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MozCon 2013: How To Be A One-Person Link Building Army
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Transcript of MozCon 2013: How To Be A One-Person Link Building Army
![Page 1: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/1.jpg)
#MozCon
Mike Arnesen SEO Team Manager, SwellPath
How To Be A One-Person Link Building Army
![Page 2: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/2.jpg)
@mike_arnesen
…but link building is haaard!
![Page 3: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/3.jpg)
@mike_arnesen
It’s not fair!
![Page 4: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/4.jpg)
@mike_arnesen
![Page 5: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/5.jpg)
@mike_arnesen
Warning: Getting links is habit-forming
![Page 6: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/6.jpg)
@mike_arnesen
Link building is a fading tactic anyway.
![Page 7: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/7.jpg)
@mike_arnesen
Time to stop
whining
It’s time to start building links
![Page 8: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/8.jpg)
@mike_arnesen
Against impossible odds, you can still build links like a champion
![Page 9: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/9.jpg)
@mike_arnesen
It CAN be done!
![Page 10: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/10.jpg)
@mike_arnesen
Do whatever you can, whenever you can. Leverage tools, processes, & relationships.
![Page 11: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/11.jpg)
@mike_arnesen
What it takes Ef
ficie
ncy
Ag
ility
Link
abili
ty
Sere
ndip
ity
![Page 12: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/12.jpg)
@mike_arnesen
Efficiency
1. Grab a URL 2. Drop into Page2RSS.com 3. Have IFTTT email you when new
results are added to the RSS
Great for blogs, author pages, Just Discovered Links.
![Page 13: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/13.jpg)
@mike_arnesen
Efficiency
Track brand mentions, competitors, snippets of text.
![Page 14: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/14.jpg)
@mike_arnesen
Efficiency
Fresh Web Explorer is great, too! Needs some automation.
![Page 15: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/15.jpg)
@mike_arnesen
smilesoftware.com/TextExpander/
Efficiency
Save time with dynamic text snippets
![Page 16: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/16.jpg)
@mike_arnesen
Efficiency
More effective outreach with handwritten notes!
![Page 17: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/17.jpg)
@mike_arnesen
Efficiency
Branch out into related topics.
![Page 18: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/18.jpg)
@mike_arnesen
Agility Be nimble and opportunistic.
Your mobile device is a competitive advantage!
![Page 19: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/19.jpg)
@mike_arnesen
Agility
Interact faster, reach out sooner, get links quicker.
![Page 20: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/20.jpg)
@mike_arnesen
Agility
Prospecting tools run in the background and save you time.
![Page 21: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/21.jpg)
@mike_arnesen
Linkability
Technical tricks and enhancements can make content notable.
![Page 22: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/22.jpg)
@mike_arnesen
Linkability
Implement attention-grabbing new technology
![Page 23: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/23.jpg)
@mike_arnesen
Linkability
What is your reason?
- Simon Sinek
“People don’t buy what you do,
they buy why you do it.”
![Page 24: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/24.jpg)
@mike_arnesen
Linkability #RES (Real Expert Sh*t)
Be a real expert. Don’t be afraid to specialize.
![Page 25: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/25.jpg)
@mike_arnesen
Linkability “Give up this Renaissance man,
dilettante b***sh** of doing a lot of different things
(and none of them very well by real standards).
Get to the guts of one thing”
- Mark Twight
Be a real expert. Don’t be afraid to specialize.
![Page 26: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/26.jpg)
@mike_arnesen
Serendipity
Source: moz.com/rand/manufacturing-serendipity/
It works for link building, too!
![Page 27: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/27.jpg)
@mike_arnesen
Serendipity
How about an AMA on Inbound.org or Reddit?
![Page 28: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/28.jpg)
@mike_arnesen
Serendipity
ID advocates using tools and analytics. Make them your BFFs!
![Page 29: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/29.jpg)
@mike_arnesen
Serendipity
Don’t just build links; earn links.
![Page 30: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/30.jpg)
@mike_arnesen
You are efficient, agile, linkable, serendipitous.
![Page 31: MozCon 2013: How To Be A One-Person Link Building Army](https://reader035.fdocuments.us/reader035/viewer/2022081403/554cdda8b4c905d1488b506c/html5/thumbnails/31.jpg)
#MozCon
Link Bundle of Tools & Resources: http://bit.ly/mozconmike