1. 2012 LHST sarl Mobile Business The Amat platform Mobile Apps May 20th 2014 - Preliminary Draft -

2. 2012 LHST sarl Mobile device, email, application, content, and browser management solutions. Containerized solution or a scalable, enterprise-grade mobility platform. 12,000+ customers in 150 countries Flexible delivery: cloud and on premise Intro Value EnjeuxImpact 3. 2012 LHST sarl Agenda I. Introduction II. Mobile Applications III. Mobile Strategy IV. Mobile Project Management V. Student Deliverables Ce module explore : les enjeux pour l'entreprise l'tude des besoins les concepts fondamentaux et l'architecture de la mobilit la maquettage de votre application la mise en uvre et la gestion du projet Intro Value EnjeuxImpact 4. 2012 LHST sarl Mobile e-commerce: Transacting with an e=commerce site via a mobile device. Mobile payment: Payment using the smartphone as the conduit. Mobile commerce (in-store): The ability to purchase physical goods in the store via an app that interacts with the stores point-of- sale system John Caron Intro Value EnjeuxImpact 5. 2012 LHST sarl US app industry has been found to have more than 466,000 jobs The app development industry is providing more jobs than software publishing and the telecom carriers The industry produced $20 billion in revenue, with Apples App Store alone registered as having 124,475 active publishers adding content to it. Intro Value EnjeuxImpact 6. 2012 LHST sarl Entreprise mobile solutions will generate $40 billion in sales Manufacturing is the largest vertical market Mobile payments is a major market Perceived benefits include operational efficiency, sales, compliance and security Intro Value EnjeuxImpact 7. 2012 LHST sarl Use the mobile web as a constraint to think about digital design - Luke Wroblewski Rethink how people play/pay Look where technology is going, not where its been Make it easy to work with you Let your apps sell you Make your digital strategy responsive Daniel BURROS The simple guideline is whatever you are doingdo mobile first Eric Schmidt 8. 2012 LHST sarl 8 Mobile Apps are apps or services that can be pushed to a mobile device or downloaded and installed locally. Classification Browser-based: apps/services developed in a markup language Native: compiled applications (device has a runtime environment). Interactive apps such as downloadable games. Hybrid: the best of both worlds (a browser is needed for discovery) Intro Value EnjeuxImpact 9. 2012 LHST sarl Does the development team possess the appropriate technical skills? Are traditional web apps in place that can be adapted to the mobile browser? What devices does the app have to run on? Does the app need access to device features? Does the app need internet access always, sometimes or never? How critical is it that the app exhibit native look and feel? Will the app process sensitive data, and is storage of that data on devices restricted by corporate standard? How are users to update the app? Intro Value EnjeuxImpact 10. 2012 LHST sarl Intro Value EnjeuxImpact 11. 2012 LHST sarl What does productivity mean? Context over process Ecosystems rather than products A loss of corporate control Rethinking computing Giving an application new meaning Changing IT skills Revenue models Defining business value Intro Value EnjeuxImpact 12. 2012 LHST sarl ? An era of continuous productivity - Stephen Sinofsky Strategy is execution-centric. Productivity depends on collaboration Individuals own devices, organizations develop and manage IP. Everyone uses the tools of management Intro Value EnjeuxImpact 13. 2012 LHST sarl Context : The setting (circumstances) in which an event occurs Process : A structure of activities and tasks in response to customer demands Processes are models whereas context reflects patterns of interaction Context has geographical and social dimensions Saavedra Intro Value EnjeuxImpact 14. 2012 LHST sarl The Smartphone isnt a consumer product but an ecosystem Brands are becoming platforms Customer experience is the foundation of value Passions and connections are more important than features and functions Greg Satell, Innovation Excellence Intro Value EnjeuxImpact 15. 2012 LHST sarl A loss of corporate control Who is in charge of the physical device? Who controls the software on the device(including the OS) ? Who controls the way the device connects? How secure are the back end systems that are accessed through mobile apps? Intro Value EnjeuxImpact 16. 2012 LHST sarl Intro Value CasesImpact 17. 2012 LHST sarl Aesthetic, convenient user interface Asynchronous Communication Always-on network connectivity Critical personal data Built-in interactivity Intro Value CasesImpact 18. 2012 LHST sarl Analyse the user experience and the context in which they work Design applications essentially from web services Understand how the various mobile platforms are built Develop mobile strategies that match the underlying business models Intro Value CasesImpact 19. 2012 LHST sarl Advertising revenue Brand Takeovers Download fees (and upgrades) In-app purchases Subscriptions Two-sided model (the app as a platform) Paulina Delgado Soots Intro Value CasesImpact 20. 2012 LHST sarl Use patterns Funnel analysis Consumer behaviour Social graphs Behavioural economics Nolan Wright Intro Value CasesImpact 21. 2012 LHST sarl 1. Backend as a Service (BaaS). BaaS has emerged as an alternative to mobile middleware, the software that connects disparate mobile applications. 2. REST APIs. Mobile--along with cloud, social and 'big data'--is changing the complexion of application integration. 3. Mainframes and legacy applications. Increasingly, development leaders are forced to measure the worth of existing applications against brand new mobile and Web apps. 4. Web vs. native browsers. How will HTML5 impact open source software and mobile applications, and will it catch on with developers. Stphanie Mann Intro Value EnjeuxImpact 22. 2012 LHST sarl The analyst firm Gartner, foresees that by 2015, mobile app development projects will outnumber native PC projects by a ratio of four to one Intro Value EnjeuxImpact 23. 2012 LHST sarl Email is nearing full saturation Real time business intelligence is receiving a lot of attention Custom internal mobile app development has moved up substantially Custom sales tools remain stable ERP is in 10th place for 2012. Intro Value EnjeuxImpact 24. 2012 LHST sarl Custom internal mobile app development has moved up substantially First step in moving from mobile apps to a mobile strategy Recognition of the importance of corporate context and culture The notion of mobile first : designing applications around mobility scenarios ERP is in 10th place for 2012. Intro Value EnjeuxImpact 25. 2012 LHST sarl The dominance of B2C and social networking applications is of little surprise The presence of of B2B applications is important tool in supporting corporate ecosystems Location based services need to be invented. Why is consumer BI so far down the list? Intro Value EnjeuxImpact 26. 2012 LHST sarl Intro Value EnjeuxImpact 27. 2012 LHST sarl Intro Value EnjeuxImpact 28. 2012 LHST sarl Intro Value EnjeuxImpact 29. 2012 LHST sarl WIbbitz re-packages long text content into rich video summaries The process takes just 10 seconds to convert a text article using its RSS feed into a video. The Wibbitz technology makes content much more accessible on mobile, smart TVs and wearable devices. http://www.wibbitz.com/publishers/ Intro Value EnjeuxImpact 30. 2012 LHST sarl Turns your mobile device into a cash register. Flat 2.75% per swipe fee Shop assistants become personal sales assistants Mobile workers become cashier free Intro Value EnjeuxImpact 31. 2012 LHST sarl Peek can diagnose retinal and optic nerve diseases. The phones screen is used to conduct various vision tests, and all the data is geolocated using the phones built-in GPS. The patient record, the application is then sent to a clinic for analysis. This mobile solution costs around 350 Euros compared to more than 115 000 Euros for traditional laboratory equipment. Intro Value EnjeuxImpact 32. 2012 LHST sarl How could real time access to company information change customer buying behavior? What different mobile functions could change the way you do business? What business data would you like accessible anytime, anywhere for your managers? How might your managers use mobile devices to interact with your business? How could your employees be more productive off-site? Intro Application MetricsImpact 33. 2012 LHST sarl33 Integration into business process Business model, information flow Integration into organizational structure Who is responsible for what? Integration into technical infrastructure Devices and communication infrastructure Integration into security concept Danger of new security leaks Intro Value EnjeuxImpact 34. 2012 LHST sarl34 Application scenario Choosing an appropriate scenario Mobile device Software infrastructure, hardware requirements Communication technology On-/Offline scenario Wireless Wide Area Networks/ Wireless Local Area Networks Communication protocol Application architecture scenario Thin/fat client Intro Value EnjeuxImpact 35. 2012 LHST sarl jQuery Mobile jQuery Mobile is a lightweight framework which built with progressive enhancement, and has a flexible, easily theme able design. Mobl - mobl is a free and open source language for speed up mobile application. It deploy on iOS, android, and other phones supporting HTML5. MoSync - MoSync is an open source SDK, using C++ and a set of powerful APIs. Sencha Touch - Sencha Touch is an application framework build to leverage CSS3, HTML5, and JavaScript. Intro Value EnjeuxImpact 36. 2012 LHST sarl Intro Value EnjeuxImpact 37. 2012 LHST sarl Intro Value EnjeuxImpact 38. 2012 LHST sarl Intro Value EnjeuxImpact 39. 2012 LHST sarl Intro Value EnjeuxImpact 40. 2012 LHST sarl Location based services and also provide content sharing over social networking Mobile knowledge workers on the move : CRM, SCM, ERP Point of sale (POS) terminals for payment delivery functions Intro Value EnjeuxImpact