MTC 2013 monetarisierung
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Transcript of MTC 2013 monetarisierung
Sascha Möllering | ZANOX.de AG
Monetarisierung und Bewerbung von Mobile-Apps
Contact
Sascha MölleringSoftware Engineering Team Lead
http://www.der-maschinenstuermer.de/
@sascha242
Agenda
• Motivation • AppStore SEO• Ad Networks• Mobile Performance• Q&A
„Riskulator“
6So, how many sales?
AppStore SEO
• Find out the phrases people might use• Check out the competition for phrases• Choose a good name for your app
AppStore SEO
• Choose matching keywords– No spamming!– No trademarked phrases
• Don’t update just to change keywords• Tools like appcodes might help
AppStore SEO
• Ask users with tools like AppiRater Plus to write reviews
• Important for sales– Nice icon– Descriptive name– Good reviews
AppStore SEO
• good SEO != good sales• Conversion rate is king!• Ship an app that is not crappy!• Not: yet another flashlight app• Ask your users for feedback!
Terms
• Publisher– tries to monetize their content– operator of a website or app– Website or app shows the ad media of an
advertiser
• Advertiser– Pays for a specific action– advertising company– provides required ad media
Terms
• CPC– Cost per Click– No further actions
• CPA– Cost per Action– Cost for a specific
action (more than a click)
– E.g.: newsletter subscription
Apple iAd
• Apple’s ad network• 70/30 split for publishers• SDK/iAd Producer/iAd Workbench• CPA/CPC based• Budget starts at 50$• Tutorial
Apple iAd
Apple iAd
Bits und so-Pocast Episode 341“Gold Edition”
iAds Test Run Ended
Google AdMob
• Google’s ad network for mobile• Split for publishers: ?• Daily budget minimum 10$• SDK/AdMob Website• CPA/CPC based• Tutorial
Google AdMob
Microsoft Advertising pubCenter/bing ads
• Microsoft’s ad network• Split for publishers: 70/30• Daily budget minimum ? • SDK/pubCenter/bing ads-website• CPA/CPC based• Text easy, display ads painful
Microsoft Advertising pubCenter/bing ads
Problems?
• Only “in-app”-solutions– Ads are shown in apps– Tracking is done in apps
• How to track browser to app?
Solution!
• Transaction based model– Click a banner (web or in-app)– Buy and download app– Open app and install gets tracked
Mobile Performance
App 1st Open
Publisher App Store Advertiser
Mobile App
Mobile Website
Apple
Cost-per-Install
In-App Purchase
Microsoft
Solution!
Mobile Technology Magazin 3/13Monetarisierungzanox SDK für iOS und Android
Q&A