Mpcs overview marketing_jan2009

Proprietary & Confidential - metroPCSProprietary & Confidential - metroPCS Page 1

A Quick Overview of MetroPCS!

Proprietary & Confidential - metroPCSProprietary & Confidential - metroPCS Module Six Page Module Six 2

UNLIMITED!!!

No counting minutesNo wondering what your bill will be – it’s always the sameNo credit checksNo ID requiredNo contracts

Seriously???


Who is MetroPCS?

How can our prices be so low???

• No credit checks/no ID required

– We get the $$$ up front

– We don’t pay for credit reports

• Unlimited minutes – we don’t have to count them

• Very modest phone profit – no subsidies

• Almost no printed bills/postage

• No minimum age

• Big cities


Who is MetroPCS?

MetroPCS ranks highest in prepaid wireless satisfaction for the first time since the inception of the study and performs particularly well in five out of seven factors that drive overall satisfaction: cost of service, account management, initial activation, brand image, and service plan options.

“In particular, MetroPCS differentiates itself from the competition in areas related to the cost of service, account management and service functions,” said (Kirk) Parsons. “From initial account setup and activation to account management tools and variety of pricing plans available, MetroPCS provides its customers with important elements that positively impact their daily service experiences.”

2008 U.S. Wireless Prepaid Customer Satisfaction Study


How does Cellular Work?

How a Cell Phone WorksHow a Cell Phone Works

• CDMA phones are low power CDMA phones are low power

(only 2/10 of one Watt)(only 2/10 of one Watt)

• Each tower has Each tower has aboutabout a 5 a 5

mile radiusmile radius


How does Cellular Work?

Two Types of Cellular TechnologyTwo Types of Cellular Technology

CDMA vs. GSMCDMA vs. GSM

• CDMACDMA• Primarily Asia, Verizon and SprintPrimarily Asia, Verizon and Sprint

• GSMGSM• Primarily Europe, Cingular (AT&T) and T-MobilePrimarily Europe, Cingular (AT&T) and T-Mobile

• MetroPCS is CDMAMetroPCS is CDMA


Who is MetroPCS?

Our CompanyOur Company

• Over 5 million customers todayOver 5 million customers today

• Over 2,500 employeesOver 2,500 employees

• Traded on New York Stock ExchangeTraded on New York Stock Exchange

• National Headquarters are in Richardson National Headquarters are in Richardson

TXTX


MetroPCS Markets

Our CompanyOur Company• DFW/Shreveport/Longview/TylerDFW/Shreveport/Longview/Tyler• South FloridaSouth Florida (Miami/Ft Lauderdale and area)(Miami/Ft Lauderdale and area)

• Central FloridaCentral Florida (Tampa, Lakeland, Orlando area)(Tampa, Lakeland, Orlando area)

• AtlantaAtlanta• DetroitDetroit• SacramentoSacramento• San FranciscoSan Francisco• Los AngelesLos Angeles• PhiladelphiaPhiladelphia• Las VegasLas Vegas

Coming Soon!!!!!Coming Soon!!!!!•New YorkNew York

•BostonBoston


MetroPCS Unlimited Nationwide


Phone Pricing

Why Don’t We Give Away Phones?Why Don’t We Give Away Phones?

• ““Where’s the free phone?”Where’s the free phone?”

• MetroPCS doesn’t offer free phones MetroPCS doesn’t offer free phones because we have no contracts.because we have no contracts.


Retail vs Authorized Dealers

• Authorized Dealers are other companies that sign an agreement with MetroPCS to sell our service, under our brand name.

Authorized Dealers in SF = 550+Retail Stores in SF= 17


MetroPCS Retail & National Stores

*National Stores only in MetroPCS markets


MetroPROMISE

1. Less than 60 minutes on the phone2. Less than 30 days3. All packaging complete

• All accessories

• No writing on box

4. Sales receipt5. Customer MUST return to place of

purchase6. Customer must disconnect. This isn’t for

people who just don’t like the phone.


Rate Plans

It is wise to avoid quoting plan features.


MLD

Family Plans (MLD)

• $10/mo Discount per line

• Includes Unlimited Long Distance and Voicemail free for all members in Family Plan


Optional Calling Features

• GreetMe TonesGreetMe Tones (Ringbacks) (Ringbacks)• Metro Web (Surf the Web)Metro Web (Surf the Web)• Mail @ metro (email on your phone)Mail @ metro (email on your phone)• ChatLINKChatLINK (Walkie Talkie) (Walkie Talkie) • Mobile Instant Messaging (AOL)Mobile Instant Messaging (AOL)• Unlimited Directory Assistance Unlimited Directory Assistance • Extended Roaming (Unlimited Extended Roaming (Unlimited

Nationwide)Nationwide)


metro●connect Account

• Separate “bucket” that allows customers Separate “bucket” that allows customers to pay for “one-time purchases”to pay for “one-time purchases”

• metro●connect:metro●connect:– Ringtones/Games/WallpapersRingtones/Games/Wallpapers– GreetMe TonesGreetMe Tones– TravelTalkTravelTalk


Insurance

• Insurance Insurance (INS)(INS) $4.00/mo$4.00/mo

• AsurionAsurion

• It does have a deductibleIt does have a deductible


Where Can You Pay?

• At a retail store/dealerAt a retail store/dealer $3.00 fee $3.00 fee

• At a retail store machineAt a retail store machine $2.00 fee $2.00 fee

• AutopayAutopay (cc)(cc) FREE FREE

• Mail check to payment centerMail check to payment center FREE FREE

• Pay on www.metropcs.com (cc) FREEPay on www.metropcs.com (cc) FREE

Proprietary & Confidential - metroPCSProprietary & Confidential - metroPCS Page 20

Ranges in price!

$79.00

$249.00


MetroFLASH

• Love your phone but not your wireless Love your phone but not your wireless service?service?

• Have a CDMA phone from another Have a CDMA phone from another carrier?carrier?

• MetroPCS will flash our software onto the MetroPCS will flash our software onto the phone for $40 + tax. Now you can use phone for $40 + tax. Now you can use our service!our service!


Porting

• Customers can bring their number Customers can bring their number from their Old Service Provider (OSP) from their Old Service Provider (OSP) to MetroPCSto MetroPCS

• Old account Old account mustmust still be active! still be active!


Accessories

•Batteries DO wear out!

•The average cellular customer uses 600-700 minutes each month.

•The average MetroPCS customer uses 2200!


Questions?

Thank you!

Mpcs overview marketing_jan2009

Business

Transcript of Mpcs overview marketing_jan2009