MPI:TN CHAPTER MEETING AGENDA · Real Power Of LinkedIn 1. Research tool for planning or sales –...

MPI:TNMPI:TNCHAPTER MEETING AGENDACHAPTER MEETING AGENDA

11:00 am – 11:45 amRegistration/Networking

11:45 am Lunch Begins11:45 am Announcements11:50 am Speaker Presenation12:30 pm Q & A12:40 pm What’s Next? and Door Prizes1:00 pm Program Concludes

MPI:TN CHAPTER PRESIDENT

Robyn McCamy

Welcome!

~New Members~

Welcome Guests!

We hope you enjoy the meeting~!

Monroe Carell Jr. Children’s Hospital at Vanderbilt

www.vanderbiltchildrens.org

Next month’s Community Outreach Partner

“Power of 2”Mentor Program

Contact:Falon Veit

orKatie Rogers

Rock Star Award!

Special thanks to this month’s sponsor!

Speaking on behalf of Maggiano’s Little ItalyKelly Kaplan, Banquet Sales Manager

Today’s Speaker:

Patrick O’Malley

Using LinkedIn for Business Networking and Career Development

Contact Information:(617)[email protected] Twitter: @617patrick

Social Media For Meeting Professionals

MPI 2011

Copyright 2010 617-PATRICK Social Media Training

5 + 5

Copyright 2010 617-PATRICK Social Media Training 11

Case Study

• 617-PATRICK Seminar in Orlando• You’re a planner• 20 years ago…


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Introduction (Part 1)

• Thanks– MPI– Robin, Scarlett

• Story of this session• Handouts, “college style”

– http://www.617-PATRICK.com/mpitn.html


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Goals/Objectives

• Learn about LinkedIn– For planners and suppliers– How to use advanced search– Top 3 reasons

• Replace business cards• Research• “Friends of friends” network

– Building your network– Setting up your profile

• Minimal– Other

• Right??


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Problems 20 Years Ago… 15

Business Problems 20 Years Ago

• Planner problems– Contacts change jobs– Find hotels, caterers in a new city

• Supplier (sales) problems?– Tough to find the name of the decision maker– Cold calls were cold– Tough to get referrals

• Want something?– Who do I know that …

• Business cards– People move…– Can be searched


LinkedIn

LinkedIn

LinkedIn

LinkedIn

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LinkedIn

• Scale of 1-10– 10 is expert– 1 never used it


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What Is LinkedIn?

• Web site– Profiles– Database of connections

• Rolodex• You invite others or they invite you


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LinkedIn

• Profile


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LinkedIn

• Friends are ”connections”

• Rolodex that updates when people move


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Strategies For Using LinkedIn?

1. Powerful research tool2. Rolodex that gets updated when

people move3. “Friends of friends” network4. More …

Copyright 2010 617-PATRICK Social Media TrainingCopyright 2010 617-PATRICK Social Media Training

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Strategies For Using LinkedIn?




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Real Power Of LinkedIn

1. Research tool for planning or sales– Planners

• Find suppliers in your target city

– Suppliers - prospecting• Find VP of Sales, etc• Finding the decision maker

– Job seekers– Ironically, search is hidden


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Details

• If you care…• Example

– For my meeting in Orlando


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LinkedIn Advanced Search


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Homework - Search People

• You can search LinkedIn profiles• “People” in upper right should say “Search

Profiles”– By name – By company, position, skill

• http://www.the-linkedin-speaker.com/blog/2009/05/04/linkedin-training-tip-search-people-search-profiles/


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LinkedIn – Planners, Suppliers

• Planning a meeting in a city? See who you know…– “hotels”– “caterer”– “destination company”

• Supplier– Find Meeting planners, VP of Sales

• Job seekers• Anyone: Maintain or start relationships


33

LinkedIn Strategy #2


people move• Maintain relationships

3. “Friends of friends” network4. More …


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• Deb Lavoie– Contract at Forrester– Advanced search

• Company: Forrester


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Friends = LinkedIn“Connections”


You

Patrick O’MalleySocial Media Speaker

Northern LightZiff

Univ Of MassCornell

Selfish view of LinkedIn

37



You

1st Level Connections

“Rolodex” view of LinkedIn

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You


2nd Level Connections

CEO, Death Star

Pilot

Attorney

Hitman

Soup Nazi, New York

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You


2nd Level Connections

CEO, Death Star

Pilot

Attorney

Hitman

Soup Nazi, New York

200 40,000Copyright 2010 617-PATRICK Social Media Training

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Who Would You Connect To?


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Who Would You Connect To?

• Who would you connect to?– Former workers– College roommates, friends, social club members,

teammates– High school friends– Neighborhood groups– Parent groups– Military friends– Childhood friends, i.e. Cub Scout, Girl Scout, Baseball,

Gymnastics, …– People you met at conventions– Relatives– Others


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Whoah…

• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?


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Introduction (Part 2)

• Pace of presentation• Handful of questions• Email addresses• Show what you can do with social media• Joke – substitute teacher in Russia


44

My Bio

• I do speeches and consulting on – Social Media

• LinkedIn, Facebook, Twitter, YouTube, …

– Google ranking (SEO & PPC)– Sales Training, Meeting Professionals

• VP of Operations for search engine that was tied with Google in 2000

• I do NOT work for LinkedIn, Twitter, etc


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You

• Planners/suppliers– Planners

• Open meetings (must be promoted)• Fixed invitation list

– Suppliers – Job seekers

• Any specific things??


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LinkedIn

• Building your network…

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Building Your Network

• Have someone’s name but no email…

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• If you have emails…

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“Pat trick”

• WARNING– If you use the technique on the right, put

COMMAs between email addresses• http://www.the-linkedin-speaker.com/blog/2009/10/01/linkedin-

invisible-bug-when-you-send-invitations-by-email-address/• has screen video

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• Other options– Give LinkedIn email addresses in bulk

• See my web page– http://www.patrickomalley.com/elearning_linkedin_add_tex

t_file_of_email_addresses.html

– Someone invites you

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Networking Strategies

• Extremes– Only trusted friends– Anyone

• LION - LinkedIn Open Networker

• My strategy– Replace business cards


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Advanced LinkedIn

• You can only see 1st, 2nd, and 3rd

level connections– Avoid paying LinkedIn $25

• http://www.the-linkedin-speaker.com/blog/2010/02/02/linkedin-expert-tip-find-out-of-network-without-paying-25-dollars/


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Misc LinkedIn Features

• Questions & Answers– Show potential clients your expertise

• Groups– Yours– Your customers

• Events• Lots more…


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Advanced “Pat Tricks”

• Profile Tips– How many know how to spell your last name?

• http://www.the-linkedin-speaker.com/blog/2009/01/27/missing-linkedin-tip-%e2%80%93-misspell-your-last-name-in-your-linkedin-profile/

– Maiden name• http://www.the-linkedin-speaker.com/blog/2009/04/15/linkedin-training-best-

way-to-put-your-maiden-name-linkedin-profile/


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• Professional Headline – not title– 10-15 word marketing slogan– Things to include?

• Job – What you do, flavored

• Company • City

– http://www.the-linkedin-speaker.com/blog/2009/05/07/linkedin-training-tip-professional-headline-should-be-a-marketing-phrase-not-your-job-title/


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• Don’t invite people you don’t know!– If 5 people say “IDK” you, you are “blacklisted”

• http://www.patrickomalley.com/linkedin-speaker-why-email-IDK-1.html

• Privacy settings (block people from “browsing” your network)

– http://www.the-linkedin-speaker.com/blog/2009/05/29/linkedin-training-tip-hiding-your-connections/


63

Newsletter “Pat Tricks”

• Network with high level officers– Search for people who misspelled chief

in the title of their profile• 3700+ in the US• http://www.the-linkedin-speaker.com/blog/2010/11/19/linkedin-

sales-tip-search-ceo/

• Cold call happy people– http://bit.ly/fovCET

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Job Hunting With LinkedIn

• Multiple ways to use LinkedIn for jobs– “Jobs” link at top

• See who you know– Anytime you look for any job

• Search for company name – Look for connections in company

• Research profile of interviewer

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Job Hunting “Pat Tricks”

• Profile tips:– Put “keywords” in your profile

• Certified Meeting Professional• CMP • Meeting planner • PowerPoint, PPT, Cvent• (anywhere in profile)

– More job hunting tips• http://www.the-linkedin-speaker.com/blog/2009/07/08/linkedin-training-new-

tips-for-job-hunters-seeking-employment/


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Whoah…

• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?


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LinkedIn Q & A – Details

• Top navigation• More…

• Answers• Can do search for hotel questions, Boston

questions

• “Advertise” your expertise• Get business


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69


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LinkedIn Q & A

• You can become a recognized expert• Answers are searchable

- Become the Boston expert


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• Did you do anything with LinkedIn that you wouldn't have without LinkedIn?– Make a sale?– Find a contact?

• Me– Sales people at Insurance company– Walter Crosby– Josh Chernin

Measurement - ROI


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LinkedIn - A Bad Name

• What do you need?• You are

– looking for knowledge– relevant information– fast


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Should have called it …P

A

T

R

I

C

K


rompt

ccess

o

elevant

nformation

ontaining

nowledge

74

Uses For Meeting Professionals

• Buying (Planners)– Find site, caterer, band …– Rolodex– Get references – Ask questions

• Selling (Suppliers)– Prospecting– Cold calling– 1st meeting

75

TONS More…

• Handout– http://www.617-PATRICK.com/mpitn.html

• My website– http://www.617-PATRICK.com/

• I will send you a LinkedIn invite, or invite me– List of emails


76

Conclusions• Powerful research tool

– find the decision maker– find details about them

• “Friends of friends” network– Who do I know …– Make cold calls warmer– Get referrals

• Build your network• Rolodex

– Bye, bye business cards• More…

– Answer questions in Q&A• If you don’t use LinkedIn for business …

Copyright 2009 617-PATRICK Social Media Training77

77


Thank YouContact Information:

(617)[email protected] Twitter: @617patrick

Resources


• Video from beginning:- Social Media Revolution

• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng - Embedded on my web page

• http://bit.ly/ba2wgt

QuestionsAnd

Answers?

What’s Happening Next?

Join us for the Coffee Club!8:00am

January 25, 2011Starbucks on West End beside Rumba

***

Wednesday, February 16, 2011Starr Hall

Please join us for our Part Two of ourSocial Media Education as we learn to Unlock The Power of Social Media

for Your BusinessGaylord Springs Golf Links

18 Springhouse Lane Nashville, Tennessee 37214

Door Prizes!!

Thank you for attending today’s presentation.

Log on to www.tnmpi.comfor more information about

our chapter and events.

MPI:TN CHAPTER MEETING AGENDA · Real Power Of LinkedIn 1. Research tool for planning or sales –...

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