Moviefone Advanced Search>> Competitive Survey

Version 2.0

By Mrinal SharmaUI Designer, BDC

November 17, 2008

AOL UI DESIGN

Competitive Survey1 PAGEREFERENCENUMBER

NOVEMBER 17, 2008Mrinal SharmaUI Designer

http://www.fandango.comFANDANGO SEARCH

Moviefone Advanced Search

Effective refinement mechanism by grouping parameters into similar clusters.

The + symbol used as a list bullet is still confusing as clicking on the item navigates to a new page with the filtered content. The + bullet gives the impression of an extended tree structure.

Effective groupingapproach

AOL UI DESIGN

Competitive Survey2 PAGEREFERENCENUMBER

NOVEMBER 17, 2008Mrinal SharmaUI Designer

http://www.fandango.comFANDANGO SEARCH

Moviefone Advanced Search

Aids quick pick-up and browsing of latest video content

Helps search better as it seperates the two core options for which the user may come to the site from general search.

AOL UI DESIGN

Competitive Survey3 PAGEREFERENCENUMBER

http://movies.yahoo.com/mv/advsearch/YAHOO! MOVIES ADVANCED MOVIE SEARCH

Controls clearly visible

All Search options on one single plane.

Well-formed groupings, helps in quick scanning

Moviefone Advanced SearchNOVEMBER 17, 2008

Mrinal SharmaUI Designer

AOL UI DESIGN

Moviefone Advanced Search Competitive Survey4 PAGEREFERENCENUMBER

http://video.google.com/videoadvancedsearchGOOGLE VIDEOS ADVANCED VIDEO SEARCH

Well-formed emphasis of important search features.Single “Search” Button.

Placement of control creates a slight confusion on it’s applicability to the first 4 controls (with blue background)

All Search options on one single plane (and page)

NOVEMBER 17, 2008Mrinal SharmaUI Designer

AOL UI DESIGN

Moviefone Advanced Search Competitive Survey5 PAGEREFERENCENUMBER

http://www.imdb.com/searchIMDB SEARCH

Too many individual search modules.

Highly exapanded layout, options go below-the fold

NOVEMBER 17, 2008Mrinal SharmaUI Designer

AOL UI DESIGN

Moviefone Advanced Search Competitive Survey6 PAGEREFERENCENUMBER

http://www.imdb.com/listIMDB POWER SEARCH

Nice step-by-step approach.Highly usable.

NOVEMBER 17, 2008Mrinal SharmaUI Designer

AOL UI DESIGN

Moviefone Advanced Search Competitive Survey7 PAGEREFERENCENUMBER

http://www.rottentomatoes.comROTTEN TOMATOES BROWSE MOVIESNice concise left-panel approach.

Simple to use with only two typesof controls - drop-downs and buttons

NOVEMBER 17, 2008Mrinal SharmaUI Designer

AOL UI DESIGN

Moviefone Advanced Search Competitive Survey8 PAGEREFERENCENUMBER

http://www.hollywood.com/search.aspx?q=HOLLYWOOD.COM ADVANCED SEARCH

NOVEMBER 17, 2008Mrinal SharmaUI Designer

AOL UI DESIGN

Moviefone Advanced Search Competitive Survey9 PAGEREFERENCENUMBER

http://www.filmsandtv.com/advsearch.phpFILMS AND TV ADVANCED MOVIE/ACTOR SEARCH

http://www.amazon.com/gp/browse.html?node=241586011AMAZON ADVANCED SEARCH

NOVEMBER 17, 2008Mrinal SharmaUI Designer