NEW MEDIA: Beyond the WebsiteTrends| Social Media & Beyond

Today’s Sound Bites‣Who we are

‣The Facts

‣New Media Trends

‣Social Media Marketing – Getting started

‣Examples and Tips

‣What Now?

Who Are the Chicks?

Patricia Alicia

• Non-intimidating approach to online marketing with clients inc: •Destination Marketing Organizations (DMOs)

Niagara Falls Tourism, Ottawa Tourism, Buffalo Niagara Tourism

• Hotels and Resorts (Fairmont, Marriott, Hilton Starwood)• And WNED, Shaw Festival, Ignite Magazine + More!

What The Chicks Do!Online Marketing Strategy

Search Engine Optimization (SEO)

Content Syndication | Online PR

Pay per Click (PPC), Also called Paid Search and SEM

Blogs & RSS Feed Strategy

Social Media Campaigns (Facebook, YouTube, Twitter)

Digital Agency

Workshops

Training & Education

Online Behavior:

Social Media is changing the way we communicate!52% have become a Fan or Follower of a

Company or Brand

49% of all Internet Users are spending time on Search Engines Daily

13% of time on Social Media Sites!

49% of time on Search Engines

70% of People Trust

Consumer Opinions

Posted Online!

The Internet has become an Interactive

medium across all

generations!

What’s New on the WWW?Time to get Social

Web 3.0 and Beyond…what it means to Marketers

Media Evolution

We

Media

My

Media

Mass

Media

The Web magnifies the reach of influencers

The We in the Web

• The Web Connects people with other people, and with information.

• Consumers are looking for

Relevancy, Authenticity and Community!

Millions of people have recognized the potential;It’s time for marketers to join them.

Research Occurs Across Multiple Channels

Source: YahooSource: Yahoo

Have you Google’d Yourself Lately?

• Online Reputation Management is important!

• Have you “Google’d yourself” or your Brand lately?

• Profiles in Social Media websites such as Facebook, LinkedIn and Twitter also get indexed in Search results – use them to own your “search engine real-estate”

• People are talking about you and your brand in all places online…are you listening?

Beyond the Website• Web has become Personalized and Interactive• Research and understand how channels Are used BEFORE you play• All new media might not be right for your business (is your target audience really “tweeting”?

Sales and Relationship Management has changed – time to participate in living online – time to

JOIN THE CONVERSATION!

Some Social Media Stats…

And Growing!!!!!!

Trends to Watch• The Change in Online Consumer Behavior makes DIGITAL

strategy and content more important than ever, with videos, photos, Social media profiles and Local Search ads taking up valuable online real estate.

• Social Media – The landscape of Consumer Marketing has changed. – Consumers are looking for their “Twinsumer” who is like them

with the same interests - the new “Word of Mouse” based on similar experiences.

– Growth of Online Communities – i.e. LinkedIn, Twitter, Facebook has added another few steps to the research cycle or has replaced others.

– How is Social Media Affecting Marketers?-Be aware of Blogs and other forms of online discussion groups which now include popular Social Media networks like Twitter and Facebook

-Viral Marketing (YouTube, Break.com)

Social Media: Usage in Canada

*Source: Mashable Small Medium sized business

*Source: Mashable Small Medium sized business

Social Media Usage: LinkedIn, Twitter, Blogs

Multiple Touch Points: Research process has expanded

Events, Brands, People living in Multiple online communities:

Using Social Media to interact with your target audience: The Website

On Twitter…

Viral Distribution on Facebook…and beyond…

The Web is Evolving: Users are looking for ways to Engage with you and your brand

Multiple Online Touchpoints: Its all about Engagement

Trends to Watch‣ The Change in Online Consumer Behavior makes DIGITAL

strategy and content more important than ever, with videos, photos, Social media profiles getting indexed in Search Engines

‣ Social Media – The landscape of Consumer Marketing has changed.

‣ Consumers are looking for their “Twinsumer” who is like them with the same interests - the new “Word of Mouse” based on similar experiences.

‣ Growth of Online Communities – i.e. LinkedIn, Twitter, Facebook has added another few steps to the research cycle or has replaced others.

‣ How is Social Media Affecting Marketers?-Be aware of Blogs and other forms of online discussion groups which now include popular Social Media networks like Twitter and Facebook

-Viral Marketing (YouTube, Break.com)

Don’t HideWhat Now?

-Use these channels to communicate with your audience

AND to be aware of the “conversations” about your brand (brand YOU) – don’t jump in to become part of the conversation without a plan and purpose.

Your Brand needs to live online where your customers/clients are‣Your customers are navigating through the

Internet Ecosystem EVERYDAY!

‣Online behavior is rapidly shifting. We have gone from GOING online to BEING online

‣Are you and your brand visible where your customers are?

Managing your Online Reputation• Be aware of online conversations about your brand- and Remember the brand could be you!

• Monitoring and Participating in the ‘Reviewsphere’ is overwhelming: focus on key sites (industry Blogs, LinkedIn, key industry sites and forums)

• Tell your stories AND participate in the conversation: Post news, comments etc. to group forums, News networks, Social media pages and beyond

• Add a Google Alert for your name, your brand and your competitors to monitor online Buzz.

What Now?Get started…Join the Conversation

Who has the time?‣Choose the most relevant websites or social

networking websites and build your presence.

‣ If your colleagues are using LinkedIn (you will know if you are getting requests to connect) it is worth your time

‣Start with one network at a time.

‣Make sure any website/Social site that contains information about you or your brand is properly updated – with correct contact info and updated information

You must make the time – your brand is living online whether you are ready or not

Social Media Networks to Consider‣Remember your profile can be indexed in

Search Engines and can be a great way to manage your personal or brand reputation.

*Consider participating in the following popular social networking sites:

Using Social Media as a Marketing Medium

• Set aside all thoughts of business models, technology, and brand identity – you cannot control

the conversation.

Understand your Users - What are their interests, habits, and affiliations?

• What other communities do they belong to and what demographic group do they belong to?

• See your brand through the eyes of your Consumers – Monitor the conversations, but don’t try to control the message.

Getting Started: Some Chick Tips

1.Consider your audience: if your clients or customers are not on Twitter – don’t Tweet! (sadly to “tweet” is now a verb)

1.Build your profile on Social Networking sites like LinkedIn and Facebook – your profiles may help you manage your Online Reputation.

1.Social Networking sites like LinkedIn are worth your time investment – a good profile will help you build your online brand credibility and connect you with future clients, employers or customers as it is used by the mass population.

1.Even if you are not an active Facebook user – get yourself a profile to “park” your name or your company name.

1.Integrate your Blog, Twitter profile, you LinkedIn account to better manage time.

Online Revealed 2011 Dates + Location Announced Soon!

Shameless self promotion:

Thank you!