MSUL ppt.
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Transcript of MSUL ppt.
![Page 1: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/1.jpg)
MARUTI SUZUKI
SWOT
Analysis
![Page 2: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/2.jpg)
VISION
![Page 3: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/3.jpg)
Maruti Suzuki Vision 2011
•“The Leader in the Indian Automobile Industry
•Creating Customer Delight and Shareholder's Wealth”
![Page 4: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/4.jpg)
MISSION
![Page 5: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/5.jpg)
MISSION 360
• Modernization of the Indian Automobile Industry.
• Developing cars faster and selling them for less.
• Production of fuel-efficient vehicles to conserve scarce resources.
• Have a consolidated market cap of 60% by the year 2014.
![Page 6: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/6.jpg)
WHAT’S NEW
![Page 7: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/7.jpg)
New Releases
Cars• Kizashi
• Ertiga
Technology• K10 Technology
• Product Variations in several old models.
![Page 8: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/8.jpg)
KIZASHI
![Page 9: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/9.jpg)
Ertiga
![Page 10: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/10.jpg)
THE NEW SX4
HYBRID
![Page 11: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/11.jpg)
![Page 12: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/12.jpg)
SWOT
Analysis
![Page 13: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/13.jpg)
![Page 14: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/14.jpg)
Strengths
• Contemporary Technology
• Application of Japanese Managerial practices
![Page 15: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/15.jpg)
Strengths
• First Mover Advantage
• Government Share position counted up to 15%
until the year 2011.
![Page 16: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/16.jpg)
Strengths
• Brilliant HR Organization
• A wonderful working culture
• Well Co-ordinated Ancillary-Manufacturer relationship
![Page 17: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/17.jpg)
WEAKNESS
![Page 18: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/18.jpg)
Weakness
• Still depends upon SUZUKI COPORATION
JAPAN for Tech. Support.
• “Poor Man’s Car”
![Page 19: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/19.jpg)
Weakness
• Bureaucracy
• Technological disadvantages over
German/Korean Counterparts
![Page 20: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/20.jpg)
![Page 21: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/21.jpg)
![Page 22: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/22.jpg)
![Page 23: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/23.jpg)
Opportunities
• EVO Technology
• Brilliant Distribution network/After-
sales/pricing strategy
• Entry into mixed fuel category.
![Page 24: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/24.jpg)
Opportunities
• Competitors lack economies of scale.
• Creation of new Luxury/Sports class.
![Page 25: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/25.jpg)
![Page 26: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/26.jpg)
MARUTI-SUZUKI CERVO
![Page 27: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/27.jpg)
THREAT
![Page 28: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/28.jpg)
![Page 29: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/29.jpg)
Threats
• New Entrants like
Nissan, Renault, Volvo, VW, Force
India, Skoda etc.
• New Market Structure
• Govt. Share hold.
![Page 30: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/30.jpg)
Threats
• Fuel Restrictions
• Old competitor
![Page 31: MSUL ppt.](https://reader033.fdocuments.us/reader033/viewer/2022052910/559bfec81a28abab388b45bc/html5/thumbnails/31.jpg)
THANK YOU