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Moviesvsbrands
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Transcript of Moviesvsbrands
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Movies Versus Brands: techniques of quality product
placement
by Daniel Gridin
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DanielDan
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When did I start to love Product Placement?
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Apocalypse now by Francis Ford Coppola. The first product
placement I’ve ever enjoyed.
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No James Bond
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No stories about Popeye
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Today we shall speak about 3 pillars of effective product
placement
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Our today’s destination
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Let us begin…
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#1 Style
#1 Style
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Just one single view can tell the whole story
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What boots do you wear,
honey?
Converse, baby. Only Converse.
Sin City
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Video #1 I am Legend Trailer
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Video #2 «Seduction by light» commercial (Philips) Vs 2046 episode
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#2 Naturalness
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Natural atmosphere of an ad agency
99 francs
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Video #3: Friends. Episode from season 5
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Video #4: Friends. Episode from season 5
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#3 Marketing
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The promoted product MUST be in stock.
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Otherwise it is …
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I
The Matrix Syndrome
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I just wanted to buy Nokia 8110, which looked so cool in
The Matrix, but unfortunately it was not sold anymore. That is the reason I’m now using this
banana as a cell phone.
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Product Placement must beadequate to the target audience
of the movie
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Video #5: Man On Fire Jack Daniels Episode
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Use cross-promotion, wherever possible
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Video #6: Jumper feat Serena Williams HP Commercial («the computer is personal
again» campaign)