Mpowerment Outreach & Best Practices
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Transcript of Mpowerment Outreach & Best Practices
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Publicity & Social for Mpowerment Projects
Taylor Stockett@cstockett05
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Let’s Discuss
1. Culture of Connectivity2. Major Platforms Tips 3. Dating App Ads4. Upcoming Platforms
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Culture of Connectivity• Millennials ~4-10 hrs/day on phones1 • 96% have joined a social network2
• Social Media passed porn as #1 activity online2
• Communication has become more visual!• Emoji's, Pictures, GIFS, & Video = Engagement
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Major Platform Tips
PlanCreate/CurateBoost or “Tribe” ContentTrack
(MPCAPS blog)
Tag & Hashtag #foreverSchedule/post at 5pm3
-Hootsuite
Twitter Chats!TweetdeckUse the GIF keyboardTweet w/ trending topics
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Dating App Ads
Grindr
Apple & Google guidelinesExpensive, gurlll!
Scruff
FREE BenevoladsGuideStar URL-a national non-profit registry
Jack’d
By Online Buddies Inc“App safe” content Explicit material: Manhunt
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App Ads 2015
Not approved:
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2016 Ads
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2016 Ads
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Upcoming Platforms
Snapchat
Personal & AuthenticDisappearing ContentGeofilters, Take Overs, & Stories
YouTube Connect
Coming Soon4
Livestream (FB/Periscope)
Recently Encripted5
Mass Texting
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Privacy Policy
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Thank You!!!