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world

have been looking forward to. The Tata Nano has been subsequently launched, as planned, in India in

March 2009. A development, which signifies a first for the global automobile industry, the Nano brings

the comfort and safety of a car within the reach of thousands of families. At one level Tata might well

compete with two-wheeler manufacturers - Ratan Tata has admitted that Nano has been inspired by the

vision of middle-class Indian families, complete with children, balanced precariously on two-wheelers.

On another front, the company aspires to compete with giants like BMW, Mercedes and Audi, if it bags

the Jaguar, and take on the Land cruisers of the world with the Land Rover acquisition.

In May 2009, Tata Motors ushered in a new era in the Indian automobile industry, in keeping with its

pioneering tradition, by unveiling its new range of world standard trucks called Prima. In their power,

speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in India and

match the best in the world in performance at a lower life-cycle cost. In October 2010, Tata Motors

launched the Tata Aria, the first Indian four-wheel drive crossover. The Tata Aria redefines several

benchmarks with its design and technologies, offering class leading features that take comfort and safety

to a new height.

Tata Motors is equally focused on environment-friendly technologies in emissions and alternative

fuels. It has developed electric and hybrid vehicles both for personal and public transportation. It has

also been implementing several environment-friendly technologies in manufacturing processes,

significantly enhancing resource conservation.

Through its subsidiaries, the company is engaged in engineering and automotive solutions, construction

equipment manufacturing, automotive vehicle components manufacturing and supply chain activities,

machine tools and factory automation solutions, high-precision tooling and plastic and electronic

components for automotive and computer applications, and automotive retailing and service operations.


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Tata Motors is committed to improving the quality of life of communities by working on four thrust

areas employability, education, health and environment. The activities touch the lives of more than a

million citizens. The company's support on education and employability is focused on youth and

women. They range from schools to technical education institutes to actual facilitation of income

generation. In health, our intervention is in both preventive and curative health care. The goal of

environment protection is achieved through tree plantation, conserving water and creating new water

bodies and, last but not the least, by introducing appropriate technologies in our vehicles and operations

for constantly enhancing environment care. With the foundation of its rich heritage, Tata Motors today

is etching a refulgent future.


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INNOVATION: R&D

ENGINEERING RESEARCH CENTER

The Research Centre at Jamshedpur regularly upgrades components and aggregates. A well-equipped

torture track enables rigorous and exhaustive testing of modifications before they are used as regular

fitments.

The Engineering Research Centre in Pune was setup in 1966 and is among the finest in the country. It

has been honoured with two prestigious awards - 'The DSIR National Award for R&D Effort in Industry

- 1999' and 'National Award for Successful Commercialisation of Indigenous Technology by an

Industrial Concern - 2000.'

FACILITIES

Test Beds: Tata Motors has 24 engine test beds for engine development. These are fully automated with

computerised data acquisition and logging. They are used to test performance, endurance, and durability.

They are also used in development of components and other engine aggregates.

The dynamometers ranging from 200 Hp to 500 Hp are capable of looking after all the existing and

future petrol, diesel, and CNG engines of Tata Motors. Three test beds are equipped with emissionanalysers. They are engaged in emission development for Euro norms. Six test beds are equipped with

'Intake Air Conditioning Systems' to feed combustion air at ref. temp, pressure and humidity to the

engine.

The latest addition is a contemporary "High Dynamic Transient Dynamometer" (HDTD) installed in

December 2000 which permits all 'chassis dynamometer' drive cycles to be run on it. It has an Emission

System, Dynamometer and Software. The powerful software simulates the driver and all vehicle

aggregates like gearbox and drivetrain, other than the engine.

Chassis Dynamometer Emission Lab: The ERC has a specialised AVL Zollner Chassis Dynamometer

with a 508mm-twin roller for checking the emission levels of chassis. It is certified by UTAC, TUV,

INTA and ARAI. With a 125 kw generator, it can cater to the maximum vehicle speed of 210 km/h.


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Inertia simulation ranges from 567kg to 3000 kg. The Horiba 9000 emission system has separate CVS

units for petrol and diesel.

Electrodynamic Vibration Shaker Platform: It is used for testing engine components and assemblies

against vibrations. It works with a rated force of 2000 kgf on X, Y, and Z-axis. The maximum

displacement is 40 mm and the maximum acceleration is 65g. It has a platform table size of 1000x1000

mm. The whole set-up has a PC based control and automation system.

Instrumentation Laboratory: The 'Instrumentation Laboratory' at ERC Engines is equipped with a

range of instruments to assist engine development. These include data acquisition systems, air flow

meters, blow-by meters, smoke meters, oil consumption meters, incometer & topometer, piston profile

tester, FIP test rig, Swirl test rig, and many other support equipments to cater to routine engine

development activities.

REDUCING EMISSION

A specialized laboratory has been set up to measure levels of emission of vehicles using either petrol,

diesel or CNG. This laboratory helps Tata Motors achieve fuel consumption efficiencies that would

conform to international standards, under varying driving cycles. It stands testimony to Tata Motors

commitment to help bring down levels of atmospheric pollution caused by vehicular exhaust.

DURABILITY TESTING

Test Tracks: High-speed tracks are specialized tracks for testing endurance of cars and commercial

vehicles. The Tata Motors torture tracks and high-speed tracks in Jamshedpur and Pune are the only one

of their kind in the country. The torture track has 4 segments. Each segment affords a different type and

level of stress testing for the vehicle chassis and aggregates. The tracks subject the chassis to shock,

twisting, and bending loads. 1000 cycles on this torture track are equivalent to approximately one and a

half lakh kms of running on regular roads. It thus provides a valid test of chassis and vehicle durability.

Four Poster Servo-Hydraulic Test Facility: Four Poster Servo-Hydraulic Test Facility consists of four

posts for mounting the vehicle. The vehicle is subjected to vertical motions equivalent to road


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undulations similar to actual runs on a test track. These tests conducted in a lab under controlled

conditions are accurate and unaffected by external factors that could hamper testing activity.

MINIMIZING NOISE

Anechoic chamber is a highly sophisticated noise and vibration laboratory, the nerve centre of which is a

vast chamber lined with 88,000 cones projecting at various angles from the walls and ceiling. It is one of

its kind in India and is developed completely with in-house facilities.

A number of cones, made of glass wool, are covered with fire retardant material and absorb sound

generated within this chamber. There are rubber dampers, and a meter-thick wall of air surrounds the

chamber itself. Designed to achieve 99.5% noise absorption, the chamber is used to test noise and

vibration levels created by vehicles.

For e.g. The noise of a door being shut, the click of a switch or an engine being started.

DESIGNING AND STYLING (CAD CENTER)

The CAD centre is equipped with 53 state-of-the-art CAD stations and the latest software. The CAD

centre is a vital organ of ERC's Cab Design Section.

CAD designing involves development of vehicle specifications, styling interiors and exteriors,

reviewing the styling from the engineering and aesthetic points of view, virtual prototyping to check for

design acceptability and feasibility of manufacture.

Based on this information, several running prototypes are made and tested. It is only after all flaws, if

any, are corrected using CAD systems, that vehicles are approved for mass production.


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INNOVATION: CONCEPT CARS

TATA MEGA PIXEL

Tata Megapixel, a range extended electric vehicle (REEV), is a new four-seater city-smart global car

concept for the performance-seeking and environment-conscious motorist anywhere in the world.

Combining a lithium ion phosphate battery and an on-board petrol engine generator for recharging on

the move, the Tata Megapixel offers a range of up to 900 km (with a single tank of fuel), path-breaking

CO2 emission of just 22 gm / km and fuel economy of 100 km / litre (under battery only power). The at-

home charging system is an as innovative induction charging system. The car has simply to be parked

over the induction pad for charging to begin.

The class-leading 'Zero Turn' drive system of the Tata Pixel (shown at the 2011 Geneva Motor Show)

has been taken to an even higher level of manoeuvrability in the Tata Megapixel. The car's electric drive

has four independent electric motors, one at each wheel. When parking, the electric hub motors drive the

wheels in opposite directions, while the front wheels are turned at an acute angle, enabling an

exceptional 2.8 metre turning radius.

The Tata Megapixel is as distinctive in elegantly melding Indian uniqueness - in colours, graphic themes

or materials - with global styling preferences. The integrated lamp and grille graphics sweep back over

the front wheel arches to render a dynamic front end. It is echoed on the panoramic roof, creating a

harmony between sun & shade and sense of interior space. The floating C-pillar and wrap-around belt

line finisher integrate perfectly with the sculpted body surface, flowing freely to the rear and

encapsulating the 5-spoke wheel design.


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A double-sliding door system and the car's B-pillar less design make entry/exit easy, besides superb

visibility. The battery layout and hub motors maximize the interior package. So, the Tata Megapixel

comfortably accommodates for adults with luggage. The front seats are cantilevered on the central

tunnel, releasing floor space for additional storage. Light leather trims and rose metal details accentuate

the joyous marriage of richness of tradition and innovativeness of technology.

This fusion is heightened by an advanced human machine interface (HMI). The console docking point

can connect a smart phone with the car. The built-in large touch screen HMI, at the centre of the

instrument panel, thus becomes a common access point for the repertoire of the smart device and for

controlling the functions of the car, like temperature, ventilation, driving modes and performance.

The Tata Megapixel denotes Tata Motors' progression from the Tata Pixel, based on the Tata Nano and a

city car concept for Europe, reflecting the company's future design direction.

TATA PIXEL

Tata Motors presented at the 81st Geneva Motor Show the Tata Pixel, a new city car concept for Europe.

Based on the Tata Nano, the Tata Pixel - at just over three metres in length - is the most package

efficient four-seater in the world, comfortably accommodating four adults, unlike a typical city carwhich is either a two-seater or can accommodate two adults and two children only.

Speaking on the occasion, Mr. Carl-Peter Forster, Managing Director and Group CEO of Tata Motors,

said, "Tata Motors holds true to its belief that there is an opportunity in Europe for a city car, which is

optimal in space, manoeuvrability and environment-friendliness. The Tata Pixel is a reflection of Tata

Motors' idea of what such a car should be."


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The Tata Pixel's ability to manoeuvre and park in the tightest of spaces is made possible by its Zero Turn

toroidal traction-drive Infinitely Variable Transmission (IVT), which assists rotation of the outer rear

wheel forwards and the inner rear wheel backwards, while the front wheels turn at acute angles. The

result is a turning circle radius of just 2.6 metres. The 'scissor' doors rotate upwards from the front to

allow passengers to effortlessly enter or exit the Tata Pixel, even in the tightest of spaces.

A forward sweeping roofline, with minimal front and rear overhangs, accentuates the youthful styling.

The Tata Pixel is also designed to provide a high level of connectivity. Key functions are controlled by

the driver's smart phone, running 'My Tata Connect' - the first integrated human-machine interface

(HMI) concept from Tata Motors.

TATA ELEGANTE

Tata Motors unveiled the Tata Elegante, a Sedan Concept based on all new platform, at the 77th Geneva

Auto Show in the year 2007.The Tata Elegante, larger than the current Tata Indigo Sedan, is conceptualized to incorporate 4 cylinder

transverse petrol and diesel engines from 1.4 litres through to 2 litres and a compact V6 petrol power

unit. Common rail direct injection turbo diesel engines with variable valve timing and capabilities to

comply with Euro V emissions norms will also be available. Power varies from 90 to 200 PS with torque

of upto 280 Nm. Transmission options include 6 speed manual and automatic gearboxes.

Besides meeting all European safety, crash-worthiness and emission standards, the Tata Elegante's

features include satellite navigation system, cruise control, integrated blue tooth compatibility, heated

mirrors, rain sensor, front and rear parking sensors, and many other contemporary features. Several of

the design cues of the Tata Elegante will be incorporated in the forthcoming generation of Tata Indica

and Tata Indigo cars.


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TATA CLIFFRIDER

Tata Motors unveiled the Tata Cliffrider, a "Multi-Utility Lifestyle Vehicle" Concept, at the 76th

Geneva Auto Show in the year 2006.

The Tata Cliffrider is derived from the Tata "Crossover" Concept, which was originally unveiled at the

last Geneva Auto Show. Sporting a silhouette like a high-slung sedan, theTata Cliffrider is a dynamic

package that combines lifestyle and sporty usage with the practical functionality of a pick-up truck.

The Concept showcases Tata Motors' idea of how a utility product could evolve in future for the

discerning customer through a truly multi-purpose, multi-terrain usage of a car.

The exterior styling cues carry forward the visual theme of the Tata Crossover. The door trims show a

continuity of form due to the disguised central pillar, with the front door hinged at its leading edge and

the rear door at its trailing edge, allowing better access to the rear seats. The interior emphasizes space

and elegance with an innovative ventilation system and driver-oriented instrumentation stylishly

packaged in the steering column. Long beam lights mounted on the roll bar and a load-body suited to

carry mountain bikes, skis or snowboards re-inforce the "fun and adventure" image. It can also carry

goods in the load tray which can be hidden from view as well as protected from weather conditions by a

sliding cover.

Configured to be fitted with a range of Euro IV engines including a V6 Petrol and next generation

Common Rail diesel power trains, it would offer multiple airbags, ABS, Traction Control, Navigation

Control and a host of other contemporary features. The Tata Cliffrider would be available in 4x2 as

well as 4x4 versions.


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TATA INDIVA

Tata Motors has unveiled a new 7-seater MPV concept in the year 2002. Built on the same platform as

Tata's B-segment offering, the Tata Indica, this MPV concept demonstrates the versatility of the Tata

Indica platform.

The Tata MPV, the Tata Indiva has been designed as a compact, space-efficient vehicle and is amongst

the shortest 7-seater conceived with an overall length of just under 4.3 metres. It has a high seating

position, which enhances passenger comfort, safety and visibility. The interior layout is flexible with the

3rd row of seats being removable which frees up interior space. Sporting 16" alloy wheels, it has been

designed as a streamlined peoples' carrier, which is more car-like with on-board electronic systems

integrating high level of in-car entertainment, navigation and internet connectivity. The concept has a

permanent sunroof and a headliner with LED lighting, which gives the interior an airy, spacious feeling.


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ACQUISITION OF NEW TECHNOLOGIES THROUGH ACQUISITION OF COMPANIES

Technological capabilities are more than designs and drawings, or plant and machinery. They are

embedded in the organizational practices of the organization. It is therefore no surprise that technology

transfer is a challenging process. The transferee company often misses out on the organizational

practices and culture that go along with continuously improving the technology. Acquiring entire

companies for their technology helps overcome this problem. But the acquisition of companies,

particularly the integration of the acquired company, is no trivial task and several studies have shown

that a majority of acquisitions fail to enhance shareholder value. In January 2004, one of Indias leading

automobile component manufacturers, Bharat Forge Ltd., acquired Carl Dan Peddinghaus GmbH &

Co. (CDP) in Germany. Founded in 1839, CDP is renowned for its product design and development

capabilities. It has historically worked very closely with BMW and other German automobile companies

to develop suspension components for their new vehicles. Through the acquisition of CDP, Bharat Forge

got access to the superior design capabilities of CDP and also the opportunity to work closely with

BMW. This will enable Bharat Forge to get sole supplier contracts for components developed for new

BMW vehicles. Subsequently, Bharat Forge acquired CDP-Aluminium technik, a major supplier of

aluminum forgings to BMW, Audi, and Volkswagen, thus enabling it to move into the growing area of

aluminum forgings.

HYUNDAI


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AND

ITS

TECHNOLOGICAL

STRATEGIES


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COMPANY PROFILE

The Hyundai Motor Company is a South Korean multinational automaker headquartered in Seoul,

South Korea. Hyundai was founded in 1967 and it, along with Kia, together comprise the Hyundai

Motor Group, which is the world's fourth largest automobile manufacturer based on annual vehicle sales

in 2010. In 2008, Hyundai (without Kia) ranked as the eighth largest automaker. In 2010, Hyundai sold

over 3.6 million vehicles worldwide.

Hyundai operates the world's largest integrated automobile manufacturing facility in Ulsan, which is

capable of producing 1.6 million units annually. The company employs about 75,000 persons

worldwide. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms.

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai Motor

Company was later established in 1967. The company's first model, the Cortina, was released in

cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop their own car, they

hired George Turnbull, the former Managing Director of Austin Morris at British Leyland. He in turn

hired five other top British car engineers. They were Kenneth Barnett body design, engineers John

Simpson and Edward Chapman, John Crosthwaite ex-BRM as chassis engineer and Peter Slater as chief

development engineer. In 1975, the Pony, the first Korean car, was released, with styling by Giorgio

Giugiaro ofItal Design and powertrain technology provided by Japan's Mitsubishi Motors. Exports

began in the following year to Ecuadorand soon thereafter to the Benelux countries.

In 1984, Hyundai exported the Pony to Canada, but not to the United States, because the Pony didn't

pass emissions standards there. Canadian sales greatly exceeded expectations, and it was at one point the

top-selling car on the Canadian market. The Pony afforded a much higher degree of quality and

refinement in the lowest price auto segment than the Eastern-bloc imports of the period then available.

In 1985, the one millionth Hyundai car was built.

In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best Product

#10" byFortune magazine, largely because of its affordability. The company began to produce models

with its own technology in 1988, beginning with the midsize Sonata. In the spring of 1990, aggregate

production of Hyundai automobiles reached the four million mark.[10]In 1991, the company succeeded

in developing its first proprietary gasoline engine, the four-cylinder Alpha, and also its own

transmission, thus paving the way for technological independence.
http://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Seoul,_South_Koreahttp://en.wikipedia.org/wiki/Seoul,_South_Koreahttp://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/Hyundai_Motor_Grouphttp://en.wikipedia.org/wiki/Hyundai_Motor_Grouphttp://en.wikipedia.org/wiki/Ulsanhttp://en.wikipedia.org/wiki/Car_dealershiphttp://en.wikipedia.org/wiki/Showroomhttp://en.wikipedia.org/wiki/Showroomhttp://en.wikipedia.org/wiki/Chung_Ju-Yunghttp://en.wikipedia.org/wiki/Ford_Cortinahttp://en.wikipedia.org/wiki/Ford_Motor_Companyhttp://en.wikipedia.org/wiki/George_Turnbull_(autoindustry_executive)http://en.wikipedia.org/wiki/British_Leylandhttp://en.wikipedia.org/wiki/John_Crosthwaitehttp://en.wikipedia.org/wiki/BRMhttp://en.wikipedia.org/wiki/Hyundai_Ponyhttp://en.wikipedia.org/wiki/ItalDesignhttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/Ecuadorhttp://en.wikipedia.org/wiki/Benelux_countrieshttp://en.wikipedia.org/wiki/Hyundai_Ponyhttp://en.wikipedia.org/wiki/Hyundai_Excelhttp://en.wikipedia.org/wiki/Fortune_magazinehttp://en.wikipedia.org/wiki/Fortune_magazinehttp://en.wikipedia.org/wiki/Fortune_magazinehttp://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-TV991-10http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-TV991-10http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-TV991-10http://en.wikipedia.org/wiki/Hyundai_Motor_Company#cite_note-TV991-10http://en.wikipedia.org/wiki/Hyundai_Sonatahttp://en.wikipedia.org/wiki/Fortune_magazinehttp://en.wikipedia.org/wiki/Hyundai_Excelhttp://en.wikipedia.org/wiki/Hyundai_Ponyhttp://en.wikipedia.org/wiki/Benelux_countrieshttp://en.wikipedia.org/wiki/Ecuadorhttp://en.wikipedia.org/wiki/Mitsubishi_Motorshttp://en.wikipedia.org/wiki/ItalDesignhttp://en.wikipedia.org/wiki/Hyundai_Ponyhttp://en.wikipedia.org/wiki/BRMhttp://en.wikipedia.org/wiki/John_Crosthwaitehttp://en.wikipedia.org/wiki/British_Leylandhttp://en.wikipedia.org/wiki/George_Turnbull_(autoindustry_executive)http://en.wikipedia.org/wiki/Ford_Motor_Companyhttp://en.wikipedia.org/wiki/Ford_Cortinahttp://en.wikipedia.org/wiki/Chung_Ju-Yunghttp://en.wikipedia.org/wiki/Showroomhttp://en.wikipedia.org/wiki/Car_dealershiphttp://en.wikipedia.org/wiki/Ulsanhttp://en.wikipedia.org/wiki/Hyundai_Motor_Grouphttp://en.wikipedia.org/wiki/Hyundai_Motor_Grouphttp://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/Seoul,_South_Koreahttp://en.wikipedia.org/wiki/Seoul,_South_Koreahttp://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/South_Korea


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In 1996, Hyundai Motor India Limited was established with a production plant in Irungattukottai

nearChennai, India.

In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand.

Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in

1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design,

manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km)

warranty to cars sold in the United States and launched an aggressive marketing campaign.

In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. Power and Associates.

Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002, Hyundai has also been

one of the worldwide official sponsors of the FIFA World Cup.

In 2006, the South Korean government initiated an investigation ofChung Mong Koo's practices as head

of Hyundai, suspecting him ofcorruption. On April 28, 2006, Chung was arrested, and charged

forembezzlement of 100 billion South Korean won (US$106 million). As a result, Hyundai Vice

Chairman and CEO, Kim Dong-jin, replaced him as head of the company.

On September 30, 2011, Yang Seung Suk announced his retirement as CEO of Hyundai Motor Co. Inthe interim replacement period, Chung Mong-koo and Kim Eok-jo will divide the duties of the CEO

position.
http://en.wikipedia.org/wiki/Hyundai_Motor_India_Limitedhttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chung_Mong_Koohttp://en.wikipedia.org/wiki/Hyundai_Motor_Grouphttp://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/FIFA_World_Cuphttp://en.wikipedia.org/wiki/Chung_Mong_Koohttp://en.wikipedia.org/wiki/Corporate_crimehttp://en.wikipedia.org/wiki/Embezzlementhttp://en.wikipedia.org/wiki/South_Korean_wonhttp://en.wikipedia.org/wiki/South_Korean_wonhttp://en.wikipedia.org/wiki/Embezzlementhttp://en.wikipedia.org/wiki/Corporate_crimehttp://en.wikipedia.org/wiki/Chung_Mong_Koohttp://en.wikipedia.org/wiki/FIFA_World_Cuphttp://en.wikipedia.org/wiki/J.D._Power_and_Associateshttp://en.wikipedia.org/wiki/Hyundai_Motor_Grouphttp://en.wikipedia.org/wiki/Chung_Mong_Koohttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Hyundai_Motor_India_Limited


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Research and Development

Hyundai has 6 centres worldwide, located in Korea (three offices), Germany, Japan and India.

Additionally, there is an American design centre in California that develops designs for US markets.

Business

In 1998, after a shake-up in the Korean auto industry caused by overambitious expansion and the Asian

financial crisis, Hyundai acquired rival Kia Motors. In 2000, the company established a strategic

alliance with DaimlerChryslerand severed its partnership with the Hyundai Group. In 2001,

the Daimler-Hyundai Truck Corporation was formed. In 2004, however, DaimlerChrysler divested its

interest in the company by selling its 10.5% stake for $900 million.

Hyundai has invested in manufacturing plants in the North America, India, Czech Republic, Pakistan,

China and Turkey as well as research and development centers in Europe, Asia, North America, and

the Pacific Rim. In 2004, Hyundai Motor Company had $57.2 billion in sales in South Korea making it

the country's second largest corporation, orchaebol. Worldwide sales in 2005 reached 2,533,695 units,

an 11 percent increase over the previous year. In 2011, Hyundai sold 4.05 million cars worldwide and

the Hyundai Motor Group was the world's fourth largest automoker behind GM, Volkswagen and

Toyota - a distinction it earned when it surpassed Ford Auto Group in 2009. Hyundai vehicles are sold

in 193 countries through some 5,000 dealerships.

The Hyundai brand power continues to rise as it was ranked 65th in the 2007 Best Global Brands by

Interbrand and BusinessWeek survey, with brand value estimated at $5.0 billion. Public perception of

the Hyundai brand has been transformed as a result of dramatic improvements in the quality of Hyundai

vehicles. As of 2011, it is the world's fastest growing car brand for two years running.
http://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/DaimlerChryslerhttp://en.wikipedia.org/wiki/Hyundai_Grouphttp://en.wikipedia.org/wiki/Daimler-Hyundai_Truck_Corporationhttp://en.wikipedia.org/wiki/Research_and_developmenthttp://en.wikipedia.org/wiki/Pacific_Rimhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/Hyundai_Motor_Grouphttp://en.wikipedia.org/wiki/Hyundai_Motor_Grouphttp://en.wikipedia.org/wiki/Chaebolhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Pacific_Rimhttp://en.wikipedia.org/wiki/Research_and_developmenthttp://en.wikipedia.org/wiki/Daimler-Hyundai_Truck_Corporationhttp://en.wikipedia.org/wiki/Hyundai_Grouphttp://en.wikipedia.org/wiki/DaimlerChryslerhttp://en.wikipedia.org/wiki/Kia_Motorshttp://en.wikipedia.org/wiki/Asian_financial_crisishttp://en.wikipedia.org/wiki/Asian_financial_crisis


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INNOVATION: ECONOMICZERO-EMISSION VEHICLE

Realizing environmental management is the prerequisite to realizing a sustainable future!

Right at this moment when the entire world is focused on reducing greenhouse gas emissions, Hyundai

is focused on developing technologies to minimize the discharge of harmful substances across the board,

from the early stages of production all the way up to the moment of usage. At the same time, it is

sparing no effort or investment to develop and produce eco-friendly vehicles with the ultimate goal of

one day providing cars that do not emit any CO2.

Environmental management realized through Blue drive

Starting with the development of the FGV-I HEV concept car in 1995, then the proclamation of global

environmental management in 2003, and the establishment of the Environmental Technology Center in

2005, Hyundai has been striving constantly to reduce the environmental impact of its automobiles.

These efforts were launched full scale and started becoming more visible with the introduction of the

Blue Drive strategy in 2009. Blue Drive is Hyundais low carbon green technology strategy to reduce

CO2 emissions by automobiles as well as the brand name of the eco-friendly cars that apply the

eponymous technologies.

In the short term, Hyundais Blue Drive strategy is focused on increasing fuel efficiency and developing

eco-friendly vehicles including bio fuel, hybrid, electric, and hydrogen fuel cell vehicles. Ultimately, it

aims to realize cars that do not produce any CO2 at all. Centered on its Blue Drive strategy, Hyundai will

spare no efforts in its environmental management initiatives so that it may contribute to making a futurewhere man, society, and Earth can coexist in happiness.


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Hybrid cars that care about the earths future

Hyundais history with hybrid cars started with the distribution of 50 Click test drive hybrid cars in

2004. In 2005, it succeeded in securing the domestic production of key parts. In 2008, it provided

approximately 1,400 Verna hybrids to public and educational institutions. The same year, using

homegrown technologies, the LPi hybrid car was successfully developed which, for the first time in the

world, combined LPG fuel with an electric motor. Starting from 2009, Hyundai commercialized an LPi

hybrid car that combined eco-friendly performance with practicality. In 2011, the Sonata gasoline

hybrid, with superior fuel economy and performance, was released in the U.S. and Korean markets,

expanding the hybrid vehicle market to mid-sized cars. In 2015, Hyundai plans to release a mid-sized

plug-in hybrid car that can be charged with an outside power source. Hyundais unending march to

develop eco-friendly hybrid vehicles will not stop in the future.

Hybrid car development and future plans

1st Stage 1995 ~ 2004 2nd Stage 2005 ~ 2009 3rd Stage 2010 ~

Ensuring mass-production

technology (Test production)

Production system constructed

(Key parts produced in Korea)

Model diversification

(Expansion of exports)

1995

First HEV concept car developed

2000

County HEV developed

2004

Click HEV is testdriven

2005

Verna HEV test drive

2009

Elantra LPi HEV mass production

2009

Hybrid city bus distribution

2011

Sonata HEV mass production

2015

Mass production of plug in hybrids

Hydrogen Fuel Cell Vehicles

Nonpolluting cars that use natural energy: Hydrogen fuel cell vehicles are non polluting cars that

emit no harmful substances whatsoever when driven; the only thing that is emitted is water,

as hydrogen fuel cell vehicles get their energy by reacting hydrogen with oxygen from the air. Hydrogen

reduces the dependence on fossil

fuels as it can be produced from diverse energy sources including solar heat, wind, and nuclear power.


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With twice the efficiency of internal combustion engines, it is also a technology that most effectively

uses natural energy.

To secure product and price competitiveness in hydrogen fuel cell vehicles, Hyundai has

steadfastly invested in developing related technologies.

It achieved beating the traditional foe of hydrogen vehicles cold weather by developing a technology

that enables ignition and operation at -25. By stamping thin sheets of stainless steel to produce fuel

cells, it has seen the potential for cost-effective mass production by reducing the fuel cell stack price by

a sixth.

To produce hydrogen fuel cell vehicles of exceptional safety, it is employing diverse safety tests and

evaluations such as collision tests and simulated fires. In 2010, Hyundai developed the Tucson hydrogen

fuel cell vehicle, which can travel up to 650 km on one charge, boasts a fuel efficiency of 30.2 km/

(UDDS) and a top speed of 160 km/h, and which can be started at -25. In 2011, 48 of them were used

in Seoul and the surrounding metropolitan area as well as Ulsan for road testing. Starting from 2012,

efforts at commercialization have started with small-scale productions.

Meanwhile, Hyundai is promoting its eco-friendly technological knowhow in the European market by

actively participating in related projects in the region. In October 2011, Hyundai was selected by the

European Union as the exclusive provider of hydrogen fuel cell vehicles for test driving by European

Parliament Commissioners and EU officials, and was once again selected by the European Commission-

backed Fuel Cells and Hydrogen Joint Undertaking (FCH-JU) in November as the provider ofdemonstration vehicles in two Northern European countries (Denmark, Norway). Third-generation

Tucson ix hydrogen fuel cell vehicles were given to the Danish government, which are currently being

tested in a real-world environment.

Test driving Hyundais vehicles in a Northern European country with an advanced hydrogen fuel cell

infrastructure has served as an occasion to promote the companys eco-friendly technology to the

European market and establish a foothold to enter the regions hydrogen fuel cell vehicle market.

High speed driving made possible with the blue-on electric car: Based on the experiences it acquired

in developing electric cars, starting from the Sonata in 1991 to the Excel, Accent, and Santa Fe, Hyundai

debuted the Blue-On electric car in September 2010, the first Korean electric car capable of high speed

operation. The Blue-On electric car can go 140 km on a single charge, and has a maximum speed of 130

km/h and a zero-to-100 km/h acceleration of 13.1 seconds. In addition, the key parts are all produced in


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Korea, providing a foundation for technological development of electric vehicles. The high voltage parts

use a complex safety design so that both safety and reliability are ensured.

Hyundai has provided 30 Blue-On vehicles to public agencies and local governments for initial testing

from August 2010 to August 2012, and starting from January 2011, has provided 250 more units to

government offices and corporations in an endeavor to establish a basis for the commercialization of

electric vehicles. In response to a task given by the Korean government under the national policy of

Green Transport Systems Based on Next Generation Electric Cars, Hyundai is also pushing ahead

with the plan to develop a near mid-sized electric car by 2014, which can be driven over 200 km on a

single charge, has a zero -to-100 km/h acceleration of 11.5 seconds, and which can be fully charged

within five hours and speed charged in less than 23 minutes.


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Roadmap for development of hydrogen fuel cell vehicles

RECYCLING TECHNOLOGY

At HMC, we are striving to minimize vehicle waste at the end of the vehicles life. By 2015, we aim to

achieve a 95% vehicle recycling rate by weight. We are also making a significant investment in the

development of recyclable materials and recycling technologies. Metals, which accounts for more than

70% of the vehicles weight, are already actively recycled. Therefore, we are developing technologies torecycle plastic parts which were traditionally incinerated or landfilled. HMC is also actively applying

Design for Recycling principles, in order to further increase recyclability of vehicles. In addition, we

have established the Automobile Recycling Center to research how to process end of life vehicles in a

more environmentally friendly manner.

Recycling Vehicle Bumpers: Bumpers are an important component of automobile which absorb the

impact from a collision. Consisting of a bumper cover and a back beam, it is also the largest plastic

automobile part. HMC has developed a custom closed-loop recycling system for automotive bumpers

which is designed to handle the complete recycling process from collection ofbumpers to recycling. A

new paint removal technique has been developed to increase the bumper recycling rate as well. Instead

of using methylene chloride, the new technique involves the use of a water-based alkaline solvent for

more effective removal of the paint.


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The bumper parts are then further processed and supplied to vendors as repair parts. We are also

increasing our environmental marketing efforts to increase the use of recycled parts as green parts. In

addition, bumper covers are recycled to produce Thermo-Plastic Olefin (TPO), a type of Olefin material

with 5 to 35% rubber content and high impact absorption characteristics. The TPO material is then used

as a base material for vehicle parts including wheel guards, mud guards and luggage flower boxes.

We are in the process of testing head lamp housings, door center trims, resonators, air cleaner housings

and several other parts using the TPO material. We also developed high-efficiency closed shredding

system and re-compounding technology for achieving desirable strength and malleability of the material

recycled from scrapped bumper back beams. The processed material is then used to produce engine

under covers, radiator shrouds and battery trays. We are also developing materials from FEM carriers,

canister protectors and bumper side brackets for recycling.

Recycling Poly-Amid (Nylon) Materials: Primarily used in the powertrain, nylon materials are plastic-

polymers used as composite materials mixed with glass and mineral fibers. In order to recycle nylon

materials, they have to be put through multiple pre-treatment stages as follows: material separation,

grinding, washing, property refinement, and nylon polymer strength reinforcements. HMC has

developed highly efficient, large scale recycling processes needed for the four stages including a friction

turning washer and technology to increase the molecular weight of nylon polymers, which are necessary

for processing radiator fan, shroud, end tank and airbag bubble sheet collected for recycling. We plan to

use the recycled materials for parts that require high elasticity and high durability such as the radiator

shrouds, roof racks and canisters.

Design for Recycling (DfR): HMC has made recycling a key guiding principle in vehicle design in

order to produce vehicles with reduced environmental impact. In the planning stage, we are improving

the ease of dismantling, recyclability, and reparability of the products. We also provide environmentally

friendly design guidelines for parts that are targeted for recycling, in order to ensure overall recyclability

of the new vehicle models before finalizing of the design. HMC conducts recyclability verification using

a computerized simulation for all models produced since 2007 before confirmation of the final blueprint.

The recyclability of vehicles is verified once again by actually dismantling test vehicles identical to the

models that have been confirmed to for mass production. Improvements are then made for parts and

components that were identified with problems to ensure greater recyclability in next-generation models.


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INNOVATION: TECHNOLOGICAL

FOR DRIVER SAFETY AND CONVENIENCE

The most representative infotainment system is telematics, created by the fusion of telecommunication

and informatics. Featuring a state-of-the-art communication terminal with built-in GPS that is connected

to various other electronic devices in the vehicle, the system offers various useful information to the

driver to promote safer driving. HyundaiKia Motors became the first company in Korea to offer an

integrated telematics service called Mozen to enhance the comfort and pleasure of driving.

Hologram HUD: Space holographic technology is a progressive technology that displays various

driving and driver convenience information on the front windshield in the form of a 3D hologram.

DSM (Driven State Monitoring): DSM employs facial recognition engine technology to determine the

drivers state by monitoring changes in the drivers eye movements and facial muscles with an infrared

camera installed inside the car. By measuring the drivers blinking and facial direction patterns, it

sounds an alarm sound and relays strong vibrations to the seat when abnormal states are detected.

Self-healing scratch shield: SRC (Scratch Recovery Clear) uses the elasticity of special chemically

composed matters in a clear paint that has self-healing properties. Scratches are automatically fixed over

a period of time.

Solar cell sunroof: Solar cells are a representative form of environmentally-friendly and renewable

energy. We are applying solar cells to automobile sunroofs and using the A/C fan operation to reduce

the A/C load during summertime while enhancing cooling performance and cooling fuel efficiency.

Pre-crash headrest: Pre-crash headrests help prevent driver neck injuries by detecting possible rear

collisions using a rear-facing radar or camera that is built into the vehicle. When a possible collision is

detected, the headrest automatically moves closer to the drivers head for added protection. Once the

risk has passed, the headrest then returns to its normal position after a certain period of time.

Nano glass (wiperless vehicles): Nano technology is utilized to automatically remove water or dust

from the front windshield without the need for wipers. Space holographic technology is a progressive

technology that displays various driving and driver convenience information on the front windshield in

the form of a 3D hologram.

Honeycomb tires: The non-pneumatic tires eliminate the possibility of flat tires with its special

honeycomb-shaped tires or wheels that are covered in rubber on the outside.


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Smart window: Smart windows can adjust the amount of light and heat that stream in through window

glass.

HYUNDAI ANNOUNCES ITS FUTURE POWERTRAIN STRATEGY

Hyundai accelerates its push to expand the powerful and fuel-efficient Turbo-GDI engines

Hyundai plans to develop transmissions for premium models

Hyundai Motor Group on October23,2012 unveiled its latest powertrain technologies and future plans

at The 12th Hyundai-Kia International Powertrain Conference, with the theme of Convergence of

Human, Environment and Powertrain.

At the annual conference, held at Rolling Hills Hotel near the Hyundai Motor Group R&D Center in

Korea, the Group explained the current development states of its major powertrain technologies and

announced future development directions.

In line with the dominating global trend of engine downsizing, Hyundai has been expanding the

inclusion of Turbo Gasoline Direct Injection (T-GDI) engines to its models. The T-GDI engine is a next-

generation engine boasting great fuel economy, eco-friendliness and high performance.

While its compact(1.6) and mid-size(2.0) models are already equipped with such engines, Hyundai

will continue its utmost efforts to improve T-GDI technology to develop small, yet strong engines,

which can offer drivers unprecedented driving pleasure.

In terms of diesel engine, Hyundai plans to continue expanding its diesel line-up based on the advanced

technology of the existing U, R and S engines to respond to the diversified demands of global customers

more effectively.


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Hyundai also aims to become the leader in transmission technology with its unceasing efforts to develop

light-weight and highly fuel-efficient transmission, a great combination of efficiency and performance.

As the first automaker to develop 8-speed auto transmission for the rear wheel drive vehicle in-house,

Hyundai is focusing on developing transmissions for premium models as well.

Furthermore, Hyundai will offer more customized powertrains in response to local conditions to boost

its overseas sales. For example, while Hyundai plans to increase the ratio of T-GDI engine-equipped

models in its major markets including the U.S. and China, it also plans to introduce flex-fuel engines for

countries better suited for them. For countries with extreme weather conditions, Hyundai will provide

engines that deliver sustainable performance regardless of changes in temperature.

A variety of technologies were adopted to maximize fuel economy and performance of the Kappa 1.0

TCI engine including 12-valve DOHC, integrated turbocharger and offset crankshaft. In addition,

aluminum cylinder block, plastic intake manifold and head cover reduced the total weight while the

ladder frame decreased NVH.


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COMPARATIVE

STUDY OF HYUNDAI

MOTORS &

TATA MOTORS


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COMPARISON

VISION

Tata Motors:The vision of Tata Motors is being bestin the manner in which they operate, best in the

products they deliver, and best in their value system and ethics.

Hyundai Motors: The vision of Hyundai-Kia Motors is to secure world-best innovations and raise theirprofile as a premium automaker.

INVESTMENT IN R&D

Tata Motors: Their annual expenditure on R&D is approximately 2% of their turnover. They ensure

that their products are environmentally sound in a variety of ways.

Hyundai Motors: Over 5% of their revenues are invested into R&D to secure world-leading quality,

marketability and technology.

DISRUPTIVE INNOVATION

Tata Motors: using Key Performance Indicators (KPI) and Key Performance Measures (KPM) to

monitor and control the organization.

Hyundai Motors: Developed hydrogen cell fuel vehicles.

METHOD OF ANALYSIS

Tata Motors: The company invented and named its matrix method in strategy business unit as BCG

Matrix SBU, this helped the company analyze and grow.

Hyundai Motors:No such special method of analysis developed.

SPARE PARTS DISCOVERY

Tata Motors: The company is discovering own hydraulics suspension and efficient dynamics etc.Hyundai Motors: The company deploy cutting-edge materials and new technologies in the

development of chassis parts to secure unrivalled riding comfort, driving performance and safety.


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TECHNOLOGY ACQUISITION

Tata Motors: Tata bought LAND ROVER and JAGUAR from FORD, the legendary iconic company inthe history. This helped Tata to gain DAIMLER, LANCHESTER, and ROVER brand names. Inaddition to this it also gained access to 2 designing centres and 3 plants in United Kingdom.Hyundai Motors: It was formed in collaboration with Kia Motors of Korea and the organization has not

acquired any major technology by acquisition or merger with any other firm.

HYBRID TECHNOLOGY

Tata Motors: The organization is developing hybrid technology in hand with another firm which had

been taken over by it.

Hyundai Motors: The organisation is developing its own hybrid technology.

CONCEPT CARS

Tata Motors: The concept cars developed by Tata are technologically more advanced and better in

design.

Hyundai Motors: The concept cars developed by Hyundai lacks attractive looks and are inferior in

technology compared to Tatas.


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CONCLUSION

Despite spending a larger percentage of annual turnover, Hyundai lags behind in technology than

Tata

Despite having a dedicated team for designing of cars, the design of Hyundais concept cars is

less stylish and attractive than that of Tata.

A huge difference lies in the vision of both the automobile manufacturing companies , Tata

Motors has a wider and more practical vision than the Hyundai.

Tata Motors Limited is India's largest automobile company, and the leader in commercial

vehicles in each segment, and among the top three in passenger vehicles with winning products

Hyundai is the world's fourth largest automobile manufacturer based on annual vehicle sales in

2010. In 2008, Hyundai (without Kia) ranked as the eighth largest automaker.

Another very big conclusion that can be drawn from the study is that both the automobile

manufactures pay high attention in monitoring the effectiveness of their whole processes

including application of various technologies .

Tata motors has acquired more number of technologies as compared to Hyundai.

Noticable difference lies in the amount that has been invested my both the manufacturers in their

R&D.


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RECOMMENDATIONS

Hyundai must work on developing a better method of analysis which will surely help theorganisation to expand and grow.

Tata Motors must try increase its expenditure in R&D so that they can develop moreinnovative and unique technologies.

Hyundai must design its concept cars in a more defined way so that they look morestylish and attractive.


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REFERENCES

http://www.hyundai.com/in/en/CompanyInfomation/HMC/index.htm

http://worldwide.hyundai.com/WW/Innovation/Eco/ZeroEmissionVehicle/index.html

http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWS

VIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2=

http://www.tatamotors.com/products-services/passenger.php?ref=worldwide

http://www.tatacars.com/innovations/research-development.aspx

http://www.hyundai.com/in/en/CompanyInfomation/HMC/index.htm

http://worldwide.hyundai.com/WW/Innovation/Eco/ZeroEmissionVehicle/index.html
http://www.hyundai.com/in/en/CompanyInfomation/HMC/index.htmhttp://worldwide.hyundai.com/WW/Innovation/Eco/ZeroEmissionVehicle/index.htmlhttp://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWSVIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWSVIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWSVIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWSVIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWSVIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWSVIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2http://www.tatamotors.com/products-services/passenger.php?ref=worldwidehttp://www.tatacars.com/innovations/research-development.aspxhttp://www.hyundai.com/in/en/CompanyInfomation/HMC/index.htmhttp://worldwide.hyundai.com/WW/Innovation/Eco/ZeroEmissionVehicle/index.htmlhttp://worldwide.hyundai.com/WW/Innovation/Eco/ZeroEmissionVehicle/index.htmlhttp://www.hyundai.com/in/en/CompanyInfomation/HMC/index.htmhttp://www.tatacars.com/innovations/research-development.aspxhttp://www.tatamotors.com/products-services/passenger.php?ref=worldwidehttp://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWSVIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWSVIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2http://worldwide.hyundai.com/WW/Corporate/News/News/DF_WW_GLOBALNEWSVIEW_121023_01.html?testValue=DF_WW_RD_GLOBALNEWS&title=DF_WW_GLOBALNEWSVIEW_121023_01&Row=389&totalRow=&selx2http://worldwide.hyundai.com/WW/Innovation/Eco/ZeroEmissionVehicle/index.htmlhttp://www.hyundai.com/in/en/CompanyInfomation/HMC/index.htm

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