Mt114 mobileapps
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Transcript of Mt114 mobileapps
©2012 LHST sarl
Mobile Business
The Amaté platform
Mobile AppsMay 20th 2014
- Preliminary Draft -
©2012 LHST sarl
Agenda
I. IntroductionII. Mobile ApplicationsIII. Mobile StrategyIV. Mobile Project
ManagementV. Student Deliverables
Ce module explore :
• les enjeux pour l'entreprise• l'étude des besoins• les concepts fondamentaux et
l'architecture de la mobilité• la maquettage de votre
application• la mise en œuvre et la gestion du
projet
Intro Value EnjeuxImpact
©2012 LHST sarl
Mobile Commerce
• Mobile e-commerce: Transacting with an e=commerce site via a mobile device.
• Mobile payment: Payment using the smartphone as the conduit.
• Mobile commerce (in-store): The ability to purchase physical goods in the store via an app that interacts with the store’s point-of-sale system
John Caron
Intro Value EnjeuxImpact
©2012 LHST sarl
The Size of the App Economy
• US app industry has been found to have more than 466,000 jobs
• The app development industry is providing more jobs than software publishing and the telecom carriers
• The industry produced $20 billion in revenue, with Apple’s App Store alone registered as having 124,475 active publishers adding content to it.
Intro Value EnjeuxImpact
©2012 LHST sarl
Enterprise Mobile Apps
• Entreprise mobile solutions will generate $40 billion in sales
• Manufacturing is the largest vertical market
• Mobile payments is a major market
• Perceived benefits include operational efficiency, sales, compliance and security
Intro Value EnjeuxImpact
©2012 LHST sarl
Mobile First
• Use the mobile web as a constraint to think about digital design - Luke Wroblewski
• Rethink how people play/pay• Look where technology is going, not
where it’s been• Make it easy to work with you• Let your apps sell “you”• Make your digital strategy
responsive
Daniel BURROS
“The simple guideline is whatever you are doing—do mobile first”
Eric Schmidt
©2012 LHST sarl
7
Mobile Applications
• Mobile Apps are apps or services that can be pushed to a mobile device or downloaded and installed locally.
• Classification• Browser-based: apps/services
developed in a markup language• Native: compiled applications
(device has a runtime environment). Interactive apps such as downloadable games.
• Hybrid: the best of both worlds (a browser is needed for discovery)
Intro Value EnjeuxImpact
©2012 LHST sarl
Web app or native?
• Does the development team possess the appropriate technical skills?
• Are traditional web apps in place that can be adapted to the mobile browser?
• What devices does the app have to run on? • Does the app need access to device features? • Does the app need internet access always,
sometimes or never? • How critical is it that the app exhibit native look
and feel? • Will the app process sensitive data, and is
storage of that data on devices restricted by corporate standard?
• How are users to update the app?
Intro Value EnjeuxImpact
©2012 LHST sarl
Mobile app or Web mobile ?
Intro Value EnjeuxImpact
©2012 LHST sarl
Why does mobility matter?
• What does productivity mean?• Context over process• Ecosystems rather than products• A loss of corporate control• Rethinking computing• Giving an application new meaning• Changing IT skills • Revenue models• Defining business value
Intro Value EnjeuxImpact
©2012 LHST sarl
What does productivity mean?
• An era of “continuous productivity” - Stephen Sinofsky
• Strategy is execution-centric. • Productivity depends on collaboration• Individuals own devices, organizations
develop and manage IP.• Everyone uses the tools of
management
Intro Value EnjeuxImpact
©2012 LHST sarl
Context over Process
• Context : The setting (circumstances) in which an event occurs
• Process : A structure of activities and tasks in response to customer demands
• Processes are models whereas context reflects patterns of interaction
• Context has geographical and social dimensions
Saavedra
Intro Value EnjeuxImpact
©2012 LHST sarl
Ecosystems rather than products
• The Smartphone isn’t a consumer product but an ecosystem
• Brands are becoming platforms• Customer experience is the foundation of
value• Passions and connections are more
important than features and functions
Greg Satell, Innovation Excellence
Intro Value EnjeuxImpact
©2012 LHST sarl
A loss of corporate control
• Who is in charge of the physical device?
• Who controls the software on the device(including the OS) ?
• Who controls the way the device connects?
• How secure are the back end systems that are accessed through mobile apps?
Intro Value EnjeuxImpact
©2012 LHST sarl
Redefining Computing
Intro Value CasesImpact
©2012 LHST sarl
Giving « an application » new meaning
• Aesthetic, convenient user interface
• Asynchronous Communication
• Always-on network connectivity
• Critical personal data
• Built-in interactivity
Intro Value CasesImpact
©2012 LHST sarl
Changing IS skills
• Analyse the user experience and the context in which they « work »
• Design applications essentially from web services
• Understand how the various mobile platforms are built
• Develop mobile strategies that match the underlying business models
Intro Value CasesImpact
©2012 LHST sarl
Revenue Models
• Advertising revenue• Brand Takeovers• Download fees (and upgrades) • In-app purchases • Subscriptions• Two-sided model (the app as a platform)
Paulina Delgado Soots
Intro Value CasesImpact
©2012 LHST sarl
Evaluating business value
• Use patterns
• Funnel analysis
• Consumer behaviour
• Social graphs
• Behavioural economics
Nolan Wright
Intro Value CasesImpact
©2012 LHST sarl
Current Trends
1. Backend as a Service (BaaS). BaaS has emerged as an alternative to mobile middleware, the software that connects disparate mobile applications.
2. REST APIs. Mobile--along with cloud, social and 'big data'--is changing the complexion of application integration.
3. Mainframes and legacy applications. Increasingly, development leaders are forced to measure the worth of existing applications against brand new mobile and Web apps.
4. Web vs. native browsers. How will HTML5 impact open source software and mobile applications, and will it catch on with developers.
Stéphanie MannIntro Value EnjeuxImpact
©2012 LHST sarl
Entreprise Applications
The analyst firm Gartner, foresees that by 2015, mobile app development projects will
outnumber native PC projects by a ratio of four to one
Intro Value EnjeuxImpact
©2012 LHST sarl
Top Enterprise Applications
Email is nearing full saturation
Real time business intelligence is receiving a lot of attention
Custom internal mobile app development has moved up substantially
Custom sales tools remain stable
ERP is in 10th place for 2012.
Intro Value EnjeuxImpact
©2012 LHST sarl
Who is the client?
Custom internal mobile app development has moved up substantially
First step in moving from mobile apps to a mobile strategy
Recognition of the importance of corporate context and culture
The notion of mobile first : designing applications around mobility scenarios
ERP is in 10th place for 2012.
Intro Value EnjeuxImpact
©2012 LHST sarl
Client facing applications
The dominance of B2C and social networking applications is of little surprise
The presence of of B2B applications is important tool in supporting corporate ecosystems
Location based services need to be invented.
Why is consumer BI so far down the list?
Intro Value EnjeuxImpact
©2012 LHST sarl
Sponsors and Strategy
Intro Value EnjeuxImpact
©2012 LHST sarl
Drivers and benefits
Intro Value EnjeuxImpact
©2012 LHST sarl
Challenges to adoption
Intro Value EnjeuxImpact
©2012 LHST sarl
Visionning the opportunity
• How could real time access to company information change customer buying behavior?
• What different mobile functions could change the way you do business?
• What business data would you like accessible anytime, anywhere for your managers?
• How might your managers use mobile devices to interact with your business?
• How could your employees be more productive off-site?
Intro Application MetricsImpact
©2012 LHST sarl29
Organizational Issues
• Integration into business process– Business model, information flow
• Integration into organizational structure– Who is responsible for what?
• Integration into technical infrastructure– Devices and communication
infrastructure• Integration into security concept
– Danger of new security leaks
Intro Value EnjeuxImpact
©2012 LHST sarl30
Technical Implications
• Application scenario– Choosing an appropriate scenario
• Mobile device– Software infrastructure, hardware
requirements• Communication technology
– On-/Offline scenario– Wireless Wide Area Networks/ Wireless
Local Area Networks– Communication protocol
• Application architecture scenario– Thin/fat client
Intro Value EnjeuxImpact
©2012 LHST sarl
Languages and development environments
• jQuery Mobile – jQuery Mobile is a lightweight framework which built with progressive enhancement, and has a flexible, easily theme able design.
• Mobl - mobl is a free and open source language for speed up mobile application. It deploy on iOS, android, and other phones supporting HTML5.
• MoSync - MoSync is an open source SDK, using C++ and a set of powerful APIs.
• Sencha Touch - Sencha Touch is an application framework build to leverage CSS3, HTML5, and JavaScript.
Intro Value EnjeuxImpact
©2012 LHST sarl
Ecosystem issues– content, devices and networks
Intro Value EnjeuxImpact
©2012 LHST sarl
Consumer Categories
Intro Value EnjeuxImpact
©2012 LHST sarl
Adapting strategy to context
Intro Value EnjeuxImpact
©2012 LHST sarl
Segment by customer needs
Intro Value EnjeuxImpact
©2012 LHST sarl
Growth areas
• Location based services and also provide content sharing over social networking
• Mobile knowledge workers on the move : CRM, SCM, ERP
• Point of sale (POS) terminals for payment delivery functions
Intro Value EnjeuxImpact